cadbury @ #twitter4brands - let’s play our way to @london2012
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67,300 Tweet Impressions
10,100 Clicks On Tweet
Up to 22.7% Total Engagement
Cost Per Engagement £0.16
12% of Total #100DaysToGo Conversation
8 Million OTS Tweets Related to Cadbury
#100DaysToGo / #UnwrapGold