Are you ready for your close-up?

DIY Video Production

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Why do you need video?

•By 2019, 72% of Internet traffic will contain video content. Source: Cisco

•60% of visitors watch video before reading text on the same webpage. Source:

Diode Digital

•Video on your website can increase your conversion rates by as much as 80%. Source: Eyeview Digital

Why do you need video?

BEYOND THE STATISTICS

More than half of Canadians engage in second screen viewing

Why do you need video?

BEYOND THE STATISTICSTechnology is changing the way

we wait/play/learn

The 4 rules of DIY video

• Get ready!• Get steady!

• Get seen!• Get sound!

Get ready!

• Plan and craft your story using point form or storyboards. Make sure you have a script!

Not all storyboards need pictures

Get ready!

Get steady!

• Shaky video is never fun to watch.

• Invest in a mini tripod system.

• Gorilla pod and stand

(under $50 combined).

• Binder clips can also

serve as a tripod.

Get seen!

• Try to shoot with natural light and always face the source.

• If you shoot indoors, use three lamps to light you or your subject from left, right

and behind.

Avoid lighting from below!

Get sound!• Poor sound quality is more likely to

result in a click off than poor visual quality.

• The higher the ceiling, the more hollow the sound.

• Consider using a lavalier microphone designed specifically for mobile devices or investing in a USB microphone.

Get sound!ex: Røde Smartlav or Blue USB mic,

both around $70

Free App: Røde or Tascam

Some things to note

• Avoid wearing anything with heavy patterns (herringbone, plaid, stripes).

• Check behind you for objects emerging

from strange places.

Aligning your video contentwith your brand

What do you want your video to do?

Is there a creative way to tell the story?

Is there a common theme or question that you can use to connect with your customer?

Aligning your video contentwith your brand

Make it Relatable

What is the common problem you can solve?Is there a way to demo the shared frustrations?How can you build immediate connection?Conference Call in Real Life

Is this video right for my target market?

What works for one company, may not work

for yours.

The Dollar Shave Club

Elevated HR

Viral videos cannot be created!

Viral video does not mean an increase in sales.Viral video happens organically, often without any intention of selling anything.The Pillow Pet Bandit

How to define your brand

• Pick 4 words to describe what you do or offer

• Create a plan that outlines how you will use video to define that brand

• Plan a consistent output of messaging/video blogs/storylines

Branding in Action

Can you guess the company?

• 4 Pillars: Quality, Durability, Functional, Fun

• Continuous, timely series of videos

• Same host, same style• The $360 Blender

Additional Tips

• Wear what makes you comfortable. You’ll appear more at ease and natural on camera.

• Don’t be afraid to fill the frame.• Take the time to script and rehearse.• Don’t feel pressured to get it right the

first time. That’s what editing is for.• Remember to shoot landscape format,

not portrait.

Editing BasicsDifferent Programs, Same Workspace

What does this mean?Viewer: Where you can preview your movie

Project bin: Where all the elements (video, photos, audio) of your movie can be found

Timeline: Where you can see the layout of your movie (the order) and where you do your editing (adding transitions)

Your New Glossary

Import: Bringing the elements you need for your movie into the project bin

Clips: The little pieces that make up your movie

Transition: How your video moves from one clip to the next

Title: Text that you can add to your movie

Trim: Shortening a clip when you don’t want to use the whole thing

Adding Audio

What music should I use?

Audio will change the tone of your video. Choose something that is appealing to most people and doesn’t have offensive language.

Adding Audio

What music am I allowed to use?

Royalty-free: Allows the purchaser to pay for the music license only once and to use the music for as long as desired.

Creative Commons: Allows you to legally use “some rights reserved” music, movies, images, and other content — all for free. Search for sites that offer CC music.

Fair Use: Applies to situations when you are using a video clip for an editorial or for teaching.

Special Bonus Tip!An easy way to integrate

video into your business is to create 10 FAQ videos.

They’re short, informative, and simple to shoot.

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