The Sub Pop CakeA Digital Strategy Recipe

Flour - 3 cups

Target Audience

The main ingredient of cakeKnowing the target audience is the foundation of a digital strategy

-Males and Females ages 20 - 34

Sugar - 2 cups

Content

People eat cake to satisfy their sweet-tooth. Content satisfies consumer needs.

-focus on artist info / album releases-sophisticated but alternative

Egg Yolks - 4

Social Media

Yolks give cake richness. Social media provides density to a brand image.

-Facebook-YouTube

Egg Whites - 4

Blogs

Egg whites all cake to rise.Blogs increase awareness, giving rise to businesses.

-blogs

Butter - 1 cup

Mobile Platforms

BUTTER IS EVERYWHERE...in everything (most things) we eat.MOBILE DEVICES ARE TAKING OVER THE WORLD.

-App-Mobile website design

Baking Powder - 2 tsp.

Budget

Baking Powder is boring...but essential. Number are boring but without a budget your strategy will fall apart.

-YouTube campaign-Google AdWords-App

Icing - 16 oz.

Sprinkles - 6 oz.

Icing and sprinkles can make a cake look more appetizing than the next. Advertisements catch attention.

-YouTube -Google AdWords

Taste-Testers - 3 or more

KPIs

Would you keep using the same ingredients if your cake tasted like cat food? KPIs inform us what works and what does not.

-Revenue-Google Analytics

Disclaimer (1)Sorry milk and Vanilla extract

Disclaimer (2) - Not all ingredients are my own. I borrowed some from my neighbors:

http://musicmachinery.com/2014/02/13/age-specific-listening/http://www.billboard.com/biz/articles/1560117/business-matters-nielsen-study-examines-who-is-buying-music-mediahttp://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-strahttp://www.marketingprofs.com/charts/2013/10957/how-iphone-and-android-ownership-varies-by-demographichttp://royal.pingdom.com/2013/03/01/blog-readership-demographics-2013/http://www.bluecloudsolutions.com/blog/cost-develop-app/http://www.funcatpictures.com/2013/10/22/food-critic-cat/