california maritime academy: maritime industry outlook
DESCRIPTION
Presentation by CMA President Tom Cropper at the Propeller Club of Northern California event and tour. Includes trade factors affecting California maritime industry.TRANSCRIPT
California State University
Maritime Academy
What is Driving Our Future?
External Forces in Play
• Geopolitical Shifts• Demographic Demands• Technology Acceleration• Environmental Concerns
Geopolitical Shifts
• Globalization• Global Supply Chains• Global Interdependence• Global Impacts• Market Opportunities• European Population• Asian Economic Growth• American Diplomacy• Commerce and Trade• Education• The American Pacific Century
The American Pacific Century
California Steaming• In 2011, California's total GDP was $1.95 T
• California's largest export markets in 2011 were Mexico ($26 B), Canada ($17.1B), China ($14.1 B), Japan ($13 B), and South Korea ($8.4 B).
• Top 10 countries importing California products: Mexico, Canada, China, Japan, South Korea, Hong Kong, Taiwan, Germany, Netherlands, United Kingdom– 8 of 10 cannot be reached by train or truck
Asian Trade Means American Jobs
Demographic Demands
Projected Employment Change 2010-20:Water Transportation Workers: 20%Transportation/Material Moving: 15%Total, All Occupations in US Economy 14%
Source: U.S. Bureau of Labor Statistics
Aging Maritime Workforce = Job Opportunities
Technology Acceleration
• Communications/Information Systems– Tracking– Electronic Navigation
• Shipping Volume– Port Configuration
• Unmanned Delivery Systems
Preparing for the “New” New Economy
Environmental Concerns
• The Tragedy of the Global Commons?• Emissions Control• Invasive Species/Ballast Water • Stewardship of the Oceans
Societal Expectation: Environmental Responsibility
What Are We Doing About It?
Global Awareness:Education for a Global Profession
70-80-90
Intellectual Learning
Professionally Ready: On Day One
• US Coast Guard Licensing• International Maritime Certification• International Safety Management (ISM) • Professional Designation in Logistics and
Supply Management (PLS)
Applied Technology
Cadet-Focused Research and Learning
• DOE Wind Energy Competition• Heads-Up Bridge Display• Hydro-kinetics• Office of Spill Prevention and Response (OSPR)
Developing the Green Marine Highway
Leadership Development
“The sea is huge and it is always changing. Its many moods and unending motion are unforgiving of human weakness and constantly place great stress on people and equipment”
Maritime is the 1st Responder
• Indonesian Tsunami Christmas 2004• Hurricane Katrina 2005• Pakistani Flooding 2006/7• Haiti Earthquake 2010• Japanese Earthquake/Tsunami 2011
What makes it all work?
The values learned at Cal Maritime
Teamwork…Trust…Reliability…and perhaps the most difficult but most important to learn…
Why Should You Care?
Opportunity and Promise
• We are already in The American Pacific Century.• We can market to 330 million people or 2.6 billion
people…which will grow our economy faster?• American maritime jobs will grow… shipboard,
ports, logistics, business, policy.• Global partners still need (and want) US maritime
leadership.• There is no transportation mode that is as
“green”…and we are getting greener.
Staying Relevant in “All Things Maritime”
• Mature Fields– Marine Insurance / Underwriting– Marine Safety & Security
• Growth Fields– Offshore Wind Energy– Offshore Aquaculture– Marine Spatial Planning– Maritime Environmental Sciences
• Pre-Development Fields– Deep Seabed Exploration– Wave Energy Extraction