cafe environmental design

Copyright © 2014 ALL RIGHTS RESERVED Designers: Yumeng Cheng, Tasneem Kabli & Verayouth Chotivanich Project: Cafe Environmental Design

C a f e E n v i r o n m e n t a l D e s i g n


ConceptAlong with the economic globalization, there are more and more Asians move to America to seek for better education, a better-paid job or more opportunities for career choice. Boston as one of the most multicultural city in the United States, there are a big amount of Asian population live in the city, and there are also a lot of Americans interested in Asian culture since there are huge numbers of Asian restaurants around the country. Our concept is influenced by the decent amount of demand of Asian cuisine and the interest with Asian culture. Audubon society found this as a potential market and opportunities, so they start to build up a cafeteria at the first floor of headquarter in downtown Boston, an Asian culture influenced café in the multicultural Boston.

The interior design of our café will be heavy typography of four different written languages. They are Arabic, Chinese, Thai, and English, which indicate the three different nationalities of our group members. Also, English-speaking people are our major target audience and the primary language is English of our design. Our cafe is function as the employee cafeteria of Audubon, but it also host events as lectures and conferences after regular open hours. And we also want to convey the sense of multicultural design, which intentionally attracts the attention of the demographics from our generation. Because in our generation, Americans are getting used to Asian people, which Asians are around their classroom, their office, and around their neighborhood. So they have more understanding and knowledge of Asian Culture.

Saudi Arabia China Thailand


75”

75”

56”

130”x130”

Murals4 Smalls, 1 Big


Mural & Counter Menu Production

Blue LED Light set behind each letter

A dicut zinc letter with 2” thickness around the edge itself painted with 30% gray

The murals will use the sunlight to show the thickness of themselves. At the Sunset, the LED behind the letters of the murals will be turned on.

Top View

Sample image showing how it going to be looked like

Back View

Using .25” diameter and 4” long stainless pole for holding letters and background

Side View

Setting method

Counter Menu Production



3 LCD monitors showing the menu of the Cafe


60”


A sheet of zinc cut in shape and fold 90 degree to rise up the edge of left and right sides for 2 inches width

Side View

Side View

Setting method

Using .25” diameter and 4” long stainless poleto hold letters and background

2”

Back View

A dicut zinc letter with 2” thickness around the edge itself painted with Black and put LED light behind each letter



BATHROOM

DINING&CONFERENCEPLACE

Elevation Design Elevation Design


Elevation Design

ENTRANCE

COUNTER

Furniture and Color Palette

The color scheme of our café will be mainly based on red, black, grey and creamy white. Mural designs keep as simple as grey typography against white wall, and with blue LED light behind the letter. All the sofas along the wall will be dark red with simple pattern and texture on it, and the chair around the table will also be the same dark red. Table surfaces keeps the same creamy white with the counter surface,


Collateral Design

For our collateral, we took the pattern from our murals to make the design more unified in every single piece, they can be the fashion icon of our cafe. Since the collaterals are also heavy typography based design, they will also reminds peo-ple about our interior design, and finally become our brand identity. We aim to show the theme of our cafe from all of our collateral pieces, so we combined both typography and illustrated icons to show the concept, same as our murals. The color from our collateral also has been used on the furniture, logo, murals and coffee color, which are red, blue, green and brown.


Collateral Design

Paper Cup Mug

Sleeves

Sleeves

Napkin