We can present this advertisement for Ratan Batra who was

one of the founder of the CAG- this is the document of “Indian

Advertising Art” started in 1936 much before 14years of the

birth of CAG Mr. Stronach in his one of the articles in the

following pages states the year 1920, yet no such proof found

Dr. G.M. Rege in his famous book “Advertising Art & Ideas” on

pages 217,218 says: Advertising in India began in a small way

with the advertisements of a few imported luxury goods. THE

BENGAL GAZETTE, the first Indian Newspaper was started in

Calcuatta,and 1780. In 1790 THE COURIER was published in

BOMBAY and it carried advertisements in

Marathi,Gujarati,Kokani,Urdu and Kanada….. The firist Indian

advertising agency strated in Bombay in 1907 another was

launched in 1909. In 1931 first full-fledged Indian advertising

agency was launched…and we have this proof from first CAG’s

Annual that states 1936. The famous Sir J.J. Institute of Applied

Art started in 1935 Sir J.J.School of Art(Est.in1857) as a small

section of Commercial Art.

Commercial Art &Indian Advertising Art after ….1975Pa

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A compilation by Ranjan R. Joshidone during 2010,2013 I am grateful to Mr.Brendan Pereira,Mr. Samir Khanzode, Mr. Prakash Powale, Mr. Gopi Kukde, Mr. Gangadhar Menon and Mr. Sunil Mahadik.Mr. Sachin Puthran whose help in digitization of Cags annuals this documentation is possible. I express my sincere thanks to Mr. Sudhakar Kshirsagar (Librarian) who took interest to make realize CAG as resource center.