cadbury presentation
TRANSCRIPT
Started in 1824
By John Cadbury
In Birmingham, England
Headquarters : UK
History of Cadbury
By 1842, John was selling 11 kinds of cocoa and 16 kinds of drinking chocolates.
By 1864, George and Richard, sons of John continued to expand the product line.
Cadbury manufactured its milk chocolate in 1897
Today Cadbury is the largest confectionary company in the world.
Confectionary: Caramello Koala, Freddo,Bournvita
Cooking products: choc chips, cooking choc,flake garnish
Boxed chocolates: favourite chocolates, milk tray chocolates, roses chocolates
Chocolates : fruit n nuts, crackle, silk, bournville , temptations, roast almond.
Gums : Stride, Trident, Chiclets, Dentyne, Bubblicious
Product line
Wide product rangeGood pricesInternational businessAdvertisingGood availability
Strengths
Health and safety
Only does the chocolate
No dietary options
Weaknesss
In terms of political issues, France being an advanced democratic country, specific risk is negligible.
In terms of economic issues, it has fourth largest GDP in the world.
Opportunities in countries like France
Unable to understand foreign customer preference.
Incur unexpected cost.
Threat of entry due to the competition growing through acquisation.
Threats
First one to include pictures instead of printed text on chocolate boxes.
Many children joined Cadbury’s Coco cub Club that it had 300,000 members in 1936.
Launched a Get Active program in 2003, helping 10,000 teachers get in shape.
Interesting facts
Mars-wrigleyNestleKraft foodFerrero
Others companies in sector
Type : privateIndustry : confectionaryFounded : 1911 in Tacoma, Washington, USA.Founder : Frank C.MarsProducts : milky way, bounty, mars, snickers.Revenue: US$30 billion
Mars-wrigley
Type : privateIndustry : Food processingFounded : Vevey, Switzerland (1866)Founder : Henri Nestle Products : baby food, coffee, dairy products,
ice creamRevenue: CHF 107.6 billion
Nestle
Type : publicIndustry : Food Processing.Founded : Englewood,Chicago, USAProducts : ice cream, cheese, milk.Revenue: US$ 40.4 billion
Kraft Foods
Type : privateIndustry : FoodFounded : 1946 Founder : Pietro FerreroProducts : confectionary.Revenue : 6.2 billion euros
Ferrero
Positions in emerging markets
Competition
In order for to reach the peak of achievement, the company would have to stress on the growth of the product.
Cadbury should also look into other countries like Asia Pacific in order to market its products popular globally.
Another strategic plan would be a joint venture.Needless to say that in order for the company to
market its products globally, it is understood that heavy capital and expenditure have to be sacrificed.
conclusion
“LAST BUT NOT THE LEAST CADBURY SHOULD NEED TO STRENGTHEN THE BRAND NAME OF ITS PRODUCTS”
Brands and sub brands
The market major of Chocolates offers the following products in the market:-
1. Chocolates :- eg. Cadbury dairy milk, perk, celebrations, temptations, five star, eclairs, gems, cadbury lite, fruit and nut and cadbury crackle,cadbury heros and many more
2. Snacks :- cadbury bytes3. Beverages :- Bournvita, cadbury delight 4. Candy :- cadbury halls5. Gums :- Bubbaloo
Cadbury
Cadbury’s Chocki
milk product by cadbury
Eclairs
Bytes is the first foray of Cadbury into the rapidly growing Bagged Snack Category of Snacking. Largely dominated by Salted products, the lead brands in this category includes Lays, Cheetos, Kurkure, Picnic, Uncle Chips, Peppy etc. In this arena of salted products, Bytes positions itself as a unique offering of wafer biscuits filled with chocolate.
BYTES…..
Crackle
Fruit & Nut
Roast Almond
Temptations
•The Nescafé PlanNestlé to invest CHF 500 million in coffee
projects•Food industry awardNestlé
honoured for science and technology leadership
Nestle
brands
“Brands”
Wrigley
Some of its brands are:
Submitted by: Ishdeep Singh Arora Heena Pruthi Arashvir Kaur Sonam Ankit Abhishek Mittal
Marketing Management