california lodging expo & conference november 19, 2013...

California Lodging Industry Association 2150 River Plaza Drive #295 Sacramento, CA 95833 916 925-2915 Fax 916 686-1321

www.clia.org

Ready for the recovery?

California Lodging Expo & Conference November 19, 2013

Crowne Plaza Concord

Are you prepared for the upcoming changes in the business landscape? You can learn what to expect from a variety of industry experts at this free lodging trade show. Here is what you can look forward to:

Valuable raffle prizes Challenging educational seminars Free Industry Luncheon Networking with colleagues Complimentary Wine Tasting

Our Gala Dinner (only $75 per guest) features:

Keynote speaker Julie Gallaher of Get On The Map, LLC speaking about "The Future of Social Media: Pictures, Profits and the Lodging Industry"

2013 Scholarship Awards 2013 Excellence in Lodging & Hospitality Awards

Register today for this fun event. You will find it will be time well spent!

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California Lodging Expo® and Conference | California Lodging Industry Association

2150 River Plaza Drive #295 | Sacramento, California 95833 | 916-925-2915 | Fax 916-686-1321 | www.clia.org

SoLoMo... Sequestration... Obamacare... all major factors that

will affect your business in the near future. Hotels are reporting

better numbers, but the experts offer mixed forecasts for the

economy. No matter what happens, the marketplace will be

changing. Are you ready for the changes? Prepare yourself for the

future by attending the California Lodging Expo and Conference.

Learn about the newest lodging products, marketing innovations

and money saving practices at this unique lodging trade show.Revpar Occupancy Revenue (in billions)

2013 Registrationand Information

NOVEMBER 19, 2013 | CROWNE PLAZA CONCORD | CONCORD, CA

About the California Lodging Industry AssociationThe California Lodging Industry Association (CLIA) is California’s hospitality trade association serving independent lodging owners and operators. CLIA, since its inception in 1946, is the recognized leader for providing legislative, educational marketing, and profit oriented programs for the California lodging industry.

Learn something new at one of our cutting edge educational sessions.

Network with your colleagues.

Win a prize in our raffle drawings. (See prize samples on next page!)

Find excellent products at great prices at the trade show.

Enjoy wonderful food and beverages.

Why should attend:YOUPrize Drawings, Luncheon, Wine Tasting, Education.

FREEFREEFREE

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2013 Registration & Information


SAMPLE OF PRIZESAirline vouchers for two donated by Orbitz

iPad contest for hotel owners/investors donated by Fechter & Company, CPAs

McCormick & Schmick’s Seafood Dinners contest for hotel staff donated by Fechter & Company, CPAs

2 night stay at The Andiron in Mendocino

2 night stay at SeaCrest Ocean Front Hotel Pismo Beach

Overnight stay by the Bay donated by Hampton Inn Alameda

Weekend Getaway donated by Holiday Inn Select Diamond Bar

$50 gift card donated by American Payment Solutions

OUR SPECIAL THANKS TO THESE SPONSORS FOR MAKING THE EXPO POSSIBLE!

Independent LodgingIndustry Association

MAGNUSON HOTELSW O R L D ’ S L A R G E S T I N D E P E N D E N T H O T E L G R O U P

CONCORD

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SCHEDULE OF EVENTS




9:00-9:50AMEDUCATIONAL SESSION 1

Understanding New ADA Requirements for BusinessesPresented by Bassam Altwal Assoc. AIA, CASI, AAEA, CASP #109There are new ADA guidelines on the horizon that every hotel should know about.

EDUCATIONAL SESSION 2

Part 1: Tax Planning for Debt RestructuringPresented by Craig Fechter of Fechter & Company, CPAsHow to mitigate the tax consequences of debt restructuring.

Part 2: Debt Restructuring: When and HowPresented by Paul Darrow of PHD Financial LLC

Learn how to use debt restructuring to your best advantage.


Understanding the Affordable Care ActPresented by Deisy Bach of HRIdeasNew mandates for the Affordable Care Act will take effect soon— are you aware of what they are? What you don’t know can cost you.


What’s New in Internet MarketingPresented by Tammie Carlisle of Milestone Internet MarketingAre you taking advantage of every internet marketing strategy?

2013 Registration & Information


From Reviews to RevenuePresented by Christine Yang of RevinateTurn your guest reviews into a business boosting opportunity.


Safety PaysPresenter TBA

NOON-1:00PM

Industry Luncheon

1:00-5:00PM

Trade Show

5:00-6:00PM

Free Wine TastingHosted by Passport Advisory Group

6:00-9:00PMGALA DINNER AND AWARDS CEREMONY

The Future of Social Media: Pictures, Profits, and the Lodging IndustryPresented by Julie Gallaher Leading Social Media Consultant and Owner of Get on the Map, LLC

CLIA 2013 Scholarship Award

CLIA 2013 Excellence in Lodging & Hospitality Awards

VENUE DETAILSDiscounted room rates for exhibitors and attendees have been arranged at the Crowne Plaza Concord. Room rates are $139 plus tax for single and double occupancy. Please make your reservations by October 18, 2013 to secure the discounted rate. Call the hotel at 877 286-8389 or visit www.crowneplazaconcord.com and reference California Lodging. CONCORD

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Fax: Mail forms to:

Individual Items CLIA Member Non-Member TotalPlease check all that apply. Fees are charged per person. Fees subject to change after November 5, 2013.

November 19 Special Event (Gala reservations must be received by November 5, 2013. No on site Gala Dinner registration.)

❏ Gala Dinner & Awards Ceremony ........................................................................ $75.00 .......................................... $105.00 ___________________❏ Gala Dinner & Awards Ceremony (Table of 10) ............................................. $700.00 ....................................... $1,000.00 ___________________

Number of dinner guests:______ Entree Selections (Quantity): ______ Vegetarian ______ Non-Vegetarian

November 19 Events (Industry Luncheon reservations must be received by November 5, 2013. No on site Luncheon registration.)

❏ Trade Show Only ......................................................................................................... FREE ............................................... FREE ___________________❏ Educational Sessions (lodging/hospitality/tourism/student/faculty only) .......... FREE ............................................... FREE ___________________❏ Hospitality/Tourism/Student/Faculty .................................................................. FREE ............................................... FREE ___________________❏ Industry Luncheon ..................................................................................................... FREE ............................................... FREE ___________________

Number of luncheon guests:______ Entree Selections (Quantity): ______ Vegetarian ______ Non-Vegetarian❏ Industry Luncheon (Table of 10) ........................................................................... FREE ............................................... FREE ___________________

Entree Selections (Quantity): ______ Vegetarian ______ Non-Vegetarian

TOTAL $ ___________________

2013 Attendee Registration Form

PLEASE USE A SEPARATE FORM FOR EACH REGISTRANT. FOR MULTIPLE REGISTRANTS, PLEASE COPY THIS FORM.

After November 5, 2013, please bring your complete registration form to the event for on-site registration.

Registrant Name and Title

Lodging Property/Company Name

Mailing Address

City/State/Zip

First Name (or NIckname) for Badge

Day Telephone

Fax Number

E-mail (Important! We send your confirmation via e-mail)

916.686.1321Please fax credit card registrations only.Do not mail duplicate copy.

California Lodging EXPO® and Conference2150 River Plaza Drive, Suite 295Sacramento, CA 95833

Member prices are for owners & employees of CLIA member properties. Representatives of non-exhibiting companies who provide goods or services to the industry will not be allowed in education sessions or on the trade show floor.

Trade Show Badges: Badges will be available for pick-up at the event only. Confirmations will be sent via e-mail only.

Credit Card: Please mail or fax credit card payment. To avoid duplicate charges, DO NOT mail if your are registering via fax.

Visa Master Card American Express

Card Number Expires

Cardholder’s Name (must match one of the attendee names)

Cardholder’s Signature

Refunds: Requests for refunds (less 25% service charge per dinner/event registration) must be sent via e-mail to [email protected] and received by November 5, 2013. No refunds after November 5, 2013.

Substitutions (Gala Dinner/ Luncheon only): Must be done on site. Provide substitution name request on company letterhead, signed by original registrant. Original entree selection cannot be substituted.

Check: Please enclose check payable to “CLIA” and mail to: California Lodging EXPO® and Conference c/o California Lodging Industry Association 2150 River Plaza Drive, Suite 295 Sacramento, CA 95833

Special Services: Please indicate any special requirements: Disabled Other: __________________________________________

I plan to attend the following educational sessions. You are not committed to attend your selection, nor does CLEC guarantee your space in the session. Session times and topics are subject to change. 1 2 3 4 5 6

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‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15

63%

60%

55%

57%

60%

??%

??%

??%$65$64

$53

$56

$61

$??$??

$??

139140

127 127

137

???

??????



SoLoMo... Sequestration... Obamacare... all major factors that

will affect your business in the near future. Hotels are reporting

better numbers, but the experts offer mixed forecasts for the

economy. No matter what happens, the marketplace will be

changing. Are you ready for the changes? Prepare yourself for the

future by attending the California Lodging Expo and Conference.

Learn about the newest lodging products, marketing innovations

and money saving practices at this unique lodging trade show.Revpar Occupancy Revenue (in billions)

1888 MillsA-1 Textiles & HospitalityAAHOAAlliant Insurance

Services, Inc.Amber Hotel CompanyAmerican Blind

& DraperiesAmerican Hotel RegistryAmerican

Payment SolutionsAmerica’s Best

FranchisingAtlas Hospitality GroupAuto ClerkAutomobile Club of

Southern CaliforniaBarnes & Noble, Inc.Best Western

InternationalBlack Diamond

Paving Inc.Boston Trade Intl.

(West Coast)Broadlands

Financial GroupBrown Hotel Group, Inc.Cal ChamberCalAccessibilityCarper Company

Choice Hotels International

ComcastCustomer Direct, LLCDollar Thrifty

Automotive GroupDownstream

Exchange CompanyE-chx, Inc.Ecolab, Inc.ElectroluxExpediaFactory Direct DrapesFisher & PhillipsFoundations WorldwideFrank & Ron Hotel/

Motel SuppliesHamilton BeachHawaiian EssentialsHD SupplyHearn ConstructionHerzog Farmers

InsuranceHighland Commercial

RoofingHoneywell Utility

SolutionsHoshizaki Plus, Inc.Hospitality Direct

Services

Hospitality LCDHospitality Plus, Inc.Hospi-tel Mfg.Hotel Emporium Inc.Hotel Loan CorporationHR IdeasHuff Construction

Company, Inc.ILCOIntercontinental

Hotels GroupJ. Clancy Inc.Keurig Inc.La Quinta Inn & SuitesLesiureLinkLivingsocialMarin Management Inc.Milestone Internet

MarketingMiller Law GroupMiramar Hospitalitymyeres.comNational Hotel

Motel BrokersOrbitz WorldwideOreck HospitalityPacific Leisure MarketingPacific Union

Property Advisors

Passport Advisory GroupPKF CapitalPride Laundry SystemsProctor & Gamble

CompanyPWS Laundry CompanyRoyal Basket TrucksRubbermaid

Commercial ProductsSealy Mattress Co.Serta MattressSimmons

Bedding CompanySmith Travel ResearchState Compensation

Insurance FundTechnology at WorkThomas DodsonTotal Ozone SolutionsUS Franchsise

Systems, Inc.Vagabond

Franchise SystemVantage

Hospitality GroupVingcard, Elsafe, TimeloxW.W. GraingerWestern PacificWestern States DesignWyndham Hotel Group

PAST EXHIBITORS & SPONSORSTHIS YEAR’S PREMIER SPONSORS

2013 Exhibit andSponsorship Brochure


About the California Lodging Industry AssociationThe California Lodging Industry Association (CLIA) is California’s hospitality trade association serving independent lodging owners and operators. CLIA, since

its inception in 1946, is the recognized leader for providing legislative, educational marketing, and profit oriented programs for the California lodging industry.

Independent LodgingIndustry Association

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2013 Exhibit and Sponsorship Opportunities


EVENT SCHEDULE (SUBJECT TO CHANGE)

TUESDAY

November 19, 2013

8:00 am – 11:30 amExhibition Move-in

9:00 am – NoonEducation Sessions

Noon – 1:00 pmFree Industry Luncheon

1:00 pm– 5:00 pmLodging Expo® Show Open

5:00 pm– 6:00 pmReception

6:00 pm– 9:00 pmGala Dinner & Awards Ceremony

EXHIBIT PACKAGEWe invite you to share your product and/or service at the California Lodging Industry Association’s (CLIA) 2013 California Lodging Expo® and Conference in Concord.

This year’s California Lodging Expo® and Conference will be held at a unique venue and will offer an array of education and networking opportunities for lodging professionals.

We hope you will be able to participate. The following information will provide you with further exhibitor and sponsorship details.

Thank you for your support.

EXHIBIT REPRESENTATIVESEach exhibit space will be allotted two (2) exhibit representatives for the duration of the California Lodging Expo® and Conference (CLEC).

SPACE REGULATIONSAll exhibitors shall arrange their exhibits and activities so that they do not obstruct or interfere with other exhibits. No exhibit may exceed 3’ high on the sides and 6’ high in the back. No signs or banners may be hung from the pipe and drape. Some exhibitor’s displays may have additional height restrictions depending on their location and will be instructed by show management. Exceptions to this policy must have prior written approval by the CLEC Show Manager. No materials may be distributed outside of your assigned exhibit space area including literature distribution at the entrances and exits of the show and/or at other CLEC activities.

No relocation or expansion of paid exhibit space into adjoining exhibit spaces is allowed without prior approval from CLEC management. Exhibitors will take every reasonable precaution to minimize the noise of operating exhibits. Noise levels objectionable to other exhibitors will not be allowed.

Show management reserves the right to stop any activity on the show floor which is determined to be a safety hazard.

All material used for decoration (i.e., paper, cardboard, cloth, etc.), shall be a flame-retardant type. Safety and fire exits and equipment must be left accessible and in full view at all times.

SHARING OF EXHIBIT SPACEThe only person who may utilize an exhibit space for commercial purposes of any kind are those who are the duly designated representatives of the exhibitor or an entity which is affiliated with the exhibitor by virtue of ownership or control. CLEC management shall at all times have the ultimate right to decide whether particular individuals are entitled to utilize an exhibit space for commercial purposes.

RULES AND COMPLIANCEExhibitors agree to comply with the rules and regulations as contained in this brochure.

SPACE PREFERENCESExhibitors must list their exhibit space preferences on the exhibit agreement. Space will be assigned on a first-paid, first-served basis. Should all choices be reserved prior to receipt of your application, CLEC will assign the exhibit space nearest to your desired location.

CANCELLATIONCancellations received prior to November 5, 2013: Less $100.00 processing fee. No refunds after November 5, 2013.

ADDITIONAL INFORMATIONAll questions and requests for further information should be directed to: California Lodging Expo® and Conference at 916.925.2915 or [email protected].

What’s Included:Two Chairs, Wastebasket, ID Sign, One Table and Drape

VENUE DETAILSCrowne Plaza ConcordThe California Lodging Expo® and Conference has arranged discounted room rates for exhibitors and attendees. Room rates are $139 plus tax for single or double occupancy. Please make your reservations by October 18, 2013 to ensure the discounted rate.

To reserve a room, please call the hotel at 877-286-8389 and reference California Lodging or visit:

www.crowneplazaconcord.com

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EXHIBITOR RULES & REGULATIONS

CONTRACT FOR SPACEThe exhibit contract and exhibit space request, the formal notice of space assign-ment, and the full payment of rental charges together constitute a contract between California Lodging Expo® and Conference (CLEC) and the exhibitor for the right to use the assigned exhibit space and to comply with these rules and regulations. Exhibitors shall be bound by the rules and regulations set forth herein and by such amendments or additional rules and regulations which may be established by CLEC.

SPACE ASSIGNMENTSpace assignment is made on a first-paid, first served basis for exhibitors, and is confirmed when the exhibitor sends in their contract and exhibit space payment. CLEC will make every effort to place exhibitors in the areas of their choice, and once a space is paid for, confirm that space to that exhibitor. However, CLEC does reserve the right to place, move or relocate any exhibitor in cases of necessity for the total benefit and operation of the show. Reservations for exhibit space will not be accepted over the telephone or e-mail.

EXHIBIT SPACEFull payment of total exhibit space cost is necessary to reserve each space and is due with the contract.

CANCELLATIONCancellations received prior to November 5, 2013: Less $100.00 processing fee. No refunds after November 5, 2013.

EXHIBITOR ADMISSIONAdmission shall be by non-transferable ticket or badge. Rights of an exhibitor shall not be assignable to any other firm or person.

INSURANCE AND LIABILITYIt is agreed that the California Lodging Expo® and Conference, the Crowne Plaza Concord, and the California Lodging Industry Association shall not be liable to an exhibitor for any damage to, or for the loss

or destruction of, an exhibit or the property of an exhibitor or injuries to his/her person resulting from any cause. All claims for any such loss, damage, or injury are expressly waived by the exhibitor. This agreement is made upon the express condition that the California Lodging Expo® and Conference,the Crowne Plaza Concord, and the California Lodging Industry Association are to be jointly and severally free from all liability and claims for damages by reason of any injury to any person of any kind whatsoever while in, upon, or in any way connected with said such injuries or losses however occurring. Any insurance desired shall be placed by the exhibitor at his/her own expense. Adequate insurance should provide coverage for property, damage, public liability, fire, theft, water, storm, and strikes. California Lodging Expo® and Conference, the Crowne Plaza Concord, and the California Lodging Industry Association will not guarantee exhibitors against loss of any kind.

SECURITYSecurity service will not be available during the California Lodging Expo® and Conference, the Crowne Plaza Concord, and the California Lodging Industry Association, or any agents, officers, directors, or staff members thereof will not be responsible/ liable for the safety of the property or the exhibitor from any cause.

RESTRICTIONCalifornia Lodging Expo® and Conference reserves the right to prohibit any display or exhibit or any part of a proposed exhibit that it judges not suitable or in accordance with the general character of the exhibits; this refers to conduct of persons, printed matter, souvenirs, or anything that may be deemed as undesirable. Any mechanical devices must be operated in such a way as not to interfere with the exhibits of others.

NON-COMPLIANCE TO EXHIBITOR RULES & REGULATIONSEach exhibitor and all its employees agree to abide by the rules and regulations given

herein by subsequent amendments and additions considered by CLEC management to be in the best interest of all exhibitors. Upon noncompliance with the rules formulated, CLEC management reserves the right to prohibit, reject, or eject any exhibitor, exhibitor’s representatives, or exhibit in whole or part, with or without giving cause. If cause is not given, CLEC’s liability shall not exceed the return to the exhibiting company of the rental unearned at the time of ejection. If any exhibitor is ejected for violation of these rules, or for any other reason, no return of rental money shall be made.

AMENDMENT TO RULESThese rules, regulations and conditions have been drawn for the purpose and intention of providing a well-balanced, well-regulated, attractive, and successful exposition. Any and all matters, or questions, not specifically covered by the preceding rules and regulations shall be subject solely to the decision of CLEC management. In an effort to provide the greatest good to the greatest number, CLEC management shall have full power to so interpret the rules and regulations or make such rulings as may appear to be for the best interest of the entire exposition and all amendments of the foregoing rules shall bind the exhibitors.

RIGHTS OF TRADE SHOW MANAGEMENTShould any emergency, of any nature, arise prior to the opening show date, which would prevent its scheduled opening (e.g., destruction or damage to the exhibit area by fire, wind, storm, strikes, acts of God, a declaration of any emergency by the government, terrorism, etc.) it is expressly agreed that California Lodging Expo® and Conference may retain as much of the payment for exhibit space as is necessary to cover the expenses incurred by CLEC up to the time of such emergency. All points not covered by these rules are subject to the judgment of the trade show management.

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EXHIBITOR & SPONSORSHIP INFORMATION

PREMIER SPONSORSHIP(3 AVAILABLE)

$5,000Logo and link on all promotional materialsRecognition at receptionOption to include materials in attendee tote bagLogo and link on websiteAttendee list and eblast to event participantsSign at registrationExhibit space

INDUSTRY SPONSORSHIP(5 AVAILABLE)

$2,500Logo and link on all promotional materialsOption to include materials in attendee tote bagLogo and link on websiteAttendee list and eblast to event participantsExhibit space

EDUCATION SESSION SPONSORSHIP(4 AVAILABLE)

$500Logo and link on all promotional materialsOption to include materials in attendee tote bagLogo and link on websiteIntroduction at education sessions

EXHIBIT SPACE, GALA, SPONSORSHIP & OTHER ACTIVITIESPlease register my company and/or representatives for the following events. Exhibit space, extras, sponsorships and other activities are not finalized until applicant receives confirmation email.

Special Events CLIA Member Non-Member TotalPlease check all that apply. Fees are per person.(Gala reservations must be received by November 5, 2013. No on site Gala or Luncheon registration.)

❏ Gala Dinner & Awards Ceremony ............................................................................. $75.00 .......................................... $100.00 ___________________

❏ Gala Dinner & Awards Ceremony (Table of 10) .................................................. $700.00 ....................................... $1,000.00 ___________________

Number of dinner guests:______ Entree Selections (Quantity): ______ Vegetarian ______ Non-Vegetarian

❏ Industry Luncheon .......................................................................................................... FREE ............................................... FREE ___________________

❏ Industry Luncheon (Table of 10) ................................................................................ FREE ............................................... FREE ___________________

Number of luncheon guests:______ Entree Selections (Quantity): ______ Vegetarian ______ Non-Vegetarian

Exhibit SpacesMember

Exhibit FeeNon-Member

Exhibit FeeNumber of

Exhibit Spacesx Fee = Total

Table Top Only $449.00 $749.00 x $ $

Sponsorship (Check the type of sponsorship) Total Sponsorships __________

$❏ Premier ❏ Industry ❏ Education Session

TOTAL (See next page for payment information) $

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EXHIBITOR AND SPONSORSHIP AGREEMENT

AGREEMENTBy submitting one signed copy of this agreement, we hereby apply for exhibit space at, or sponsorship of the 2013 California Lodging Expo® and Conference. We agree to comply with all instructions, rules and regulations of the 2013 California Lodging Expo® and Conference and agree to submit promptly all information required and requested by show management.

MEMBERSHIP INFORMATION (check one)Membership is defined as a member in good standing of the California Lodging Industry Association

❏ Member ❏ Non-Member (Includes free membership with Table Top reservation)

CONTACT INFORMATIONContact to Receive Information and to Make Changes Related to this Agreement (all confirmations will be sent via e-mail).

Contact Name: _______________________________________________E-mail: ______________________________________________________

Contact Signature: ________________________________________________________________________________________________________

Exhibitor hereby notifies CLEC that the name of the exhibiting firm is to appear in print (signage/program) with the following capitalization, abbreviations (if any) and punctuation:

Company Name: __________________________________________________________________________________________________________

Are there any company(ies) you do not want to be placed near (if so, please list):

1. __________________________________________________________2. __________________________________________________________

Exhibitor Attendees: Each exhibiting company is allowed two attendees, per booth. The exhibitor representatives listed below will be assigned to your booth space. Note: Exhibitors must pay for all meal functions separately.

1. __________________________________________________________2. __________________________________________________________

Attendee substitutions: Substitutions must be requested via e-mail to [email protected], by the primary exhibiting company contact, before November 5, 2013. After November 5, 2013, substitutions must be made on site, via written, request on company letterhead, and signed by the primary contact listed above.

❏ Please contact me about contributing raffle prizes or giveaways.

PAYMENT METHOD❏ I authorize my credit card to be charged for expenses related to the California Lodging Expo® and Conference:

❏ Visa ❏ MasterCard ❏ AmEx

Card Number: ________________________________________________3-4 Digit Security Code: ________________Expires: _________________

Company Name: __________________________________________________________________________________________________________

Address/City/State/Zip: ____________________________________________________________________________________________________

Cardholder’s Name (must match one of the attendee’s name): _____________________________________________________________________

Cardholder’s Signature: ____________________________________________________________________________________________________

❏ I agree to the cancellation terms outlined in this document.

❏ Check Enclosed Payable to California Lodging Industry Association (CLIA)

In order to ensure proper acknowledgment, please complete this form, save a copy for your records, and return one copy, with payment, by November 1, 2013 to:

CLIA 2150 River Plaza Drive #295 Sacramento, CA 95833

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california lodging expo & conference november 19, 2013...

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