CAKEfor Advertisers

Features

Tracking and Routing

Advanced Tracking Technology

•  All digital channels are sourced via white-labeled tracking links

•  CAKE delivers the user to the landing page, drops a cookie and mines over 30 data points in the process

•  More reliable, accurate data, plus added benefit of traffic routing

Real-time Traffic Routing

•  Build custom rules to automate the flow of traffic

•  Route customers to landing pages optimized for their device, language, geography, etc.

•  Give your customers the best possible chance to convert!

Precise Targeting …

By Location Target campaigns by language and location, including states, cities and zip codes!!By DeviceTarget by any device, ISP carrier, operating system or browser in real-time by leveraging a massive and continually updated mobile device database!

By Custom ParametersGo beyond location and device targeting with additional parameters including URL and referring affiliate for the most accurate results.!

What Do You Track?

Conversion and Event TrackingGo beyond single revenue-generating conversions and see what events are really driving conversions.!Click and Impression TrackingOptimize impression tracking by simply adding a pixel to ad tags or take it to the next level with ad server integrations.!

Mobile TrackingTrack mobile and cookieless campaigns in parallel with all other channels in real-time through available SDK and helper files.

!

Event Tracking

Go beyond single revenue-generating conversions and see what events are really driving conversions.

Multi-Channel Tracking Across Media Sources

•  Track Multiple Traffic Sources as part of your Funnel Management

•  Track and Measure how these Source`s customers interact with your media content

•  Track which Sources Read Blog Entries, Signed up for Newsletters, Viewed Videos

Read Blog Entries

View Videos

Register for Newsletters

Multi-Channel Tracking with Ecommerce Intelligence

•  Track your Influence on Purchases to Desktop and Mobile Apps

•  Track and Measure which Campaigns are leading to purchases.

•  Find which products are being sold and influenced by your traffic.

Over the Entire Customer Lifecycle

Awareness

Leads

Prospects

Opportunities

Customers

Retain

Grow

Leverage

Raw Data Extraction

•  CSV/Excel export from any reporting grid with the click of a button

•  Open API access – Get 100% of your raw data anytime via API

•  With CAKE, you own your data

Granular insight with every conversion …and reveal the truth behind the customer journey touch points

Features

Multi-touch Attribution

Rules-based Attribution

•  Attribution Models

Last-Click Attribution

100%

100%

First-Click Attribution

Linear Attribution

20% 20% 20% 20% 20%

Time-Decay Attribution

15% 17%19% 23%

26%

Position-Based Attribution

30%

10% 10% 10%

40%

Custom Attribution

10%6%

22%17%

45%

Display Ads | Ecommerce | Search | Lead Forms | Social Ads | Affiliates | Mobile Ads

Marketing Intelligence

CustomerPurchase

0%0%0%0%

0%0%0%0%

Last-Click Attribution

100%

100%

First-Click Attribution

Linear Attribution

20% 20% 20% 20% 20%

Time-Decay Attribution

15% 17%19% 23%

26%

Position-Based Attribution

30%

10% 10% 10%

40%

Custom Attribution

10%6%

22%17%

45%

Display Ads | Ecommerce | Search | Lead Forms | Social Ads | Affiliates | Mobile Ads

Marketing Intelligence

CustomerPurchase

0%0%0%0%

0%0%0%0%Last-Click Attribution

100%

100%

First-Click Attribution

Linear Attribution

20% 20% 20% 20% 20%

Time-Decay Attribution

15% 17%19% 23%

26%

Position-Based Attribution

30%

10% 10% 10%

40%

Custom Attribution

10%6%

22%17%

45%

Display Ads | Ecommerce | Search | Lead Forms | Social Ads | Affiliates | Mobile Ads

Marketing Intelligence

CustomerPurchase

0%0%0%0%

0%0%0%0%

Last-Click Attribution

100%

100%

First-Click Attribution

Linear Attribution

20% 20% 20% 20% 20%

Time-Decay Attribution

15% 17%19% 23%

26%

Position-Based Attribution

30%

10% 10% 10%

40%

Custom Attribution

10%6%

22%17%

45%

Display Ads | Ecommerce | Search | Lead Forms | Social Ads | Affiliates | Mobile Ads

Marketing Intelligence

CustomerPurchase

0%0%0%0%

0%0%0%0%

Last-Click Attribution

100%

100%

First-Click Attribution

Linear Attribution

20% 20% 20% 20% 20%

Time-Decay Attribution

15% 17%19% 23%

26%

Position-Based Attribution

30%

10% 10% 10%

40%

Custom Attribution

10%6%

22%17%

45%

Display Ads | Ecommerce | Search | Lead Forms | Social Ads | Affiliates | Mobile Ads

Marketing Intelligence

CustomerPurchase

0%0%0%0%

0%0%0%0%

Last-Click Attribution

100%

100%

First-Click Attribution

Linear Attribution

20% 20% 20% 20% 20%

Time-Decay Attribution

15% 17%19% 23%

26%

Position-Based Attribution

30%

10% 10% 10%

40%

Custom Attribution

10%6%

22%17%

45%

Display Ads | Ecommerce | Search | Lead Forms | Social Ads | Affiliates | Mobile Ads

Marketing Intelligence

CustomerPurchase

0%0%0%0%

0%0%0%0%

•  Leverage CAKE’s flexible and robust rules engine

–  First-click–  Last-click–  Linear

–  Time decay–  Position-based / U-shaped–  Custom model builder

Attribution Online-to-offline and Back

•  Track user in both directions–  Online to offline–  Offline to online

•  Mechanisms–  Voucher Codes – [INSERT]–  Shortened URLs – [INSERT]–  Fingerprinted phone

numbers

Attribution: Channel Reporting

Attribution: Channel Drill Down – Conversion Path

FeaturesReporting and Optimization

Reporting and Data Visualization

•  Customize reporting by user or segment

•  Share these views across your organization

•  Create calculations for each report and share via customer views

Executive Level, Multi-channel Reporting

•  Roles-based access allows different users ���to see the data they need immediately

•  Truly real-time interactive ���data visualization

•  Save custom report profiles to��� your user account

•  See individual business units as well ���as all units aggregated

CAKE Dashboard

Reporting to Meet Your Needs

Custom Reporting ViewsCustomize reporting by user and share these views across the organization.!!Real-time ReportingExport data to a CSV file, access data via API and schedule specific reports in real-time.!

Custom Report CalculationsCreate custom calculations on each report and share via Custom Reporting Views instead of just exporting your reports to Excel.

Detailed Compliance ReportsIdentify when an advertiser updates suppression files, when affiliates download them and find out who has unsubscribed from offers – all in one, centralized reporting.!!

Geo Reporting

23

Create reports based on locations including states, cities and zip codes.

Customizable Reports

Customize reporting by user and ���share these views across the organization.

Enhanced Intelligence Reporting

Category, Brand, SKU-level Reporting Details!

Attribution: Channel Reporting

Optimization: CAKE for Advertiser Dashboard

Detailed/Granular Technology Reporting

Optimization: Detailed Technology Reporting

Features

Ecommerce

Reporting: Product Category/SKU-level Drill Downs

Ecommerce Intelligence

Ecommerce-ready!Understand every level of ecommerce campaign performance and collect actionable data on every order via product feed integration!

Voucher Code Support !MakeUpload and track unique coupons by source using advanced attribution options!Complete API Support !Make changes through flexible internal automation tools and allow programmatic ingestion of data

Multiple Storefront

•  Roles-based access allows different users ���to see the data they need immediately

•  Truly real-time interactive ���data visualization

•  Save custom report profiles to��� your user account

•  See individual business units as well ���as all units aggregated

Customer Journey – Conversion Path

Multi-Channel Tracking with Ecommerce Intelligence

•  Track and measure which Campaigns are leading to purchases.

•  Find which products are being sold and influenced by traffic source.

•  Collect actionable data for product-based tracking and reporting.

Features

Mobile

Mobile SDK

•  Mobile web only – Works identically to desktop tracking

•  Mobile native apps–  Native SDK’s for iOS and Android–  Unique device ID fingerprinting–  Track installs and any other user

actions.

•  Tracking scenarios–  Native App > Install–  Mobile Web Browser > Install–  Native App > Native App–  Mobile Web Browser > Native App–  Native App > Mobile Web Browser

FeaturesLead Gen, Direct Publisher Management…..

Lead Aggregation and Distribution

•  Cut down on fraudulent, ���time-wasting leads

•  Get lead data where it needs to go in real-time

•  Closed-loop attribution – see the entire lifecycle of a lead from first touch through disposition

Direct Publisher Management

•  Manage relationships with top media partners directly

•  Increase efficiency and provide mutually beneficial value

•  Flexibility to work with partners your way

Fraud Prevention and Security

SecuritySecure data with customizable settings – from simple password authentication to banking-level, multi-factor authentication.

Pixel WhitelistingCreate and manage a custom conversion pixel whitelist that protects your company from fraud and in cases where server-to-server tracking is not possible.!!Re-active Fraud PreventionTake immediate action on revenue-impacting fraud with pixel whitelisting and custom alerts that recognize abnormal campaign behavior.

Proactive/Flexible Alerting System

FeaturesCustomization and Interaction

CAKE White-label Solution

CAKE maximizes the impact, and optimizes the value of media spend for the worlds best advertisers, networks, agencies and publishers

Business Unit Management

•  Silo business units under “brands” in CAKE

•  See how they perform individually and in aggregate