cake boss catalog

Franchise Launches Consumer Products In 2012!

WHO IS CAKE BOSS?

Accomplished master baker, cake decorator and star of Cake Boss, Buddy Valastro

MEDIA

• Cake Boss is featured on the top rated cable network channel TLC, owned by Discovery Communications, the world’s number one non-fiction media company

• TLC is available in over 99 million homes in the US and 8 million homes in Canada (total 228 million homes worldwide)

• Cake Boss is in its 5th season on Monday nights

• Median viewer age is 35, 25% Male, 75% Female

• Nearly 140 million people in the US have watched Cake Boss – a reach of 48%

• Polls conducted in the 13-54 age group for “TV Personality Hosts” and “TV Personality Hosts – Cooking” ranked Cake Boss’s Buddy Valastro higher than average in the following categories: Talented, Good Energy, Distinctive Voice, Experienced, Funny, Confident, Unique, Kooky/Wacky, Down-To-Earth, Approachable

ONLINE

• Fan Site: Cake Boss site averages 1.8M monthly page views and 430K video streams

• Social Media: 4.5M Cake Boss Facebook fans and 237K Buddy Twitter followers

• Fan profile is 81% Female age 21-49, average HHI $75K, 84% are primary household shopper

1 Jacobus Ave, South Kearny, NJ 07032

Tel: 973-274-9444 | Fax: 973-274-9886

PUBLIC PRESENCE

• Storefront: Opened Cake Boss Café concept in Discovery Times Square Museum in May 2011; Opening a street level Cake Boss Café in September 2012, 2,900 sq ft space in the heart of New York City at 8th Avenue and 42nd Street

• Buddy Valastro Live!: Over 70 live audience interactive shows starring Buddy held across the US and Canada since 2010, over 27 shows booked from Oct-Dec 2012 including 4 Canadian shows

CONSUMER PRODUCTS

• Cookbooks: Cake Boss: Stories and Recipes from Mia Familia (The New York Times Best Seller), launched November 2, 2010, Baking with the Cake Boss (The New York Times Best Seller), launched November 1, 2011, Cooking Italian with the Cake Boss launching November 6, 2012

• Ready-Made Cakes: Summer 2012, Bakery supply giant Dawn Food Products launched a line of ready-to-sell cakes at bakeries, grocery stores and warehouse clubs across the United States

• Stationery: Spring 2013, Action Products launched a line of stationery, including note pads, scribble pads, journals, notebooks, portfolios, note cubes, sticky notes, dry erase boards, recipe binders. Also being launched is a Party Products line including multiple designs, sizes and colors of round and square paper plates, paper cups and paper table covering. Avail-able in Counter and Full Floor displays!


Tel: 973-274-9444 | Fax: 973-274-9886

• 300 page memo pad with pen• Lined pages• 4.5" x 8"• 4 assorted styles• PDQ counter display• Packed 12

Item No: CB113004A

• Colours and styles may vary

Jumbo Memo Block


Tel: 973-274-9444 | Fax: 973-274-9886

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• 128 page journal with pen• Elastic closure and ribbon marker• Lined pages• 3.5" x 5.5"• 4 assorted styles• PDQ counter display• Packed 24

Small Journal


Tel: 973-274-9444 | Fax: 973-274-9886

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Item No: CB113003A

• 600 sheet note cube with pen• Corner pen holder• 3.5" x 3.5"• 4 assorted styles• Packed 8


Note Cube


Tel: 973-274-9444 | Fax: 973-274-9886

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Item No: CB113005A

• 60 page magnetic note pad with pen• Lined pages• 3.75" x 11"• 4 assorted styles• PDQ counter display• Packed 32

Magnetic Note Pad



Tel: 973-274-9444 | Fax: 973-274-9886

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Item No: CB113006A

• 60 page diecut note pad with pen• 4.5" x 8"• 4 assorted styles• PDQ counter display• Packed 16

Diecut Note Pad



Tel: 973-274-9444 | Fax: 973-274-9886

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Item No: CB113001A

• Dry erase board with marker• Adhesive and magnetic strips included• 6" x 10"• 2 assorted styles• PDQ counter display

Mini Dry Erase Board

• Artwork is not final and subject to licensor approval

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Item No: CB113009A


Tel: 973-274-9444 | Fax: 973-274-9886

• Dry erase board with marker• Adhesive and magnetic strips included• 8.5" x 12"• 2 assorted styles• PDQ counter display• Packed 12


Dry Erase Board

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Item No: CB113002A


Tel: 973-274-9444 | Fax: 973-274-9886

• Clipboard holds 8.5" x 11" sheets of paper or pads in place• Includes pad of lined paper• 9.5" x 13"• 2 assorted styles• PDQ counter display

Clipboard


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Item No: CB113013A


Tel: 973-274-9444 | Fax: 973-274-9886

• Includes 5" x 7" 60 lined sheet pad of paper• 6" x 8.5"• 2 assorted styles• PDQ counter display

Mini Clipboard


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Item No: CB113014A


Tel: 973-274-9444 | Fax: 973-274-9886


• 100 page each self stick note pad set• Coordinating tray holder• 7.5" x 4"• PDQ counter display• Packed 12

Self Stick Notes

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Item No: CB113007A


Tel: 973-274-9444 | Fax: 973-274-9886

• 2 pocket, 3 hole punched portfolio• 9.5" x 12"• 4 assorted styles• PDQ counter display

Portfolio


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Item No: CB113012A


Tel: 973-274-9444 | Fax: 973-274-9886

• 70 sheets, 140 pages• Spiral bound• 8.5" x 11"• 4 assorted styles• PDQ counter display


1 Subject Notebook

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Item No: CB113010A


Tel: 973-274-9444 | Fax: 973-274-9886

• Clips to backpacks, purses, key chains and totes• 102 sheets of paper in 3 fun colours• 2.5" diameter• 4 assorted styles• PDQ counter display

Clip Notes


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Item No: CB113015A


Tel: 973-274-9444 | Fax: 973-274-9886

Party Goods

7" Round PlateItem: CB113021A8ct - Packed 24

7" Square PlateItem: CB113028A8ct - Packed 24

9" Round PlateItem: CB113020A8ct - Packed 24

9" Square PlateItem: CB113029A8ct - Packed 24


Tel: 973-274-9444 | Fax: 973-274-9886

12oz Party CupsItem: CB113024A8ct - Packed 24

Party Table CoverItem: CB113027A108" x 54" 1ct - Packed 12

Beverage NapkinItem: CB113022A16ct - Packed 24

Lunch Napkin (16ct)Item: CB113023A16ct - Packed 24

Party Goods


Tel: 973-274-9444 | Fax: 973-274-9886

Part Goods - Displays


Tel: 973-274-9444 | Fax: 973-274-9886

Party Goods Large Floor Shipper DisplayItem No: CB113025A

22 x 20 ct Beverage Napkins30 x 20 ct Luncheon Napkins20 x 8 ct 7" Plates24 x 8 ct 9" Plates18 x 8 ct 12 oz. cups12 x 1 ct table Covers on clip strip

Party Goods TrayItem No: CB113026A

10 x 20 count Beverage Napkins18 x 20 count Luncheon Napkins17 x 8 count 7" Plates10 x 8 count 9" Plates14 x 8 count 12 oz. cups

Party Goods - Displays


Tel: 973-274-9444 | Fax: 973-274-9886

Action Products LLC

1 Jacobus AveSouth Kearny NJ 07032Tel: 973-274-9444Fax: 973-274-9886

cake boss catalog

Documents

star of cake boss

buddy valastromedia

cake decorator

cake boss site averages

cake boss facebook fans

street level cake boss

opened cake boss caf

assorted styles