california travel impacts by county, 1992-2016pdeanrunyan.com/doc_library/caimp.pdfa joint marketing...

California Travel Impacts by County,

1992-2016p

A Joint Marketing Venture of Visit California and the Governor’s Office of Business Development (GO-Biz)

May 2017

PREPARED BY

Dean Runyan Associates, Inc.

833 SW 11th Avenue, Suite 920

Portland, Oregon 97205

503.226.2973, Fax: 503.226.2984

for Visit California

555 Capitol Avenue, Suite 1100

Sacramento, CA 95814

916.444.4429

www.visitcalifornia.com

STATE OF CALIFORNIA

Edmund G. Brown, Jr., Governor

GOVERNOR’S OFFICE OF BUSINESS DEVELOPMENT (GO-BIZ)

Panorea Avdis, Director for Jobs and Business Development, Office of the Governor

VISIT CALIFORNIA

Caroline Beteta, President & CEO

Ryan Becker, Vice President of Communications

Dan Mishell, Research Director

DEAN RUNYAN ASSOCIATES

EXECUTIVE SUMMARY

This report provides detailed statewide, regional and county travel impact estimates for

California from 1992 to 2016. The estimates for 2016 are preliminary. The report also

provides an analysis of travel-generated tax revenue and transient occupancy tax receipts

for jurisdictions through the 2016 fiscal year.

THE CALIFORNIA TRAVEL INDUSTRY CONTINUES TO EXPAND

The California travel industry grew for the seventh consecutive year following the 2007-

2009 recession. All visitation and economic impact estimates increased for the year.

Spending. Total direct travel spending in California was $126.3 billion in 2016

(preliminary). This represents a 3.1 percent increase over 2015 in current dollars

and a 3.2 percent increase in real (inflation-adjusted) dollars.

Employment. Direct travel generated employment was 1,096,000 in 2016, a 3.4

percent increase over 2015. Travel-generated employment has increased at this 3.4

annual rate since 2010.

Tax Revenues. Travel-generated state and local tax revenue was $10.3 billion in

2016, an increase of 3.8 percent over the preceding year.1 Over seventy percent of

these tax revenues were paid by visitors (e.g., lodging and sales taxes). The

remainder were paid by travel industry employees and businesses (e.g., property

and income taxes). This state and local tax revenue was equivalent to $780 per

California resident household ($550 for taxes paid by visitors, $230 for taxes paid

by employees and businesses.)

Visitation. Visitor arrivals on domestic flights (36.9 million in 2016) increased by

7.2 percent.2 Room demand increased by 1.8 percent for the year.3

Origin. Six out of ten dollars spent at California visitor destinations were

attributable to residents of other states and countries. However, the share of

international travel in California (and the U.S.) has declined due the strength of the

U.S. dollar and decreased visitation.

Secondary Impacts. The re-spending of travel industry income by businesses and

employees produces secondary effects. In 2016, these secondary impacts were

749,200 jobs with earnings of $46.1 billion. Total (direct and secondary)

employment was 1.8 million jobs with earnings of $91.5 billion.

Gross Domestic Product. The Gross Domestic Product (GDP) of the California

travel industry was $68.6 billion in 2016. This represents about two and one-half

percent of the total GDP of the state.

1 Local and state tax revenue sum to $10.2 million in the table on page 7. This discrepancy is due to the

rounding of the separate components in the table. 2 Department of Transportation Origin and Destination survey. Estimates by Dean Runyan Associates. 3 STR Inc. lodging report prepared for Visit California.


0% 5% 10% 15% 20% 25%

All Industries

Travel

Retail trade

Manufacturing

Health Care

Construction

Information

Percent of Gross Domestic Product

0% 5% 10% 15%

10 Highest

11 to 20

21 to 30

31 to 40

18 Lowest

Travel -Generated Employment

Co

un

ty T

ota

l Em

plo

ym

en

t

TAX REVENUE IMPACTS OF THE CALIFORNIA TRAVEL INDUSTRY

The California travel industry contributes more tax revenue to state and local governments

than would be expected based on the size of the industry. Whereas the gross domestic

product and employee earnings represent about two and one-half percent of the state

economy, the travel industry generated 4.3 percent of tax revenue in the 2016 fiscal year.

Not only are most travel industry goods and services taxed at the point of sale, but a large

share of these commodities (lodging and motor fuel) are taxed at rates that are greater than

the general sales tax. Furthermore, a large share of these taxes is not borne by California

residents.

Production & Import Taxes as a Percent of Gross Domestic Product3

THE TRAVEL INDUSTRY BENEFITS ALL REGIONS OF CALIFORNIA

Although most travel spending and related economic impacts occur within California’s

primary metropolitan areas, the travel industry is important throughout California. In

general, the counties with less total employment have a bigger share of travel-generated

employment.

Travel-Generated Employment as a

Percent of Total Employment, 2015

3 Most of the taxes paid by business firms to local, state and federal governments are included except income taxes. This

includes property taxes, licenses and fees and the sales and excise taxes collected from consumers. See page 17 of full

report. The data in this chart is for 2015.

DEAN RUNYAN ASSOCIATES PAGE I

TABLE OF CONTENTS

List of Tables and Figures ii

Preface iii

I U.S. Travel 1

II State Travel Impacts 5

Impacts of Travel in California: A Summary 6

Recent Travel Trends in California 7

Origin 9

Gross Domestic Product of California Travel Industry 10

Direct, Secondary and Total Impacts 11

III State and Local Government Revenue 17

Industry Gross Domestic Product and Taxes 17

California Tax Structure 18

Travel Industry Tax Revenue 19

Summary 20

IV Regional Travel Impacts 25

V County Travel Impacts 41

VI Transient Occupancy Tax Receipts 117

Appendices 137

A 2016 Travel Impact Estimates 139

B Key Terms and Definitions 142

C Regional Travel Impact Model 143

D Travel Industry Accounts 144

E California Earnings & Employment by Industry Sector 155

F Industry Groups 156

PAGE II DEAN RUNYAN ASSOCIATES

LIST OF TABLES AND FIGURES

U.S. Travel

Annual Direct Travel Spending in U.S., 2000-2016p 2

Spending by Foreign and Resident Travelers in U.S. 2

Foreign Share of U.S. Internal Travel 3

Overseas Arrivals 3

Relative Value of Selected Foreign Currencies compared to U.S. Dollar 3

U.S. Travel Industry Employment 4

Components of US Travel Industry Employment 4

State Travel Impacts

California Direct Travel Impacts, 2000-2016p (summary) 7

California Travel Spending in Current and Real Dollars 8

Domestic Air Passenger Visitor Arrivals at California Airports 8

Overnight Person-Trips 8

International Visitor Spending 9

Visitor Spending by Origin, 2016p 9

Overseas Arrivals at California Ports of Entry 9

Travel Spending and GDP of California Travel Industry, 2016p 10

Total Employment and Earnings, 2016p 11

Direct and Secondary Employment, 2016p 13-14

Travel Impacts, 1992-2016p (detail) 15-16

State and Local Government Revenue

Production and Import Taxes as a Percent of Gross Domestic Product 17

California State and Local Government Tax Revenues 18

California Travel Industry State and Local Government Tax Revenues 19

California State and Local Tax Revenues 20

Local and State Travel-Generated Tax Revenue per Household by County 20-21

Total and Visitor-Generated Taxable Sales by County 22-23

Regional Travel Impacts

Summary Tables 26-28

Detailed Tables 29-40

County Travel Impacts

Summary Tables 42-55

Total and Travel-Generated Employment and Earnings 56-57

Detailed Tables 58-115

Transient Occupancy Tax Receipts

California TOT Receipts, 2000-2016 Fiscal Years 117

TOT Receipts by County, 2006-2016 Fiscal Years 118-119

TOT Receipts by Jurisdiction, 2006-2016 Fiscal Years 120-136

DEAN RUNYAN ASSOCIATES PAGE III

PREFACE

The purpose of this study is to document the economic significance of the travel industry in

California from 1992 through 2016. These findings show the level of travel spending by

those traveling to and through the state, and the impact this spending has on the economy

in terms of earnings, employment and tax revenue.

This study was prepared for Visit California. Special thanks are due to Dan Mishell,

Research Director, Research, for his support and assistance.

Dean Runyan Associates, Inc.

833 SW 11th Ave., Suite 920

Portland, OR 97205

(503) 226-2973

www.deanrunyan.com

This page intentionally blank.

DEAN RUNYAN ASSOCIATES PAGE 1

I. U.S. TRAVEL


$400

$500

$600

$700

$800

$900

$1,000

00 02 04 06 08 10 12 14 16

Ou

tpu

t (B

illio

ns)

Current

Real

60

80

100

120

140

160

180

200

02 04 06 08 10 12 14 16

Ou

tpu

t (Y

ear

20

00

= 1

00

) Foreign

Resident

The national level data in this section focuses on visitor spending trends in current and real

dollars, resident and foreign visitor spending in the U.S., and trends in travel-generated

employment.

The following two graphs are derived from the Bureau of Economic Analysis Travel and

Tourism Satellite Accounts.1 Both graphs show direct tourism output for the United States

– spending by resident and foreign visitors.

1 See http://www.bea.gov/industry/index.htm#satellite.

Spending by resident and

foreign visitors was $938 billion

in 2016 in current dollars. This

represents a 3.6 percent

increase over 2015. When

adjusted for changes in prices

(real dollars), spending

increased by 2.3 percent from

2015 to 2016 – compared to a

4.7 percent increase for the

preceding year. (Note: The difference between the change in current and real dollar spending is greater for the U.S. than California. See pages 6 and 7. This is due to lower price increases for room rates nationally compared to California and a larger proportion of spending on air travel for California visitors. The price of airfares declined.)

The bottom chart compares the

change in current dollar

spending by resident and

foreign visitors since 2000. In

2016, the increase in spending

by resident visitors (5.4 percent)

compares to a 2.1 percent

decrease in non-resident

spending. Visitor spending by

non-residents increased by 5.2

percent from 2014 to 2015. (Note: The non-resident spending estimates for 2014 and 2015 were revised upward from those previously reported in 2015.)

Annual Direct Travel Spending in U.S.

2000-2016

Spending by Foreign* and Resident

Travelers in U.S.

(Current Dollars; Year 2000=100)

*Note: Foreign visitor spending does not include

expenditures on health and educational services or

expenditures by short term seasonal workers.

http://www.bea.gov/industry/index.htm#satellite


75

80

85

90

95

100

105

110

115

120

125

Jan 15 Jun 15 Dec 15 Jun 16 Dec 16

Japan

China

Europe

Canada

Britain

8%9%

10%11%12%13%14%15%16%17%18%19%20%

00 02 04 06 08 10 12 14 16-10

-5

0

5

10

15

20

15-Jan 15-Jun 15-Dec 16-Mar 16-Aug

Year

over

Year

Pct. C

hg.

The foreign share of U.S. internal travel declined by more than a full percent point from

2015 to 2016 (18.2 percent to 17.1 percent). This has been due to two factors. First,

overseas arrivals began to show a decreasing rate of growth in the beginning of 2016 and

actually declined in absolute numbers in the most recently reported months. Secondly, the

value of foreign currencies has fallen relative to the U.S. dollar. This not only discourages

travel to the U.S., but also means that foreigners that do travel to the U.S. have less money

to spend on goods and services.

Overseas Arrivals (Year over Year Percent Change)

Foreign Share of U.S.

Internal Travel Spending

Relative Value of Selected Foreign

Currencies compared to U.S. Dollar

Monthly Averages, Jan 2015 through Dec 2016 Sources:

Foreign Share of U.S Internal Travel: Bureau

of Economic Analysis Travel & Tourism

Satellite Accounts and International

Transactions.

Overseas Arrivals: Office of Travel and

Tourism Industries, U.S. Department of

Commerce.

Relative Value of Selected Foreign

Currencies: XE Corporation. (www.x-rates.com)


Leisure &

Hospitality

65%

Transportation

22%

Shopping &

Other, 13%

4.4

4.6

4.8

5.0

5.2

5.4

5.6

5.8

6.0

02 04 06 08 10 12 14 16

The following two graphs show employment trends since 2000 and the composition of

travel industry employment since the recession. The first graph shows that travel-generated

employment recovered from the 2008-09 recession by 2013. Since then, however, there

has been no significant employment growth in the industry.

In recent years, the leisure and hospitality sector has accounted for almost two-thirds of all

travel industry employment while air and ground transportation and related services have

account for somewhat more than 20 percent. (In 2000, the leisure and hospitality sector

accounted for 61 percent of all employment.)

Components of U.S. Travel

Industry Employment, 2012-2016

Source: Bureau of

Economic Analysis

Travel & Tourism

Satellite Accounts.

U.S. Travel Industry Employment

Source: See above

graph. Leisure &

hospitality includes

accommodations, food

services, and arts,

entertainment &

recreation.

Transportation and

other includes retail and all other industries.


II. STATE TRAVEL IMPACTS


The multi-billion dollar travel industry in California is a vital part of the state and local

economies. The industry is represented primarily by retail and service firms, including

lodging establishments, restaurants, retail stores, gasoline service stations, and other types

of businesses that sell their products and services to travelers. The money that visitors

spend on various goods and services while in California produces business receipts at these

firms, which in turn employ California residents and pay their wages and salaries. State

and local government units benefit from travel as well. The state government collects taxes

on the gross receipts of businesses operating in the state, as well as sales and use taxes

levied on the sale of goods and services to travelers. Local governments also collect sales

and use taxes generated from traveler purchases.

IMPACTS OF TRAVEL IN CALIFORNIA: A SUMMARY

Total direct travel spending in California was $126.3 billion in 2016 (preliminary).

This represents a 3.1 percent increase over 2015 in current dollars and a 3.2 percent

increase in real (inflation-adjusted) dollars.

Direct travel generated employment was 1,096,000 in 2016, a 3.4 percent increase

over 2015. Travel-generated employment has increased at this 3.4 annual rate since

2010.

Travel-generated state and local tax revenue was $10.3 billion in 2016, an increase

of 3.8 percent over the preceding year.1 Over seventy percent of these tax revenues

were paid by visitors (e.g., lodging and sales taxes). The remainder were paid by

travel industry employess and businesses (e.g., property and income taxes). This

state and local tax revenue was equivalent to $780 per California resident

household ($550 for taxes paid by visitors, $230 for taxes paid by employees and

businesses.)

Visitor arrivals on domestic flights (36.9 million in 2016) increased by 7.2 percent.2

The Gross Domestic Product (GDP) of the California travel industry was $68.6

billion in 2016. This represents about two and one-half percent of the total GDP of

the state.

The re-spending of travel industry income by businesses and employees produces

secondary effects. In 2016, these secondary impacts were 749,200 jobs with

earnings of $46.1 billion. Total (direct and secondary) employment was 1.8 million

jobs with earnings of $91.5 billion.

1 Local and state tax revenue sum to $10.2 million in the table on page 7. This discrepancy is due to the

rounding of the separate components in the table. 2 Department of Transportation Origin and Destination survey. Estimates by Dean Runyan Associates.


RECENT TRAVEL TRENDS IN CALIFORNIA

Annual % Chg.

2000 2005 2010 2015 2016p 15-16p 00-16p

Spending ($Billions)

Total (Inflation adjusted $) 101.6 106.5 106.4 122.4 126.3 3.2% 1.4%

Total 81.0 92.2 100.3 122.5 126.3 3.1% 2.8%

Other 9.1 8.6 7.9 10.6 11.4 7.5% 1.4%

Visitor 71.9 83.6 92.4 111.9 114.9 2.7% 3.0%

Non-transportation 58.6 65.8 71.8 89.1 93.1 4.5% 2.9%

Transportation 13.3 17.9 20.6 22.8 21.8 -4.6% 3.1%

Earnings ($Billions)

Earnings 24.3 28.2 30.6 41.3 45.4 9.9% 4.0%

Employment (Thousands)

Employment 902 911 896 1,059 1,096 3.4% 1.2%

Tax Revenue ($Billions)

Total 9.4 11.6 13.3 16.3 17.1 5.0% 3.8%

Local 2.5 2.8 3.4 4.6 4.9 7.3% 4.5%

Visitor 1.7 2.0 2.2 3.2 3.4 6.6% 4.4%

Business or Employee 0.7 0.9 1.2 1.4 1.5 8.9% 4.6%

State 3.3 4.1 4.9 5.3 5.3 0.8% 2.9%

Visitor 2.5 3.1 3.8 3.9 3.9 -1.0% 2.7%

Business or Employee 0.8 1.0 1.0 1.4 1.5 6.0% 3.6%

Federal 3.6 4.7 5.0 6.4 6.8 6.8% 4.1%

Earnings include wages & salaries, earned benefits and proprietor income.

Employment includes all full- and part-time employment of payroll employees and proprietors.

California Direct Travel Impacts, 2000-2016p

Other spending includes resident air travel, travel arrangement and reservation services, and convention and trade

show organizers. Non-transportation visitor spending includes accommodations, food services, retail, food stores,

and arts, entertainment & recreation. Visitor transportation spending includes private auto, auto rental, other local

ground transportation and one-way airfares.

Local tax revenue includes transient occupancy taxes, sales taxes and airport passenger facility charges paid by

visitors, and the property tax payments and sales tax payments attributable to the travel industry income of

employees and businesses.

State tax revenue includes sales tax payments and motor fuel tax payments of visitors, and the income tax

payments and sales tax payments attributable to the travel industry income of employees and businesses.

Federal tax revenue includes motor fuel excise taxes and airline ticket taxes, and the payroll and income taxes

attributable to the travel industry income of employees and businesses.


24

26

28

30

32

34

36

38

00 02 04 06 08 10 12 14 16p

Millio

ns

Real

Current

$60

$70

$80

$90

$100

$110

$120

$130

00 02 04 06 08 10 12 14 16p

Billio

ns

800

850

900

950

1,000

1,050

1,100

1,150

00 02 04 06 08 10 12 14 16p

Th

ou

san

ds

of J

ob

s

Inflation-adjusted (real dollar)

travel spending increased by

3.2 percent from 2015 to

2016 (preliminary), following

a 4.8 percent increase the

preceding year (see top graph,

left). Over the past five years,

real and current travel

spending have had similar

rates of increase.

Sources: Real dollar travel spending

was adjusted with a composite of price

indices for the West Urban CPI,

California room rates reported by STR,

Inc., California gasoline prices reported

by the Energy Information

Administration, and airfares to California

airports reported by the U.S.

Department of Transportation Origin

and Destination survey.

Visitor air travel on domestic

flights to California

destinations (36.9 million)

increased by 7.2 percent in

2016. During the past three

years, visitor arrivals on

domestic flights have

increased at 5.7 percent per

year.

Sources: Dean Runyan Associates, Inc.

and Bureau of Transportation Statistics

(U.S. Dept. of Transportation).

Note: These estimates are for visitor

arrivals only. They do not include

return travel of California residents or

connecting flights normally reported in

air passenger statistics.

Travel-generated employment

has increased by 3.4 percent

per year since 2010.

Source: Dean Runyan Associates.

Travel-Generated Employment

Domestic Air Passenger Visitor Arrivals

at California Airports

California Travel Spending

in Current & Real Dollars


10%

12%

14%

16%

18%

20%

22%

24%

$12

$14

$16

$18

$20

$22

$24

$26

00 02 04 06 08 10 12 14 16p

Inte

rnat

ional

Shar

e

Bil

lions

of

Rea

l 2015 U

S$ Spend Share

Int'l.

$25.222%

California

$46.741%

Other US

$43.037%

0

1

2

3

4

5

6

7

02 04 06 08 10 12 14 16

Millio

ns

ORIGIN

International Visitor Spending Amounts in Real 2016$

Visitor Spending by Origin, 2016p

Overseas Arrivals at California Ports of Entry July – June FY

The share of international

travel spending in

California has flattened

over the past two after

substantial increases in

previous years. This is

consistent with national

trends. (See page 3.)

Sources: Tourism Economics,

International Trade Administration

(U.S. Department of Commerce)

and Bureau of Economic Analysis

(U.S. Department of Commerce).

In 2016, about six out of

every ten dollars spent at

California visitor

destinatons were

attributable to residents of

other states and countries.

Sources: TNS Travels America

visitor survey and sources cited for

preceding graph.

Overseas arrivals at

California Ports of Entry

increased by 11.7 percent

for the year ending in June

2016.

Note: 2016 calendar year data was

not available at the time that this

report was prepared.

Sources: Office of Immigration

Statistics (U.S. Department of

Homeland Security). California

total is sum of LA and SF Ports of Entry.


GROSS DOMESTIC PRODUCT OF CALIFORNIA TRAVEL INDUSTRY

Gross Domestic Product (GDP, also referred to as value-added) is a measure of economic

activity that reflects the market value of the labor and capital used to produce goods and

services. The GDP for a particular industry within a state excludes the intermediate inputs

purchased by businesses from other firms in the production process. It includes payments

to individuals in the form of earnings, indirect business taxes to government, and other

payments to individuals and corporations.2 The relationship between travel spending and

the GDP of the California travel industry is shown below.3 California travel industry GDP

of $68.6 billion represents approximately two and one-half percent of total California GDP.

Travel Spending and Gross Domestic Product

of California Travel Industry, 2016p ($ Billions)

$45.4 $45.4

$23.2 $23.2

$57.7

$0

$20

$40

$60

$80

$100

$120

$140

Spending ($126.3) GDP ($68.6)

Bil

lions

$57.7 Intermed. Inputs

$23.2 Other Value-Added

$45.4 Earnings

The above estimates represent only the direct impacts of travel spending. A portion of the

inputs purchased by travel businesses in California will be delivered by other California

firms that are not strictly part of the travel industry. Restaurants, for example, will purchase

agricultural products from other California businesses. These inputs are sometimes referred

to as “indirect” effects.

2 Indirect business taxes are primarily excise taxes, often paid by consumers as a sales tax. Income taxes are

not included. Other payments include retained earnings, dividends, interest and rent payments. 3 The “travel industry” is actually a combination of parts of other industries including lodging, food services,

recreation businesses, retail businesses and transportation.


Direct

1,096Indirect

250

Induced

499 Direct

$45.4

Indirect

$16.6

Induced

$29.4

DIRECT, SECONDARY AND TOTAL IMPACTS

Travel spending in California brings money into many communities in the form of business

receipts. Portions of these receipts are spent within the state for labor and supplies.

Employees, in turn, spend a portion of their earnings on goods and services in the state.

This re-spending of travel-related revenues creates indirect and induced impacts. To

summarize:

Direct impacts represent the employment and earnings attributable to travel

expenditures made directly by travelers at businesses throughout the state.

Indirect impacts represent the employment and earnings associated with industries

that supply goods and services to the direct businesses (i.e., those that receive

money directly from travelers throughout the state).

Induced impacts represent the employment and earnings that result from purchases

for food, housing, transportation, recreation, and other goods and services made by

travel industry employees, and the employees of the indirectly affected industries.

Total Employment and Earnings Generated by

Travel Spending in California, 2016p

Note: Indirect and induced impacts estimated by Dean Runyan Associates

with an IMPLAN model (IMPLAN Group, LLC.). Total employment was

1,845,000. The employment multiplier for 2016is 1.68 (1,845/1,096). Total

earnings were $91.5 billion. The earnings multiplier is 2.01 ($91.5/$45.4)

Employment (Thousands) Earnings (Billions)


The impacts in this section are presented in terms of the employment and earnings of

eleven major industry groups. These industry groups are similar, but not identical to the

business service (or commodity) categories presented elsewhere in this report. (The

specific industries that comprise these major groups are listed in Appendix D.) Direct

travel impacts, such as those discussed in the first part of this section and the regional and

county impacts presented elsewhere in this report are found in the following industry

groups:

Accommodations & Food Services

Arts, Entertainment and Recreation

Trade

Transportation

As is indicated in the following tables and graphs, the total direct employment and earnings

of these four industry groups is identical to the total direct employment and earnings

shown in the first part of this section. The only difference is that these industry groups

represent industry groupings (firms) rather than commodity or business service groupings.

The indirect and induced impacts of travel spending are found in all thirteen industry

groupings shown in the following tables and graphs. To summarize the primary secondary

impacts:

Professional and Business Services (145,100 jobs and $10.2 billion earnings). A

variety of administrative services (e.g., accounting and advertising) are utilized by

travel businesses (indirect effect). Employees of these firms also purchase

professional services (induced effect).

Education and Health Services (106,800 jobs and $7.0 billion earnings). The

secondary effects are primarily induced, such as employees of travel-related

businesses use of medical services

Financial Activities (87,400 jobs and $5.3 billion earnings). Both businesses and

individuals make use of banking and insurance institutions.

Other Services (53,800 jobs and $2.6 billion earnings). Employees of travel-related

businesses purchase services from various providers, such as dry cleaners and repair

shops.

It should be emphasized that the estimates of indirect and induced impacts reported here

apply to the entire state of California and do not necessarily reflect economic patterns for

individual counties, regions or sub-regions within the state. While total economic impacts

can be calculated on a county or regional level, such a detailed analysis is not included in

this study. In general, geographic areas with lower levels of aggregate economic activity

will have smaller secondary impacts within those same geographic boundaries.


Direct and Secondary Employment

Generated by Travel Spending in California, 2016p

0 200 400 600 800

Nat. Resources

Construction

Public Administration

Information

Manuf. & Utilities

Other Services

Financial Activities

Educ. & Health Services

Transport

Prof. & Bus. Services

Trade

Arts, Ent., & Rec.

Accomm. & Food Serv.

Direct and Secondary Employment (000)

Direct Secondary

Direct and Secondary Earnings

Generated by Travel Spending in California, 2016p

0 5 10 15 20 25 30

Nat. Resources

Construction


Information

Manuf. & Utilities

Other Services


Educ. & Health Services

Transport

Prof. & Bus. Services

Trade

Arts, Ent., & Rec.

Accomm. & Food Serv.

Direct and Secondary Earnings ($Billion)

Direct Secondary

See page 11 for definition of secondary employment. See table notes

on page 14 and Appendix D for definitions of industry groups.

The data represented by these graphs are shown in the following tables.


Direct and Secondary Employment

Generated by Travel Spending in California, 2016p (thousand jobs)

Grand

Industry Group Direct Indirect Induced Total Total

Accommodation & Food Services 618.8 22.6 60.2 82.9 701.6

Arts, Entertainment & Recreation 263.0 32.8 16.2 49.0 312.0

Retail Trade 90.2 9.2 96.0 105.1 195.3

Professional & Business Services 30.1 84.5 60.6 145.1 175.2

Transportation 93.7 17.2 15.0 32.3 126.0

Education & Health Services 1.9 104.9 106.8 106.8

Financial Activities 32.0 55.3 87.4 87.4

Other Services 10.4 43.4 53.8 53.8

Manufacturing & Utilities 14.4 15.9 30.2 30.2

Construction 6.1 13.2 19.4 19.4

Information 9.8 8.2 18.0 18.0

Public Administration 5.6 5.8 11.5 11.5

Natural Resources & Mining 3.8 4.2 7.9 7.9

All Industries 1,095.8 250.3 498.9 749.2 1,845.0

Secondary

Direct and Secondary Earnings

Generated by Travel Spending in California, 2016p ($Millions)

Grand

Industry Group Direct Indirect Induced Total Total

Accommodation & Food Services 22,920 680 1,810 2,490 25,400

Professional & Business Services 2,100 5,980 4,230 10,210 12,310

Arts, Entertainment & Recreation 10,310 1,330 600 1,920 12,240

Transportation 6,930 1,160 940 2,100 9,030

Retail Trade 3,170 730 5,030 5,760 8,930

Education & Health Services 70 6,930 7,000 7,000

Financial Activities 1,860 3,450 5,300 5,300

Manufacturing & Utilities 1,250 1,500 2,740 2,740

Information 1,600 1,090 2,690 2,690

Other Services 680 1,920 2,600 2,600

Construction 440 980 1,430 1,430

Public Administration 650 640 1,290 1,290

Natural Resources & Mining 220 310 520 520

All Industries 45,420 16,640 29,430 46,070 91,490

Secondary

Source: Dean Runyan Associates and Implan Group, LLC. See page 11 for definitions of types of secondary

employment. These industry groups are not equivalent to the categories used in the direct impact tables

used in this report. See Appendix D. Details may not add to totals due to rounding.

Detailed direct travel impacts for 1992 through 2016p follow.


1992 1994 1996 1998 2000 2002 2004

Total Direct Travel Spending ($Billion)Destination Spending 45.7 47.0 52.9 59.0 71.9 69.2 77.5

Other Travel* 6.6 6.7 7.1 7.8 9.1 8.1 8.0

Total Direct Spending 52.4 53.7 60.0 66.8 81.0 77.4 85.5

Visitor Spending by Type of Traveler Accommodation ($Billion)Hotel, Motel 21.3 21.7 25.2 29.8 37.1 34.9 39.2

Private Home 8.2 8.5 9.1 9.4 10.9 11.0 12.1

Campground 1.2 1.2 1.4 1.5 1.8 2.0 2.3

Vacation Home 2.4 2.5 2.7 2.8 3.0 3.1 3.4

Day Travel 12.6 13.1 14.6 15.6 19.1 18.2 20.5

Destination Spending 45.7 47.0 52.9 59.0 71.9 69.2 77.5

Visitor Spending by Commodity Purchased ($Billion)Accommodations 7.0 7.3 8.7 10.4 12.5 11.5 12.8

Food Service 10.2 10.6 11.8 13.8 16.6 16.9 19.0

Food Stores 1.4 1.5 1.7 1.9 2.2 2.4 2.6

Local Tran. & Gas 5.2 5.4 6.5 6.5 10.0 9.2 12.0

Arts, Ent. & Rec. 8.5 8.7 9.7 10.7 12.6 12.3 13.4

Retail Sales 10.1 10.4 11.6 12.7 14.8 13.9 14.4

Visitor Air Tran. 3.3 3.1 3.1 3.0 3.3 3.0 3.3


Industry Earnings Generated by Travel Spending ($Billion)Accom. & Food Serv. 6.8 6.9 7.8 9.0 10.3 11.2 12.4

Arts, Ent. & Rec. 3.2 3.2 3.8 4.4 5.4 5.8 6.4

Retail** 1.5 1.5 1.6 1.8 2.2 2.4 2.5

Ground Tran. 0.6 0.6 0.6 0.8 0.9 1.0 1.0

Visitor Air Tran. 1.4 1.3 1.3 1.4 1.6 1.7 1.5

Other Travel* 2.7 2.7 2.9 3.2 3.8 3.7 3.3

Total Direct Earnings 16.2 16.3 18.1 20.6 24.3 25.8 27.2

Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 384 392 418 429 457 462 480

Arts, Ent. & Rec. 160 164 178 187 210 206 214

Retail** 78 77 80 82 86 86 87

Ground Tran. 26 27 27 31 34 33 31

Visitor Air Tran. 31 27 28 29 30 26 23

Other Travel* 79 75 76 81 85 72 63

Total Direct Employment 758 762 806 839 902 885 898

Government Revenue Generated by Travel Spending ($Billion)Local Tax Receipts 1.5 1.6 1.8 2.1 2.5 2.5 2.7

Visitor 0.9 1.0 1.2 1.4 1.7 1.6 1.8

Business or Employee 0.6 0.6 0.6 0.7 0.7 0.8 0.9

State Tax Receipts 2.1 2.2 2.5 2.7 3.3 3.3 3.7

Visitor 1.5 1.6 1.8 2.0 2.5 2.4 2.8


Federal Tax Receipts 2.6 2.5 2.4 3.0 3.6 4.1 4.4

See table notes on page 7 for definition of taxes.

California

Travel Impacts, 1992-2004

Details may not add to totals due to rounding.

*Other Travel includes resident air travel, travel arrangement & reservation services, and convention & trade show organizers.

**Retail includes gasoline.


2006 2008 2010 2012 2014 2015 2016p

Total Direct Travel Spending ($Billion)Destination Spending 88.1 93.3 92.4 102.0 108.5 111.9 114.9

Other Travel* 9.0 8.9 7.9 8.5 9.9 10.6 11.4


Visitor Spending by Type of Traveler Accommodation ($Billion)Hotel, Motel 44.7 47.2 46.7 52.8 58.6 62.0 64.9

Private Home 13.4 14.3 14.7 15.6 15.9 15.9 15.9

Campground 3.0 3.1 2.6 2.8 2.9 2.9 2.8

Vacation Home 3.8 4.2 4.1 4.3 4.3 4.4 4.5

Day Travel 23.1 24.5 24.4 26.6 26.8 26.7 26.8


Visitor Spending by Commodity Purchased ($Billion)Accommodations 15.2 16.5 15.0 17.8 21.3 23.4 25.0

Food Service 21.0 22.6 23.9 25.5 27.3 28.7 30.3

Food Stores 2.8 3.1 3.0 3.2 3.4 3.6 3.6

Local Tran. & Gas 15.7 17.7 16.4 19.4 18.5 17.2 16.1

Arts, Ent. & Rec. 14.1 14.3 14.3 15.3 16.0 16.5 17.0

Retail Sales 15.1 14.9 15.5 16.1 16.6 17.0 17.2

Visitor Air Tran. 4.1 4.2 4.2 4.7 5.4 5.6 5.7


Industry Earnings Generated by Travel Spending ($Billion)Accom. & Food Serv. 14.1 15.7 15.1 16.8 19.1 20.9 22.9

Arts, Ent. & Rec. 7.1 7.9 7.5 8.3 9.2 9.8 10.3

Retail** 2.7 2.7 2.5 2.7 2.9 3.0 3.2

Ground Tran. 1.1 1.2 1.1 1.3 1.4 1.6 1.7

Visitor Air Tran. 1.6 1.4 1.4 1.6 1.9 2.1 2.5

Other Travel* 3.4 3.3 2.9 3.1 3.6 4.0 4.8


Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 510 526 498 530 581 600 619

Arts, Ent. & Rec. 220 229 219 229 247 256 263

Retail** 89 88 82 84 88 89 90

Ground Tran. 32 34 31 33 36 37 38

Visitor Air Tran. 22 23 20 21 23 25 27

Other Travel* 59 58 47 47 50 53 58

Total Direct Employment 932 956 896 945 1,025 1,059 1,096

Government Revenue Generated by Travel Spending ($Billion)Local Tax Receipts 3.1 3.5 3.4 3.7 4.3 4.6 4.9

Visitor 2.1 2.2 2.2 2.5 3.0 3.2 3.4



Visitor 3.2 3.4 3.8 3.7 3.9 3.9 3.9


Federal Tax Receipts 4.9 5.2 5.0 5.1 6.0 6.4 6.8

See table notes on page 7 for definition of taxes.

California

Travel Impacts, 2006-2015p

*Other Travel includes resident air travel, travel arrangement & reservation services, and convention & trade show organizers.

**Retail includes gasoline.



0% 5% 10% 15% 20% 25%

All Industries

Travel

Retail trade

Manufacturing

Health Care

Construction

Information

Percent of Gross Domestic Product

III. STATE AND LOCAL GOVERNMENT REVENUE

This section is concerned with the contribution of the California travel industry to state and

local government finance. The first part of the report compares the travel industry to

various other sectors of the state economy. The remainder provides an overview of state

and local finance and the revenue contribution of the travel industry.

INDUSTRY GROSS DOMESTIC PRODUCT AND TAXES

One way to consider the tax contributions of various sectors of the economy is to express

the tax payments of businesses to government as a percentage of Gross Domestic Product.

The bar chart and accompanying table show these tax payments (taxes on production and

imports or TOPI) for major sectors of the California economy, including travel. TOPI

include most of the taxes paid by the business firm to local, state and federal governments

except for income taxes. This includes property taxes, licenses and fees and the sales and

excise taxes collected from consumers. It is because of these later taxes that retail trade

and travel have relatively high proportions of tax payments in relation to their gross

domestic products.

Production & Import Taxes as a Percent of Gross Domestic Product Selected California Industry Sectors, 2015 Calendar Year

GDP *TOPI Percent

Information 204.4 3.9 1.9%

Construction 92.0 1.0 1.1%

Health care and social assistance 153.6 2.7 1.7%

Manufacturing 277.6 11.2 4.0%

Retail trade 141.4 33.9 24.0%

Travel 62.4 7.8 12.5%

All Industries 2,481.3 149.7 6.0%

Sources: Bureau of

Economic Analysis and

Dean Runyan Associates.

*TOPI denotes taxes on

production and imports,

less subsidies.


Income

$88.938%

Sales &

Gross Receipts

$74.031%

Property

$57.824%

License &

Other$15.9

7%

The remainder of this report will focus on the travel industry and the specific tax

contributions made to state and local government in California. In addition to the taxes on

production discussed in the previous section, the tax payments of travel industry

employees derived from the income earned from travel industry businesses will be

included.1 The three primary sources of tax revenue generated by the travel industry are:

Sales tax receipts generated by visitor spending. This includes local and state sales

taxes, lodging taxes, and motor fuel taxes.

Taxes paid by travel industry businesses attributable to travel generated business

receipts (property and income taxes).

Taxes paid by travel industry employees attributable to travel generated earnings

(sales and property taxes).

CALIFORNIA TAX STRUCTURE

The pie chart below, adapted from the Bureau of the Census’ State and Local Government

Finance and other data sources, shows the main categories of tax revenue in California.

More than one-third of tax revenue is derived from the state income tax. Slightly less than

one-third of all state and local tax revenue in the state is derived from sales or gross receipts

taxes. About three-fourths of these sales and gross receipt taxes are collected by the state.

Property taxes, paid primarily by homeowners and businesses to local governments,

constitute one-fourth of all tax revenue.2

1 In effect, this means re-allocating some of the sales and excise payments made by other industries to the

travel industry because the payments are ultimately made by consumers that earned their income in the travel

industry. 2 Businesses pay 56 percent of all property taxes in California according the Tax Foundation (Fiscal Fact No.

342, November 21, 2012).

Sources: The 2015-16 fiscal year estimates

of state and local tax revenues in California

were prepared by Dean Runyan Associates

from various sources, including the Bureau

of the Census (State and Local Government

Finance), the California State Board of

Equalization, the California State Controller,

the Bureau of Economic Analysis and a

selection of annual financial reports for

cities and counties. Sales and gross receipts

taxes include the general sales tax and a

variety of selective taxes, such as those on

motor fuel and lodging. State tax receipts

comprise more than 60 percent of all state

and local tax receipts.

California State and Local Government Tax Revenues 2015-16 Fiscal Year (Billions)


Employee

Sales$1,370

13%

Visitor Sales

$7,01069%

Property

$1,18012%

PFC

$1602%

Income

$3704%

TRAVEL INDUSTRY TAX REVENUE

The distribution of taxes generated by the travel industry for the 2015-16 fiscal year is

shown in the following pie chart. The categories are the same as the preceding figure, with

the exception that sales tax receipts are also distinguished between those that are generated

by visitor spending and those that are generated by the spending of travel industry

employees.

California Travel Industry State and Local Government Tax Revenues 2015-16 Fiscal Year

(Million)

Source: Dean Runyan Associates. “Other” travel-generated tax revenue includes the

franchise tax and passenger facility charges for visitors who travel to California

airports.

Whereas slightly less than one-third of all state and local tax revenue in California was

attributable to sales tax collections in the 2015-16 fiscal year, 82 percent of all travel

industry tax revenue was attributable to sales tax receipts from visitors (69 percent) and the

purchases of employees in the travel industry (13 percent).

Travel industry state and local tax revenues are compared to total California state and local

tax revenues in the following table. Because the travel industry generates a relatively high

proportion of sales tax revenues, it is associated with proportionately more tax revenues

than would be expected given the size of the industry, as measured by earnings or gross

domestic product. Whereas the earnings and GDP of the travel industry are in the range of

two and one-half percent of the state totals, travel industry tax revenues represent 4.3

percent of all state and local tax revenues in California. This is consistent with the initial

analysis that compared different industries within the state.


California State and Local Tax Revenues 2015-16 Fiscal Year

($Million)

Travel Percent

Total Generated Travel

Sales & Gross Receipts $73,990 $8,380 11.3%

Property $57,820 $1,180 2.0%

License & Other $15,860 $160 1.0%

Income $88,910 $370 0.4%

Total $236,570 $10,090 4.3%

Source: Dean Runyan Associates and Bureau of the Census, State and Local

Government Finance.

SUMMARY

This analysis of the tax revenue generated by the California travel industry can be

summarized as follows:

The California travel industry contributes more tax revenue to state and local

governments than would be expected based on the size of the industry. Whereas

the gross domestic product and employee earnings represent about two and one-

half percent of the state economy, the travel industry generated 4.3 percent of tax

revenue in the 2015 fiscal year.

Over eighty percent of all travel-generated tax revenue is attributable to sales and

gross receipts taxes. The travel industry share of the state total is more than 11

percent. Not only are most travel industry goods and services taxed, but a large

share of these commodities (lodging and motor fuel) are taxed at rates that are

greater than the general sales tax.

A large share of these tax revenues are borne by visitors who reside in other states

and countries.

The revenue contributions of California’s fifty-eight counties are detailed in the following

two tables. (Note. The 2015 calendar taxable sales were the most current data available

from the California State Board of Equalization at the time that this report was prepared.)


Households Tax Revenue

Local State Total (thousands) per Household

Alameda $165.2 $165.2 $330.4 593.4 $560

Alpine $1.0 $1.0 $1.9 0.5 $4,220

Amador $4.0 $6.4 $10.4 14.4 $720

Butte $7.8 $16.1 $23.9 90.4 $260

Calaveras $4.7 $7.5 $12.3 18.8 $650

Colusa $1.0 $2.2 $3.2 7.1 $460

Contra Costa $48.5 $86.6 $135.1 404.7 $330

Del Norte $4.2 $5.7 $9.9 9.6 $1,040

El Dorado $27.1 $32.4 $59.6 72.0 $830

Fresno $41.9 $71.0 $113.0 304.1 $370

Glenn $2.1 $3.1 $5.2 9.8 $530

Humboldt $13.4 $19.2 $32.6 56.7 $580

Imperial $10.9 $18.3 $29.2 50.8 $570

Inyo $10.6 $8.6 $19.2 7.9 $2,440

Kern $31.9 $72.1 $104.0 267.7 $390

Kings $2.9 $8.9 $11.7 40.5 $290

Lake $3.7 $7.6 $11.3 26.3 $430

Lassen $1.7 $3.2 $5.0 8.9 $560

Los Angeles $1,172.3 $1,108.3 $2,280.7 3,344.3 $680

Madera $9.1 $14.0 $23.1 44.3 $520

Marin $37.4 $34.0 $71.4 106.4 $670

Mariposa $22.2 $15.0 $37.2 7.3 $5,070

Mendocino $16.4 $18.3 $34.7 34.9 $1,000

Merced $5.0 $13.1 $18.0 79.1 $230

Modoc $0.7 $1.2 $1.9 3.7 $520

Mono $32.9 $20.3 $53.3 5.7 $9,410

Monterey $114.8 $132.3 $247.1 131.6 $1,880

Napa $66.8 $55.3 $122.1 50.8 $2,400

Nevada $10.3 $15.2 $25.4 41.7 $610

Tax Revenue (Millions)

Local and State Travel-Generated Tax Revenue per Household

2016 Calendar Year

Sources: U.S. Bureau of the Census and Dean Runyan Associates. Households calculated from 2016 population and 2010

household size.


Households Tax Revenue

Local State Total (thousands) per Household

Orange $446.0 $473.9 $919.9 1,043.7 $880

Placer $31.7 $48.1 $79.7 144.1 $550

Plumas $3.1 $4.9 $8.0 8.4 $950

Riverside $221.7 $355.2 $576.9 744.1 $780

Sacramento $104.4 $152.0 $256.3 547.4 $470

San Benito $2.3 $5.0 $7.3 18.0 $400

San Bernardino $122.3 $225.9 $348.2 641.1 $540

San Diego $543.5 $653.7 $1,197.1 1,161.6 $1,030

San Francisco $723.2 $455.8 $1,179.0 373.8 $3,150

San Joaquin $18.3 $42.8 $61.1 229.5 $270

San Luis Obispo $61.7 $71.9 $133.6 106.9 $1,250

San Mateo $254.9 $197.4 $452.3 273.9 $1,650

Santa Barbara $90.0 $93.6 $183.7 149.4 $1,230

Santa Clara $210.9 $208.6 $419.6 649.1 $650

Santa Cruz $31.2 $38.7 $69.9 98.4 $710

Shasta $12.4 $20.5 $32.8 71.3 $460

Sierra $0.7 $0.7 $1.4 1.4 $1,050

Siskiyou $6.5 $9.0 $15.6 18.9 $820

Solano $18.0 $34.8 $52.8 150.7 $350

Sonoma $75.7 $82.7 $158.4 192.8 $820

Stanislaus $11.2 $30.0 $41.3 173.6 $240

Sutter $1.7 $4.8 $6.5 32.0 $200

Tehama $3.3 $6.5 $9.8 23.7 $420

Trinity $1.0 $2.0 $3.1 5.6 $540

Tulare $14.6 $23.7 $38.3 135.5 $280

Tuolumne $7.6 $9.9 $17.5 21.6 $810

Ventura $49.6 $85.0 $134.7 274.8 $490

Yolo $8.7 $17.0 $25.7 76.0 $340

Yuba $1.8 $5.0 $6.8 25.3 $270

California $4,948.4 $5,321.4 $10,269.8 13,225.8 $780

Local and State Travel-Generated Tax Revenue per Household

Tax Revenue (Millions)

2016 Calendar Year

Sources: U.S. Bureau of the Census and Dean Runyan Associates. Households calculated from 2016 population and 2010

household size.


Total Visitor Percent

Alameda 29,770 1,323 4.4%

Alpine 46 9 18.5%

Amador 454 52 11.3%

Butte 3,109 125 4.0%

Calaveras 348 51 14.8%

Colusa 398 20 5.1%

Contra Costa 15,670 692 4.4%

Del Norte 240 46 19.3%

El Dorado 2,059 253 12.3%

Fresno 14,081 554 3.9%

Glenn 365 25 6.9%

Humboldt 1,985 158 7.9%

Imperial 2,653 147 5.6%

Inyo 357 69 19.4%

Kern 14,322 573 4.0%

Kings 1,698 73 4.3%

Lake 574 68 11.8%

Lassen 295 27 9.2%

Los Angeles 151,034 8,616 5.7%

Madera 1,521 108 7.1%

Marin 5,046 273 5.4%

Mariposa 197 123 62.6%

Mendocino 1,378 145 10.5%

Merced 2,965 92 3.1%

Modoc 92 10 10.9%

Mono 252 152 60.5%

Monterey 6,406 1,156 18.1%

Napa 3,306 486 14.7%

Nevada 1,286 130 10.1%Sources: California State Board of Equalization and Dean Runyan

Associates.

Taxable Sales

Total and Visitor-Generated Taxable Sales

2015 Calendar Year

(amounts in $Millions)


Total Visitor Percent

Orange 61,358 3,939 6.4%

Placer 8,675 406 4.7%

Plumas 207 42 20.2%

Riverside 32,911 3,283 10.0%

Sacramento 22,043 1,310 5.9%

San Benito 608 41 6.8%

San Bernardino 35,339 1,953 5.5%

San Diego 54,186 5,805 10.7%

San Francisco 18,872 4,181 22.2%

San Joaquin 10,467 330 3.2%

San Luis Obispo 4,943 642 13.0%

San Mateo 15,478 1,456 9.4%

Santa Barbara 6,768 827 12.2%

Santa Clara 41,232 1,810 4.4%

Santa Cruz 3,547 325 9.2%

Shasta 2,868 167 5.8%

Sierra 19 6 31.2%

Siskiyou 590 75 12.7%

Solano 6,961 303 4.3%

Sonoma 8,705 740 8.5%

Stanislaus 8,172 228 2.8%

Sutter 1,623 35 2.2%

Tehama 780 55 7.0%

Trinity 111 15 13.3%

Tulare 6,275 171 2.7%

Tuolumne 651 85 13.0%

Ventura 13,784 736 5.3%

Yolo 3,985 139 3.5%

Yuba 498 38 7.6%

California 633,565 44,701 7.1%

Taxable Sales

Sources: California State Board of Equalization and Dean Runyan

Associates.

Total and Visitor-Generated Taxable Sales

2015 Calendar Year

(amounts in $Millions)


IV. REGIONAL TRAVEL IMPACTS

SHASTA

CASCADE

NORTH

COAST

SAN

FRANCISCO

BAY AREA

CENTRAL

COAST

CENTRAL

VALLEY

HIGH

SIERRA

LOS ANGELES

COUNTYORANGE

COUNTY

SAN DIEGO

COUNTY

DESERTS

INLANDINLANDINLANDINLANDINLANDINLANDINLANDINLANDINLAND

EMPIREEMPIREEMPIREEMPIREEMPIREEMPIREEMPIREEMPIREEMPIRE


Earnings Employment

Region Total Destination ($Million) (Thousand Jobs) Local State Total

North Coast 1,092 1,057 405 14.5 38 51 89

Shasta Cascade 993 964 338 11.4 29 47 76

San Francisco Bay Area 34,487 29,944 12,983 256.9 1,615 1,326 2,942

Central Valley 6,621 6,148 2,064 74.8 172 355 527

Gold Country 4,596 3,909 1,382 40.9 133 195 328

High Sierra 2,984 2,925 915 30.6 121 113 234

Central Coast 8,300 7,985 3,008 80.5 318 388 706

Los Angeles County 26,855 22,400 10,986 203.7 1,172 1,108 2,281

Orange County 11,625 10,340 4,041 102.7 446 474 920

San Diego County 15,802 14,509 5,318 140.3 543 654 1,197

The Deserts 6,791 6,451 2,035 69.8 207 319 526

Inland Empire 6,141 5,753 1,950 69.8 154 291 445

California 126,288 * 45,424 1,096 4,948 5,321 10,270

2016p Region Direct Travel Impacts

Spending ($Million) Tax Revenue ($Million)

*Sum of regional destination spending is less than state destination spending due to allocation of ground transportation. See appendix

pages 139-140.

Sonoma county is now included in the San Francisco Bay Area. In prior reports, Sonoma county was included in the North Coast.


Region 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016 15-16p 94-16p

North Coast 603 635 672 765 803 839 958 1,004 932 982 1,011 1,054 1,092 3.7% 2.7%

Shasta Cascade 560 597 614 713 768 818 925 959 904 965 972 986 993 0.7% 2.6%

San Francisco Bay Area 13,529 15,624 17,759 22,399 18,880 20,409 23,551 25,202 25,861 28,898 31,999 33,348 34,487 3.4% 4.3%

Central Valley 3,295 3,491 3,740 4,330 4,428 4,931 5,675 6,049 5,892 6,437 6,559 6,603 6,621 0.3% 3.2%

Gold Country 2,065 2,233 2,437 3,034 3,126 3,381 3,870 3,957 3,785 4,111 4,338 4,536 4,596 1.3% 3.7%

High Sierra 1,373 1,405 1,555 1,755 1,900 2,089 2,234 2,268 2,317 2,510 2,630 2,788 2,984 7.0% 3.6%

Central Coast 3,767 4,243 4,690 5,445 5,415 5,767 6,522 6,712 6,540 7,291 7,816 8,071 8,300 2.8% 3.7%

Los Angeles County 11,900 13,072 14,211 17,618 16,865 19,105 21,361 22,468 21,400 23,643 25,207 25,880 26,855 3.8% 3.8%

Orange County 5,244 5,851 6,426 7,659 7,541 8,405 9,534 9,704 9,312 10,103 10,817 11,269 11,625 3.2% 3.7%

San Diego County 5,888 6,925 8,190 9,824 9,449 10,632 11,988 12,733 12,501 13,697 14,800 15,400 15,802 2.6% 4.6%

The Deserts 2,877 3,120 3,440 3,933 4,195 4,685 5,399 5,734 5,573 6,246 6,384 6,579 6,791 3.2% 4.0%

Inland Empire 2,616 2,796 3,038 3,558 3,984 4,476 5,098 5,394 5,303 5,700 5,847 6,012 6,141 2.2% 4.0%

California* 53.7 60.0 66.8 81.0 77.4 85.5 97.1 102.2 100.3 110.6 118.4 122.5 126.3 3.1% 4.0%

*($Billions)

Region Direct Travel Total Spending, 1994-2016p ($Million)

Ave. Annual Chg.

Sonoma county is now included in the San Francisco Bay Area. In prior reports, Sonoma county was included in the North Coast. All current and previous estimates

have been revised.


Region 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016 15-16p 94-16p

North Coast 13.8 13.7 13.3 13.8 14.0 14.4 15.1 15.1 12.9 13.0 14.0 14.1 14.5 2.2% 0.2%

Shasta Cascade 11.0 11.0 10.4 11.4 12.5 12.2 12.9 12.5 11.0 11.4 11.4 11.4 11.4 -0.2% 0.2%

San Francisco Bay Area 171.8 189.6 203.2 222.7 196.2 197.4 206.0 218.2 211.8 222.3 239.8 248.3 256.9 3.5% 1.8%

Central Valley 59.5 59.0 59.9 60.4 64.0 63.9 66.6 67.9 63.7 67.3 72.3 73.4 74.8 1.9% 1.0%

Gold Country 28.9 29.7 30.2 34.0 36.5 35.6 37.5 37.6 34.6 36.7 38.9 40.2 40.9 1.9% 1.6%

High Sierra 24.4 23.3 23.6 24.2 26.8 27.4 26.7 25.5 24.5 26.2 28.5 29.5 30.6 3.7% 1.0%

Central Coast 58.9 62.5 65.1 67.2 68.1 67.1 70.5 70.3 65.7 71.8 76.7 78.2 80.5 2.9% 1.4%

Los Angeles County 151.3 158.9 162.6 179.3 170.3 174.7 176.3 178.7 161.2 169.5 187.8 195.3 203.7 4.3% 1.4%

Orange County 73.0 76.8 80.1 86.6 87.5 90.0 94.1 94.2 86.1 88.5 95.2 99.2 102.7 3.5% 1.6%

San Diego County 79.2 90.1 98.8 106.9 106.5 110.0 113.5 118.7 114.3 120.0 130.8 134.9 140.3 4.0% 2.6%

The Deserts 45.5 46.5 47.4 47.4 51.4 52.4 56.2 58.4 54.7 59.5 65.1 67.2 69.8 3.8% 2.0%

Inland Empire 44.9 45.3 44.4 47.9 51.3 53.3 56.7 59.2 56.0 58.9 64.9 67.7 69.8 3.1% 2.0%

California 762.0 806.4 839.0 901.7 885.2 898.5 932.1 956.3 896.5 945.1 1,025.4 1,059.3 1,095.8 3.4% 1.7%

Region Direct Travel-Generated Employment, 1994-2016p

Ave. Annual Chg.

(thousands)

Sonoma county is now included in the San Francisco Bay Area. In prior reports, Sonoma county was included in the North Coast. All current and previous estimates

have been revised.


2000 2005 2010 2012 2014 2015 2016p

Total Direct Travel Spending ($Million)Destination Spending 741 865 892 941 973 1,018 1,057

Other Travel* 25 41 40 41 38 35 35

Total Direct Spending 765 906 932 982 1,011 1,054 1,092

Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 334 380 378 408 429 467 500

Private Home 132 158 170 175 173 175 176

Campground 96 127 133 138 151 152 153

Vacation Home 57 65 70 71 71 72 74

Day Travel 121 135 141 148 150 152 154

Destination Spending 741 865 892 941 973 1,018 1,057

Visitor Spending by Commodity Purchased ($Million)Accommodations 145 169 175 187 207 230 250

Food Service 194 229 250 259 270 289 307

Food Stores 48 59 62 64 69 72 72

Local Tran. & Gas 87 125 139 160 150 140 131

Arts, Ent. & Rec. 130 138 131 137 140 146 152

Retail Sales 135 131 127 129 130 134 137

Visitor Air Tran. 2 14 7 6 6 6 8

Destination Spending 741 865 892 941 973 1,018 1,057

Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 147 184 199 211 240 261 285

Arts, Ent. & Rec. 46 54 56 61 67 65 66

Retail** 25 29 27 28 29 31 32

Ground Tran. 9 9 10 11 12 13 15


Other Travel* 6 6 4 4 4 5 5

Total Direct Earnings 233 284 297 315 354 376 405

Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 7.8 8.3 7.5 7.6 8.2 8.3 8.5

Arts, Ent. & Rec. 4.2 4.6 4.0 3.9 4.4 4.3 4.4

Retail** 1.2 1.1 1.0 1.0 1.0 1.0 1.0

Ground Tran. 0.3 0.3 0.3 0.3 0.3 0.3 0.4

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 0.2 0.2 0.2 0.1 0.1 0.1 0.2

Total Direct Employment 13.8 14.6 12.9 13.0 14.0 14.1 14.5

Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 22 25 28 29 32 35 38

Visitor 15 17 17 19 21 23 25

Business or Employee 7 8 11 10 11 12 13

State Tax Receipts 35 43 49 47 50 51 51

Visitor 27 33 38 36 38 38 37


Total Local & State 57 68 77 76 82 86 89


Sonoma county is no longer included in the North Coast region. All current and previous estimates have been revised.

North Coast


*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel

arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.

Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the

property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.

State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax

payments attributable to the travel industry income of employees and businesses.


2000 2005 2010 2012 2014 2015 2016p

Total Direct Travel Spending ($Million)Destination Spending 686 840 868 927 939 955 964

Other Travel* 27 31 36 38 33 31 29

Total Direct Spending 713 872 904 965 972 986 993


Private Home 114 132 147 150 145 145 143

Campground 73 107 99 109 118 117 118

Vacation Home 102 119 128 129 128 129 132

Day Travel 153 179 186 203 201 199 197

Destination Spending 686 840 868 927 939 955 964


Food Service 172 214 234 245 253 265 275

Food Stores 42 53 54 57 60 62 62

Local Tran. & Gas 86 132 145 171 157 142 129

Arts, Ent. & Rec. 116 130 124 131 132 135 138

Retail Sales 137 140 136 139 139 141 140


Destination Spending 686 840 868 927 939 955 964


Arts, Ent. & Rec. 41 51 53 57 52 52 54

Retail** 25 30 28 29 30 32 32

Ground Tran. 8 9 9 11 12 12 13




Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 6,430 7,230 6,540 6,870 7,230 7,380 7,340

Arts, Ent. & Rec. 3,090 3,320 2,960 3,030 2,620 2,540 2,530

Retail** 1,250 1,280 1,050 1,060 1,050 1,060 1,050

Ground Tran. 300 290 280 300 310 310 320

Visitor Air Tran. 50 40 10 10 20 20 20

Other Travel* 280 200 130 130 130 130 140

Total Direct Employment 11,390 12,350 10,970 11,400 11,360 11,430 11,400


Visitor 11 14 14 15 16 17 18



Visitor 26 33 38 37 38 37 36





Shasta Cascade








2000 2005 2010 2012 2014 2015 2016p

Total Direct Travel Spending ($Million)Destination Spending 18,729 18,875 23,036 25,578 28,040 29,111 29,944

Other Travel* 3,670 3,162 2,825 3,320 3,959 4,237 4,544

Total Direct Spending 22,399 22,037 25,861 28,898 31,999 33,348 34,487

Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 11,820 11,518 14,501 16,373 18,490 19,490 20,267

Private Home 2,398 2,540 2,900 3,136 3,275 3,323 3,337

Campground 194 254 248 279 357 356 357

Vacation Home 293 347 375 392 401 408 415

Day Travel 4,024 4,216 5,012 5,399 5,517 5,534 5,567

Destination Spending 18,729 18,875 23,036 25,578 28,040 29,111 29,944

Visitor Spending by Commodity Purchased ($Million)Accommodations 3,988 3,469 4,326 5,427 6,878 7,574 8,012

Food Service 4,285 4,813 6,316 6,673 7,130 7,453 7,823

Food Stores 509 570 688 729 793 819 822

Local Tran. & Gas 1,888 2,305 2,841 3,299 3,224 3,041 2,887

Arts, Ent. & Rec. 3,021 3,064 3,534 3,739 3,920 4,002 4,121

Retail Sales 3,807 3,536 4,069 4,211 4,353 4,409 4,462

Visitor Air Tran. 1,230 1,119 1,262 1,500 1,742 1,813 1,816


Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 2,793 3,082 3,969 4,470 5,198 5,712 6,253

Arts, Ent. & Rec. 1,251 1,419 1,831 1,998 2,212 2,358 2,519

Retail** 510 550 595 636 676 706 727

Ground Tran. 231 231 271 315 343 370 405

Visitor Air Tran. 774 645 646 757 861 934 1,134

Other Travel* 1,534 1,164 1,018 1,157 1,414 1,606 1,944

Total Direct Earnings 7,093 7,091 8,330 9,332 10,705 11,687 12,983


Arts, Ent. & Rec. 50.7 46.0 51.1 52.8 55.1 57.1 58.7

Retail** 15.9 15.6 15.9 16.1 16.7 16.5 17.0

Ground Tran. 8.5 6.9 7.3 7.9 8.5 8.7 9.0

Visitor Air Tran. 13.4 9.2 8.7 9.3 10.0 10.5 11.3

Other Travel* 30.0 19.1 15.3 16.1 17.4 18.9 20.9


Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 794 778 1,032 1,178 1,407 1,518 1,615

Visitor 569 548 699 838 1,023 1,103 1,160


State Tax Receipts 836 911 1,187 1,168 1,286 1,303 1,326

Visitor 601 670 910 874 930 924 920


Total Local & State 1,630 1,690 2,219 2,345 2,693 2,821 2,942


Sonoma county is now included in the San Franciso Bay region. All current and previous estimates have been revised.





San Francisco Bay Area





2000 2005 2010 2012 2014 2015 2016p


Other Travel* 380 513 518 597 559 511 473



Private Home 1,139 1,455 1,708 1,814 1,795 1,786 1,770

Campground 136 189 196 201 237 233 234

Vacation Home 235 287 321 335 343 351 357

Day Travel 1,205 1,432 1,619 1,758 1,742 1,725 1,701



Food Service 954 1,191 1,403 1,482 1,564 1,645 1,719

Food Stores 193 242 276 286 307 316 316

Local Tran. & Gas 712 1,076 1,281 1,509 1,410 1,298 1,195

Arts, Ent. & Rec. 647 723 746 789 818 841 861

Retail Sales 914 938 981 1,012 1,031 1,049 1,056

Visitor Air Tran. 18 51 42 49 57 58 57


Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 529 702 802 876 979 1,073 1,179

Arts, Ent. & Rec. 239 297 336 366 403 404 430

Retail** 143 171 171 181 190 199 205

Ground Tran. 64 73 83 96 103 110 121

Visitor Air Tran. 6 16 17 19 23 24 30

Other Travel* 95 96 79 78 83 85 99



Arts, Ent. & Rec. 17.6 18.7 18.9 20.2 21.6 21.3 21.7

Retail** 6.2 6.5 6.1 6.2 6.5 6.6 6.6

Ground Tran. 2.4 2.3 2.3 2.5 2.7 2.7 2.8

Visitor Air Tran. 0.1 0.4 0.4 0.4 0.4 0.4 0.5

Other Travel* 3.7 3.6 2.5 2.3 2.3 2.4 2.6



Visitor 62 70 75 84 95 102 108



Visitor 190 245 303 301 309 299 286




Central Valley









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 469 527 553 640 659 682 687



Private Home 649 795 889 935 946 962 962

Campground 65 92 90 98 102 100 101

Vacation Home 105 131 145 149 151 154 157

Day Travel 643 772 820 883 899 915 906



Food Service 602 771 850 893 961 1,033 1,074

Food Stores 92 117 125 131 140 146 146

Local Tran. & Gas 381 549 610 708 689 659 616

Arts, Ent. & Rec. 468 541 524 552 582 610 622

Retail Sales 512 539 529 543 563 585 585

Visitor Air Tran. 175 205 225 239 263 277 287



Arts, Ent. & Rec. 169 217 230 250 292 325 347

Retail** 76 92 86 91 97 103 106

Ground Tran. 41 48 48 56 62 69 74

Visitor Air Tran. 11 13 16 18 21 23 28

Other Travel* 71 61 62 75 81 90 100

Total Direct Earnings 720 909 941 1,030 1,161 1,274 1,382


Arts, Ent. & Rec. 8.4 9.2 9.3 10.3 10.3 10.7 10.9

Retail** 3.0 3.2 2.9 3.0 3.1 3.2 3.2

Ground Tran. 1.5 1.4 1.3 1.4 1.5 1.6 1.6

Visitor Air Tran. 0.4 0.3 0.3 0.3 0.3 0.4 0.4

Other Travel* 2.4 1.7 1.4 1.5 1.5 1.6 1.7



Visitor 51 62 58 62 75 83 87



Visitor 98 126 149 145 153 153 149











Gold Country


2000 2005 2010 2012 2014 2015 2016p


Other Travel* 72 61 75 85 65 61 59



Private Home 81 101 116 124 120 119 116

Campground 115 161 164 168 178 176 177

Vacation Home 201 244 264 270 273 276 281

Day Travel 237 281 299 321 327 333 342



Food Service 427 554 612 656 704 765 839

Food Stores 68 88 92 95 103 108 111

Local Tran. & Gas 160 254 287 339 319 300 285

Arts, Ent. & Rec. 309 361 350 374 393 415 444

Retail Sales 286 304 296 310 321 337 354




Arts, Ent. & Rec. 93 121 126 139 171 179 186

Retail** 50 62 57 61 66 71 76

Ground Tran. 16 19 21 25 27 29 34


Other Travel* 14 10 9 9 7 7 9



Arts, Ent. & Rec. 6.5 7.5 6.5 7.3 8.4 8.7 9.0

Retail** 2.2 2.4 2.0 2.1 2.2 2.3 2.4

Ground Tran. 0.6 0.6 0.6 0.7 0.7 0.8 0.8

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 0.5 0.4 0.3 0.3 0.2 0.2 0.3



Visitor 40 53 60 65 72 80 89



Visitor 49 64 75 74 78 79 81






High Sierra







2000 2005 2010 2012 2014 2015 2016p


Other Travel* 290 317 315 358 339 323 316



Private Home 582 687 765 799 800 799 802

Campground 210 292 277 305 327 330 332

Vacation Home 146 173 189 197 200 203 206

Day Travel 1,233 1,357 1,437 1,568 1,617 1,632 1,646



Food Service 1,318 1,551 1,766 1,927 2,089 2,206 2,322

Food Stores 172 209 219 236 257 267 269

Local Tran. & Gas 537 756 858 1,032 991 922 860

Arts, Ent. & Rec. 787 834 830 907 966 996 1,028

Retail Sales 1,276 1,240 1,243 1,324 1,385 1,415 1,435

Visitor Air Tran. 21 72 52 53 62 63 64


Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 868 1,085 1,211 1,354 1,544 1,667 1,799

Arts, Ent. & Rec. 418 487 529 600 658 693 715

Retail** 177 201 190 209 224 236 245

Ground Tran. 55 59 64 77 85 91 101

Visitor Air Tran. 5 16 24 24 30 34 41

Other Travel* 88 73 80 84 88 93 106



Arts, Ent. & Rec. 15.7 16.1 15.1 17.4 18.2 18.3 18.6

Retail** 7.2 7.0 6.1 6.5 6.7 6.8 7.0

Ground Tran. 2.0 1.8 1.8 2.0 2.2 2.2 2.3

Visitor Air Tran. 0.2 0.3 0.3 0.3 0.3 0.4 0.4

Other Travel* 2.9 2.0 1.7 1.7 1.7 1.7 1.8



Visitor 123 137 145 165 194 210 223



Visitor 193 227 273 271 289 288 286











Central Coast


2000 2005 2010 2012 2014 2015 2016p


Other Travel* 3,269 3,682 3,713 4,040 4,326 4,421 4,455



Private Home 2,566 2,907 3,219 3,448 3,543 3,559 3,600

Campground 67 151 100 101 104 104 103

Vacation Home 124 150 162 169 171 173 175

Day Travel 4,213 4,786 5,037 5,485 5,520 5,503 5,576



Food Service 3,159 3,911 4,307 4,614 4,892 5,120 5,452

Food Stores 395 489 511 543 575 593 602

Local Tran. & Gas 2,142 2,891 3,200 3,727 3,616 3,415 3,298

Arts, Ent. & Rec. 2,508 2,788 2,691 2,888 3,003 3,070 3,203

Retail Sales 2,868 2,903 2,826 2,959 3,030 3,070 3,146

Visitor Air Tran. 1,141 1,231 1,446 1,638 1,906 1,972 2,017



Arts, Ent. & Rec. 1,370 1,694 1,789 1,983 2,144 2,288 2,387

Retail** 397 468 429 463 487 509 531

Ground Tran. 245 285 287 336 365 397 440

Visitor Air Tran. 732 640 608 694 803 890 1,102

Other Travel* 1,518 1,466 1,313 1,359 1,514 1,665 1,930



Arts, Ent. & Rec. 24.9 25.3 23.2 23.1 26.0 27.9 28.9

Retail** 14.6 15.2 13.0 13.6 14.1 14.2 14.4

Ground Tran. 9.0 8.4 7.4 8.1 8.7 9.1 9.5

Visitor Air Tran. 13.5 9.9 8.7 9.1 10.0 10.7 11.8

Other Travel* 34.6 27.4 20.9 20.9 23.0 23.9 25.2


Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 569 695 806 884 996 1,068 1,172

Visitor 371 465 509 584 667 716 784



Visitor 538 661 772 760 794 778 772








Los Angeles County





2000 2005 2010 2012 2014 2015 2016p


Other Travel* 1,241 1,093 1,019 1,050 1,196 1,209 1,286



Private Home 879 1,013 1,126 1,191 1,207 1,222 1,224

Campground 80 133 115 118 89 90 90

Vacation Home 109 131 143 151 153 156 158

Day Travel 1,946 2,346 2,429 2,609 2,617 2,656 2,675



Food Service 1,483 1,972 2,150 2,278 2,420 2,573 2,702

Food Stores 170 223 231 243 250 262 263

Local Tran. & Gas 738 1,091 1,205 1,404 1,337 1,264 1,191

Arts, Ent. & Rec. 1,474 1,764 1,682 1,787 1,864 1,936 1,994

Retail Sales 1,261 1,376 1,323 1,374 1,412 1,454 1,471

Visitor Air Tran. 242 267 301 330 366 390 393



Arts, Ent. & Rec. 633 842 879 965 1,109 1,185 1,281

Retail** 170 215 196 210 220 233 241

Ground Tran. 79 97 99 115 124 136 149

Visitor Air Tran. 27 20 20 24 27 30 37

Other Travel* 372 271 231 216 274 287 335



Arts, Ent. & Rec. 24.8 26.7 25.6 26.6 29.2 31.1 32.1

Retail** 5.9 6.8 6.0 6.1 6.3 6.5 6.5

Ground Tran. 2.9 2.9 2.7 2.9 3.1 3.2 3.3

Visitor Air Tran. 0.7 0.4 0.4 0.4 0.4 0.5 0.5

Other Travel* 10.3 6.5 4.7 4.3 5.2 5.2 5.7



Visitor 148 191 202 231 270 296 314



Visitor 220 288 336 326 342 341 337




Orange County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 908 971 1,029 1,148 1,177 1,214 1,293



Private Home 1,040 1,192 1,400 1,467 1,521 1,543 1,554

Campground 290 421 407 437 463 465 467

Vacation Home 213 254 279 293 302 309 316

Day Travel 2,514 2,804 3,134 3,365 3,503 3,553 3,588



Food Service 2,142 2,615 3,130 3,353 3,666 3,884 4,071

Food Stores 258 322 353 374 409 427 429

Local Tran. & Gas 894 1,236 1,470 1,717 1,693 1,603 1,517

Arts, Ent. & Rec. 1,811 1,985 2,079 2,233 2,396 2,480 2,548

Retail Sales 1,838 1,844 1,942 2,037 2,154 2,210 2,233

Visitor Air Tran. 470 522 622 664 747 789 801



Arts, Ent. & Rec. 715 871 999 1,109 1,215 1,375 1,384

Retail** 247 289 286 309 336 355 366

Ground Tran. 105 119 134 157 175 190 209

Visitor Air Tran. 46 43 39 44 50 56 69

Other Travel* 202 179 160 171 173 194 246



Arts, Ent. & Rec. 26.4 27.5 30.9 31.7 34.5 35.5 37.1

Retail** 9.7 10.2 9.7 10.1 10.7 10.8 10.9

Ground Tran. 3.9 3.6 3.7 4.0 4.4 4.5 4.7

Visitor Air Tran. 1.2 1.0 0.8 0.8 0.9 0.9 1.0

Other Travel* 6.0 4.6 3.6 3.5 3.4 3.6 4.4



Visitor 200 240 252 285 328 355 369



Visitor 293 356 452 439 475 477 474


Total Local & State 666 813 970 996 1,115 1,168 1,197


San Diego County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 143 260 328 367 357 339 340



Private Home 260 364 439 468 467 470 470

Campground 228 286 324 354 330 329 330

Vacation Home 650 823 957 1,007 1,036 1,062 1,082

Day Travel 1,183 1,447 1,652 1,815 1,797 1,821 1,842


Visitor Spending by Commodity Purchased ($Million)Accommodations 689 880 867 997 1,103 1,190 1,290

Food Service 954 1,259 1,485 1,636 1,705 1,813 1,917

Food Stores 151 190 218 235 239 250 252

Local Tran. & Gas 423 661 793 965 894 835 780

Arts, Ent. & Rec. 655 778 802 886 907 942 977

Retail Sales 881 956 1,001 1,074 1,082 1,113 1,133

Visitor Air Tran. 37 81 80 85 97 98 102


Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 489 685 763 870 967 1,052 1,164

Arts, Ent. & Rec. 217 286 323 368 421 434 467

Retail** 122 153 152 168 173 183 190

Ground Tran. 40 48 52 64 68 74 83

Visitor Air Tran. 9 16 17 20 23 25 31

Other Travel* 38 54 73 71 78 83 100

Total Direct Earnings 915 1,241 1,381 1,562 1,730 1,852 2,035


Arts, Ent. & Rec. 12.0 13.4 14.1 15.2 17.1 17.5 17.9

Retail** 5.2 5.6 5.5 5.8 5.9 6.0 6.0

Ground Tran. 1.5 1.5 1.5 1.6 1.7 1.8 1.9

Visitor Air Tran. 0.3 0.3 0.3 0.3 0.4 0.4 0.4

Other Travel* 1.4 1.7 1.7 1.5 1.6 1.6 2.0



Visitor 73 88 89 104 114 123 134



Visitor 142 188 238 239 246 245 244








The Deserts





2000 2005 2010 2012 2014 2015 2016p


Other Travel* 136 379 390 423 407 393 389


Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 889 1,248 1,293 1,445 1,571 1,696 1,793

Private Home 777 1,054 1,231 1,273 1,288 1,314 1,332

Campground 111 158 157 174 177 175 175

Vacation Home 701 833 938 981 1,001 1,022 1,041

Day Travel 944 1,161 1,294 1,403 1,403 1,412 1,412



Food Service 905 1,204 1,442 1,524 1,600 1,692 1,775

Food Stores 135 178 203 214 224 233 233

Local Tran. & Gas 392 607 716 844 798 748 700

Arts, Ent. & Rec. 633 759 797 844 869 898 924

Retail Sales 855 935 987 1,022 1,038 1,062 1,074

Visitor Air Tran. 9 137 130 128 131 133 131


Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 419 595 683 750 857 936 1,030

Arts, Ent. & Rec. 236 314 360 393 422 445 475

Retail** 116 148 147 157 164 173 178

Ground Tran. 38 47 52 61 66 72 79

Visitor Air Tran. 2 24 33 38 44 48 58

Other Travel* 33 68 82 87 97 105 128

Total Direct Earnings 845 1,195 1,357 1,486 1,649 1,779 1,950


Arts, Ent. & Rec. 15.5 15.8 17.0 17.6 19.6 20.8 21.3

Retail** 4.9 5.4 5.2 5.4 5.5 5.6 5.6

Ground Tran. 1.4 1.4 1.4 1.5 1.6 1.7 1.8

Visitor Air Tran. 0.1 0.5 0.5 0.6 0.6 0.7 0.7

Other Travel* 1.3 1.9 1.8 1.8 1.9 2.0 2.2



Visitor 52 67 69 77 84 91 97



Visitor 138 184 232 225 234 232 229





Inland Empire








Sutte

r

Stanisl

aus

Alpine

Alpine

Alpine

Alpine

Alpine

Alpine

Alpine

Alpine

Alpine

Calave

ras

Calave

ras

Calave

ras

Calave

ras

Calave

ras

Calave

ras

Calave

ras

Calave

ras

Calave

rasAmador

Amador

AmadorAmador

AmadorAmador

Amador

Amador

Amador

Sac

ram

ento

Sac

ram

ento

Sac

ram

ento

Sac

ram

ento

Sac

ram

ento

Sac

ram

ento

Sac

ram

ento

Sac

ram

ento

Sac

ram

ento

Nevada

Yub

a

Yub

a

Yub

aYub

a

Yub

aYub

a

Yub

a

Yub

aYub

a

Contra CostaContra CostaContra CostaContra CostaContra CostaContra CostaContra CostaContra CostaContra Costa

San Francisco

San Mateo

AlamedaAlamedaAlamedaAlamedaAlamedaAlamedaAlamedaAlamedaAlameda

MarinMarinMarinMarinMarinMarinMarinMarinMarin

Santa Santa Santa Santa Santa Santa Santa Santa Santa

ClaraClaraClaraClaraClaraClaraClaraClaraClara

San San San San San San San San San

JoaquinJoaquinJoaquinJoaquinJoaquinJoaquinJoaquinJoaquinJoaquin

SolanoSolanoSolanoSolanoSolanoSolanoSolanoSolanoSolano

Santa Cruz

Merced

San San San San San San San San San

BenitoBenitoBenitoBenitoBenitoBenitoBenitoBenitoBenito

NapaNapaNapaNapaNapaNapaNapaNapaNapa

El Dorado

Placer

Yolo

Tuolumne

Colusa

Lake

SonomaSonomaSonomaSonomaSonomaSonomaSonomaSonomaSonoma

MariposaMariposaMariposaMariposaMariposaMariposaMariposaMariposaMariposa

Madera

Mono

Monterey Kings

San Luis

Obispo

ButteMendocinoMendocinoMendocinoMendocinoMendocinoMendocinoMendocinoMendocinoMendocino

Sierra

OrangeOrangeOrangeOrangeOrangeOrangeOrangeOrangeOrange

Lassen

HumboldtHumboldtHumboldtHumboldtHumboldtHumboldtHumboldtHumboldtHumboldt

Trinity

Siskiyou

Del Del Del Del Del Del Del Del Del

NorteNorteNorteNorteNorteNorteNorteNorteNorte

Santa

Barbara

VenturaLos

Angeles

San Diego

Fresno

Glenn

Imperial

Inyo

Kern

Modoc

Plumas

Riverside

San Bernardino

Shasta

Tehama

Tulare

V. COUNTY TRAVEL IMPACTS


Earnings Employment

County Total Destination ($Million) (Jobs) Local State Total

Alameda 3,992 3,167 1,567 29,630 165 165 330

Alpine 32 32 5 260 1 1 2

Amador 139 134 53 2,010 4 6 10

Butte 307 276 88 3,650 8 16 24

Calaveras 180 173 75 2,340 5 8 12

Colusa 46 43 11 590 1 2 3

Contra Costa 1,584 1,383 626 16,200 49 87 135

Del Norte 124 119 45 1,320 4 6 10

El Dorado 734 693 293 8,880 27 32 60

Fresno 1,422 1,192 425 14,540 42 71 113

Glenn 56 53 24 980 2 3 5

Humboldt 416 388 138 5,270 13 19 33

Imperial 371 348 111 4,740 11 18 29

Inyo 260 257 63 2,510 11 9 19

Kern 1,352 1,214 420 15,320 32 72 104

Kings 150 130 49 1,850 3 9 12

Lake 167 156 46 1,720 4 8 11

Lassen 63 59 23 950 2 3 5

Los Angeles 26,855 22,400 10,986 203,700 1,172 1,108 2,281

Madera 279 260 99 3,430 9 14 23

Marin 823 702 354 7,190 37 34 71

Mariposa 512 510 124 4,780 22 15 37

Mendocino 386 374 176 6,160 16 18 35

Merced 218 183 65 2,620 5 13 18

Modoc 24 23 10 290 1 1 2

Mono 665 662 184 6,300 33 20 53

Monterey 2,803 2,721 1,187 25,220 115 132 247

Napa 1,354 1,293 544 13,830 67 55 122

Nevada 318 306 118 3,190 10 15 25


2016p County Direct Travel Impacts


Earnings Employment

County Total Destination ($Million) (Jobs) Local State Total

Orange 11,625 10,340 4,041 102,660 446 474 920

Placer 1,072 1,013 336 11,240 32 48 80

Plumas 109 107 37 1,180 3 5 8

Riverside 7,633 7,146 2,315 78,040 222 355 577

Sacramento 3,636 2,879 1,032 29,570 104 152 256

San Benito 93 86 30 870 2 5 7

San Bernardino 4,707 4,199 1,496 54,400 122 226 348

San Diego 15,802 14,509 5,318 140,340 543 654 1,197

San Francisco 14,904 12,593 4,467 77,450 723 456 1,179

San Joaquin 728 627 222 7,390 18 43 61

San Luis Obispo 1,589 1,534 550 17,810 62 72 134

San Mateo 3,441 3,153 2,868 45,330 255 197 452

Santa Barbara 2,121 1,995 727 19,970 90 94 184

Santa Clara 5,572 4,503 1,630 36,800 211 209 420

Santa Cruz 849 809 288 9,490 31 39 70

Shasta 422 394 133 4,530 12 20 33

Sierra 22 22 5 270 1 1 1

Siskiyou 193 187 78 2,160 7 9 16

Solano 663 607 217 8,170 18 35 53

Sonoma 1,934 1,828 643 20,410 76 83 158

Stanislaus 508 435 148 5,600 11 30 41

Sutter 78 65 24 1,180 2 5 6

Tehama 130 122 41 1,610 3 6 10

Trinity 52 50 17 690 1 2 3

Tulare 443 381 145 5,090 15 24 38

Tuolumne 230 222 73 2,340 8 10 17

Ventura 1,695 1,517 515 16,650 50 85 135

Yolo 320 292 99 3,990 9 17 26

Yuba 86 77 24 1,100 2 5 7

California 126,288 * 45,424 1,095,830 4,948 5,321 10,270

2016p County Direct Travel Impacts


*Sum of county destination spending is less than state destination spending due to allocation of ground transportation.

See appendix pages 139-140.


1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p

AlamedaTotal Spending 1,857 2,071 2,296 3,123 2,767 2,958 3,451 3,390 3,077 3,455 3,703 3,884 3,992 2.8% 3.5%

Visitor Spending 1,308 1,500 1,694 2,373 2,094 2,248 2,566 2,568 2,371 2,681 2,904 3,060 3,167 3.5% 4.1%

Non-transportation 952 1,120 1,305 1,852 1,631 1,717 1,912 1,955 1,821 2,058 2,268 2,422 2,529 4.4% 4.5%

Transportation 356 380 389 521 462 531 653 613 550 622 636 639 638 0.0% 2.7%

AlpineTotal Spending 18.3 20.5 21.6 24.4 27.3 29.0 29.1 28.2 26.4 27.7 29.2 30.8 32.3 5.1% 2.6%

Visitor Spending 18.2 20.4 21.5 24.3 27.2 28.9 28.9 27.9 26.2 27.5 29.0 30.6 32.2 5.2% 2.6%

Non-transportation 17.5 19.5 20.8 23.1 25.9 27.1 26.6 25.5 24.2 25.1 26.7 28.6 30.4 6.3% 2.5%

Transportation 0.7 0.9 0.7 1.3 1.3 1.8 2.3 2.5 2.0 2.5 2.3 2.1 1.8 -10.5% 4.5%

AmadorTotal Spending 62.1 67.7 71.1 84.9 99.7 106.2 119.9 117.9 114.6 124.7 128.1 135.0 139.1 3.0% 3.7%



Transportation 4.4 5.2 4.9 7.5 8.3 10.9 14.7 15.4 13.7 16.5 15.4 14.6 13.6 -6.8% 5.2%

Butte

Total Spending 164.7 179.8 184.2 211.5 217.5 231.7 278.7 295.6 279.7 303.8 303.8 305.3 306.7 0.4% 2.9%



Transportation 16.3 18.5 17.1 24.6 23.7 31.0 42.7 47.7 42.9 49.5 45.7 41.7 38.4 -8.0% 4.0%

Calaveras

Total Spending 87.5 94.0 100.6 115.9 124.4 135.9 158.8 163.6 157.5 164.3 169.1 175.2 179.6 2.5% 3.3%



Transportation 7.2 8.2 7.7 11.3 11.4 14.3 20.5 22.2 19.6 22.4 21.1 19.6 18.2 -7.3% 4.3%

Colusa

Total Spending 29.8 31.5 33.4 37.4 37.8 39.8 42.8 45.3 42.0 44.9 44.8 45.5 46.0 1.1% 2.0%



Transportation 2.0 2.3 2.1 3.1 2.9 3.6 4.6 5.2 4.5 5.2 4.8 4.4 4.0 -8.1% 3.2%

County Travel Spending, 1994-2016p

Ave. Annual Chg.


1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p

Contra Costa

Total Spending 779 875 1,006 1,183 1,135 1,209 1,342 1,438 1,356 1,465 1,556 1,574 1,584 0.6% 3.3%

Visitor Spending 683 760 875 1,029 981 1,058 1,154 1,204 1,148 1,222 1,327 1,359 1,383 1.7% 3.3%

Non-transportation 625 692 807 929 888 935 997 1,026 984 1,035 1,140 1,187 1,223 3.1% 3.1%

Transportation 58 69 68 100 93 122 157 178 163 187 188 173 160 -7.6% 4.7%

Del Norte

Total Spending 62.2 64.9 69.0 76.3 80.3 87.9 106.1 108.0 106.4 109.6 115.6 118.9 123.7 4.0% 3.2%



Transportation 5.3 6.0 5.7 8.2 8.2 10.9 15.6 16.3 14.9 16.4 16.4 14.8 14.6 -1.6% 4.7%

El Dorado

Total Spending 479.0 483.2 514.7 573.3 594.5 637.6 685.8 667.2 580.2 630.1 652.7 688.7 734.5 6.6% 2.0%



Transportation 27.3 29.9 28.6 39.1 38.4 50.8 64.0 68.5 56.0 65.4 63.3 60.3 57.8 -4.2% 3.5%

Fresno

Total Spending 681 718 748 865 861 1,001 1,187 1,269 1,218 1,326 1,381 1,399 1,422 1.6% 3.4%

Visitor Spending 604 630 659 741 752 838 959 1,023 995 1,063 1,123 1,157 1,192 3.0% 3.1%

Non-transportation 492 510 542 588 606 651 721 757 745 779 837 878 920 4.8% 2.9%

Transportation 112 120 117 152 146 188 239 266 250 284 287 279 272 -2.4% 4.1%

Glenn

Total Spending 33.7 35.9 37.4 42.0 42.2 47.0 51.7 50.7 53.9 54.1 55.0 55.9 56.4 1.0% 2.4%



Transportation 2.4 2.7 2.5 3.6 3.3 4.4 5.8 6.0 5.9 6.4 6.0 5.5 5.0 -8.3% 3.5%

Humboldt

Total Spending 213.9 223.7 231.5 261.0 271.8 290.1 337.3 359.9 349.3 366.9 379.2 395.9 415.5 4.9% 3.1%



Transportation 22.3 24.2 23.2 31.4 31.0 39.1 52.8 58.7 53.7 58.3 56.9 55.3 55.0 -0.6% 4.2%

Ave. Annual Chg.



1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p

Imperial

Total Spending 166.9 178.9 193.4 226.2 232.5 249.6 304.9 336.5 309.4 352.0 356.3 367.7 371.4 1.0% 3.7%



Transportation 16.5 19.1 18.2 26.9 25.9 31.0 46.6 54.6 45.1 56.0 53.0 49.8 46.0 -7.6% 4.8%

Inyo

Total Spending 118.2 127.4 135.6 148.7 157.2 174.1 192.3 208.5 202.1 223.8 240.6 245.8 260.0 5.8% 3.6%



Transportation 9.4 10.8 10.1 14.3 14.1 18.5 24.9 28.0 24.6 29.4 28.4 26.1 24.7 -5.3% 4.5%

Kern

Total Spending 689 718 777 827 857 985 1,187 1,277 1,255 1,388 1,398 1,365 1,352 -1.0% 3.1%

Visitor Spending 644 666 728 754 791 882 1,029 1,097 1,102 1,198 1,225 1,211 1,214 0.3% 2.9%

Non-transportation 561 576 638 639 677 729 822 863 881 939 980 989 1,010 2.2% 2.7%

Transportation 83 90 90 114 114 152 207 234 221 260 245 223 205 -8.1% 4.2%

Kings

Total Spending 80.7 88.3 94.7 113.3 116.9 132.0 142.1 159.1 145.9 157.3 154.8 152.6 149.8 -1.9% 2.8%



Transportation 5.4 6.3 6.1 9.2 8.6 11.9 14.1 16.9 15.3 17.6 16.2 14.7 13.3 -9.4% 4.2%

Lake

Total Spending 98.2 104.1 108.4 128.1 140.3 150.7 171.6 176.6 153.4 155.8 160.5 164.6 166.9 1.4% 2.4%



Transportation 6.4 7.3 6.7 10.1 10.5 13.4 18.2 19.8 15.8 17.6 16.9 15.7 14.5 -7.9% 3.7%

Lassen

Total Spending 42.1 45.9 47.7 54.1 58.9 61.3 68.5 68.3 59.5 62.2 63.2 63.3 63.1 -0.3% 1.9%



Transportation 2.9 3.4 3.1 4.5 4.8 5.9 7.8 8.1 6.5 7.4 7.2 6.6 6.0 -8.9% 3.4%


Ave. Annual Chg.


1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p

Los Angeles

Total Spending 11,900 13,072 14,211 17,618 16,865 19,105 21,361 22,468 21,400 23,643 25,207 25,880 26,855 3.8% 3.8%


Non-transportation 7,128 8,007 9,039 11,066 10,778 12,067 12,931 13,350 13,041 14,238 15,359 16,073 17,085 6.3% 4.1%

Transportation 2,221 2,410 2,431 3,283 3,012 3,626 4,468 4,853 4,646 5,365 5,523 5,387 5,315 -1.3% 4.0%

Madera

Total Spending 117.0 131.7 139.3 158.4 161.6 180.3 203.4 221.4 227.3 260.0 269.1 273.5 279.3 2.1% 4.0%



Transportation 11.4 13.5 12.8 18.2 17.4 23.0 30.7 35.3 33.6 40.7 38.6 35.7 33.2 -6.9% 5.0%

Marin

Total Spending 305.9 351.8 417.9 580.1 547.8 625.3 710.9 824.7 693.7 768.5 777.0 807.3 823.2 2.0% 4.6%



Transportation 13.8 16.7 16.8 29.5 27.1 37.0 48.3 60.5 48.0 55.0 52.9 49.4 45.9 -6.9% 5.6%

Mariposa

Total Spending 232.5 208.8 238.1 254.3 284.4 308.9 310.4 335.3 383.8 408.8 442.8 473.8 512.2 8.1% 3.7%



Transportation 13.8 13.1 13.5 17.8 19.0 24.2 27.2 30.8 33.3 38.8 38.0 36.8 36.1 -1.8% 4.5%

Mendocino

Total Spending 228.2 242.8 263.2 300.0 310.5 310.4 342.5 359.4 322.5 349.4 355.6 374.4 386.1 3.1% 2.4%



Transportation 16.3 18.6 17.9 26.0 25.2 29.8 40.2 44.6 37.2 43.7 40.2 38.0 35.3 -7.1% 3.6%

Merced

Total Spending 125.6 122.6 133.2 157.0 160.7 173.8 199.0 213.3 203.3 226.7 223.5 221.2 217.7 -1.6% 2.5%



Transportation 14.0 14.6 14.4 20.5 20.1 25.4 33.0 37.7 35.0 41.4 37.8 34.8 31.8 -8.6% 3.8%


Ave. Annual Chg.


1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p

Modoc

Total Spending 15.5 16.6 16.2 18.4 20.0 21.0 33.2 24.6 22.9 23.8 23.8 24.0 24.0 0.1% 2.0%



Transportation 1.3 1.5 1.3 1.9 1.9 2.4 5.3 3.6 3.1 3.5 3.3 3.0 2.7 -8.8% 3.3%

Mono

Total Spending 219.2 224.0 260.7 316.3 357.4 430.7 437.8 416.6 497.4 518.8 536.6 590.0 664.7 12.6% 5.2%



Transportation 14.7 16.0 16.6 25.1 27.0 37.9 44.4 45.9 49.2 55.5 52.2 51.2 52.1 1.8% 5.9%

Monterey

Total Spending 1,307 1,537 1,710 1,965 1,913 1,968 2,158 2,238 2,116 2,367 2,590 2,704 2,803 3.6% 3.5%



Transportation 76 92 92 127 120 156 198 221 196 235 232 221 210 -4.8% 4.7%

Napa

Total Spending 463.9 544.4 622.6 669.4 717.7 775.2 933.1 1,074.2 1,081.6 1,111.6 1,163.9 1,269.0 1,353.5 6.7% 5.0%

Visitor Spending 447.8 524.2 600.4 649.9 700.6 757.5 908.8 1,046.2 1,056.1 1,068.0 1,120.6 1,227.1 1,293.1 5.4% 4.9%

Non-transportation 430.1 502.4 578.0 619.6 668.5 717.8 854.1 979.9 993.8 999.3 1,056.6 1,164.2 1,233.1 5.9% 4.9%

Transportation 17.8 21.8 22.4 30.3 32.0 39.6 54.7 66.3 62.3 68.8 64.0 62.8 59.9 -4.6% 5.7%

Nevada

Total Spending 161.4 173.5 185.5 218.4 244.7 259.6 288.4 303.4 285.2 302.9 302.6 310.9 318.2 2.4% 3.1%



Transportation 11.2 12.9 12.3 18.4 19.7 25.2 33.1 37.1 31.5 36.1 32.9 30.5 28.3 -7.1% 4.3%

Orange

Total Spending 5,244 5,851 6,426 7,659 7,541 8,405 9,534 9,704 9,312 10,103 10,817 11,269 11,625 3.2% 3.7%



Transportation 663 737 730 980 926 1,169 1,484 1,587 1,506 1,734 1,703 1,655 1,584 -4.3% 4.0%


Ave. Annual Chg.


1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p

Placer

Total Spending 419 463 542 593 668 718 807 809 853 935 988 1,033 1,072 3.7% 4.4%

Visitor Spending 393 430 504 542 616 664 747 740 791 864 922 973 1,013 4.1% 4.4%

Non-transportation 368 401 474 500 571 606 668 656 708 765 828 884 929 5.1% 4.3%

Transportation 25 30 30 42 45 58 79 84 83 99 94 89 83 -6.2% 5.6%

Plumas

Total Spending 66.5 70.0 68.1 81.9 91.4 92.0 105.2 108.9 100.3 106.4 106.0 107.5 109.4 1.7% 2.3%



Transportation 5.2 5.8 5.1 7.8 8.1 9.5 13.8 15.0 12.7 14.7 13.4 12.2 11.3 -7.7% 3.6%

Riverside

Total Spending 3,193 3,477 3,845 4,373 4,665 5,218 5,975 6,338 6,244 6,981 7,136 7,369 7,633 3.6% 4.0%



Transportation 251 281 285 386 388 498 646 722 681 814 778 746 722 -3.2% 4.9%

Sacramento

Total Spending 1,609 1,743 1,899 2,427 2,456 2,662 3,065 3,144 2,988 3,253 3,450 3,609 3,636 0.8% 3.8%


Non-transportation 949 1,035 1,168 1,489 1,565 1,662 1,787 1,814 1,736 1,825 1,984 2,125 2,174 2.3% 3.8%

Transportation 303 320 327 442 424 499 618 659 619 686 712 718 705 -1.8% 3.9%

San Benito

Total Spending 45.2 53.5 59.9 71.4 74.4 79.1 81.8 86.5 82.3 87.6 92.4 92.7 93.4 0.7% 3.4%



Transportation 3.8 4.7 4.6 6.9 7.3 9.4 11.4 12.7 11.0 12.6 12.4 11.4 10.5 -7.7% 4.7%

San Bernardino

Total Spending 2,022 2,144 2,315 2,759 3,142 3,535 4,031 4,254 4,126 4,394 4,517 4,634 4,707 1.6% 3.9%



Transportation 165 183 184 273 393 474 605 662 609 677 660 637 607 -4.7% 6.1%


Ave. Annual Chg.


1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p

San Diego

Total Spending 5,888 6,925 8,190 9,824 9,449 10,632 11,988 12,733 12,501 13,697 14,800 15,400 15,802 2.6% 4.6%



Transportation 882 987 1,026 1,364 1,251 1,540 1,959 2,176 2,092 2,382 2,440 2,392 2,318 -3.1% 4.5%

San Francisco

Total Spending 4,991 5,588 6,237 7,905 6,336 7,323 8,397 9,345 10,802 12,154 13,907 14,329 14,904 4.0% 5.1%



Transportation 822 843 841 1,023 785 864 1,087 1,281 1,410 1,689 1,858 1,855 1,817 -2.0% 3.7%

San Joaquin

Total Spending 345.6 357.1 394.0 496.6 501.6 537.5 611.2 657.3 642.1 714.3 717.2 731.7 728.1 -0.5% 3.4%



Transportation 42.6 44.7 45.5 66.6 66.3 84.4 107.1 122.0 116.3 136.1 128.5 122.2 113.7 -7.0% 4.6%

San Luis Obispo

Total Spending 673 736 810 950 990 1,071 1,256 1,274 1,259 1,424 1,516 1,576 1,589 0.8% 4.0%

Visitor Spending 652 710 785 914 949 1,013 1,178 1,196 1,193 1,346 1,451 1,516 1,534 1.2% 4.0%

Non-transportation 599 649 725 825 859 896 1,015 1,023 1,037 1,158 1,267 1,342 1,372 2.2% 3.8%

Transportation 52 61 60 89 90 117 163 174 155 188 184 175 162 -7.0% 5.3%

San Mateo

Total Spending 1,477 1,865 2,203 2,712 2,101 2,099 2,420 2,629 2,643 2,935 3,182 3,361 3,441 2.4% 3.9%



Transportation 205 260 303 408 312 342 412 459 473 528 547 544 543 -0.2% 4.5%

Santa Barbara

Total Spending 945 1,037 1,147 1,304 1,318 1,447 1,654 1,679 1,685 1,859 2,006 2,059 2,121 3.0% 3.7%

Visitor Spending 884 974 1,084 1,222 1,249 1,345 1,527 1,539 1,561 1,719 1,871 1,931 1,995 3.3% 3.8%

Non-transportation 799 877 986 1,090 1,123 1,178 1,312 1,310 1,344 1,468 1,620 1,695 1,771 4.5% 3.7%

Transportation 85 97 98 132 126 167 215 229 217 251 251 237 224 -5.2% 4.5%


Ave. Annual Chg.


1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p

Santa Clara

Total Spending 2,450 2,963 3,472 4,485 3,581 3,603 4,242 4,327 4,028 4,586 5,079 5,419 5,572 2.8% 3.8%



Transportation 377 418 442 574 490 532 667 683 632 712 753 751 738 -1.8% 3.1%

Santa Cruz

Total Spending 409.1 466.7 508.6 625.9 592.0 649.7 730.0 753.0 711.5 770.3 818.3 839.7 849.1 1.1% 3.4%



Transportation 31.5 37.6 35.5 54.8 51.1 66.2 90.9 99.6 87.6 101.0 95.2 87.7 80.3 -8.4% 4.3%

Shasta

Total Spending 236.9 249.2 256.5 301.4 310.8 341.1 382.2 399.5 382.8 410.4 416.1 421.2 422.2 0.3% 2.7%



Transportation 23.2 25.9 23.8 34.8 34.0 45.4 58.9 65.4 58.5 65.6 61.7 57.3 53.2 -7.2% 3.9%

Sierra

Total Spending 11.2 12.1 13.4 15.4 16.1 16.6 17.8 18.9 18.1 19.7 19.9 20.9 21.9 4.9% 3.1%



Transportation 0.7 0.8 0.8 1.2 1.1 1.4 1.7 2.0 1.8 2.1 1.9 1.8 1.7 -4.6% 4.2%

Siskiyou

Total Spending 102.8 111.7 117.9 134.7 155.4 159.9 173.7 188.1 175.0 184.7 184.2 189.5 192.7 1.7% 2.9%



Transportation 7.3 8.4 7.9 11.5 12.9 16.0 19.9 23.6 19.7 22.6 20.3 18.8 17.4 -7.8% 4.0%

Solano

Total Spending 375.5 402.4 431.6 518.4 485.8 525.8 557.7 592.2 585.7 619.7 641.7 660.5 663.4 0.4% 2.6%



Transportation 22.8 26.0 25.1 37.0 33.3 43.5 53.8 60.8 57.4 64.3 61.2 57.2 52.5 -8.1% 3.9%


Ave. Annual Chg.


1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p

Sonoma

Total Spending 768 873 972 1,081 1,076 1,136 1,296 1,389 1,435 1,619 1,780 1,829 1,934 5.8% 4.3%

Visitor Spending 706 787 886 970 978 1,046 1,189 1,273 1,328 1,498 1,663 1,718 1,828 6.4% 4.4%


Transportation 43 51 52 71 67 85 111 128 126 152 151 140 135 -3.5% 5.3%

Stanislaus

Total Spending 266.2 287.2 306.3 374.4 408.0 429.7 493.0 488.5 464.6 500.5 497.9 508.1 507.6 -0.1% 3.0%



Transportation 32.4 35.9 34.1 49.1 48.3 58.7 76.8 83.1 80.0 91.9 85.6 81.5 76.1 -6.7% 4.0%

Sutter

Total Spending 44.5 47.7 46.9 55.9 56.5 62.6 72.2 81.2 73.2 81.5 79.7 78.9 77.7 -1.5% 2.6%



Transportation 4.7 5.4 4.8 7.0 6.7 8.7 11.5 13.7 12.0 14.1 12.8 11.7 10.7 -8.8% 3.8%

Tehama

Total Spending 63.7 69.1 71.9 82.0 86.2 94.0 105.9 114.0 111.2 127.8 127.9 129.3 129.6 0.3% 3.3%



Transportation 4.8 5.5 5.2 7.5 7.1 9.2 12.0 14.4 13.1 17.3 15.8 14.5 13.3 -8.3% 4.8%

Trinity

Total Spending 32.8 34.1 35.6 40.9 44.8 48.5 56.1 55.7 51.8 49.8 50.9 51.2 51.6 0.7% 2.1%



Transportation 2.8 3.1 2.9 4.2 4.4 5.5 8.1 8.3 7.0 7.2 6.9 6.2 5.7 -8.2% 3.3%

Tulare

Total Spending 197.0 207.4 224.0 253.0 271.6 307.7 366.7 403.8 388.8 436.5 450.5 447.0 443.0 -0.9% 3.8%



Transportation 18.5 20.8 20.2 27.7 27.9 36.2 48.8 56.3 52.5 62.6 59.2 54.1 49.5 -8.5% 4.6%


Ave. Annual Chg.


1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p

Tuolumne

Total Spending 113.1 118.9 129.1 142.9 147.1 150.7 166.1 185.1 180.3 200.7 208.1 221.2 230.1 4.0% 3.3%



Transportation 7.6 8.5 8.3 11.7 11.2 13.2 17.4 21.1 19.1 22.9 21.6 20.6 19.3 -6.3% 4.4%

Ventura

Total Spending 797 880 963 1,155 1,119 1,202 1,373 1,435 1,397 1,554 1,611 1,639 1,695 3.4% 3.5%

Visitor Spending 724 793 865 1,017 999 1,043 1,193 1,236 1,219 1,339 1,407 1,449 1,517 4.7% 3.4%


Transportation 72 82 83 119 110 131 172 189 176 209 202 191 184 -3.6% 4.4%

Yolo

Total Spending 148.2 161.7 176.6 211.5 212.1 239.1 255.5 275.8 278.0 302.9 310.5 316.4 319.7 1.0% 3.6%



Transportation 12.2 14.1 13.8 20.6 20.4 27.6 33.5 38.3 37.1 42.8 40.6 37.7 34.7 -7.8% 4.9%

Yuba

Total Spending 41.8 44.9 44.0 52.0 53.9 67.5 70.3 79.3 78.2 83.9 87.6 86.6 86.2 -0.6% 3.3%



Transportation 4.8 5.6 5.0 7.3 7.3 10.6 12.1 14.5 13.8 15.7 15.4 14.1 12.9 -8.2% 4.5%


Ave. Annual Chg.


County 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p

Alameda 21,080 22,420 23,970 28,940 26,160 24,940 26,120 25,740 23,070 25,140 27,880 28,690 29,630 3.3% 1.6%

Alpine 230 240 230 290 310 300 280 290 270 300 280 260 260 2.3% 0.6%

Amador 1,420 1,460 1,440 1,620 1,950 1,870 1,990 1,830 1,740 1,810 1,870 1,980 2,010 1.4% 1.6%

Butte 3,130 3,200 3,240 3,140 3,360 3,310 3,710 3,670 3,350 3,450 3,580 3,590 3,650 1.5% 0.7%

Calaveras 1,900 1,920 1,850 1,980 2,120 2,010 2,270 2,180 1,930 1,930 2,050 2,300 2,340 2.0% 1.0%

Colusa 570 560 510 520 540 580 570 570 490 540 610 590 590 -0.1% 0.2%

Contra Costa 12,700 13,390 14,470 14,530 14,130 13,700 14,360 15,360 14,140 14,410 15,260 15,740 16,200 3.0% 1.1%

Del Norte 1,430 1,390 1,370 1,420 1,390 1,270 1,440 1,410 1,330 1,280 1,330 1,340 1,320 -1.7% -0.4%

El Dorado 9,490 8,960 8,810 9,010 9,500 10,150 9,770 8,450 7,070 7,620 8,490 8,630 8,880 2.9% -0.3%

Fresno 10,820 10,680 10,650 10,860 11,260 11,860 12,640 13,190 12,350 12,930 13,740 14,060 14,540 3.4% 1.4%

Glenn 910 920 860 870 890 950 940 930 890 850 900 970 980 1.8% 0.4%

Humboldt 4,890 4,790 4,630 4,730 4,610 5,040 5,340 5,290 4,680 4,810 4,830 5,110 5,270 3.1% 0.3%

Imperial 3,270 3,270 3,240 3,360 3,450 3,560 3,870 4,000 3,680 3,950 4,590 4,690 4,740 1.2% 1.7%

Inyo 2,210 2,250 1,870 2,080 2,390 2,350 2,420 2,470 2,310 2,410 2,360 2,430 2,510 3.1% 0.6%

Kern 12,130 11,780 12,130 11,480 12,390 12,570 13,590 13,700 13,260 13,970 14,990 15,160 15,320 1.0% 1.1%

Kings 1,610 1,680 1,650 1,700 1,900 1,960 1,860 1,960 1,670 1,720 1,790 1,850 1,850 -0.1% 0.6%

Lake 1,750 1,750 1,660 1,880 2,340 2,280 2,450 2,410 1,900 1,880 1,700 1,660 1,720 3.1% -0.1%

Lassen 1,310 1,350 1,330 1,420 1,550 1,430 1,580 1,500 1,160 1,090 980 1,000 950 -5.2% -1.5%

Los Angeles 151,290 158,920 162,600 179,260 170,340 174,720 176,350 178,750 161,240 169,550 187,800 195,260 203,700 4.3% 1.4%

Madera 2,210 2,320 2,330 2,290 2,380 2,410 2,370 2,520 2,430 2,840 3,490 3,300 3,430 3.8% 2.0%

Marin 4,090 4,420 4,930 6,060 5,830 6,560 7,010 7,670 6,170 6,780 7,000 7,000 7,190 2.6% 2.6%

Mariposa 4,320 3,630 3,870 3,500 3,980 4,080 3,850 3,970 4,100 4,330 4,600 4,770 4,780 0.1% 0.5%

Mendocino 5,730 5,720 5,610 5,770 5,620 5,780 5,840 5,960 5,030 5,030 6,180 6,030 6,160 2.2% 0.3%

Merced 2,310 2,060 2,120 2,180 2,300 2,280 2,250 2,280 1,980 2,220 2,650 2,590 2,620 1.3% 0.6%

Modoc 400 400 340 370 410 390 540 410 360 370 320 290 290 -2.0% -1.5%

Mono 2,930 2,800 3,040 3,540 4,180 4,310 4,060 3,630 4,210 4,460 5,050 5,880 6,300 7.3% 3.5%

Monterey 19,050 21,140 22,100 22,500 22,080 21,350 21,980 22,090 19,560 22,030 23,820 24,200 25,220 4.2% 1.3%

Napa 7,900 8,770 9,230 8,190 10,160 10,750 11,660 13,110 12,540 12,070 13,190 13,580 13,830 1.8% 2.6%

Nevada 2,980 3,010 3,010 3,200 3,610 3,520 3,560 3,650 3,020 3,200 3,340 3,170 3,190 0.6% 0.3%

Ave. Annual Chg.

County Direct Travel-Generated Employment, 1994-2016p


County 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p

Orange 72,970 76,780 80,120 86,560 87,540 90,000 94,090 94,220 86,070 88,480 95,240 99,190 102,660 3.5% 1.6%

Placer 7,360 7,650 7,940 7,840 9,490 9,420 9,570 9,640 9,870 10,180 10,700 10,640 11,240 5.6% 1.9%

Plumas 1,220 1,200 1,070 1,220 1,360 1,290 1,330 1,260 1,070 1,120 1,130 1,180 1,180 0.5% -0.1%

Riverside 49,130 50,700 52,160 51,390 56,460 57,580 61,910 64,800 61,240 66,830 72,870 75,020 78,040 4.0% 2.1%

Sacramento 19,920 20,650 21,150 24,570 25,800 25,020 26,570 27,040 24,830 26,570 28,190 29,130 29,570 1.5% 1.8%

San Benito 660 740 780 780 860 770 750 790 740 790 820 840 870 4.3% 1.3%

San Bernardino 35,940 35,900 34,540 38,650 40,770 42,500 44,970 46,630 43,690 45,450 50,240 52,860 54,400 2.9% 1.9%

San Diego 79,230 90,120 98,820 106,890 106,530 109,980 113,500 118,660 114,300 120,010 130,840 134,900 140,340 4.0% 2.6%

San Francisco 40,850 45,210 48,740 57,100 47,740 52,790 54,410 61,620 67,410 68,440 72,210 74,740 77,450 3.6% 3.0%

San Joaquin 5,920 5,600 5,690 6,150 6,440 5,950 5,990 6,210 5,950 6,380 7,170 7,280 7,390 1.6% 1.0%

San Luis Obispo 13,080 13,450 13,610 14,510 15,160 14,780 15,950 15,260 14,610 16,300 17,100 17,370 17,810 2.5% 1.4%

San Mateo 35,820 39,800 42,130 44,500 36,700 34,640 35,670 37,290 34,990 37,780 41,250 43,430 45,330 4.4% 1.1%

Santa Barbara 13,190 13,690 14,930 15,030 15,290 15,260 16,580 16,500 16,190 17,240 18,840 19,480 19,970 2.5% 1.9%

Santa Clara 27,250 32,040 35,540 39,380 31,780 30,240 32,190 31,750 28,680 30,870 34,000 35,350 36,800 4.1% 1.4%

Santa Cruz 7,200 7,760 8,010 8,350 7,990 8,280 8,510 8,370 7,580 8,210 8,990 9,360 9,490 1.4% 1.3%

Shasta 3,980 3,910 3,810 4,110 4,270 4,260 4,360 4,340 3,940 4,280 4,440 4,500 4,530 0.6% 0.6%

Sierra 170 170 170 210 210 220 220 230 220 240 220 280 270 -2.1% 2.2%

Siskiyou 2,110 2,160 2,040 2,250 2,650 2,550 2,640 2,660 2,310 2,290 2,190 2,170 2,160 -0.3% 0.1%

Solano 7,770 7,870 7,860 8,280 7,680 7,470 7,410 7,910 7,650 7,790 8,110 8,130 8,170 0.5% 0.2%

Sonoma 13,980 14,970 15,410 14,720 14,960 14,840 15,460 16,670 16,640 17,900 19,310 19,780 20,410 3.2% 1.7%

Stanislaus 4,460 4,610 5,180 5,340 6,040 5,740 5,850 5,280 4,760 4,990 5,420 5,490 5,600 2.0% 1.0%

Sutter 1,040 1,040 980 1,000 1,090 1,060 1,100 1,170 960 1,070 1,170 1,200 1,180 -2.2% 0.6%

Tehama 1,240 1,260 1,180 1,280 1,370 1,350 1,400 1,330 1,250 1,450 1,570 1,590 1,610 1.0% 1.2%

Trinity 700 680 650 750 840 940 1,050 1,030 880 810 720 700 690 -1.7% -0.1%

Tulare 4,090 3,980 4,050 3,650 4,120 4,070 4,370 4,440 4,050 4,470 4,780 4,980 5,090 2.2% 1.0%

Tuolumne 1,940 1,910 2,000 2,030 2,040 1,980 2,040 2,100 1,940 2,150 2,310 2,280 2,340 2.7% 0.9%

Ventura 12,920 13,490 13,670 14,430 14,690 14,970 15,200 15,690 14,570 15,410 16,110 16,330 16,650 2.0% 1.2%

Yolo 2,860 2,910 2,840 3,170 3,270 3,260 3,380 3,470 3,280 3,670 3,710 3,930 3,990 1.6% 1.5%

Yuba 940 940 860 840 910 990 950 980 910 950 1,080 1,060 1,100 4.2% 0.7%

California* 762.0 806.4 839.0 901.7 885.2 898.5 932.1 956.3 896.5 945.1 1,025.4 1,059.4 1,095.8 3.4% 1.7%

*Thousands

County Direct Travel-Generated Employment, 1994-2016p

Ave. Annual Chg.


County Total Travel Percent Total Travel Percent

Alameda 1,006.3 28.7 2.9% 75,602 1,383 1.8%

Alpine 1.1 0.3 22.9% 57 5 7.9%

Amador 17.7 2.0 11.2% 847 49 5.8%

Butte 110.3 3.6 3.3% 5,185 82 1.6%

Calaveras 16.3 2.3 14.1% 626 70 11.2%

Colusa 11.8 0.6 5.0% 680 10 1.5%

Contra Costa 534.0 15.7 2.9% 35,079 569 1.6%

Del Norte 10.7 1.3 12.5% 514 42 8.2%

El Dorado 85.9 8.6 10.0% 4,131 262 6.3%

Fresno 477.8 14.1 2.9% 24,708 380 1.5%

Glenn 12.9 1.0 7.5% 655 22 3.4%

Humboldt 70.9 5.1 7.2% 3,308 125 3.8%

Imperial 81.8 4.7 5.7% 4,203 103 2.4%

Inyo 10.6 2.4 22.9% 671 58 8.6%

Kern 406.2 15.2 3.7% 23,895 387 1.6%

Kings 60.8 1.9 3.0% 3,531 46 1.3%

Lake 24.2 1.7 6.9% 1,003 42 4.2%

Lassen 12.9 1.0 7.8% 714 22 3.1%

Los Angeles 6,207.5 195.3 3.1% 403,625 9,863 2.4%

Madera 61.9 3.3 5.3% 3,628 92 2.5%

Marin 195.4 7.0 3.6% 13,416 327 2.4%

Mariposa 8.1 4.8 58.8% 353 117 33.2%

Mendocino 49.3 6.0 12.2% 2,136 166 7.8%

Merced 99.9 2.6 2.6% 5,729 61 1.1%

Modoc 4.1 0.3 7.1% 175 9 5.1%

Mono 9.7 5.9 60.7% 456 160 35.2%

Monterey 244.5 24.2 9.9% 15,011 1,110 7.4%

Napa 103.2 13.6 13.2% 6,655 499 7.5%

Nevada 53.4 3.2 5.9% 2,507 109 4.4%

Employment (thousands) Earnings ($Millions)

Total Employment and Earnings Compared to

Travel-Generated Employment and Earnings, 2015


County Total Travel Percent Total Travel Percent

Orange 2,150.4 99.2 4.6% 137,915 3,716 2.7%

Placer 218.9 10.6 4.9% 12,069 310 2.6%

Plumas 9.6 1.2 12.2% 441 34 7.8%

Riverside 969.6 75.0 7.7% 46,252 2,107 4.6%

Sacramento 841.9 29.1 3.5% 55,689 951 1.7%

San Benito 23.4 0.8 3.6% 1,211 27 2.2%

San Bernardino 975.3 52.9 5.4% 48,424 1,363 2.8%

San Diego 2,025.0 134.9 6.7% 128,209 4,943 3.9%

San Francisco 893.7 74.7 8.4% 95,904 4,098 4.3%

San Joaquin 310.5 7.3 2.3% 16,517 203 1.2%

San Luis Obispo 169.9 17.4 10.2% 8,636 510 5.9%

San Mateo 538.0 43.4 8.1% 55,319 2,472 4.5%

Santa Barbara 274.0 19.5 7.1% 16,579 684 4.1%

Santa Clara 1,330.9 35.3 2.7% 151,918 1,486 1.0%

Santa Cruz 153.4 9.4 6.1% 8,698 265 3.0%

Shasta 90.5 4.5 5.0% 4,183 124 3.0%

Sierra 1.1 0.3 25.4% 44 5 11.2%

Siskiyou 20.8 2.2 10.4% 839 72 8.6%

Solano 187.0 8.1 4.3% 11,283 202 1.8%

Sonoma 296.7 19.8 6.7% 16,720 592 3.5%

Stanislaus 238.2 5.5 2.3% 12,950 135 1.0%

Sutter 41.1 1.2 2.9% 2,026 23 1.2%

Tehama 24.2 1.6 6.6% 1,138 39 3.5%

Trinity 4.8 0.7 14.4% 184 16 8.9%

Tulare 201.4 5.0 2.5% 10,352 136 1.3%

Tuolumne 25.6 2.3 8.9% 1,170 66 5.7%

Ventura 461.2 16.3 3.5% 27,491 483 1.8%

Yolo 131.5 3.9 3.0% 8,892 90 1.0%

Yuba 27.7 1.1 3.8% 1,663 23 1.4%

California 22,625.9 1,059.3 4.7% 1,521,817 41,346 2.7%

Total Employment and Earnings Compared to

Travel-Generated Employment and Earnings, 2015

Employment (thousands) Earnings ($Millions)


2000 2005 2010 2012 2014 2015 2016p


Other Travel* 750 801 706 774 800 824 825



Private Home 466 513 525 556 569 582 592

Campground 1 5 1 2 6 6 6

Vacation Home 11 14 15 16 17 17 17

Day Travel 515 535 569 624 634 638 640



Food Service 532 595 647 711 757 795 830

Food Stores 68 76 81 88 94 97 97

Local Tran. & Gas 276 320 352 411 410 395 384

Arts, Ent. & Rec. 347 350 334 368 384 393 403

Retail Sales 470 435 422 451 464 471 474

Visitor Air Tran. 245 271 199 212 226 243 255



Arts, Ent. & Rec. 127 142 148 168 190 199 224

Retail** 65 69 64 71 75 78 80

Ground Tran. 40 42 42 50 54 59 64

Visitor Air Tran. 110 106 114 128 144 159 195

Other Travel* 239 220 225 247 283 315 374

Total Direct Earnings 911 931 961 1,096 1,260 1,383 1,567


Arts, Ent. & Rec. 3.8 3.4 3.3 3.7 4.3 4.0 4.1

Retail** 2.1 2.0 2.0 2.0 2.1 2.1 2.2

Ground Tran. 1.5 1.2 1.1 1.2 1.3 1.4 1.4

Visitor Air Tran. 2.1 1.3 1.2 1.2 1.3 1.4 1.5

Other Travel* 5.4 3.6 2.9 2.9 3.2 3.4 3.6



Visitor 56 69 65 78 92 103 110



Visitor 87 98 115 116 122 120 117




Alameda County









2000 2005 2010 2012 2014 2015 2016p

Total Direct Travel Spending ($Million)Destination Spending 24.3 29.7 26.2 27.5 29.0 30.6 32.2

Other Travel* 0.1 0.2 0.2 0.2 0.2 0.2 0.1


Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 14.8 16.8 14.9 16.0 17.1 18.5 20.0

Private Home 0.5 0.5 0.5 0.5 0.5 0.5 0.5

Campground 2.1 3.5 2.8 2.9 3.3 3.3 3.4

Vacation Home 5.4 6.6 6.1 6.1 6.0 6.1 6.2

Day Travel 1.7 2.3 1.9 2.0 2.1 2.1 2.1


Visitor Spending by Commodity Purchased ($Million)Accommodations 7.5 9.0 7.9 8.2 9.0 9.7 10.4

Food Service 6.4 8.0 7.6 7.9 8.3 9.0 9.7

Food Stores 1.0 1.5 1.2 1.3 1.4 1.5 1.5

Local Tran. & Gas 1.3 2.2 2.0 2.5 2.3 2.1 1.8

Arts, Ent. & Rec. 4.3 4.9 4.0 4.2 4.4 4.6 4.8

Retail Sales 4.0 4.2 3.5 3.5 3.6 3.8 3.9

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0


Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 3.1 4.1 3.8 4.0 3.9 3.3 3.5

Arts, Ent. & Rec. 0.6 0.8 0.7 0.8 0.7 0.6 0.6

Retail** 0.6 0.7 0.6 0.6 0.6 0.7 0.7

Ground Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 0.0 0.0 0.0 0.0 0.0 0.0 0.0


Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 210 220 210 230 220 200 200

Arts, Ent. & Rec. 40 40 30 40 30 30 30

Retail** 40 30 20 20 20 30 30

Ground Tran. 0 0 0 0 0 0 0




Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 0.7 0.9 0.8 0.8 0.9 0.9 1.0

Visitor 0.6 0.7 0.6 0.6 0.7 0.8 0.8



Visitor 0.6 0.7 0.7 0.7 0.7 0.7 0.8


Total Local & State 1.4 1.8 1.7 1.7 1.8 1.9 1.9




Alpine County







2000 2005 2010 2012 2014 2015 2016p


Other Travel* 3.2 5.8 5.9 7.0 6.1 5.4 4.8



Private Home 16.2 19.1 21.1 21.1 20.7 21.2 21.2

Campground 10.7 15.6 15.8 18.7 19.4 19.4 19.6

Vacation Home 9.7 11.6 12.6 12.6 12.5 12.8 13.1

Day Travel 16.9 24.5 25.3 27.3 27.7 28.8 29.4



Food Service 20.0 26.6 29.7 31.4 33.0 35.9 37.9

Food Stores 5.6 7.5 7.9 8.6 9.0 9.4 9.4

Local Tran. & Gas 7.5 12.4 13.7 16.5 15.4 14.6 13.6

Arts, Ent. & Rec. 21.2 26.0 25.2 27.0 28.0 30.0 31.2

Retail Sales 14.6 16.2 16.0 16.5 16.7 17.5 17.8

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 8.1 11.0 11.7 13.0 13.5 12.9 13.6

Retail** 2.7 3.5 3.3 3.5 3.7 3.9 4.1

Ground Tran. 0.9 1.0 1.1 1.3 1.4 1.5 1.7

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 0.2 0.4 0.2 0.2 0.2 0.2 0.2



Arts, Ent. & Rec. 690 800 740 760 780 830 850

Retail** 120 130 130 130 140 140 150

Ground Tran. 30 30 30 40 40 40 40


Other Travel* 10 20 10 10 10 10 10



Visitor 1.0 1.1 1.4 1.6 1.8 2.1 2.3



Visitor 2.9 4.0 4.6 4.5 4.7 4.7 4.7




Amador County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 29.3 32.6 37.2 44.7 40.3 34.1 30.3



Private Home 38.6 46.8 51.4 53.8 52.8 53.0 52.7

Campground 11.6 15.7 15.1 16.0 18.1 18.4 18.6

Vacation Home 19.5 23.3 25.2 25.9 26.5 27.1 27.7

Day Travel 57.6 67.4 72.6 77.6 76.4 76.9 76.7



Food Service 44.8 57.1 65.1 68.3 70.6 74.8 78.5

Food Stores 10.3 13.0 13.8 14.4 15.3 15.9 16.0

Local Tran. & Gas 24.4 37.1 42.2 49.0 45.0 41.7 38.4

Arts, Ent. & Rec. 29.0 33.3 33.2 34.9 35.4 36.7 37.7

Retail Sales 43.2 44.8 45.1 46.2 46.2 47.4 47.8

Visitor Air Tran. 0.2 1.0 0.6 0.5 0.7 0.0 0.0



Arts, Ent. & Rec. 10.2 13.0 14.2 15.4 15.6 15.8 17.1

Retail** 6.9 8.3 7.9 8.3 8.6 9.1 9.4

Ground Tran. 2.6 3.0 3.4 3.8 4.0 4.3 4.8

Visitor Air Tran. 0.1 0.2 0.2 0.2 0.4 0.0 0.0

Other Travel* 3.9 1.7 2.0 2.2 2.3 1.5 1.7



Arts, Ent. & Rec. 880 1,010 970 1,000 980 1,010 1,020

Retail** 330 330 290 300 300 300 310

Ground Tran. 100 100 100 110 110 110 110


Other Travel* 160 90 80 80 80 70 80



Visitor 2.7 3.4 3.7 4.0 4.4 4.8 5.1



Visitor 9.2 11.8 14.1 13.9 14.0 13.6 13.0




Butte County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 4.5 8.2 8.0 9.4 8.5 7.7 7.0



Private Home 18.3 22.5 25.1 25.3 25.0 25.5 25.4

Campground 20.3 25.7 26.3 28.1 30.1 29.8 30.2

Vacation Home 32.2 38.7 42.5 42.7 42.8 43.6 44.5

Day Travel 19.0 22.6 23.7 24.9 25.4 25.9 26.2



Food Service 28.0 36.7 41.9 42.9 45.0 48.2 50.7

Food Stores 8.8 11.1 11.7 12.0 12.9 13.3 13.4

Local Tran. & Gas 11.3 17.5 19.6 22.4 21.1 19.6 18.2

Arts, Ent. & Rec. 20.1 23.5 23.5 24.1 24.8 25.9 26.7

Retail Sales 21.1 22.6 22.8 22.8 23.1 23.8 24.1

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 5.6 7.3 8.0 8.5 9.2 16.1 17.2

Retail** 4.9 6.0 5.8 5.9 6.2 6.6 6.8

Ground Tran. 1.2 1.4 1.6 1.7 1.9 2.0 2.3

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 0.6 1.1 0.7 0.7 0.7 0.8 0.9



Arts, Ent. & Rec. 370 420 360 360 390 650 640

Retail** 240 240 210 210 220 230 230

Ground Tran. 50 50 50 50 50 50 50


Other Travel* 30 60 30 30 30 30 40



Visitor 1.0 1.6 1.7 1.8 2.0 2.2 2.4



Visitor 3.3 4.4 5.3 5.1 5.2 5.1 5.0











Calaveras County


2000 2005 2010 2012 2014 2015 2016p


Other Travel* 1.7 3.0 3.3 4.0 3.5 3.1 2.8



Private Home 8.1 9.6 10.8 11.3 11.2 11.3 11.5

Campground 0.3 0.4 0.4 0.4 0.5 0.5 0.5

Vacation Home 5.2 6.0 6.5 6.7 6.7 6.8 7.0

Day Travel 12.3 13.0 12.9 13.7 13.6 13.8 13.9



Food Service 10.3 11.8 12.5 13.0 13.4 14.0 14.6

Food Stores 1.7 2.0 2.1 2.2 2.3 2.4 2.4

Local Tran. & Gas 3.1 4.2 4.5 5.2 4.8 4.4 4.0

Arts, Ent. & Rec. 7.4 7.6 7.1 7.4 7.4 7.6 7.8

Retail Sales 8.3 7.9 7.5 7.6 7.6 7.7 7.7

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 2.0 2.3 2.4 2.6 2.9 3.1 3.2

Retail** 1.3 1.5 1.3 1.4 1.4 1.5 1.5

Ground Tran. 0.3 0.4 0.4 0.4 0.4 0.5 0.5

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 0.1 0.2 0.1 0.1 0.1 0.1 0.1



Arts, Ent. & Rec. 160 210 150 190 280 260 270

Retail** 70 60 50 50 50 50 40

Ground Tran. 10 10 10 10 10 10 10


Other Travel* 10 10 10 10 0 10 10



Visitor 0.4 0.5 0.5 0.5 0.6 0.6 0.7



Visitor 1.4 1.7 2.0 1.9 1.9 1.9 1.8










Colusa County



2000 2005 2010 2012 2014 2015 2016p


Other Travel* 154 175 209 243 228 215 201



Private Home 290 339 379 395 403 409 414

Campground 15 21 21 21 66 65 66

Vacation Home 24 29 32 33 35 36 36

Day Travel 363 403 434 460 476 477 479



Food Service 276 324 357 371 401 420 439

Food Stores 47 57 62 64 78 81 81

Local Tran. & Gas 100 142 163 187 188 173 160

Arts, Ent. & Rec. 187 198 192 200 213 217 223

Retail Sales 277 271 268 273 283 287 289




Arts, Ent. & Rec. 90 106 113 121 119 125 138

Retail** 39 45 42 44 49 51 52

Ground Tran. 12 13 15 17 19 20 22


Other Travel* 35 22 25 23 25 29 32



Arts, Ent. & Rec. 4,980 4,240 5,140 4,950 5,040 5,130 5,200

Retail** 1,320 1,380 1,350 1,390 1,500 1,500 1,530

Ground Tran. 470 420 440 460 510 500 520


Other Travel* 950 580 520 530 530 560 610



Visitor 21 19 18 20 24 26 27



Visitor 48 58 69 67 72 69 67








Contra Costa County





2000 2005 2010 2012 2014 2015 2016p


Other Travel* 2.5 6.1 5.4 6.4 5.5 4.4 4.3



Private Home 12.2 15.5 15.9 16.2 15.7 15.5 16.1

Campground 20.1 24.3 27.3 26.9 30.6 31.1 31.5

Vacation Home 2.0 2.3 2.5 2.5 2.5 2.5 2.6

Day Travel 15.6 17.2 19.0 19.2 20.1 20.6 21.2



Food Service 19.0 23.2 27.7 28.1 29.9 31.8 33.8

Food Stores 7.4 8.8 9.8 9.6 10.8 11.2 11.4

Local Tran. & Gas 8.2 12.0 14.2 15.6 15.3 14.2 13.3

Arts, Ent. & Rec. 13.1 14.4 15.0 15.2 15.9 16.5 17.2

Retail Sales 13.5 13.6 14.2 14.1 14.5 14.9 15.2

Visitor Air Tran. 0.0 2.7 0.7 0.8 1.1 0.6 1.3



Arts, Ent. & Rec. 5.8 7.1 8.1 8.5 8.6 9.0 9.4

Retail** 3.0 3.4 3.5 3.5 3.7 4.0 4.1

Ground Tran. 0.9 1.0 1.1 1.2 1.3 1.4 1.6

Visitor Air Tran. 0.0 0.3 0.3 0.3 0.4 0.5 0.7

Other Travel* 0.1 0.4 0.5 0.5 0.5 0.5 0.6



Arts, Ent. & Rec. 400 210 240 210 210 200 190

Retail** 170 160 140 130 140 140 150

Ground Tran. 30 30 30 30 40 40 40


Other Travel* 10 10 10 10 10 10 10



Visitor 1.4 1.7 2.0 2.1 2.4 2.6 2.8



Visitor 2.8 3.5 4.4 4.1 4.3 4.3 4.2






Del Norte County







2000 2005 2010 2012 2014 2015 2016p


Other Travel* 51.8 35.1 56.4 65.1 45.3 43.1 41.6



Private Home 53.2 65.1 71.5 76.3 75.7 77.6 78.3

Campground 36.5 49.0 48.4 50.5 58.0 58.5 59.2

Vacation Home 63.2 78.4 85.5 87.2 88.9 90.8 92.6

Day Travel 52.7 61.0 57.4 61.1 63.7 65.6 67.7



Food Service 130.2 162.6 146.5 156.6 168.4 183.7 200.9

Food Stores 23.4 29.7 28.8 29.9 33.2 34.8 35.6

Local Tran. & Gas 39.1 58.8 56.0 65.4 63.3 60.3 57.8

Arts, Ent. & Rec. 106.9 120.9 99.0 105.4 110.5 116.9 124.5

Retail Sales 90.9 93.7 75.7 79.4 82.4 86.9 91.3

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 40.7 51.2 45.9 50.5 61.1 61.4 66.7

Retail** 15.6 18.7 14.9 15.9 17.1 18.5 19.7

Ground Tran. 4.9 5.5 5.0 5.9 6.4 7.0 8.1

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 7.2 2.8 5.7 6.2 3.5 3.8 4.2



Arts, Ent. & Rec. 2,850 3,450 2,310 2,670 2,960 2,820 2,820

Retail** 650 690 530 560 590 600 640

Ground Tran. 190 180 150 160 170 180 190


Other Travel* 210 120 140 160 100 100 120



Visitor 12.6 15.2 11.2 12.3 14.3 15.7 17.6



Visitor 16.6 21.0 21.2 20.7 22.0 22.4 22.8




El Dorado County









2000 2005 2010 2012 2014 2015 2016p

Total Direct Travel Spending ($Million)Destination Spending 741 908 995 1,063 1,123 1,157 1,192

Other Travel* 124 212 223 263 258 242 230

Total Direct Spending 865 1,119 1,218 1,326 1,381 1,399 1,422


Private Home 157 201 233 243 247 248 249

Campground 19 26 25 28 31 31 32

Vacation Home 53 64 70 73 75 77 79

Day Travel 220 255 288 307 311 311 312

Destination Spending 741 908 995 1,063 1,123 1,157 1,192


Food Service 172 212 250 261 280 296 313

Food Stores 32 40 45 47 51 52 53

Local Tran. & Gas 136 184 217 247 243 232 224

Arts, Ent. & Rec. 110 122 126 132 139 143 148

Retail Sales 165 168 175 179 185 189 192

Visitor Air Tran. 16 40 34 37 44 47 48

Destination Spending 741 908 995 1,063 1,123 1,157 1,192


Arts, Ent. & Rec. 40 49 55 60 67 69 76

Retail** 26 31 30 32 34 36 37

Ground Tran. 17 20 21 24 27 29 32

Visitor Air Tran. 6 12 14 16 19 22 27

Other Travel* 21 33 35 39 43 47 56



Arts, Ent. & Rec. 2,470 2,900 3,040 3,310 3,530 3,590 3,670

Retail** 1,160 1,190 1,100 1,110 1,190 1,200 1,210

Ground Tran. 630 590 570 610 660 690 710

Visitor Air Tran. 110 260 280 290 320 360 390

Other Travel* 770 1,020 910 910 970 1,010 1,130



Visitor 15 19 20 21 24 26 28



Visitor 37 48 59 58 60 59 57




Fresno County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 2.5 3.9 4.5 5.2 4.7 4.1 3.6



Private Home 11.8 13.4 15.0 15.2 15.4 15.4 15.5

Campground 0.8 1.0 1.0 1.1 1.2 1.2 1.2

Vacation Home 0.8 1.0 1.1 1.1 1.1 1.1 1.2

Day Travel 13.9 15.5 16.5 16.4 16.6 16.7 16.8



Food Service 11.8 14.4 16.2 15.8 16.5 17.3 18.1

Food Stores 2.2 2.7 2.9 2.9 3.1 3.2 3.1

Local Tran. & Gas 3.6 5.2 5.9 6.4 6.0 5.5 5.0

Arts, Ent. & Rec. 8.2 8.9 8.8 8.6 8.9 9.1 9.3

Retail Sales 9.4 9.4 9.4 9.0 9.1 9.2 9.3

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 4.1 4.9 5.3 5.4 6.6 7.4 7.6

Retail** 1.6 1.8 1.8 1.7 1.8 1.9 1.9

Ground Tran. 0.4 0.4 0.5 0.5 0.5 0.6 0.6

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 0.2 0.2 0.2 0.1 0.2 0.2 0.2



Arts, Ent. & Rec. 370 380 370 320 390 430 420

Retail** 90 80 70 70 70 70 70

Ground Tran. 10 10 10 10 10 10 20


Other Travel* 10 10 10 10 10 10 10



Visitor 0.5 0.7 0.7 0.9 1.1 1.3 1.3



Visitor 1.7 2.1 2.5 2.3 2.4 2.3 2.3











Glenn County


2000 2005 2010 2012 2014 2015 2016p


Other Travel* 18.5 32.9 31.4 32.9 29.9 28.4 27.6



Private Home 53.6 67.0 72.8 72.8 72.3 73.7 75.6

Campground 36.1 51.2 49.5 51.2 55.8 56.9 57.5

Vacation Home 10.4 11.5 12.3 12.5 12.6 12.8 13.1

Day Travel 39.1 44.3 47.2 49.4 50.3 51.6 53.1



Food Service 63.8 76.8 89.3 92.9 97.7 104.6 112.4

Food Stores 18.2 23.5 24.5 24.8 26.8 28.0 28.4

Local Tran. & Gas 29.6 41.5 47.0 53.4 51.7 49.6 48.0

Arts, Ent. & Rec. 42.2 45.8 46.3 48.3 49.9 52.2 54.9

Retail Sales 44.7 44.5 45.5 46.2 46.9 48.5 50.0

Visitor Air Tran. 1.8 11.1 6.7 4.8 5.2 5.7 7.0



Arts, Ent. & Rec. 14.3 17.3 19.1 20.6 19.9 20.0 21.3

Retail** 8.5 10.0 9.7 10.0 10.6 11.2 11.8

Ground Tran. 3.7 4.0 4.4 5.1 5.5 6.0 6.8

Visitor Air Tran. 0.6 1.9 0.3 0.4 0.5 0.5 0.6

Other Travel* 3.4 3.5 1.5 1.6 1.6 1.8 2.1



Arts, Ent. & Rec. 1,450 1,720 1,460 1,500 1,400 1,540 1,540

Retail** 420 410 360 350 360 360 360

Ground Tran. 140 120 120 130 140 150 150

Visitor Air Tran. 10 30 20 20 20 20 20

Other Travel* 130 90 70 70 70 80 80



Visitor 4.7 5.4 6.3 6.7 7.5 8.3 9.1



Visitor 9.6 12.0 14.5 13.9 14.5 14.5 14.4










Humboldt County



2000 2005 2010 2012 2014 2015 2016p


Other Travel* 13.9 22.5 28.0 34.4 30.7 27.0 23.8



Private Home 55.2 66.5 81.7 84.8 82.6 86.1 86.0

Campground 71.7 84.9 91.1 107.3 118.8 120.9 122.4

Vacation Home 12.3 15.1 17.2 17.9 18.1 18.5 18.8

Day Travel 26.0 29.3 32.1 36.0 36.7 37.7 38.2



Food Service 52.8 66.6 77.4 84.8 87.5 94.6 99.7

Food Stores 26.2 30.9 34.4 38.2 41.9 44.1 44.4

Local Tran. & Gas 26.5 39.0 44.9 55.7 53.0 49.7 46.0

Arts, Ent. & Rec. 35.2 39.6 40.2 44.3 45.0 47.5 49.1

Retail Sales 37.2 38.5 40.1 42.7 42.5 44.4 45.0

Visitor Air Tran. 0.3 0.7 0.3 0.3 0.0 0.1 0.0



Arts, Ent. & Rec. 12.9 16.1 17.9 20.4 25.6 25.9 27.3

Retail** 8.7 10.0 10.1 11.1 11.7 12.6 13.0

Ground Tran. 2.8 3.0 3.4 4.2 4.5 4.9 5.5

Visitor Air Tran. 0.1 0.2 0.1 0.1 0.0 0.3 0.0

Other Travel* 1.0 1.1 1.2 1.2 1.4 1.2 1.4



Arts, Ent. & Rec. 1,050 1,130 1,180 1,150 1,500 1,570 1,530

Retail** 430 440 410 450 460 480 480

Ground Tran. 100 100 100 120 120 120 130


Other Travel* 60 60 60 60 60 60 70



Visitor 4.1 4.8 5.1 6.0 6.4 6.9 7.2



Visitor 9.1 11.7 14.4 14.8 15.2 15.0 14.6








Imperial County





2000 2005 2010 2012 2014 2015 2016p


Other Travel* 1.9 2.8 3.2 3.8 3.5 3.1 2.8



Private Home 7.3 8.3 9.2 9.5 9.3 9.2 9.2

Campground 19.8 26.9 26.5 27.8 29.9 29.5 29.9

Vacation Home 3.3 3.6 3.7 3.7 3.8 3.8 3.9

Day Travel 34.3 40.1 41.6 45.0 47.4 47.4 49.0



Food Service 39.0 49.1 57.0 62.7 68.2 71.2 76.9

Food Stores 8.3 10.6 11.0 11.5 12.6 12.9 13.2

Local Tran. & Gas 14.3 21.8 24.6 29.4 28.4 26.1 24.7

Arts, Ent. & Rec. 26.8 30.4 30.7 33.7 36.0 36.7 38.7

Retail Sales 26.4 27.3 27.6 29.6 31.1 31.5 32.6

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 5.9 7.5 8.2 9.4 9.7 10.0 11.4

Retail** 4.6 5.5 5.3 5.7 6.2 6.5 6.8

Ground Tran. 1.6 1.9 2.1 2.5 2.8 2.9 3.3

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 0.2 0.2 0.2 0.2 0.3 0.3 0.3



Arts, Ent. & Rec. 640 570 610 620 620 590 610

Retail** 220 230 200 200 220 220 220

Ground Tran. 60 60 60 70 70 70 80


Other Travel* 10 10 10 10 10 10 10



Visitor 3.3 4.1 5.9 6.5 7.4 7.8 8.6



Visitor 3.8 5.0 6.0 6.0 6.5 6.3 6.4






Inyo County







2000 2005 2010 2012 2014 2015 2016p

Total Direct Travel Spending ($Million)Destination Spending 754 951 1,102 1,198 1,225 1,211 1,214

Other Travel* 74 136 153 189 172 154 137



Private Home 178 241 291 310 307 301 300

Campground 44 57 65 64 79 78 79

Vacation Home 93 112 127 132 136 140 142

Day Travel 214 262 309 333 331 323 321

Destination Spending 754 951 1,102 1,198 1,225 1,211 1,214


Food Service 181 236 292 311 323 329 342

Food Stores 43 55 65 68 73 74 74

Local Tran. & Gas 113 171 213 248 233 211 195

Arts, Ent. & Rec. 117 137 148 158 161 161 163

Retail Sales 174 187 205 213 214 212 212




Arts, Ent. & Rec. 45 59 70 77 81 73 78

Retail** 29 36 38 40 42 43 44

Ground Tran. 13 16 19 22 23 24 26


Other Travel* 9 13 10 11 12 12 15



Arts, Ent. & Rec. 3,380 3,660 3,780 3,890 4,130 3,830 3,920

Retail** 1,260 1,390 1,380 1,410 1,440 1,460 1,450

Ground Tran. 500 490 530 580 600 590 600

Visitor Air Tran. 20 70 60 70 80 80 90

Other Travel* 410 490 370 400 410 430 420



Visitor 12 13 15 17 18 18 19



Visitor 36 48 62 62 63 60 57




Kern County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 13.8 21.2 24.0 28.8 25.1 22.2 19.4



Private Home 55.9 67.5 76.9 79.9 78.4 78.4 78.0

Campground 2.3 3.3 3.3 3.2 4.1 4.1 4.2

Vacation Home 1.1 1.4 1.5 1.5 1.5 1.6 1.6

Day Travel 21.0 24.2 25.1 26.6 26.3 26.1 25.8



Food Service 30.9 38.9 42.6 44.4 45.5 46.8 48.1

Food Stores 8.1 10.1 11.4 11.7 12.1 12.3 12.1

Local Tran. & Gas 9.2 13.9 15.3 17.6 16.2 14.7 13.3

Arts, Ent. & Rec. 19.7 22.2 21.2 22.2 22.3 22.5 22.6

Retail Sales 24.5 25.4 25.0 25.5 25.2 25.2 24.9

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 4.6 5.8 6.0 6.5 6.5 7.4 8.2

Retail** 4.2 5.1 4.9 5.1 5.2 5.4 5.4

Ground Tran. 1.1 1.2 1.3 1.5 1.5 1.6 1.7

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 1.5 1.2 0.9 0.9 0.9 0.9 1.0


Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 970 1,120 940 1,000 1,110 1,170 1,160

Arts, Ent. & Rec. 440 490 450 440 390 410 420

Retail** 180 220 190 190 190 190 180

Ground Tran. 40 40 40 40 40 40 40


Other Travel* 70 80 50 50 50 50 50



Visitor 1.2 1.3 1.1 1.2 1.3 1.3 1.4



Visitor 5.2 6.9 8.1 7.9 7.9 7.5 7.1




Kings County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 7.3 10.4 12.1 14.0 12.9 11.9 11.0



Private Home 25.9 30.4 32.6 34.0 34.0 34.7 34.4

Campground 8.5 10.0 11.2 11.8 15.1 15.2 15.4

Vacation Home 32.5 36.7 39.7 40.1 40.4 41.2 42.1

Day Travel 20.9 23.9 23.7 24.2 24.9 25.2 25.3



Food Service 32.7 41.7 42.4 42.1 44.0 46.5 48.5

Food Stores 7.0 8.5 9.0 9.2 10.2 10.6 10.6

Local Tran. & Gas 10.1 15.2 15.8 17.6 16.9 15.7 14.5

Arts, Ent. & Rec. 22.8 25.9 23.4 23.3 24.0 24.7 25.2

Retail Sales 24.6 25.6 23.5 23.1 23.3 23.8 23.9

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 4.6 5.8 5.8 5.9 4.1 4.0 3.9

Retail** 4.2 4.9 4.4 4.5 4.8 5.0 5.1

Ground Tran. 1.2 1.3 1.3 1.5 1.6 1.7 1.9

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 1.1 1.0 1.2 1.1 1.3 1.4 1.6



Arts, Ent. & Rec. 310 580 510 490 330 290 310

Retail** 200 200 170 170 180 180 180

Ground Tran. 40 40 40 40 40 40 40


Other Travel* 30 30 30 30 30 30 30



Visitor 1.7 2.1 1.8 1.7 1.9 2.1 2.2



Visitor 4.6 5.8 6.5 6.0 6.3 6.2 6.0











Lake County


2000 2005 2010 2012 2014 2015 2016p


Other Travel* 4.6 4.8 5.4 6.3 5.3 4.6 3.9



Private Home 15.2 16.7 18.1 18.5 17.3 17.2 16.9

Campground 2.3 4.8 3.0 3.2 5.8 5.8 5.9

Vacation Home 6.1 7.0 7.6 7.5 7.1 7.1 7.2

Day Travel 10.6 12.5 11.2 11.7 12.3 12.2 12.1



Food Service 14.2 17.3 17.1 17.4 17.9 18.5 19.1

Food Stores 3.1 4.0 3.7 3.8 4.3 4.4 4.3

Local Tran. & Gas 4.5 6.9 6.5 7.4 7.2 6.6 6.0

Arts, Ent. & Rec. 9.5 10.5 9.1 9.3 9.4 9.5 9.6

Retail Sales 10.7 10.8 9.6 9.6 9.5 9.5 9.4

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 6.3 7.7 7.3 7.7 6.3 5.4 5.5

Retail** 2.0 2.3 2.0 2.0 2.1 2.2 2.2

Ground Tran. 0.5 0.6 0.5 0.6 0.7 0.7 0.8

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 0.8 0.2 0.2 0.2 0.2 0.2 0.2



Arts, Ent. & Rec. 790 750 650 560 380 360 340

Retail** 100 90 70 70 70 70 70

Ground Tran. 20 20 20 20 20 20 20


Other Travel* 30 10 10 10 10 10 10

Total Direct Employment 1,420 1,350 1,160 1,090 980 1,000 950


Visitor 0.7 0.9 0.7 0.8 0.9 1.0 1.0



Visitor 2.1 2.6 2.8 2.6 2.7 2.6 2.5










Lassen County



2000 2005 2010 2012 2014 2015 2016p


Other Travel* 3,269 3,682 3,713 4,040 4,326 4,421 4,455



Private Home 2,566 2,907 3,219 3,448 3,543 3,559 3,600

Campground 67 151 100 101 104 104 103

Vacation Home 124 150 162 169 171 173 175

Day Travel 4,213 4,786 5,037 5,485 5,520 5,503 5,576



Food Service 3,159 3,911 4,307 4,614 4,892 5,120 5,452

Food Stores 395 489 511 543 575 593 602

Local Tran. & Gas 2,142 2,891 3,200 3,727 3,616 3,415 3,298

Arts, Ent. & Rec. 2,508 2,788 2,691 2,888 3,003 3,070 3,203

Retail Sales 2,868 2,903 2,826 2,959 3,030 3,070 3,146

Visitor Air Tran. 1,141 1,231 1,446 1,638 1,906 1,972 2,017



Arts, Ent. & Rec. 1,370 1,694 1,789 1,983 2,144 2,288 2,387

Retail** 397 468 429 463 487 509 531

Ground Tran. 245 285 287 336 365 397 440

Visitor Air Tran. 732 640 608 694 803 890 1,102

Other Travel* 1,518 1,466 1,313 1,359 1,514 1,665 1,930



Arts, Ent. & Rec. 24.9 25.3 23.2 23.1 26.0 27.9 28.9

Retail** 14.6 15.2 13.0 13.6 14.1 14.2 14.4

Ground Tran. 9.0 8.4 7.4 8.1 8.7 9.1 9.5

Visitor Air Tran. 13.5 9.9 8.7 9.1 10.0 10.7 11.8

Other Travel* 34.6 27.4 20.9 20.9 23.0 23.9 25.2


Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 569 695 806 884 996 1,068 1,172

Visitor 371 465 509 584 667 716 784



Visitor 538 661 772 760 794 778 772








Los Angeles County





2000 2005 2010 2012 2014 2015 2016p


Other Travel* 15.0 20.3 25.4 28.5 25.6 22.5 19.7



Private Home 22.6 29.0 35.2 36.7 35.9 35.7 35.5

Campground 13.7 14.4 19.3 18.6 22.2 22.0 22.2

Vacation Home 11.7 14.9 16.7 17.2 17.7 18.0 18.4

Day Travel 36.0 41.5 48.6 53.7 54.5 54.6 55.0



Food Service 35.1 44.0 53.2 60.5 64.4 68.0 72.1

Food Stores 8.4 9.9 12.1 12.6 13.9 14.3 14.5

Local Tran. & Gas 18.2 27.0 33.6 40.7 38.6 35.7 33.2

Arts, Ent. & Rec. 22.7 25.5 27.0 30.7 32.1 33.1 34.4

Retail Sales 31.5 32.5 34.8 38.2 39.2 40.0 40.8

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 7.2 9.0 10.4 12.2 19.0 16.1 16.2

Retail** 6.1 7.2 7.5 8.2 8.8 9.2 9.6

Ground Tran. 2.1 2.3 2.8 3.4 3.7 3.9 4.4

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 1.4 1.0 1.2 0.9 0.9 1.0 1.1



Arts, Ent. & Rec. 620 610 570 690 1,190 910 970

Retail** 270 260 250 260 280 280 290

Ground Tran. 80 70 80 90 100 100 100


Other Travel* 70 60 40 40 50 50 50



Visitor 2.8 2.9 3.7 4.4 5.0 5.4 5.8



Visitor 6.5 8.4 10.7 11.1 11.5 11.1 10.8






Madera County







2000 2005 2010 2012 2014 2015 2016p


Other Travel* 137.6 123.3 145.7 171.0 125.0 124.2 120.9



Private Home 73.7 73.6 86.0 91.7 94.3 95.5 96.5

Campground 22.0 29.4 29.0 30.5 34.8 35.4 35.9

Vacation Home 25.8 29.5 31.8 32.8 33.7 34.2 34.9

Day Travel 86.1 92.6 101.3 107.8 110.8 111.9 112.5



Food Service 113.9 138.0 158.9 165.9 176.4 185.3 193.3

Food Stores 19.2 22.9 24.9 26.0 28.4 29.4 29.5

Local Tran. & Gas 29.5 41.8 48.0 55.0 52.9 49.4 45.9

Arts, Ent. & Rec. 81.9 88.9 89.8 94.0 98.1 100.7 102.9

Retail Sales 103.1 101.8 103.8 106.5 109.5 111.3 111.9

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 36.4 44.0 48.7 52.6 59.5 61.3 65.8

Retail** 14.5 16.6 16.0 16.9 17.9 18.8 19.2

Ground Tran. 4.0 4.3 4.9 5.6 6.1 6.4 7.1

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 39.2 29.3 33.5 37.9 24.4 25.8 26.4



Arts, Ent. & Rec. 1,250 1,370 1,320 1,690 1,840 1,880 1,980

Retail** 470 480 430 450 460 450 460

Ground Tran. 150 140 150 150 160 160 170


Other Travel* 870 500 470 520 300 290 300



Visitor 10.1 13.7 14.4 17.3 21.9 23.9 25.2



Visitor 16.5 19.7 23.9 22.9 24.1 23.8 23.3




Marin County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 1.5 2.5 3.1 3.4 2.9 2.6 2.2



Private Home 7.4 8.5 9.7 9.7 9.5 9.5 9.4

Campground 1.7 4.0 2.2 2.4 2.7 2.6 2.7

Vacation Home 8.6 10.1 10.9 10.9 10.8 10.9 11.1

Day Travel 25.2 29.3 32.4 34.3 36.1 37.8 39.9



Food Service 69.3 87.4 109.9 116.7 127.2 138.2 151.7

Food Stores 5.7 7.4 8.4 8.9 9.6 10.2 10.6

Local Tran. & Gas 17.8 26.7 33.3 38.8 38.0 36.8 36.1

Arts, Ent. & Rec. 44.4 50.4 55.3 58.8 62.9 66.7 71.6

Retail Sales 41.7 43.4 47.6 49.5 52.1 54.8 57.8

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 8.0 10.1 12.1 13.3 14.9 17.4 15.9

Retail** 8.6 10.4 10.7 11.5 12.4 13.4 14.5

Ground Tran. 2.6 3.0 3.6 4.3 4.7 5.2 6.0

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 0.1 0.1 0.2 0.1 0.1 0.1 0.2



Arts, Ent. & Rec. 550 550 640 790 890 940 950

Retail** 430 490 390 390 430 440 460

Ground Tran. 100 90 110 120 130 130 140


Other Travel* 10 10 10 10 10 10 10



Visitor 7.4 9.5 12.6 13.2 14.9 16.4 18.1



Visitor 5.5 7.1 9.5 9.1 9.9 10.2 10.6




Mariposa County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 9.9 13.0 15.2 17.1 15.3 13.6 12.2



Private Home 38.1 41.8 45.3 47.4 46.8 47.5 47.4

Campground 27.3 34.4 36.9 39.5 40.8 41.5 41.9

Vacation Home 11.8 13.6 14.4 14.7 14.8 15.0 15.3

Day Travel 42.4 44.6 44.7 48.1 47.9 49.1 49.6



Food Service 79.0 87.4 90.2 96.1 98.8 106.5 112.0

Food Stores 15.7 18.2 19.1 20.0 20.9 21.9 22.0

Local Tran. & Gas 26.0 35.2 37.2 43.7 40.2 38.0 35.3

Arts, Ent. & Rec. 51.7 51.5 46.7 49.8 50.3 53.0 54.6

Retail Sales 51.9 47.6 43.7 45.6 45.4 47.2 47.7

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 21.1 23.4 23.2 25.6 34.3 32.0 31.3

Retail** 9.4 10.1 9.1 9.7 9.9 10.7 11.0

Ground Tran. 3.1 3.2 3.2 3.8 3.9 4.3 4.8

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 1.3 0.8 1.1 0.7 0.8 0.9 1.0



Arts, Ent. & Rec. 2,050 2,110 1,800 1,740 2,470 2,310 2,360

Retail** 410 370 300 310 310 320 320

Ground Tran. 120 100 100 100 110 110 110


Other Travel* 60 50 40 30 30 30 30



Visitor 7.0 7.4 7.3 8.2 9.0 9.9 10.7



Visitor 10.0 11.4 12.8 12.5 12.7 12.8 12.6











Mendocino County


2000 2005 2010 2012 2014 2015 2016p


Other Travel* 23.6 35.0 40.2 49.3 44.1 39.0 34.2



Private Home 46.1 58.7 68.7 74.5 73.0 72.7 72.0

Campground 4.8 6.2 6.1 6.6 7.2 7.3 7.4

Vacation Home 10.3 13.0 14.4 15.0 15.4 15.8 16.1

Day Travel 31.0 36.2 39.5 43.5 42.5 42.1 41.4



Food Service 33.5 40.2 44.2 47.2 49.0 51.4 53.4

Food Stores 7.4 9.3 10.2 10.9 11.4 11.7 11.7

Local Tran. & Gas 20.5 30.3 35.0 41.4 37.8 34.8 31.8

Arts, Ent. & Rec. 20.8 22.4 21.5 23.0 23.5 24.0 24.5

Retail Sales 31.3 31.5 31.2 32.6 32.7 33.1 33.1

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 8.0 9.6 10.1 11.2 16.2 15.7 16.3

Retail** 5.4 6.3 6.1 6.5 6.7 7.0 7.2

Ground Tran. 2.3 2.6 2.9 3.4 3.5 3.7 4.1

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 2.8 1.9 1.5 1.4 1.4 1.5 1.7


Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 1,040 1,080 930 1,060 1,210 1,240 1,270

Arts, Ent. & Rec. 690 800 680 770 1,050 950 950

Retail** 240 240 220 230 240 240 240

Ground Tran. 90 80 90 90 100 90 100


Other Travel* 130 100 60 60 60 60 60



Visitor 2.1 2.1 2.1 2.3 2.5 2.7 2.9



Visitor 7.7 10.0 11.9 12.1 12.2 11.5 10.8










Merced County



2000 2005 2010 2012 2014 2015 2016p


Other Travel* 0.9 1.3 1.5 1.8 1.5 1.3 1.1



Private Home 4.0 4.4 4.9 4.9 4.7 4.7 4.6

Campground 2.7 12.3 3.5 3.7 4.1 4.1 4.1

Vacation Home 1.4 1.5 1.5 1.5 1.4 1.5 1.5

Day Travel 4.7 6.6 5.5 5.6 5.5 5.6 5.5



Food Service 4.7 7.3 6.3 6.4 6.5 6.8 7.0

Food Stores 1.4 3.4 1.8 1.8 1.9 1.9 1.9

Local Tran. & Gas 1.9 4.8 3.1 3.5 3.3 3.0 2.7

Arts, Ent. & Rec. 3.3 4.6 3.4 3.5 3.5 3.6 3.6

Retail Sales 3.6 4.4 3.5 3.4 3.4 3.4 3.4

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 0.7 1.1 0.9 1.0 0.9 0.8 0.9

Retail** 0.9 1.7 1.0 1.0 1.1 1.1 1.1

Ground Tran. 0.2 0.4 0.2 0.3 0.3 0.3 0.3

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 0.1 0.1 0.1 0.1 0.1 0.1 0.1



Arts, Ent. & Rec. 60 70 50 50 40 40 30

Retail** 50 70 40 40 40 40 30

Ground Tran. 10 10 10 10 10 10 10





Visitor 0.3 0.6 0.3 0.3 0.3 0.3 0.4



Visitor 0.7 1.2 1.0 1.0 1.0 1.0 0.9








Modoc County





2000 2005 2010 2012 2014 2015 2016p


Other Travel* 1.2 1.9 2.4 3.1 2.8 2.5 2.3



Private Home 5.4 6.1 7.2 7.4 8.4 8.4 8.4

Campground 21.4 29.3 35.4 33.7 32.4 32.1 32.5

Vacation Home 34.2 40.1 42.1 43.2 42.6 42.7 43.6

Day Travel 24.7 31.2 33.4 34.3 34.7 36.4 39.4



Food Service 82.9 122.6 136.5 142.1 150.8 167.9 193.2

Food Stores 11.3 15.6 17.6 17.4 18.1 19.2 20.3

Local Tran. & Gas 25.1 43.4 49.2 55.5 52.2 51.2 52.1

Arts, Ent. & Rec. 54.1 71.4 69.8 72.7 75.5 81.8 92.0

Retail Sales 50.0 60.2 59.1 60.3 61.8 66.3 73.2

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 15.4 22.6 24.1 26.1 41.7 49.4 52.7

Retail** 8.6 11.8 11.2 11.6 12.1 13.3 14.9

Ground Tran. 3.4 4.5 5.0 5.6 6.0 6.8 8.2

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 0.1 0.1 0.2 0.2 0.3 0.3 0.3



Arts, Ent. & Rec. 1,080 1,410 1,130 1,320 1,930 2,540 2,700

Retail** 380 420 370 380 410 420 430

Ground Tran. 130 140 150 160 160 170 200


Other Travel* 0 0 10 10 10 10 10



Visitor 8.2 14.9 18.7 19.3 20.2 23.0 27.0



Visitor 7.0 10.4 12.4 11.8 12.3 12.9 14.0






Mono County







2000 2005 2010 2012 2014 2015 2016p


Other Travel* 112 83 91 105 97 88 82



Private Home 125 145 159 170 170 170 171

Campground 25 32 33 37 41 41 42

Vacation Home 47 55 59 62 63 64 65

Day Travel 355 370 389 427 450 459 468



Food Service 483 547 613 677 748 796 845

Food Stores 47 53 57 63 69 73 74

Local Tran. & Gas 121 160 181 219 215 203 192

Arts, Ent. & Rec. 286 291 285 316 342 356 370

Retail Sales 448 420 414 447 476 490 501

Visitor Air Tran. 6 18 15 16 17 18 18



Arts, Ent. & Rec. 231 262 281 321 361 384 392

Retail** 60 65 61 68 74 79 82

Ground Tran. 16 16 17 21 24 26 29

Visitor Air Tran. 2 4 10 11 13 16 19

Other Travel* 26 10 15 16 17 18 22

Total Direct Earnings 684 762 818 923 1,042 1,110 1,187


Arts, Ent. & Rec. 4.7 4.1 3.3 4.3 4.6 4.7 4.8

Retail** 2.3 2.2 1.9 2.1 2.2 2.3 2.3

Ground Tran. 0.6 0.5 0.5 0.6 0.6 0.6 0.7

Visitor Air Tran. 0.1 0.1 0.1 0.1 0.1 0.1 0.1

Other Travel* 0.7 0.3 0.3 0.3 0.3 0.3 0.3



Visitor 52 51 51 57 68 73 78



Visitor 62 70 83 83 90 92 93




Monterey County









2000 2005 2010 2012 2014 2015 2016p

Total Direct Travel Spending ($Million)Destination Spending 650 849 1,056 1,068 1,121 1,227 1,293

Other Travel* 19 21 26 44 43 42 60

Total Direct Spending 669 870 1,082 1,112 1,164 1,269 1,354


Private Home 23 27 30 32 31 32 32

Campground 10 13 10 16 16 16 16

Vacation Home 16 20 21 22 23 23 23

Day Travel 204 240 277 284 285 301 308



Food Service 158 222 294 289 300 331 352

Food Stores 18 25 29 31 32 34 35

Local Tran. & Gas 30 49 62 69 64 63 60

Arts, Ent. & Rec. 142 177 203 202 205 221 230

Retail Sales 164 187 215 209 210 224 229




Arts, Ent. & Rec. 49 68 85 87 96 96 105

Retail** 21 28 30 31 32 35 36

Ground Tran. 5 6 7 8 9 9 11


Other Travel* 3 2 2 6 7 8 14



Arts, Ent. & Rec. 2,050 3,690 4,170 4,050 4,320 4,190 4,340

Retail** 800 950 990 890 930 960 990

Ground Tran. 170 180 220 220 230 240 250


Other Travel* 120 70 50 130 160 150 200



Visitor 18 24 33 35 40 45 49



Visitor 20 27 37 33 35 37 37




Napa County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 11.2 19.2 16.1 20.4 16.4 14.4 12.6



Private Home 42.0 48.3 52.8 54.8 54.3 55.0 55.1

Campground 19.1 32.3 26.0 26.4 26.5 26.3 26.6

Vacation Home 35.1 43.0 46.3 47.1 47.5 48.2 49.2

Day Travel 50.0 60.3 60.7 63.2 62.6 63.3 64.1



Food Service 56.7 72.4 81.1 84.3 86.6 91.7 96.6

Food Stores 13.0 17.8 17.3 17.6 18.1 18.7 18.8

Local Tran. & Gas 18.4 29.7 31.5 36.1 32.9 30.5 28.3

Arts, Ent. & Rec. 39.9 46.1 44.9 46.7 47.0 48.5 50.1

Retail Sales 43.3 45.5 44.7 45.4 45.1 46.0 46.6

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 12.4 15.9 17.0 18.2 17.2 15.9 17.2

Retail** 7.9 9.9 9.0 9.4 9.6 10.1 10.4

Ground Tran. 2.1 2.5 2.6 3.0 3.1 3.3 3.7

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 1.6 2.9 0.9 1.3 0.6 0.6 0.7



Arts, Ent. & Rec. 780 930 790 890 800 710 710

Retail** 310 340 300 300 300 310 310

Ground Tran. 80 80 80 80 80 80 90


Other Travel* 60 120 30 30 20 20 20



Visitor 3.8 4.5 4.8 5.1 5.5 6.0 6.4



Visitor 7.9 10.3 12.0 11.5 11.7 11.5 11.4











Nevada County


2000 2005 2010 2012 2014 2015 2016p


Other Travel* 1,241 1,093 1,019 1,050 1,196 1,209 1,286



Private Home 879 1,013 1,126 1,191 1,207 1,222 1,224

Campground 80 133 115 118 89 90 90

Vacation Home 109 131 143 151 153 156 158

Day Travel 1,946 2,346 2,429 2,609 2,617 2,656 2,675



Food Service 1,483 1,972 2,150 2,278 2,420 2,573 2,702

Food Stores 170 223 231 243 250 262 263

Local Tran. & Gas 738 1,091 1,205 1,404 1,337 1,264 1,191

Arts, Ent. & Rec. 1,474 1,764 1,682 1,787 1,864 1,936 1,994

Retail Sales 1,261 1,376 1,323 1,374 1,412 1,454 1,471

Visitor Air Tran. 242 267 301 330 366 390 393



Arts, Ent. & Rec. 633 842 879 965 1,109 1,185 1,281

Retail** 170 215 196 210 220 233 241

Ground Tran. 79 97 99 115 124 136 149

Visitor Air Tran. 27 20 20 24 27 30 37

Other Travel* 372 271 231 216 274 287 335



Arts, Ent. & Rec. 24.8 26.7 25.6 26.6 29.2 31.1 32.1

Retail** 5.9 6.8 6.0 6.1 6.3 6.5 6.5

Ground Tran. 2.9 2.9 2.7 2.9 3.1 3.2 3.3

Visitor Air Tran. 0.7 0.4 0.4 0.4 0.4 0.5 0.5

Other Travel* 10.3 6.5 4.7 4.3 5.2 5.2 5.7



Visitor 148 191 202 231 270 296 314



Visitor 220 288 336 326 342 341 337










Orange County



2000 2005 2010 2012 2014 2015 2016p

Total Direct Travel Spending ($Million)Destination Spending 541.9 694.1 791.4 863.8 922.3 972.9 1,012.5

Other Travel* 50.6 62.6 61.3 71.3 66.2 60.5 59.4

Total Direct Spending 592.6 756.7 852.7 935.1 988.5 1,033.4 1,071.9


Private Home 91.4 124.9 156.3 163.7 165.5 168.3 170.4

Campground 20.1 33.9 26.2 30.2 29.8 29.9 30.3

Vacation Home 65.1 84.7 98.1 103.5 107.0 109.7 111.9

Day Travel 81.4 97.8 113.1 122.8 125.6 128.6 130.8

Destination Spending 541.9 694.1 791.4 863.8 922.3 972.9 1,012.5


Food Service 139.4 186.6 232.3 250.3 269.8 289.9 307.7

Food Stores 22.1 31.0 34.4 37.0 39.2 41.1 41.5

Local Tran. & Gas 42.0 68.5 83.2 99.0 94.0 88.7 83.2

Arts, Ent. & Rec. 115.1 139.3 152.2 163.9 172.6 180.5 187.4

Retail Sales 105.2 116.5 128.3 135.0 140.4 145.8 149.0

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Destination Spending 541.9 694.1 791.4 863.8 922.3 972.9 1,012.5


Arts, Ent. & Rec. 43.9 59.0 70.6 78.5 89.3 87.9 83.9

Retail** 15.7 20.4 21.0 22.8 24.2 25.9 27.0

Ground Tran. 5.2 6.3 7.6 9.0 9.8 10.6 11.9

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 11.0 8.4 4.1 3.0 3.5 4.0 6.1



Arts, Ent. & Rec. 2,610 3,250 3,670 3,640 3,700 3,580 3,800

Retail** 560 640 680 690 720 740 770

Ground Tran. 200 200 230 250 260 270 280


Other Travel* 470 360 120 100 100 110 150



Visitor 11.2 12.9 14.1 15.6 17.9 19.8 21.2



Visitor 19.1 26.4 34.6 34.2 36.2 36.3 36.1




Placer County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 2.2 3.2 3.1 3.6 3.1 2.7 2.4



Private Home 9.8 10.5 10.9 11.1 10.5 10.5 10.6

Campground 13.4 18.1 18.7 20.1 20.8 20.6 20.8

Vacation Home 19.8 23.0 24.0 23.8 23.0 23.1 23.6

Day Travel 13.5 15.5 15.6 16.5 16.3 16.3 16.5



Food Service 20.2 24.9 26.7 27.8 28.2 29.4 30.7

Food Stores 5.7 7.2 7.4 7.7 8.0 8.2 8.2

Local Tran. & Gas 7.8 11.8 12.7 14.7 13.4 12.2 11.3

Arts, Ent. & Rec. 14.4 16.0 15.0 15.6 15.5 15.8 16.2

Retail Sales 14.7 14.8 14.1 14.3 14.0 14.1 14.2

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 3.5 4.3 4.4 4.8 4.8 5.1 5.2

Retail** 3.0 3.5 3.2 3.4 3.4 3.6 3.7

Ground Tran. 0.9 1.0 1.0 1.2 1.2 1.3 1.4

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 0.2 0.2 0.1 0.1 0.1 0.1 0.1



Arts, Ent. & Rec. 180 190 160 160 170 160 170

Retail** 160 180 140 140 130 130 140

Ground Tran. 30 30 30 30 30 30 30


Other Travel* 20 10 10 10 10 10 10



Visitor 1.3 1.5 1.5 1.6 1.7 1.8 1.9



Visitor 2.8 3.5 4.0 3.8 3.8 3.7 3.7






Plumas County







2000 2005 2010 2012 2014 2015 2016p


Other Travel* 211 366 485 564 538 500 486



Private Home 536 731 895 943 961 985 1,008

Campground 153 186 220 228 185 185 187

Vacation Home 664 848 991 1,041 1,076 1,106 1,130

Day Travel 1,227 1,479 1,686 1,843 1,829 1,870 1,906


Visitor Spending by Commodity Purchased ($Million)Accommodations 719 919 896 1,037 1,146 1,238 1,347

Food Service 1,101 1,476 1,765 1,943 2,021 2,146 2,269

Food Stores 154 200 236 253 253 263 266

Local Tran. & Gas 340 509 605 732 680 647 618

Arts, Ent. & Rec. 765 924 969 1,068 1,090 1,131 1,172

Retail Sales 1,036 1,143 1,214 1,302 1,309 1,345 1,370

Visitor Air Tran. 46 76 76 83 98 99 105


Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 545 772 870 994 1,104 1,198 1,326

Arts, Ent. & Rec. 246 331 379 432 497 511 551

Retail** 139 177 179 197 202 214 222

Ground Tran. 41 50 55 68 72 79 87

Visitor Air Tran. 10 16 15 18 20 23 28

Other Travel* 40 53 76 72 79 83 100



Arts, Ent. & Rec. 12.4 14.5 15.5 16.9 18.7 19.0 19.6

Retail** 5.7 6.4 6.3 6.7 6.8 6.8 6.9

Ground Tran. 1.5 1.5 1.5 1.8 1.8 1.9 2.0

Visitor Air Tran. 0.3 0.3 0.3 0.3 0.3 0.3 0.4

Other Travel* 1.4 1.7 1.7 1.4 1.5 1.5 2.0



Visitor 80 96 96 114 125 134 146



Visitor 156 208 267 266 275 276 275




Riverside County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 497 590 634 742 754 765 757


Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 867 1,044 985 1,067 1,212 1,321 1,357

Private Home 518 627 695 727 745 763 766

Campground 9 11 13 13 13 13 13

Vacation Home 15 19 21 22 23 23 24

Day Travel 521 608 641 682 704 723 719



Food Service 455 580 634 665 719 773 798

Food Stores 59 74 80 83 89 94 93

Local Tran. & Gas 267 361 394 447 449 441 419

Arts, Ent. & Rec. 349 400 384 404 428 449 454

Retail Sales 402 421 410 421 438 455 453

Visitor Air Tran. 175 205 225 239 263 277 287



Arts, Ent. & Rec. 127 161 170 184 219 247 267

Retail** 56 67 63 66 70 75 77

Ground Tran. 35 42 41 47 52 59 63

Visitor Air Tran. 11 13 16 18 21 23 28

Other Travel* 65 55 59 72 78 87 96

Total Direct Earnings 540 671 689 757 858 951 1,032


Arts, Ent. & Rec. 5.5 5.7 6.1 7.0 6.9 7.1 7.2

Retail** 2.2 2.3 2.1 2.1 2.3 2.3 2.3

Ground Tran. 1.3 1.2 1.1 1.1 1.2 1.3 1.4

Visitor Air Tran. 0.4 0.3 0.3 0.3 0.3 0.4 0.4

Other Travel* 2.1 1.5 1.3 1.4 1.4 1.5 1.6



Visitor 41 51 46 49 60 66 70



Visitor 78 100 118 115 121 121 117








Sacramento County





2000 2005 2010 2012 2014 2015 2016p


Other Travel* 6.7 7.8 8.6 10.7 9.7 8.5 7.6



Private Home 22.6 24.7 27.8 29.2 30.0 30.2 30.7

Campground 13.5 21.3 17.9 18.6 21.5 21.9 22.1

Vacation Home 1.9 2.1 2.3 2.4 2.5 2.5 2.6

Day Travel 15.0 17.0 16.7 17.4 18.5 18.6 18.9



Food Service 17.8 20.8 22.5 23.1 25.0 26.1 27.4

Food Stores 6.7 9.0 8.5 8.8 9.9 10.2 10.3

Local Tran. & Gas 6.9 11.0 11.0 12.6 12.4 11.4 10.5

Arts, Ent. & Rec. 12.0 12.8 12.0 12.3 13.1 13.4 13.8

Retail Sales 13.7 13.3 12.8 12.9 13.5 13.6 13.8

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 2.6 3.1 3.1 3.3 3.6 3.5 3.5

Retail** 2.6 3.1 2.8 2.8 3.1 3.3 3.4

Ground Tran. 0.7 0.8 0.8 0.9 1.0 1.1 1.2

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 1.0 0.3 0.3 0.3 0.3 0.3 0.3



Arts, Ent. & Rec. 170 150 180 220 200 180 190

Retail** 100 90 70 70 70 70 80

Ground Tran. 30 30 20 30 30 30 30


Other Travel* 30 20 10 10 10 20 20



Visitor 0.9 1.0 1.0 1.0 1.2 1.3 1.3



Visitor 3.0 3.7 4.2 4.0 4.3 4.1 4.0




San Benito County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 203 517 536 602 565 533 508


Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 657 966 1,021 1,101 1,207 1,314 1,385

Private Home 410 560 618 628 632 640 641

Campground 85 124 115 129 143 143 145

Vacation Home 646 750 835 868 886 907 926

Day Travel 759 913 1,002 1,067 1,083 1,098 1,102



Food Service 675 882 1,037 1,082 1,143 1,210 1,266

Food Stores 99 129 140 147 158 164 164

Local Tran. & Gas 273 409 477 549 532 507 480

Arts, Ent. & Rec. 467 550 566 592 614 635 651

Retail Sales 636 681 704 720 736 754 760

Visitor Air Tran. 0 140 132 128 128 131 127



Arts, Ent. & Rec. 187 245 276 298 308 331 353

Retail** 87 108 106 111 117 124 127

Ground Tran. 32 39 43 49 54 59 65

Visitor Air Tran. 0 24 34 40 46 50 61

Other Travel* 29 67 77 84 93 102 125

Total Direct Earnings 654 929 1,043 1,131 1,254 1,363 1,496


Arts, Ent. & Rec. 13.5 13.1 13.8 14.2 15.9 17.1 17.5

Retail** 3.7 4.0 3.7 3.8 4.0 4.0 4.0

Ground Tran. 1.2 1.2 1.2 1.3 1.3 1.4 1.5

Visitor Air Tran. 0.0 0.5 0.6 0.6 0.7 0.7 0.7

Other Travel* 1.2 1.9 1.7 1.8 1.8 1.9 2.1



Visitor 39 51 53 57 63 69 73



Visitor 110 145 179 174 181 179 175




San Bernardino County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 908 971 1,029 1,148 1,177 1,214 1,293



Private Home 1,040 1,192 1,400 1,467 1,521 1,543 1,554

Campground 290 421 407 437 463 465 467

Vacation Home 213 254 279 293 302 309 316

Day Travel 2,514 2,804 3,134 3,365 3,503 3,553 3,588



Food Service 2,142 2,615 3,130 3,353 3,666 3,884 4,071

Food Stores 258 322 353 374 409 427 429

Local Tran. & Gas 894 1,236 1,470 1,717 1,693 1,603 1,517

Arts, Ent. & Rec. 1,811 1,985 2,079 2,233 2,396 2,480 2,548

Retail Sales 1,838 1,844 1,942 2,037 2,154 2,210 2,233

Visitor Air Tran. 470 522 622 664 747 789 801



Arts, Ent. & Rec. 715 871 999 1,109 1,215 1,375 1,384

Retail** 247 289 286 309 336 355 366

Ground Tran. 105 119 134 157 175 190 209

Visitor Air Tran. 46 43 39 44 50 56 69

Other Travel* 202 179 160 171 173 194 246



Arts, Ent. & Rec. 26.4 27.5 30.9 31.7 34.5 35.5 37.1

Retail** 9.7 10.2 9.7 10.1 10.7 10.8 10.9

Ground Tran. 3.9 3.6 3.7 4.0 4.4 4.5 4.7

Visitor Air Tran. 1.2 1.0 0.8 0.8 0.9 0.9 1.0

Other Travel* 6.0 4.6 3.6 3.5 3.4 3.6 4.4



Visitor 200 240 252 285 328 355 369



Visitor 293 356 452 439 475 477 474




San Diego County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 1,417 1,423 1,200 1,466 1,993 2,090 2,311



Private Home 568 524 675 788 876 896 898

Campground 2 7 7 3 4 4 4

Vacation Home 29 35 38 40 41 42 43

Day Travel 1,044 1,069 1,511 1,597 1,651 1,659 1,694



Food Service 1,461 1,685 2,682 2,794 2,977 3,071 3,231

Food Stores 128 145 215 225 241 246 247

Local Tran. & Gas 287 368 573 645 628 587 563

Arts, Ent. & Rec. 1,028 1,067 1,484 1,550 1,620 1,633 1,684

Retail Sales 1,244 1,179 1,635 1,673 1,727 1,728 1,753

Visitor Air Tran. 737 605 837 1,044 1,231 1,268 1,254



Arts, Ent. & Rec. 517 597 909 981 1,076 1,164 1,224

Retail** 159 175 228 242 256 264 273

Ground Tran. 45 48 72 83 89 94 104


Other Travel* 193 235 94 124 238 244 312



Arts, Ent. & Rec. 16.5 14.3 17.6 16.8 16.6 17.6 18.1

Retail** 4.5 4.4 5.3 5.2 5.3 5.2 5.4

Ground Tran. 1.7 1.5 2.1 2.2 2.3 2.3 2.4

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 4.0 3.5 1.8 2.2 2.5 2.6 3.1



Visitor 253 229 347 422 516 544 567



Visitor 165 186 311 288 309 309 313




San Francisco County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 98.3 97.9 114.7 138.6 126.4 113.1 100.9



Private Home 124.6 158.5 186.9 196.1 195.0 197.7 195.9

Campground 5.0 6.2 6.4 7.4 8.2 8.3 8.4

Vacation Home 7.7 9.9 10.8 11.3 11.6 12.0 12.2

Day Travel 146.4 173.7 196.7 211.8 210.9 214.8 212.9



Food Service 102.7 129.4 151.3 161.4 169.9 183.0 190.8

Food Stores 18.8 23.6 27.2 28.6 30.1 31.7 31.5

Local Tran. & Gas 66.6 97.5 115.9 135.7 127.5 121.5 112.8

Arts, Ent. & Rec. 64.5 72.9 74.6 79.8 82.5 86.8 88.7

Retail Sales 104.7 108.9 113.5 117.7 119.6 124.2 124.6

Visitor Air Tran. 0.0 0.0 0.4 0.4 1.0 0.8 0.9



Arts, Ent. & Rec. 24.2 30.4 34.0 37.6 44.3 46.4 52.2

Retail** 15.7 18.9 18.8 20.0 20.9 22.4 23.0

Ground Tran. 7.7 8.8 9.9 11.6 12.4 13.6 14.9

Visitor Air Tran. 0.0 0.0 0.4 0.3 0.6 0.5 0.7

Other Travel* 21.6 6.1 7.5 7.1 7.4 7.9 8.9



Arts, Ent. & Rec. 1,720 1,520 1,610 1,690 2,110 2,010 2,050

Retail** 650 710 670 690 710 740 730

Ground Tran. 290 280 280 310 320 330 340


Other Travel* 540 270 240 210 220 230 240



Visitor 6.2 6.7 6.9 8.3 9.1 10.2 10.8



Visitor 23.0 30.5 37.3 37.6 38.3 37.3 35.5




San Joaquin County









2000 2005 2010 2012 2014 2015 2016p

Total Direct Travel Spending ($Million)Destination Spending 914 1,084 1,193 1,346 1,451 1,516 1,534

Other Travel* 36 67 67 77 65 59 55



Private Home 75 89 100 105 106 108 108

Campground 88 127 115 126 135 137 139

Vacation Home 31 38 42 44 45 46 46

Day Travel 230 264 274 301 312 318 318

Destination Spending 914 1,084 1,193 1,346 1,451 1,516 1,534


Food Service 233 281 332 367 395 419 431

Food Stores 43 56 56 60 66 69 69

Local Tran. & Gas 89 131 148 181 173 162 148

Arts, Ent. & Rec. 140 152 156 173 183 190 191

Retail Sales 225 225 231 250 260 267 265




Arts, Ent. & Rec. 57 68 77 88 90 98 104

Retail** 35 41 40 44 47 50 51

Ground Tran. 10 11 12 15 16 17 19


Other Travel* 6 14 11 11 9 9 11



Arts, Ent. & Rec. 4,690 4,610 4,190 4,850 4,980 4,940 4,970

Retail** 1,550 1,610 1,360 1,440 1,470 1,470 1,490

Ground Tran. 370 340 350 400 420 430 440

Visitor Air Tran. 0 90 50 50 60 70 90

Other Travel* 250 380 290 270 170 170 180



Visitor 21 24 28 33 39 42 44



Visitor 35 42 52 52 55 55 53




San Luis Obispo County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 396 217 229 239 254 296 289



Private Home 267 276 324 339 350 356 360

Campground 21 28 28 30 30 31 31

Vacation Home 15 18 19 20 21 21 21

Day Travel 452 422 491 530 543 550 554



Food Service 529 532 658 704 746 785 818

Food Stores 61 63 74 79 84 87 87

Local Tran. & Gas 408 381 473 528 547 544 543

Arts, Ent. & Rec. 379 344 372 399 415 426 435

Retail Sales 471 392 427 448 460 468 470




Arts, Ent. & Rec. 126 127 151 167 186 198 212

Retail** 65 64 65 71 74 78 80

Ground Tran. 63 58 64 75 81 90 96

Visitor Air Tran. 625 516 513 607 692 747 906

Other Travel* 761 532 533 586 674 782 955



Arts, Ent. & Rec. 5.7 5.2 5.5 6.5 6.8 7.1 7.4

Retail** 1.7 1.6 1.6 1.7 1.8 1.7 1.7

Ground Tran. 2.3 1.6 1.5 1.7 1.8 1.9 2.0

Visitor Air Tran. 10.2 7.5 7.2 7.7 8.4 8.7 9.4

Other Travel* 12.6 7.9 7.5 7.6 8.3 9.3 10.2



Visitor 73 72 92 110 136 146 153



Visitor 84 83 110 107 113 114 113




San Mateo County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 81 127 124 140 135 128 126


Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 727 891 957 1,077 1,202 1,255 1,311

Private Home 122 148 161 166 169 170 170

Campground 37 48 48 53 58 59 60

Vacation Home 28 33 35 37 38 38 39

Day Travel 308 338 359 387 404 409 415



Food Service 314 382 435 469 508 533 561

Food Stores 38 46 49 52 57 60 60

Local Tran. & Gas 118 164 188 222 217 204 192

Arts, Ent. & Rec. 188 205 205 221 235 241 249

Retail Sales 307 307 308 324 339 345 350

Visitor Air Tran. 14 43 30 29 34 33 32



Arts, Ent. & Rec. 67 82 90 100 111 113 115

Retail** 42 48 46 50 54 56 58

Ground Tran. 14 16 17 20 22 24 27


Other Travel* 15 17 20 23 25 27 33



Arts, Ent. & Rec. 3.1 3.5 4.0 4.4 4.7 4.7 4.8

Retail** 1.7 1.6 1.4 1.4 1.5 1.6 1.6

Ground Tran. 0.5 0.5 0.5 0.5 0.6 0.6 0.6

Visitor Air Tran. 0.1 0.1 0.1 0.1 0.2 0.2 0.2

Other Travel* 0.6 0.4 0.4 0.4 0.4 0.5 0.5



Visitor 31 40 43 50 59 62 66



Visitor 46 56 67 66 71 70 69




Santa Barbara County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 937 708 697 878 957 1,032 1,069



Private Home 493 525 582 607 638 649 652

Campground 34 34 31 39 49 49 49

Vacation Home 17 21 23 25 25 26 27

Day Travel 682 666 724 774 802 812 814


Visitor Spending by Commodity Purchased ($Million)Accommodations 811 554 546 702 927 1,094 1,162

Food Service 829 855 954 1,023 1,104 1,166 1,214

Food Stores 102 106 115 124 135 140 139

Local Tran. & Gas 326 359 406 467 467 449 431

Arts, Ent. & Rec. 535 498 488 524 555 572 584

Retail Sales 697 600 596 623 650 664 666

Visitor Air Tran. 248 242 226 245 285 302 307



Arts, Ent. & Rec. 183 189 203 225 271 282 299

Retail** 92 92 87 94 101 106 108

Ground Tran. 47 45 47 54 60 65 71

Visitor Air Tran. 39 22 19 21 25 27 33

Other Travel* 227 103 90 118 145 186 212

Total Direct Earnings 1,115 951 985 1,131 1,345 1,486 1,630


Arts, Ent. & Rec. 7.8 5.6 5.3 5.5 6.2 6.6 6.7

Retail** 2.9 2.7 2.3 2.3 2.3 2.3 2.4

Ground Tran. 1.7 1.3 1.2 1.4 1.5 1.5 1.6

Visitor Air Tran. 1.0 0.4 0.3 0.3 0.4 0.4 0.4

Other Travel* 4.9 2.3 1.7 1.9 2.1 2.1 2.5



Visitor 105 85 85 102 129 146 154



Visitor 120 127 154 151 161 159 156




Santa Clara County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 47.8 52.2 46.6 55.7 52.4 46.1 40.1



Private Home 60.4 65.7 70.9 72.3 72.9 73.2 73.1

Campground 44.1 57.1 57.7 61.5 67.4 69.1 69.9

Vacation Home 72.6 83.8 89.5 92.7 95.0 97.2 99.0

Day Travel 131.2 146.7 152.2 160.9 163.7 164.0 163.4



Food Service 142.0 173.2 187.2 194.8 206.8 216.9 225.7

Food Stores 27.9 33.8 35.0 36.3 39.4 41.1 41.2

Local Tran. & Gas 54.8 79.8 87.6 101.0 95.2 87.7 80.3

Arts, Ent. & Rec. 93.2 102.0 96.7 100.8 105.0 107.6 109.8

Retail Sales 124.1 123.5 118.5 120.4 123.7 125.6 126.0

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 35.3 43.0 44.6 48.0 53.7 61.1 67.4

Retail** 19.0 21.9 20.1 21.0 22.3 23.4 24.0

Ground Tran. 5.7 6.3 6.7 7.6 8.2 8.7 9.6

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 14.2 10.5 4.3 4.3 5.2 4.7 4.4



Arts, Ent. & Rec. 2,530 2,590 2,230 2,600 2,770 3,000 3,030

Retail** 770 730 660 700 720 700 720

Ground Tran. 220 200 200 210 220 220 230


Other Travel* 460 310 120 120 130 110 110



Visitor 14.0 12.8 13.8 15.8 18.8 20.5 21.6



Visitor 21.7 26.4 30.6 29.4 30.7 30.1 29.3




Santa Cruz County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 22.8 30.0 34.7 37.4 33.0 30.5 28.3



Private Home 31.7 39.2 43.3 44.2 43.5 43.2 43.0

Campground 25.8 31.9 31.7 34.4 39.4 39.5 40.0

Vacation Home 29.8 34.7 37.3 38.3 39.1 39.7 40.5

Day Travel 79.4 89.9 94.7 102.0 102.5 101.9 100.8



Food Service 66.8 81.4 90.5 95.9 100.5 105.1 108.6

Food Stores 15.7 18.9 19.9 20.9 22.8 23.5 23.4

Local Tran. & Gas 33.4 48.8 54.5 63.9 59.9 54.8 49.9

Arts, Ent. & Rec. 43.9 48.0 46.8 49.7 51.2 52.2 52.9

Retail Sales 60.7 60.7 59.7 61.8 62.6 63.4 63.1

Visitor Air Tran. 1.4 3.9 3.9 1.7 1.9 2.6 3.3



Arts, Ent. & Rec. 16.6 20.3 21.6 23.7 23.3 23.9 25.7

Retail** 10.5 12.1 11.4 12.1 12.7 13.3 13.6

Ground Tran. 3.6 4.0 4.4 5.0 5.4 5.7 6.2

Visitor Air Tran. 1.0 1.3 0.9 0.9 1.2 1.3 1.7

Other Travel* 4.6 2.9 2.6 2.9 2.9 3.2 3.8



Arts, Ent. & Rec. 950 1,020 970 1,070 1,030 1,080 1,100

Retail** 470 450 390 410 420 420 420

Ground Tran. 140 130 130 140 140 140 150

Visitor Air Tran. 50 40 10 10 20 20 20

Other Travel* 170 120 80 80 80 80 90



Visitor 5.3 6.1 6.5 7.0 7.5 7.9 8.2



Visitor 11.6 14.4 16.9 16.6 17.1 16.5 15.8




Shasta County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 0.3 0.5 0.5 0.6 0.5 0.4 0.4



Private Home 1.6 1.6 1.7 1.7 1.6 1.7 1.6

Campground 0.4 0.5 0.5 0.6 0.6 0.6 0.6

Vacation Home 2.9 3.1 3.1 3.0 2.9 3.0 3.0

Day Travel 2.4 2.5 2.6 2.8 2.8 2.9 2.9



Food Service 4.1 4.5 5.2 5.6 5.8 6.2 6.7

Food Stores 0.6 0.6 0.7 0.7 0.7 0.7 0.7

Local Tran. & Gas 1.2 1.5 1.8 2.1 1.9 1.8 1.7

Arts, Ent. & Rec. 2.8 2.8 2.8 3.0 3.0 3.2 3.3

Retail Sales 2.8 2.6 2.6 2.7 2.7 2.8 2.9

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 0.5 0.5 0.6 0.7 0.6 0.7 0.8

Retail** 0.4 0.4 0.4 0.4 0.4 0.5 0.5

Ground Tran. 0.1 0.1 0.2 0.2 0.2 0.2 0.3

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 20 20 20 20 20 20 20

Retail** 20 20 20 20 20 20 20

Ground Tran. 10 0 0 10 10 10 10





Visitor 0.3 0.3 0.4 0.4 0.4 0.5 0.5



Visitor 0.4 0.4 0.5 0.5 0.5 0.5 0.5




Sierra County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 5.5 6.4 7.2 8.5 7.5 6.7 5.9



Private Home 20.2 21.9 24.1 24.6 24.0 24.2 24.2

Campground 10.9 15.8 15.7 16.5 16.0 15.9 16.0

Vacation Home 21.9 25.4 27.3 27.4 27.1 27.5 28.1

Day Travel 20.7 23.9 25.4 26.8 26.1 26.4 26.4



Food Service 34.7 43.2 49.0 50.8 51.7 54.5 56.8

Food Stores 7.1 9.0 9.5 9.7 9.8 10.1 10.1

Local Tran. & Gas 11.5 17.6 19.7 22.6 20.3 18.8 17.4

Arts, Ent. & Rec. 23.6 26.4 26.2 27.2 27.1 27.9 28.5

Retail Sales 24.4 24.8 24.8 25.2 24.7 25.2 25.3

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 6.3 7.9 8.5 9.2 6.8 6.0 6.1

Retail** 4.5 5.4 5.1 5.3 5.3 5.6 5.7

Ground Tran. 1.3 1.5 1.7 1.9 2.0 2.1 2.3

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 0.9 0.3 0.3 0.3 0.4 0.4 0.4



Arts, Ent. & Rec. 610 620 580 570 380 310 320

Retail** 240 240 200 210 200 200 190

Ground Tran. 50 50 50 50 50 50 60


Other Travel* 40 20 10 20 20 20 20



Visitor 2.3 2.9 3.2 3.4 3.6 3.9 4.1



Visitor 4.6 5.8 6.9 6.6 6.6 6.5 6.4




Siskiyou County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 47.0 61.1 68.2 81.0 71.4 63.4 56.1



Private Home 142.3 154.6 174.7 181.1 186.4 189.8 190.6

Campground 4.8 6.8 6.8 3.6 4.5 4.5 4.6

Vacation Home 5.5 6.4 6.9 7.1 7.3 7.5 7.6

Day Travel 195.2 194.5 213.2 221.3 227.9 232.4 232.4



Food Service 124.4 135.3 159.0 163.5 175.4 186.6 193.6

Food Stores 22.5 24.9 28.2 28.4 30.4 31.7 31.4

Local Tran. & Gas 37.0 48.4 57.4 64.3 61.2 57.2 52.5

Arts, Ent. & Rec. 110.8 107.9 111.1 114.4 120.3 125.0 127.1

Retail Sales 131.5 117.6 121.7 122.8 127.4 131.2 131.2

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 43.5 47.1 53.1 56.5 62.6 57.3 61.2

Retail** 17.7 18.5 18.2 18.8 20.0 21.2 21.5

Ground Tran. 4.7 4.6 5.4 6.0 6.5 6.9 7.6

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 7.0 4.1 3.8 3.0 2.1 2.2 2.5



Arts, Ent. & Rec. 3,420 2,890 3,130 3,180 3,230 3,190 3,180

Retail** 700 660 650 660 680 680 680

Ground Tran. 180 150 160 170 180 180 180


Other Travel* 280 160 140 120 100 100 100



Visitor 7.2 5.6 6.1 7.3 9.1 10.2 10.8



Visitor 21.0 23.6 28.8 27.6 28.9 28.5 27.6




Solano County









2000 2005 2010 2012 2014 2015 2016p

Total Direct Travel Spending ($Million)Destination Spending 970 1,097 1,328 1,498 1,663 1,718 1,828

Other Travel* 110 98 107 122 117 111 106



Private Home 120 133 154 158 160 161 165

Campground 30 35 41 48 55 55 56

Vacation Home 78 90 97 100 102 104 106

Day Travel 353 374 440 480 504 507 524



Food Service 238 285 375 415 457 477 514

Food Stores 36 42 52 57 63 65 66

Local Tran. & Gas 71 97 126 152 151 140 135

Arts, Ent. & Rec. 215 230 263 291 315 320 338

Retail Sales 252 246 282 305 325 328 340




Arts, Ent. & Rec. 86 102 127 146 157 171 182

Retail** 34 38 41 46 50 52 55

Ground Tran. 9 10 13 15 17 18 21


Other Travel* 22 12 11 11 12 14 15



Arts, Ent. & Rec. 5,580 5,300 6,270 6,670 7,000 7,290 7,480

Retail** 1,280 1,270 1,330 1,430 1,520 1,490 1,540

Ground Tran. 340 310 360 410 450 460 480


Other Travel* 720 330 270 260 270 270 320



Visitor 18 23 29 36 45 48 53



Visitor 36 43 58 58 62 62 63




Sonoma County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 72.0 117.2 95.5 102.2 91.8 81.7 72.9



Private Home 86.0 106.6 122.7 127.4 125.9 127.6 126.4

Campground 2.9 3.7 6.2 4.0 4.3 4.3 4.3

Vacation Home 4.8 6.0 6.5 6.8 7.0 7.2 7.3

Day Travel 101.9 116.7 129.2 137.3 135.9 138.3 137.4



Food Service 77.7 93.4 105.3 111.6 116.8 126.2 132.4

Food Stores 13.4 16.3 18.7 18.9 19.8 20.9 20.8

Local Tran. & Gas 48.9 68.4 79.3 91.4 85.4 81.5 76.1

Arts, Ent. & Rec. 48.6 52.5 51.8 55.0 56.5 59.7 61.4

Retail Sales 76.7 76.4 77.1 79.3 80.1 83.5 84.1

Visitor Air Tran. 0.2 1.2 0.8 0.5 0.2 0.0 0.0



Arts, Ent. & Rec. 18.3 22.0 23.8 26.1 28.4 31.5 34.0

Retail** 11.6 13.4 13.0 13.6 14.2 15.2 15.7

Ground Tran. 5.7 6.3 6.8 7.9 8.4 9.2 10.2

Visitor Air Tran. 0.1 2.0 0.8 1.0 1.3 0.0 0.0

Other Travel* 16.8 26.7 11.2 6.7 7.2 4.5 5.1



Arts, Ent. & Rec. 1,420 1,420 1,370 1,560 1,640 1,690 1,700

Retail** 490 490 470 480 480 500 500

Ground Tran. 210 200 190 210 220 230 230


Other Travel* 880 1,060 380 210 220 180 190



Visitor 4.7 5.3 4.5 5.0 5.5 6.2 6.6



Visitor 17.3 22.1 26.4 26.4 26.7 26.0 24.8




Stanislaus County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 8.2 13.0 14.9 17.9 16.2 14.4 12.8



Private Home 14.7 18.4 21.5 22.8 22.4 22.4 22.2

Campground 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Vacation Home 1.1 1.5 1.6 1.6 1.7 1.7 1.8

Day Travel 18.7 21.1 23.4 25.3 24.8 24.7 24.5



Food Service 12.7 15.0 16.9 18.0 18.6 19.5 20.3

Food Stores 2.1 2.6 3.0 3.1 3.2 3.3 3.3

Local Tran. & Gas 7.0 10.2 12.0 14.1 12.8 11.7 10.7

Arts, Ent. & Rec. 8.0 8.5 8.4 9.0 9.0 9.3 9.4

Retail Sales 13.0 12.8 13.0 13.5 13.5 13.7 13.7

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 3.8 4.5 4.9 5.4 5.9 6.3 6.5

Retail** 2.1 2.4 2.4 2.5 2.6 2.7 2.8

Ground Tran. 0.8 0.8 1.0 1.1 1.1 1.2 1.3

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 0.8 0.8 0.6 0.6 0.7 0.7 0.8



Arts, Ent. & Rec. 380 430 380 460 530 560 540

Retail** 100 100 90 90 90 90 90

Ground Tran. 30 30 30 30 30 30 30


Other Travel* 60 50 30 30 30 30 40

Total Direct Employment 1,000 1,060 960 1,070 1,170 1,200 1,180


Visitor 0.5 0.7 0.6 0.7 0.8 0.9 0.9



Visitor 2.9 3.7 4.4 4.5 4.5 4.2 4.0




Sutter County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 5.1 8.4 9.8 11.9 10.4 9.2 8.1



Private Home 24.6 29.4 33.8 33.9 33.5 33.8 33.8

Campground 5.2 5.1 7.3 12.6 12.8 12.7 12.8

Vacation Home 12.3 14.6 16.1 16.3 16.4 16.7 17.0

Day Travel 13.1 14.6 16.7 20.9 20.6 20.5 20.5



Food Service 21.5 27.3 31.3 34.3 35.4 37.1 38.5

Food Stores 5.2 6.1 7.3 8.6 8.9 9.1 9.1

Local Tran. & Gas 7.5 10.9 13.1 17.3 15.8 14.5 13.3

Arts, Ent. & Rec. 14.3 16.2 16.4 18.2 18.4 18.8 19.2

Retail Sales 16.1 16.7 17.1 18.3 18.2 18.5 18.5

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 4.1 5.2 5.8 6.6 6.7 7.0 7.2

Retail** 2.8 3.2 3.3 3.7 3.8 4.0 4.1

Ground Tran. 0.8 0.9 1.1 1.4 1.4 1.5 1.7

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 0.3 0.3 0.3 0.3 0.3 0.3 0.4


Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 780 880 830 920 960 1,000 1,030

Arts, Ent. & Rec. 320 330 260 340 430 410 390

Retail** 130 130 120 130 130 120 130

Ground Tran. 30 30 30 40 40 40 40


Other Travel* 20 20 10 10 10 10 20



Visitor 1.2 1.4 1.4 1.7 1.9 2.0 2.1



Visitor 3.3 4.2 5.2 5.3 5.4 5.2 5.1




Tehama County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 1.3 2.0 2.1 2.5 2.2 1.9 1.6



Private Home 5.8 6.5 7.4 7.5 7.2 7.2 7.0

Campground 9.7 13.1 12.9 11.3 12.8 12.7 12.8

Vacation Home 9.8 10.9 12.2 12.2 11.9 12.0 12.3

Day Travel 5.5 6.4 6.5 6.1 6.3 6.3 6.3



Food Service 9.7 12.4 13.3 12.7 13.1 13.6 14.1

Food Stores 3.6 4.6 4.7 4.3 4.7 4.8 4.8

Local Tran. & Gas 4.2 6.6 7.0 7.2 6.9 6.2 5.7

Arts, Ent. & Rec. 6.9 7.9 7.4 7.1 7.2 7.3 7.4

Retail Sales 7.0 7.3 7.0 6.6 6.6 6.6 6.6

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 3.5 4.4 4.6 4.5 3.5 3.4 3.5

Retail** 1.7 2.0 1.9 1.8 1.9 1.9 2.0

Ground Tran. 0.5 0.5 0.5 0.6 0.6 0.6 0.7

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 0.1 0.1 0.1 0.1 0.1 0.1 0.1



Arts, Ent. & Rec. 190 340 290 270 190 180 170

Retail** 110 120 80 70 70 70 70

Ground Tran. 20 20 20 20 20 20 20


Other Travel* 10 10 0 0 0 0 0



Visitor 0.4 0.5 0.4 0.4 0.4 0.5 0.5



Visitor 1.2 1.5 1.7 1.6 1.6 1.5 1.5




Trinity County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 38.9 62.7 75.7 87.6 80.0 70.4 62.5



Private Home 61.2 77.3 92.6 98.8 96.8 95.3 94.3

Campground 11.6 14.8 15.5 17.2 20.8 20.6 20.9

Vacation Home 18.7 21.9 24.6 25.5 26.2 26.8 27.3

Day Travel 30.9 37.9 43.3 47.8 48.0 47.2 46.5



Food Service 53.4 72.1 84.8 93.3 100.3 104.4 107.9

Food Stores 12.0 15.4 17.6 18.9 20.5 20.9 20.8

Local Tran. & Gas 27.7 43.5 52.5 62.6 59.2 54.1 49.5

Arts, Ent. & Rec. 33.1 40.1 41.3 45.5 48.1 48.9 49.6

Retail Sales 45.7 50.4 52.7 56.3 58.2 58.5 58.4

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 10.6 14.3 16.2 18.4 16.5 17.8 17.1

Retail** 7.9 10.0 10.0 10.9 11.6 12.1 12.3

Ground Tran. 3.3 4.0 4.7 5.5 6.0 6.2 6.8

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 3.7 4.2 4.5 3.3 3.8 3.7 4.2



Arts, Ent. & Rec. 860 1,040 920 960 860 900 920

Retail** 370 400 370 410 440 440 430

Ground Tran. 130 130 140 150 160 160 160


Other Travel* 180 180 160 140 150 150 150



Visitor 4.0 5.3 6.8 7.7 8.9 9.4 9.8



Visitor 11.8 16.2 20.1 20.7 21.2 20.1 19.0




Tulare County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 6.7 8.9 9.3 11.4 9.9 8.6 7.7



Private Home 23.7 27.0 29.4 29.8 29.0 29.3 29.2

Campground 10.3 11.0 14.1 14.3 15.4 15.4 15.6

Vacation Home 34.7 39.2 41.4 41.5 41.6 42.0 42.8

Day Travel 17.8 18.8 20.8 22.5 22.7 23.4 23.7



Food Service 36.1 42.0 49.3 54.1 57.0 62.1 65.7

Food Stores 7.4 8.3 9.6 9.9 10.5 11.0 11.0

Local Tran. & Gas 11.7 15.9 19.1 22.9 21.6 20.6 19.3

Arts, Ent. & Rec. 24.8 25.9 26.6 29.0 29.9 31.8 32.9

Retail Sales 25.9 24.9 25.6 27.1 27.4 28.7 29.2

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 5.5 6.4 7.2 8.1 7.0 6.9 6.9

Retail** 4.3 4.8 4.8 5.1 5.4 5.8 6.0

Ground Tran. 1.4 1.5 1.7 2.1 2.2 2.4 2.7

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 1.0 0.7 0.6 0.8 0.7 0.6 0.7



Arts, Ent. & Rec. 380 400 370 410 370 330 350

Retail** 220 190 180 190 200 200 210

Ground Tran. 50 50 50 60 60 60 70


Other Travel* 50 30 20 20 20 20 30



Visitor 2.1 2.2 2.9 3.7 4.2 4.8 5.4



Visitor 4.9 5.7 7.1 7.0 7.3 7.4 7.3




Tuolumne County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 137 164 178 215 204 190 177



Private Home 225 261 293 301 301 301 304

Campground 37 47 46 51 53 54 55

Vacation Home 36 43 46 48 49 49 50

Day Travel 293 319 340 365 370 372 378



Food Service 270 320 363 391 413 432 458

Food Stores 38 45 48 51 54 56 57

Local Tran. & Gas 119 156 176 209 202 191 184

Arts, Ent. & Rec. 162 173 171 185 192 196 204

Retail Sales 281 276 276 290 296 299 305




Arts, Ent. & Rec. 61 72 78 87 92 94 101

Retail** 38 43 41 44 46 48 50

Ground Tran. 15 16 17 20 22 23 26


Other Travel* 40 32 34 34 37 38 41



Arts, Ent. & Rec. 3.1 3.7 3.4 3.7 3.8 3.8 3.8

Retail** 1.5 1.6 1.4 1.4 1.5 1.5 1.5

Ground Tran. 0.5 0.5 0.4 0.5 0.5 0.6 0.6

Visitor Air Tran. 0.0 0.0 0.1 0.0 0.0 0.0 0.0

Other Travel* 1.4 0.9 0.8 0.8 0.8 0.8 0.8



Visitor 19 20 21 24 28 30 34



Visitor 47 56 67 66 69 67 67




Ventura County









2000 2005 2010 2012 2014 2015 2016p


Other Travel* 25.0 27.7 33.0 41.1 34.7 31.0 27.5



Private Home 43.6 52.3 61.9 64.8 65.2 66.0 66.6

Campground 4.6 9.8 6.5 6.4 8.3 8.2 8.3

Vacation Home 2.2 2.8 3.1 3.3 3.4 3.5 3.5

Day Travel 65.5 76.4 85.3 90.4 92.5 93.8 94.5



Food Service 51.5 64.6 75.9 79.3 84.9 90.1 94.5

Food Stores 7.3 10.0 10.4 10.7 11.8 12.2 12.3

Local Tran. & Gas 20.6 31.7 37.1 42.8 40.6 37.7 34.7

Arts, Ent. & Rec. 39.6 44.7 46.1 48.2 50.6 52.5 53.9

Retail Sales 45.9 47.2 49.3 50.4 52.0 53.4 54.0

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 12.7 15.9 18.0 19.4 20.5 22.0 23.8

Retail** 6.5 7.8 7.6 8.0 8.6 9.1 9.4

Ground Tran. 2.3 2.6 3.0 3.4 3.7 4.0 4.4

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 4.7 1.7 1.7 2.0 1.0 1.1 1.3



Arts, Ent. & Rec. 960 1,100 1,070 1,420 1,300 1,420 1,400

Retail** 250 270 230 230 240 250 260

Ground Tran. 90 80 90 90 100 100 100


Other Travel* 150 70 50 60 40 40 40



Visitor 2.9 3.1 3.6 4.1 4.7 5.1 5.5



Visitor 8.8 11.4 14.1 13.8 14.4 14.1 13.6






Yolo County







2000 2005 2010 2012 2014 2015 2016p


Other Travel* 5.6 9.3 11.2 13.7 12.3 10.8 9.6



Private Home 11.6 14.3 17.0 18.1 18.0 17.9 17.9

Campground 9.3 13.0 13.1 12.8 16.5 16.4 16.6

Vacation Home 2.8 3.5 4.1 4.2 4.3 4.4 4.5

Day Travel 19.1 23.5 26.0 27.4 28.4 28.3 28.4



Food Service 11.3 15.3 17.7 18.3 19.9 20.7 21.7

Food Stores 4.2 5.6 5.9 5.9 7.0 7.2 7.3

Local Tran. & Gas 7.3 11.9 13.8 15.7 15.4 14.1 12.9

Arts, Ent. & Rec. 7.4 9.1 9.2 9.5 10.2 10.3 10.6

Retail Sales 11.8 13.0 13.4 13.6 14.2 14.3 14.4

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0



Arts, Ent. & Rec. 2.7 3.6 4.0 4.3 4.7 4.9 5.0

Retail** 2.2 2.8 2.8 2.9 3.2 3.3 3.4

Ground Tran. 0.7 0.9 1.0 1.1 1.3 1.3 1.5

Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other Travel* 0.3 0.4 0.4 0.4 0.4 0.4 0.5



Arts, Ent. & Rec. 210 230 230 240 290 280 300

Retail** 110 120 110 100 110 120 120

Ground Tran. 30 30 30 30 30 30 40


Other Travel* 20 20 20 20 20 20 20

Total Direct Employment 840 970 910 950 1,080 1,060 1,100


Visitor 0.5 0.7 0.8 0.8 0.9 1.0 1.0



Visitor 2.6 3.6 4.4 4.3 4.5 4.3 4.1




Yuba County









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$0.8

$1.0

$1.2

$1.4

$1.6

$1.8

$2.0

$2.2

$2.4

$2.6

02 04 06 08 10 12 14 16

Tax

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eipts

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ons

Fiscal Year

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02 04 06 08 10 12 14 16Annual

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Fiscal Year

VI. TRANSIENT OCCUPANCY TAX RECEIPTS

Transient lodging taxes are one of the most direct means for jurisdictions to collect

revenues from visitors. They are also a useful indicator of travel activity in the state, since

almost all of these sales are made to travelers. Transient lodging tax receipts therefore

provide a basis for evaluating both travel trends and the distribution of travel activity in the

state.

More than 450 jurisdictions in California levy a locally administered transient lodging tax.

This tax, ranging from 4 percent to 15 percent, is collected on the sale (i.e., rental) of a

room at a lodging establishment such as a hotel, motel, bed & breakfast or at a

campground site. (The rates reported here are for the last fiscal year.)

The tax collections and tax rates compiled by Dean Runyan Associates, Inc. in this section

were reported by various taxing jurisdictions and visitor associations. The receipts are

reported on a fiscal year basis. Typically, this corresponds to July 1 through June 30,

although there are exceptions. The rates reported are for the most recent fiscal year shown.

In many cases, these rates have changed over the reported time period. Some jurisdictions

also have variable tax rates for different properties or districts. Finally, transient lodging tax

data are subject to frequent revisions. The revisions can be a result of late payments, back

taxes and/or interest fees. Users of this information may therefore wish to contact specific

jurisdictions to verify this data depending on the purpose of any analysis.

The information provided in this report is also available on the Dean Runyan Associates

website (www.deanrunyan.com). The website report will be periodically updated with

more current information, as well as revisions and corrections. Those with more current

information or corrections are encouraged to notify Dean Runyan Associates, Inc.

California Transient Occupancy Tax Receipts Year over Year Percent Change


*Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

ALAMEDA 11.0% 31,479 34,685 36,776 32,050 30,022 35,744 40,480 46,675 53,748 62,550 71,707

ALPINE 10.0% 552 566 568 476 490 563 438 561 143 154 166

AMADOR 9.4% 652 792 689 607 619 638 652 722 1,007 1,204 1,153

BUTTE 9.7% 2,291 2,469 2,606 2,508 2,316 2,440 2,554 2,709 2,869 3,071 3,307

CALAVERAS 10.0% 1,155 1,185 1,235 1,159 1,111 1,144 1,156 1,187 1,271 1,460 1,502

COLUSA 9.8% 423 360 340 353 314 309 368 358 390 366 424

CONTRA COSTA 9.2% 10,553 11,826 12,279 10,561 9,327 9,512 10,876 12,098 14,072 15,689 17,385

DEL NORTE 9.3% 1,090 1,203 1,260 1,203 1,213 1,209 1,200 1,306 1,400 1,584 1,734

EL DORADO 10.0% 13,567 12,275 12,048 10,206 10,303 10,598 10,889 12,620 13,632 15,699 19,117

FRESNO 11.4% 10,700 11,567 11,536 10,938 9,843 10,185 10,951 11,496 12,411 13,586 14,837

GLENN 11.7% 432 435 389 386 440 440 449 458 508 556 557

HUMBOLDT 10.0% 3,683 4,226 4,399 4,403 4,396 4,882 4,877 5,217 5,625 6,183 6,930

IMPERIAL 9.6% 1,718 1,986 2,110 1,858 1,741 1,859 2,172 2,230 2,394 2,264 2,277

INYO 12.0% 3,322 3,728 4,115 4,167 4,276 4,538 4,693 4,707 5,261 5,416 5,691

KERN 9.9% 10,294 11,280 11,082 10,813 9,786 10,481 11,710 12,192 13,139 14,355 14,813

KINGS 8.7% 786 765 718 770 631 654 723 732 760 922 1,010

LAKE 9.1% 1,268 1,356 1,311 1,102 932 819 842 694 955 893 1,242

LASSEN 10.0% 524 579 575 454 422 408 431 409 430 470 480

LOS ANGELES 12.7% 305,434 328,102 354,820 316,717 293,919 327,626 367,512 406,994 432,562 474,746 513,661

MADERA 9.1% 2,160 2,272 2,350 2,411 2,426 2,588 2,683 2,828 3,282 3,384 3,551

MARIN 10.2% 7,021 7,665 8,357 7,223 6,531 7,143 8,184 9,192 10,488 12,150 13,239

MARIPOSA 10.0% 8,723 9,228 10,331 9,683 11,406 10,664 11,461 11,438 11,624 13,523 14,342

MENDOCINO 10.0% 5,975 6,114 6,467 6,198 5,547 5,507 6,018 6,288 6,748 7,907 8,215

MERCED 9.9% 1,818 1,808 1,799 1,729 1,556 1,482 1,600 1,691 1,996 2,944 **2,948

MODOC 7.6% 167 162 181 156 151 171 161 156 167 189 200

MONO 12.8% 13,130 12,172 13,342 12,206 12,909 13,519 12,394 14,126 13,077 14,018 18,748

MONTEREY 10.3% 41,907 44,908 45,852 41,875 39,596 40,507 46,522 49,995 53,739 59,484 63,548

NAPA 12.0% 20,206 23,746 27,212 24,570 23,667 27,887 31,403 34,582 40,555 44,569 48,876

NEVADA 10.0% 2,203 2,441 2,647 2,268 2,372 2,463 2,508 2,781 3,115 3,608 4,347

*The reported rate represents a county-wide average for the last fiscal year. **Includes late payments from 2013 and 2014.

California Transient Occupancy Tax by CountyFiscal Year

Amounts in $000


*Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

ORANGE 12.0% 166,775 182,356 187,110 165,880 155,772 172,711 189,382 208,294 218,396 246,618 276,623

PLACER 7.6% 10,444 11,148 12,057 11,190 11,607 13,149 13,221 14,520 15,264 15,245 20,158

PLUMAS 9.0% 1,093 1,070 1,155 1,170 1,049 1,077 1,180 1,250 1,640 1,300 29

RIVERSIDE 11.0% 55,479 57,199 58,107 49,572 47,913 53,055 60,135 66,583 71,325 81,155 87,579

SACRAMENTO 11.7% 29,661 31,995 32,072 27,850 24,630 26,290 26,294 27,910 31,522 34,854 38,249

SAN BENITO 8.5% 267 302 275 244 239 217 247 282 297 332 385

SAN BERNARDINO 10.0% 25,775 27,703 28,175 25,178 24,130 25,625 26,501 28,253 26,746 33,528 37,141

SAN DIEGO 10.4% 173,921 194,790 203,564 179,179 158,291 177,992 189,187 203,924 223,586 247,070 267,743

SAN FRANCISCO 14.0% 173,923 194,290 219,089 214,460 186,849 209,962 239,567 238,782 310,052 399,363 392,686

SAN JOAQUIN 8.1% 4,282 4,519 4,741 4,238 3,687 3,980 4,330 4,859 4,691 5,909 6,889

SAN LUIS OBISPO 9.9% 19,729 21,984 23,322 22,363 21,784 23,878 26,146 28,439 32,700 35,601 36,896

SAN MATEO 11.4% 34,272 37,939 42,195 38,163 37,789 46,622 56,095 63,621 82,363 83,894 92,208

SANTA BARBARA 11.1% 28,102 30,878 31,863 29,375 27,994 30,742 33,021 34,418 39,058 44,071 44,865

SANTA CLARA 10.3% 57,587 64,686 71,919 58,034 54,489 61,974 74,455 84,382 98,126 121,654 136,487

SANTA CRUZ 10.8% 8,957 9,945 10,504 9,362 9,125 10,207 11,799 12,802 15,517 17,915 18,623

SHASTA 10.0% 4,637 4,871 4,881 4,527 4,513 4,671 4,931 5,310 5,384 5,714 6,010

SIERRA 10.0% 249 290 308 300 285 289 324 343 349 339 325

SISKIYOU 9.4% 1,982 2,165 2,150 2,040 1,965 1,934 2,019 2,153 2,204 2,435 2,505

SOLANO 9.6% 4,430 4,950 5,031 4,259 4,018 4,340 4,626 4,915 5,432 6,396 7,751

SONOMA 9.8% 17,130 19,574 20,997 19,047 17,870 19,850 22,196 24,961 28,407 31,589 34,406

STANISLAUS 8.5% 3,592 3,795 3,753 3,521 3,004 3,263 3,618 3,839 3,998 4,448 5,440

SUTTER 10.0% 585 665 821 707 570 683 700 691 715 835 831

TEHAMA 9.9% 815 937 1,081 869 847 895 883 1,038 1,054 1,223 1,350

TRINITY 5.0% 207 190 193 180 165 191 203 221 219 214 194

TULARE 9.8% 3,984 4,266 4,578 4,486 4,116 4,443 4,629 5,155 5,402 6,374 6,291

TUOLUMNE 10.0% 1,591 1,602 1,748 1,611 1,721 2,103 2,540 2,792 2,558 2,943 3,718

VENTURA 9.8% 15,444 16,548 17,044 15,070 13,677 14,755 16,346 17,894 19,816 21,907 24,751

YOLO 10.4% 2,809 2,935 3,094 2,852 2,622 3,099 3,135 3,450 2,737 4,330 4,961

YUBA 10.0% 285 352 377 351 289 319 399 341 379 459 478

(California Values in $Millions)

California 11.4% 1,351.2 1,473.8 1,569.6 1,415.1 1,309.3 1,454.3 1,614.0 1,747.9 1,957.3 2,240.7 2,411.3

*The reported rate represents a county-wide average for the last fiscal year.

California Transient Occupancy Tax by CountyFiscal Year

Amounts in $000


Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

ALAMEDA COUNTY

Alameda 10.0% 934.2 991.4 1,088.3 1,178.7 1,084.9 1,118.7 1,294.7 1,396.4 1,612.3 1,928.7 2,175.0

Berkeley 12.0% 3,008.8 3,306.0 3,588.8 3,671.4 3,673.0 4,698.0 4,609.0 5,555.6 6,169.2 7,038.6 7,813.4

Dublin 8.0% 727.6 800.8 789.4 577.1 557.0 683.7 879.7 1,003.1 1,118.2 1,354.5 1,506.3

Emeryville 12.0% 3,158.6 3,681.1 4,247.0 3,877.7 3,298.5 3,598.2 4,233.2 4,851.8 5,276.6 5,911.8 6,894.8

Fremont 10.0% 2,342.3 2,887.4 3,181.3 2,864.5 2,867.0 3,475.9 4,132.7 4,871.9 5,987.9 7,818.0 8,086.0

Hayward 8.5% 1,183.5 1,262.1 1,553.7 1,324.9 1,109.9 1,252.8 1,465.9 1,678.6 1,918.4 2,033.1 2,591.5

Livermore 8.0% 1,438.6 1,620.7 1,728.9 1,394.9 1,310.2 1,480.5 1,754.1 2,001.3 2,570.4 2,570.4 2,784.0

Newark 10.0% 2,775.4 3,182.4 3,325.8 2,573.6 2,331.3 2,785.3 3,323.1 3,704.5 4,319.7 5,067.2 5,859.1

Oakland 14.0% 11,690.0 12,303.0 12,400.0 10,599.0 10,085.0 12,484.0 13,822.0 15,831.0 18,208.3 21,145.0 25,027.4

Pleasanton 8.0% 3,053.0 3,347.9 3,401.6 2,802.3 2,719.6 2,965.6 3,486.6 3,938.9 4,298.6 5,057.1 6,037.9

San Leandro 10.0% 599.7 620.8 662.7 584.1 538.3 609.6 711.5 775.4 889.5 540.1 609.7

Union City 12.0% 567.4 681.1 808.4 601.9 447.6 591.5 767.5 1,066.8 1,378.7 2,085.2 2,321.6

ALPINE COUNTY

Unincorporated 10.0% 551.7 565.8 568.2 476.1 490.1 563.5 438.1 560.8 143.1 154.3 165.9

AMADOR COUNTY

Unincorporated 10.0% 104.2 102.1 100.8 90.9 83.2 89.4 96.5 103.2 175.3 203.2 223.1

Amador 0.0% 3.3 9.2 7.2 8.6 8.5 8.8 0.0 0.0 175.3 203.2 0.0

Ione 0.0% 1.6 0.5 4.6 4.2 3.5 1.6 0.6 0.2 0.0 0.0 0.0

Jackson 10.0% 329.9 423.2 323.9 273.3 296.5 284.1 285.1 307.6 304.8 352.7 447.1

Plymouth 10.0% 79.6 79.0 80.7 74.9 74.1 85.1 94.7 141.5 194.2 220.7 252.9

Sutter Creek 10.0% 133.0 177.4 172.2 155.2 153.7 168.9 175.4 169.6 157.1 224.6 230.0

BUTTE COUNTY

Unincorporated 6.0% 43.6 39.2 34.9 29.2 27.7 28.6 27.9 27.0 21.3 17.8 19.9

Chico 10.0% 1,708.5 1,895.3 2,022.4 1,953.3 1,764.6 1,880.0 1,970.4 2,049.1 2,211.3 2,361.6 2,522.1

Gridley 6.0% 27.2 24.6 26.5 24.6 21.0 22.2 20.7 21.3 22.2 24.9 27.0

Oroville 9.0% 336.5 323.7 320.1 320.0 334.9 346.7 363.5 421.3 428.2 469.3 523.9

Paradise 10.0% 174.9 186.0 201.6 181.2 168.1 162.0 171.2 190.1 185.5 197.5 214.5

CALAVERAS COUNTY

Unincorporated 6.0% 415.4 412.5 404.3 369.1 334.0 362.2 340.7 326.5 327.3 395.5 385.5

Angels Camp 10.0% 739.2 772.9 830.7 789.7 776.9 782.2 815.7 860.7 943.2 1,064.9 1,116.3

California Transient Occupancy Tax by JurisdictionFiscal Year

Amounts in $000


Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

COLUSA COUNTY

Colusa 8.0% 36.5 0.0 0.0 21.5 19.3 13.6 24.5 18.8 24.8 21.8 22.8

Williams 10.0% 386.6 359.5 340.0 331.8 294.6 295.8 343.7 339.1 365.4 344.6 400.8

CONTRA COSTA COUNTY

Unincorporated 0.0% 1,344.0 1,872.7 1,776.6 1,844.5 1,906.9 1,439.1 1,835.6 2,170.9 2,499.5 2,367.1

Antioch 10.0% 327.0 371.8 360.3 241.9 113.2 80.0 120.3 116.2 136.0 149.7 158.3

Brentwood 10.0% 118.5 137.1 149.7 167.4 132.2 205.6 232.5 269.7 284.0 349.7 377.0

Concord 10.0% 1,836.0 2,057.2 2,193.1 1,710.8 1,427.8 1,391.1 1,478.9 1,695.1 2,171.5 2,619.4 2,713.1

Danville 6.5% 75.2 92.3 93.1 84.5 74.6 87.1 96.8 109.1 121.1 121.2 147.3

El Cerrito 10.0% 83.0 85.1 104.4 87.7 74.9 85.6 98.4 103.4 130.6 114.7 139.1

Lafayette 9.5% 581.1 628.6 615.4 493.8 413.8 451.2 522.8 562.0 630.6 701.7 745.7

Martinez 10.0% 296.1 359.4 366.4 293.9 269.2 290.3 302.5 307.5 290.7 383.0 521.5

Pinole 10.0% 219.5 241.4 247.6 223.3 187.7 198.0 208.5 223.4 302.3 391.2 459.4

Pittsburg 10.0% 152.2 155.9 168.7 185.1 256.2 279.9 361.2 0.0 503.3 645.1 710.5

Pleasant Hill 10.0% 1,311.8 1,293.5 1,556.0 1,356.5 1,147.2 1,235.1 1,349.6 1,572.8 1,610.1 1,930.0 2,107.0

Richmond 10.0% 838.0 860.1 908.3 789.5 686.7 660.2 726.9 857.6 986.3 1,049.3 1,263.6

San Pablo 12.0% 297.7 335.2 306.0 272.2 247.1 262.4 309.2 356.2 424.6 455.0 790.8

San Ramon 7.3% 1,796.1 1,998.4 1,979.7 1,566.2 1,247.3 1,500.9 1,741.1 2,096.0 2,246.2 2,470.0 2,807.6

Walnut Creek 8.5% 1,276.7 1,337.4 1,453.9 1,244.2 1,142.0 1,345.4 1,491.5 1,658.7 1,734.9 1,941.7 2,077.2

DEL NORTE COUNTY

Unincorporated 8.0% 269.8 276.9 298.0 309.3 323.9 318.7 340.0 343.6 434.0 434.0 479.3

Crescent City 10.0% 820.7 925.8 962.5 893.7 888.9 890.6 860.4 962.1 965.7 1,149.7 1,254.8

EL DORADO COUNTY

Unincorporated 10.0% 1,443.6 1,873.8 1,822.0 1,799.6 1,731.0 1,812.6 1,932.7 2,186.2 2,442.6 2,802.0 3,243.4

Placerville 10.0% 191.4 191.4 179.1 134.8 115.8 115.7 131.2 136.6 158.8 188.4 186.9

So. Lake Tahoe 10.0% 11,932.2 10,209.8 10,047.1 8,271.8 8,455.8 8,670.1 8,824.7 10,297.5 11,030.8 12,708.2 15,686.6

FRESNO COUNTY

Clovis 10.0% 312.6 315.4 329.3 508.7 1,023.6 1,309.5 1,440.7 1,519.4 1,683.1 1,826.5 2,006.5

Firebaugh 4.0% 2.5 2.5 9.1 2.5 7.7 5.6 4.1 4.8 5.8 10.6 4.4

Fresno 12.0% 10,033.1 10,856.6 10,803.1 10,089.1 8,492.6 8,458.2 9,072.4 9,507.9 10,036.7 10,986.8 12,006.4

Fiscal YearAmounts in $000

California Transient Occupancy Tax by Jurisdiction


Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

FRESNO COUNTY

Huron 10.0% 1.2 1.2 3.7 7.5 2.7 2.5 3.7 3.8 3.9 3.9 3.5

Kingsburg 12.0% 45.0 49.3 45.6 49.4 71.7 162.5 176.3 201.6 322.2 265.6 282.4

Reedley 8.0% 55.1 38.0 34.5 36.7 35.5 37.9 40.4 41.5 42.2

Sanger 4.0% 6.6 6.3 6.5 5.8 7.7 9.0 6.4 8.9 9.3 6.6

Selma 12.0% 219.0 270.7 269.8 216.6 181.3 164.5 175.9 188.7 281.9 414.4 465.9

GLENN COUNTY

Unincorporated 5.0% 3.7 3.7 3.9 4.7 5.1 3.5 2.9 3.7 2.6 2.7 2.1

Orland 10.0% 58.3 61.9 57.2 54.4 44.3 47.6 45.8 47.3 50.4 53.1 54.4

Willows 0.0% 370.3 369.0 328.1 327.3 391.0 388.6 400.1 406.6 454.6 500.1

HUMBOLDT COUNTY

Unincorporated 10.0% 955.5 1,201.0 1,146.1 1,135.1 1,093.4 1,166.8 1,193.4 1,311.0 1,423.3 1,596.7 1,725.0

Arcata 10.0% 776.3 872.9 891.2 906.0 892.3 934.0 1,038.0 1,194.5 1,295.5 1,295.9 1,364.6

Eureka 10.0% 1,434.1 1,558.0 1,742.7 1,784.8 1,798.0 2,149.0 1,923.0 1,947.2 2,125.5 2,419.5 2,871.4

Ferndale 10.0% 70.5 69.2 83.0 75.3 69.6 76.4 98.4 98.6 128.4 162.5 168.5

Fortuna 10.0% 405.3 469.6 473.4 447.3 444.0 472.1 516.4 523.6 507.5 531.6 613.4

Rio Dell 8.0% 9.6 11.0 10.2 10.0 10.4 11.5 12.0 10.2 11.6 10.1 11.4

Trinidad 12.0% 31.8 44.3 52.5 44.3 88.2 72.4 96.0 131.6 132.9 167.0 175.6

IMPERIAL COUNTY

Unincorporated 8.0% 34.7 26.7 10.5 13.6 1.3 0.8 2.8 6.0 26.1 23.0 21.9

Brawley 8.0% 194.0 224.3 234.0 285.2 252.4 287.2 314.6 282.5 322.8 334.8 340.5

Calexico 10.0% 238.1 356.2 320.1 277.1 209.8 185.0 245.9 237.4 314.7 267.5 273.2

Calipatria 8.0% 29.3 37.3 40.2 27.3 26.0 24.7 28.7 21.9 31.8 19.5 20.8

El Centro 0.0% 1,200.2 1,324.2 1,471.6 1,232.3 1,235.0 1,343.5 1,560.8 1,660.3 1,667.1 1,592.3

Holtville 4.0% 1.5 1.4 0.9 1.3 1.2 1.0 1.0 1.1 1.2 1.0 0.9

Imperial 8.0% 19.7 16.0 32.6 21.0 15.2 16.7 18.1 21.1 30.6 25.7 27.8

INYO COUNTY

Unincorporated 12.0% 1,603.3 1,937.1 2,313.0 2,459.1 2,617.8 2,667.3 2,882.0 2,877.9 3,302.7 3,305.8 3,464.9

Bishop 12.0% 1,718.3 1,790.8 1,802.1 1,707.9 1,658.6 1,871.2 1,810.7 1,828.9 1,957.8 2,109.9 2,225.9




Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

KERN COUNTY

Unincorporated 6.0% 1,414.1 1,687.9 1,506.1 1,676.2 1,346.0 1,657.6 1,732.2 1,844.9 1,775.3 2,269.6 2,575.3

Bakersfield 12.0% 7,456.8 7,954.2 7,749.5 7,144.7 6,493.7 6,851.9 7,827.8 8,274.2 8,826.0 9,487.9 9,450.7

California City 6.0% 3.6 6.5 4.0 2.9 1.6 1.0 15.8 49.7 59.8 62.3 67.9

Delano 10.0% 147.0 185.2 226.1 193.8 135.2 165.7 180.3 214.1 193.4 252.6 307.6

Maricopa 10.0% 28.7 20.3 21.9 27.6 24.5 19.5 27.0 21.7 21.0 23.7 21.0

McFarland 6.0% 1.0 1.3 1.0 1.0 0.8

Ridgecrest 10.0% 886.8 999.8 1,169.0 1,347.1 1,411.9 1,144.1 1,151.2 1,094.6 1,165.4 1,218.1 1,443.1

Taft 10.0% 20.4 34.2 31.2 34.1 29.7 23.8 56.5 40.3 67.9 133.5 122.6

Tehachapi 8.0% 318.1 370.0 352.4 346.3 250.6 499.8 567.5 500.4 830.3 683.8 641.2

Wasco 10.0% 17.4 21.0 20.6 39.0 92.2 117.9 152.0 152.0 199.6 223.3 183.8

KINGS COUNTY

Unincorporated 10.0% 212.2 234.3 234.0 212.9 199.0 233.3 279.6 277.5 297.9 315.0 295.0

Avenal 6.0% 5.3 5.6 4.5 4.5 4.1 5.0 5.5 5.1 4.5 4.4 5.8

Corcoran 8.0% 31.8 35.3 36.3 34.1 37.6 45.9 48.8 47.8 42.2 44.6 68.5

Hanford 8.0% 308.0 322.3 284.3 316.6 272.0 257.8 263.4 277.1 288.1 348.1 380.9

Lemoore 8.0% 228.4 167.3 158.9 201.9 117.9 111.6 125.6 124.0 127.2 209.9 259.8

LAKE COUNTY

Unincorporated 9.0% 933.7 940.8 937.0 806.2 676.7 589.9 601.0 441.3 660.4 605.2 781.0

Clearlake 9.0% 181.4 248.7 226.3 186.1 160.9 159.9 158.9 168.2 199.9 207.4 349.6

Lakeport 10.0% 153.3 166.4 147.3 109.6 94.6 68.8 82.5 84.8 94.8 80.8 111.0

LASSEN COUNTY

Unincorporated 10.0% 55.5 61.3 58.1 49.5 41.7 42.0 39.8 30.1 29.2 28.3 24.9

Susanville 10.0% 468.3 517.6 517.2 404.1 380.4 366.4 391.5 379.1 400.7 441.8 455.1

LOS ANGELES COUNTY

Unincorporated 12.0% 12,178.4 12,683.7 13,767.1 12,271.9 10,849.5 11,436.9 13,118.6 14,180.5 15,458.3 17,469.8 19,791.1

Agoura Hills 12.0% 1,643.7 1,766.6 1,748.5 1,767.3 1,590.1 1,709.1 1,738.5 1,915.3 2,131.0 2,244.7 2,764.2

Alhambra 12.0% 222.9 223.5 232.8 182.7 145.8 147.6 175.6 166.9 193.3 268.2 643.4

Arcadia 10.0% 2,597.5 2,762.0 2,916.8 2,428.8 2,237.6 2,394.1 2,560.4 2,823.4 3,215.3 3,365.4 3,531.9

Artesia 12.5% 151.6 170.9 242.8 220.6 254.4 366.2 426.3 450.3 443.1 535.1 553.2

Avalon 12.0% 3,395.2 3,301.3 3,429.2 2,957.0 2,614.5 3,084.6 3,320.3 3,515.5 4,463.7 4,982.5 4,937.5

Azusa 10.0% 242.6 234.4 243.3 222.7 200.8 192.7 210.9 230.5 242.5 261.8 348.0




Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

LOS ANGELES COUNTY

Baldwin Park 10.0% 356.3 369.1 310.1 250.6 218.9 216.6 215.8 222.9 253.9 294.1 320.7

Bell 0.0% 167.4 161.5 166.9 169.4 175.9 93.9 4.6

Bell Gardens 8.0% 203.3 214.3 185.1 204.8 187.8 221.4 238.1 258.7 314.1 365.2 547.5

Bellflower 9.0% 585.0 603.0 579.6 514.8 450.7 444.0 486.8 526.1 591.4 656.6 729.6

Beverly Hills 8.0% 22,842.3 25,870.7 29,101.9 24,001.9 23,447.5 26,594.8 29,789.2 31,085.8 34,379.9 36,358.6 39,989.3

Burbank 10.0% 5,632.4 5,691.1 5,980.7 5,941.1 5,272.5 5,685.8 5,943.0 6,548.1 7,145.4 7,909.0 10,598.1

Calabasas 12.0% 1,351.8 1,463.1 1,342.4 1,095.4 1,012.5 1,198.6 1,143.4 1,264.6 1,492.1 1,683.2 2,261.1

Carson 9.0% 1,329.5 1,392.1 1,564.1 1,183.4 1,121.1 1,197.8 1,307.7 1,462.2 1,598.0 1,743.4 2,068.5

Cerritos 12.0% 443.5 474.3 481.9 394.3 356.1 398.6 445.4 460.8 504.3 697.8 1,129.5

Claremont 10.0% 446.0 829.4 1,018.9 871.9 779.9 917.4 1,000.7 1,076.9 1,147.5 1,283.9 1,333.8

Compton 7.5% 226.1 236.0 256.2 194.2 156.8 149.8 152.3 115.4 114.5 107.3 106.1

Covina 10.0% 578.4 550.4 423.9 340.2 356.0 317.6 316.6 394.9 100.9 348.1 482.7

Cudahy 8.0% 91.4 90.7 66.2 54.5 43.8 65.9 53.2 49.6 53.0 54.0 57.2

Culver City 14.0% 2,310.8 3,224.3 2,938.2 2,944.2 2,963.3 3,283.9 3,781.1 5,195.3 5,608.0 6,700.0 7,572.1

Diamond Bar 10.0% 718.9 774.8 800.4 633.1 569.9 642.5 692.2 783.0 851.2 935.4 994.5

Downey 9.0% 1,022.5 1,084.8 1,050.2 934.0 935.8 991.2 1,122.6 1,218.7 1,315.0 1,317.0 1,628.9

Duarte 10.0% 100.4 95.8 87.2 72.1 43.1 59.6 69.0 94.1 96.9 105.1 142.1

El Monte 10.0% 320.3 326.3 312.3 306.7 265.8 266.5 277.6 298.8 318.0 380.0 419.6

El Segundo 8.0% 4,106.1 4,862.2 5,138.1 3,967.9 3,955.6 4,153.4 4,617.2 5,156.1 5,964.4 5,400.0 6,400.0

Gardena 11.0% 593.3 548.5 620.6 480.1 410.3 414.1 477.9 553.5 639.7 737.8 1,005.7

Glendale 12.0% 2,653.3 2,571.3 2,731.2 2,381.1 2,690.5 3,044.8 3,367.6 3,545.0 3,978.9 4,466.5 6,425.8

Glendora 6.0% 88.0 70.3 114.2 103.3 86.4 75.5 88.4 129.6 133.8 137.2 149.2

Hawthorne 12.0% 1,937.2 2,343.6 2,311.4 1,937.2 2,017.3 2,017.3 2,393.0 2,658.6 2,765.2 3,357.3 4,806.4

Hermosa Beach 10.0% 1,628.4 1,769.0 1,892.4 1,645.6 1,559.0 1,689.4 1,815.3 1,996.2 2,204.4 2,349.8 2,762.4

Huntington Park 5.0% 50.3 42.7 41.8 48.0 38.7 54.7 46.9 48.3 49.9 49.8 69.7

Industry 10.0% 879.9 886.0 768.0 723.4 664.5 746.9 792.8 875.5 1,011.9 1,000.1 1,052.0

Inglewood 14.0% 2,838.7 3,204.4 3,809.7 2,501.6 2,517.0 2,978.7 3,135.8 3,456.3 4,094.3 4,859.7 5,217.6

La Mirada 10.0% 827.8 907.5 889.8 724.7 803.4 1,022.0 973.2 1,165.2 1,388.9 1,505.5 1,690.4

La Puente 10.0% 86.8 83.0 79.5 72.0 82.6 137.4 153.4 167.3 192.1 207.3 227.6

Lakewood 8.0% 35.8 40.5 30.3 37.3 42.3 60.2 50.2 46.2 46.0 47.9 58.6

Lancaster 7.0% 1,096.6 1,452.8 1,211.5 1,327.0 1,380.8 1,300.1 1,338.0 1,314.7 1,313.0 1,614.4 1,866.3




Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

LOS ANGELES COUNTY

Lawndale 9.0% 498.7 519.7 557.3 474.9 374.1 407.3 452.6 490.4 507.2 600.0 610.0

Lomita 10.0% 88.4 120.7 124.8 106.7 112.1 105.6 117.8 126.7 122.5 133.6 150.1

Long Beach 0.0% 12,913.2 14,276.1 14,259.7 11,140.3 12,243.5 13,782.5 16,791.0 18,783.7 21,265.0 23,999.0 0.0

Los Angeles 14.0% 136,752.1 144,910.7 159,977.5 146,826.0 127,626.2 145,166.7 163,395.3 180,734.3 184,382.4 202,896.6 230,817.6

Malibu 12.0% 998.6 712.9 907.6 1,043.3 1,074.5 1,159.9 1,335.8 1,421.4 1,535.0 1,983.5 2,619.9

Manhattan Beach 10.0% 3,186.4 3,665.7 3,995.4 3,507.8 3,174.3 3,229.8 3,240.4 3,881.2 4,167.1 4,548.5 4,987.5

Maywood 0.0% 31.4 38.4 63.2 55.3 38.0 34.5 11.1 39.4 45.8 47.0 0.0

Monrovia 10.0% 999.5 659.4 748.1 1,221.3 1,075.7 1,179.3 1,329.2 1,454.3 1,562.9 1,760.1 1,891.1

Montebello 0.0% 299.8 263.5 288.5 235.0 243.3 255.7 297.7 312.1 325.3 353.0 0.0

Monterey Park 12.0% 608.4 783.5 908.7 785.3 660.9 756.9 876.5 957.0 1,049.1 1,158.8 1,248.6

Norwalk 10.0% 1,388.8 1,165.3 1,161.2 1,165.7 922.4 876.6 1,128.5 1,227.0 1,309.0 1,378.5 1,532.5

Palmdale 10.0% 1,407.8 1,532.9 1,482.1 1,517.2 2,581.7 2,633.4 2,788.7 2,908.0 2,824.2 3,089.8 3,278.7

Pasadena 12.0% 8,481.0 8,565.0 8,848.0 7,382.0 6,942.0 7,668.0 9,553.0 11,109.0 12,043.0 13,165.0 14,856.2

Pico Rivera 10.0% 315.0 407.0 361.2 359.6 252.2 304.0 309.4 333.2 367.8 398.1 418.2

Pomona 10.0% 1,865.0 1,731.5 1,718.6 1,450.3 1,300.2 1,266.7 1,359.1 1,473.7 1,561.0 1,560.7 1,547.9

Rancho Palos Verdes 10.0% 26.3 31.8 26.1 85.2 1,954.5 2,640.4 3,349.0 3,790.4 4,250.1 4,812.1 5,197.0

Redondo Beach 12.0% 3,354.1 3,738.8 3,933.0 3,485.3 3,204.0 3,267.2 3,533.5 3,693.1 3,970.8 4,464.8 8,627.8

Rosemead 10.0% 1,207.3 1,311.7 1,411.4 1,272.1 1,188.3 1,170.3 1,347.4 1,449.9 1,590.5 1,575.4 1,999.0

San Dimas 12.0% 714.3 735.0 720.6 657.0 649.4 670.0 699.9 779.4 1,278.4 1,425.7 1,558.2

San Gabriel 12.0% 492.5 565.7 645.9 702.3 761.0 880.1 948.2 1,167.6 1,425.9 1,453.5 1,592.4

Santa Clarita 10.0% 1,824.4 1,804.9 2,433.7 2,260.7 2,050.9 2,106.5 2,380.5 2,556.8 2,781.5 3,124.9 3,813.4

Santa Fe Springs 10.0% 288.4 328.2 343.2 304.7 219.1 145.2 119.7 112.7 116.9 144.4 165.4

Santa Monica 14.0% 29,209.2 31,892.4 34,969.1 31,265.2 29,803.6 32,747.3 36,143.1 40,997.1 44,411.7 47,628.5 51,021.0

Signal Hill 9.0% 211.1 221.6 204.5 147.0 135.9 135.6 150.0 156.4 169.4 148.8 162.9

South El Monte 8.0% 240.9 267.3 242.8 200.1 170.9 194.1 186.2 195.2 213.6 219.0 212.3

South Gate 8.0% 266.6 271.3 234.2 233.7 222.7 278.0 229.8 250.2 278.1 266.6 350.0

Temple City 10.0% 41.9 47.3 45.0 41.5 34.8 34.2 33.0 28.9 46.8 53.6 59.5

Torrance 11.0% 6,694.2 7,541.5 7,890.7 6,904.0 6,400.2 6,958.9 7,900.2 8,636.3 9,291.7 10,529.1 11,918.6

West Covina 10.0% 932.8 1,021.7 1,057.7 787.3 647.1 756.6 1,052.1 1,228.1 1,238.3 1,613.5 1,840.6

West Hollywood 12.5% 12,791.3 13,598.3 13,111.4 12,124.3 12,590.1 14,089.7 15,414.1 18,062.3 18,980.1 20,418.0 21,993.0

Westlake Village 10.0% 680.2 1,277.3 2,549.7 2,293.2 2,220.5 2,394.4 2,613.5 2,623.3 2,907.0 3,217.6 3,618.8

Amounts in $000

Fiscal Year



Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

LOS ANGELES COUNTY

Whittier 10.0% 643.8 718.5 714.8 576.8 546.1 559.6 585.8 564.3 730.1 778.8 890.0

MADERA COUNTY

Unincorporated 9.0% 1,737.1 1,800.1 1,883.0 1,849.3 1,845.5 1,964.9 2,017.4 2,044.2 2,390.2 2,391.6 2,602.4

Chowchilla 10.0% 96.4 90.0 115.4 187.9 159.2 186.9 143.3 207.6 245.0 269.3 212.7

Madera 9.0% 326.4 381.8 351.2 373.4 421.4 436.3 522.5 576.6 646.6 722.9 735.9

MARIN COUNTY

Unincorporated 10.0% 1,558.5 1,752.9 1,994.9 1,751.7 1,506.3 1,747.4 2,037.1 2,243.8 2,672.8 3,151.4 3,370.5

Corte Madera 10.0% 584.8 609.6 655.1 567.2 524.6 570.8 684.6 728.6 861.9 963.6 1,052.4

Fairfax 10.0% 14.2 19.7 15.7 17.7 18.0 18.0 19.1 29.6 25.6 27.7 28.0

Larkspur 10.0% 578.0 585.2 615.8 483.6 453.1 506.7 566.8 648.0 702.7 812.2 888.3

Mill Valley 10.0% 428.5 471.4 481.8 400.9 374.2 414.0 481.2 566.2 636.0 715.1 772.9

Novato 12.0% 1,053.2 1,112.1 1,075.6 1,004.5 896.7 942.4 1,053.8 1,218.3 1,354.0 1,543.6 1,642.7

San Rafael 10.0% 1,543.0 1,679.9 1,963.6 1,678.9 1,558.2 1,644.3 1,866.6 2,185.3 2,332.3 2,661.9 3,063.3

Sausalito 12.0% 946.2 988.3 1,006.0 860.4 784.1 828.8 893.9 966.8 1,202.2 1,462.8 1,589.2

Tiburon 10.0% 315.0 445.7 548.8 458.1 416.1 471.1 580.8 605.2 700.3 811.3 831.7

MARIPOSA COUNTY

Unincorporated 10.0% 8,722.7 9,228.1 10,331.1 9,683.1 11,405.6 10,663.9 11,460.8 11,438.2 11,624.2 13,523.2 14,342.2

MENDOCINO COUNTY

Unincorporated 0.0% 3,808.1 3,712.1 3,840.3 3,732.8 3,256.2 3,293.6 3,556.3 3,617.6 3,855.5 4,491.1

Fort Bragg 10.0% 1,395.8 1,503.9 1,553.0 1,492.1 1,379.1 1,324.8 1,413.6 1,545.7 1,679.1 1,853.6 2,091.1

Point Arena 10.0% 68.1 68.2 82.9 68.4 56.8 44.2 35.3 33.9 23.2 73.0 78.7

Ukiah 10.0% 489.7 604.1 753.7 710.1 661.1 691.6 775.5 828.0 925.2 1,173.3 1,213.0

Willits 9.0% 213.8 225.8 236.7 194.8 193.6 153.1 236.8 262.5 264.9 315.7 341.0

MERCED COUNTY

Unincorporated 10.0% 626.7 703.7 640.0 551.2 565.1 522.3 540.9 547.3 675.4 719.2 676.3

Atwater 8.0% 63.4 60.8 55.2 48.4 36.3 35.9 34.9 35.0 38.3 38.1 29.5

Gustine 0.0% 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Livingston 9.0% 2.7 2.1 3.7 3.4 3.3 3.2 4.5 5.9 4.5 5.0 5.4

Los Banos 10.0% 214.8 224.6 198.8 221.7 206.0 203.3 216.0 219.5 288.0 307.0 406.8

Merced 10.0% 910.8 816.7 901.6 904.2 745.1 717.5 803.3 883.4 990.0 1,874.4 *1,874.4

*Includes late payments from 2013 and 2014.

Amounts in $000


Fiscal Year


Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

MODOC COUNTY

Unincorporated 4.0% 30.2 32.1 33.1 33.0 31.6 37.2 33.9 30.6 34.8 39.0 39.8

Alturas 10.0% 136.4 129.6 148.4 123.5 119.8 133.9 126.7 125.1 132.3 150.3 160.3

MONO COUNTY

Unincorporated 12.0% 2,460.7 2,486.3 2,688.4 2,512.8 2,436.8 2,323.0 2,470.1 2,413.7 2,598.3 2,708.8 3,026.0

Mammoth Lakes 13.0% 10,669.2 9,685.7 10,653.9 9,693.6 10,472.7 11,195.7 9,924.2 11,712.4 10,479.1 11,309.0 15,722.2

MONTEREY COUNTY

Unincorporated 10.5% 15,733.7 16,912.3 16,433.3 14,540.3 13,002.2 13,779.0 16,645.5 17,945.5 19,325.0 21,496.1 22,814.5

Carmel-By-The-Sea 10.0% 3,879.1 4,209.3 4,395.3 3,787.1 3,830.4 4,002.5 4,177.7 4,615.6 5,127.3 5,588.5 5,895.8

Gonzales 0.0% 3.0 2.8 2.4 2.3 1.5 1.2 1.9 1.6 2.0 1.7

Greenfield 8.0% 10.8 11.5 12.8 12.9 12.4 11.8 11.6 12.2 0.0 14.3 17.3

King City 10.0% 233.0 267.3 299.3 332.6 275.7 253.4 284.7 326.5 333.7 343.5 428.6

Marina 12.0% 1,254.3 1,397.2 1,525.1 1,374.7 1,368.3 1,458.2 1,876.5 1,931.8 2,125.0 2,395.3 2,549.5

Monterey 10.0% 14,191.8 15,172.0 15,870.6 14,796.3 14,702.9 14,655.4 16,536.9 17,601.1 19,325.0 20,827.8 22,486.1

Pacific Grove 10.0% 2,820.4 3,219.4 3,282.5 3,295.7 3,070.9 2,891.1 3,141.8 3,359.7 3,156.6 3,638.5 3,785.7

Salinas 10.0% 1,618.1 1,548.6 1,659.3 1,697.7 1,529.7 1,604.2 1,749.2 2,036.8 1,852.3 2,432.3 2,601.1

Seaside 12.0% 2,074.6 2,074.1 2,245.9 1,941.1 1,733.2 1,778.6 2,024.9 2,092.4 2,419.9 2,668.4 2,880.8

Soledad 6.0% 88.3 93.1 125.9 93.9 68.9 71.9 71.0 71.3 72.5 77.7 88.1

NAPA COUNTY

Unincorporated 12.0% 7,045.3 8,489.4 9,681.8 8,452.1 7,548.6 8,299.3 9,226.6 9,673.4 11,689.0 13,792.1 14,721.8

Americn Canyon 12.0% 216.7 230.3 462.4 459.6 557.4 784.1 1,089.9 1,200.6 1,249.2 1,429.2 1,508.9

Calistoga 12.0% 2,335.1 2,522.0 3,402.2 3,208.6 3,042.3 3,431.4 3,768.4 3,948.8 4,456.5 5,037.1 5,622.5

Napa 12.0% 6,248.6 7,779.4 8,723.5 8,174.8 8,256.2 9,872.0 11,504.8 12,773.5 15,167.5 15,868.7 18,232.9

St. Helena 12.0% 1,306.3 1,492.8 1,560.4 1,125.4 1,193.9 1,465.2 1,521.0 1,307.6 1,731.7 1,860.0 1,981.5

Yountville 12.0% 3,053.8 3,231.8 3,381.7 3,149.9 3,069.0 4,035.4 4,291.8 5,678.0 6,261.5 6,582.0 6,808.5

NEVADA COUNTY

Unincorporated 10.0% 209.2 275.7 285.2 184.9 277.7 257.1 232.7 276.7 235.8 384.4 377.3

Grass Valley 10.0% 475.7 525.4 633.1 545.3 482.1 582.7 657.3 516.0 691.8 816.3 826.0

Nevada City 10.0% 333.7 344.4 294.2 203.4 180.3 186.9 267.7 270.4 340.8 287.6 323.8

Truckee 10.0% 1,184.5 1,295.9 1,434.8 1,334.0 1,431.9 1,436.1 1,350.7 1,718.4 1,846.7 2,119.3 2,820.3

ORANGE COUNTY

Unincorporated 10.0% 156.9 144.5 129.2 159.4 133.1 150.8 36.7 0.0

Anaheim 15.0% 75,482.0 83,913.5 87,183.5 80,054.7 77,138.5 82,605.0 90,375.5 102,936.1 101,041.7 118,099.0 137,023.9

Fiscal Year


Amounts in $000


Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

ORANGE COUNTY

Brea 10.0% 1,299.3 1,251.2 1,313.8 1,213.4 1,176.3 1,227.2 1,280.6 1,401.1 1,513.2 1,591.8 1,605.6

Buena Park 12.0% 5,091.3 4,977.2 4,754.2 3,959.4 3,697.5 3,816.3 3,919.9 4,403.2 5,002.0 5,674.8 6,435.1

Costa Mesa 8.0% 5,465.3 5,959.6 5,791.0 4,719.2 4,269.0 5,345.0 6,524.5 7,257.7 7,676.1 7,995.2 8,622.5

Cypress 10.0% 1,734.6 1,935.7 2,041.7 1,669.6 1,514.4 1,760.0 2,098.3 1,926.3 1,980.2 2,209.9 2,559.0

Dana Point 10.0% 9,532.9 10,888.0 11,298.5 8,630.2 7,221.1 8,338.1 9,382.3 10,086.4 11,122.0 12,467.0 12,091.0

Fountain Valley 9.0% 817.8 883.1 850.9 737.6 616.4 732.5 744.1 899.8 1,014.6 1,278.4 1,458.1

Fullerton 10.0% 2,076.2 2,120.5 1,935.0 1,639.4 1,571.1 1,754.4 1,898.4 2,067.8 2,249.2 2,417.6 2,679.6

Garden Grove 14.5% 11,410.8 12,179.5 12,673.0 10,977.7 9,805.2 11,133.8 11,648.4 13,626.1 16,353.0 17,216.5 20,897.3

Huntington Beach 10.0% 5,948.9 6,573.5 6,688.4 5,416.6 5,819.8 6,470.5 7,203.5 7,629.6 8,440.5 9,214.7 10,035.0

Irvine 8.0% 8,708.1 9,395.9 9,108.0 7,752.6 7,268.0 8,293.6 8,488.6 9,005.0 9,314.5 10,594.3 12,217.8

La Palma 8.0% 245.0 279.4 291.3 238.8 198.2 216.4 227.5 258.0 378.2 346.1 390.8

Laguna Beach 10.0% 7,900.6 8,661.0 8,741.4 7,857.0 6,759.4 7,073.3 7,904.6 8,537.1 9,277.6 9,979.5 10,355.4

Laguna Hills 10.0% 1,156.4 1,228.0 1,219.6 915.8 752.5 869.5 1,004.5 1,108.3 1,203.4 1,285.5 1,406.8

Laguna Niguel 8.0% 47.6 45.2 42.2 29.3 24.5 29.5 32.6 29.4 33.9 42.9 40.9

Lake Forest 10.0% 2,168.9 2,657.3 2,813.8 2,208.7 1,939.3 2,439.4 2,670.4 2,823.5 3,140.5 3,405.4 3,572.9

Los Alamitos 8.0% 73.1 92.7 100.8 77.9 69.6 80.1 87.8 103.7 112.9 132.2 156.1

Mission Viejo 8.0% 536.7 581.3 589.2 475.6 520.1 594.3 608.3 630.1 749.3 826.2 882.4

Newport Beach 10.0% 12,196.7 13,133.3 13,562.4 13,585.3 12,541.6 15,854.7 17,976.1 16,500.3 18,176.0 20,364.5 21,083.2

Orange 10.0% 3,240.3 3,243.0 3,229.9 2,763.2 2,723.9 3,168.9 3,439.7 3,819.2 3,848.7 4,541.8 5,168.7

Placentia 10.0% 706.6 756.0 762.0 618.4 562.2 647.0 620.5 787.6 820.0 770.0 945.2

San Clemente 10.0% 1,264.5 1,362.0 1,465.9 1,309.6 1,371.9 1,460.9 1,541.2 1,587.6 1,781.4 2,220.4 2,332.7

San Juan Capistrano 10.0% 250.3 259.2 245.8 197.9 162.1 175.4 313.8 618.1 681.1 801.4 851.3

Santa Ana 11.0% 7,187.3 7,442.4 7,713.8 6,148.8 5,650.4 5,970.3 7,024.4 7,490.3 8,519.2 8,983.0 8,881.9

Seal Beach 12.0% 669.2 894.8 1,066.0 1,198.4 1,108.8 1,221.5 970.3 1,289.0 1,509.1 1,525.7 1,655.4

Stanton 8.0% 327.6 357.4 358.5 316.8 289.9 326.3 357.1 341.8 323.9 383.8 429.2

Tustin 10.0% 155.2 161.1 163.8 154.4 141.3 142.9 137.1 137.1 1,090.7 1,090.7 1,554.8

Westminster 8.0% 537.9 571.7 568.3 523.1 451.6 496.3 510.7 593.2 608.6 716.8 801.6

Yorba Linda 10.0% 387.2 407.7 408.4 331.6 273.9 317.6 354.8 400.5 434.6 442.7 488.4

PLACER COUNTY

Unincorporated 10.0% 7,770.5 8,538.8 9,368.1 8,878.2 9,070.7 10,644.7 10,474.4 11,626.3 12,013.0 12,145.4 15,991.5

Auburn 8.0% 220.4 224.8 238.6 212.7 180.6 198.0 211.2 209.2 226.3 264.2 262.1




Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

PLACER COUNTY

Colfax 0.0% 14.1 14.2 16.6 14.3 23.0 16.9 19.1 20.7 18.3 13.6 0.0

Lincoln 10.0% 0.0 0.0 26.8 0.0 360.1 117.1 193.3 145.0 232.4 260.0 222.2

Loomis 8.0% 37.1 43.9 43.7 44.3 37.0 29.9 29.6 36.9 17.7 9.5 1.2

Rocklin 8.0% 604.6 417.7 483.2 362.7 344.8 383.6 395.7 403.2 474.4 485.9 563.8

Roseville 6.0% 1,797.2 1,908.7 1,880.1 1,677.4 1,590.4 1,759.1 1,897.4 2,078.8 2,281.4 2,066.7 3,116.9

PLUMAS COUNTY

Unincorporated 0.0% 1,076.3 1,057.6 1,142.7 1,152.3 1,019.7 1,041.6 1,139.1 1,216.7 1,232.7 1,271.1 0.0

Portola 9.0% 16.3 12.6 12.3 17.8 29.2 35.1 40.8 33.2 407.0 28.6 28.9

RIVERSIDE COUNTY

Unincorporated 10.0% 1,657.3 1,797.5 1,873.7 1,670.5 1,414.7 1,404.0 1,423.2 1,843.7 2,137.3 2,435.3 2,776.9

Banning 12.0% 188.0 195.2 229.8 223.4 331.6 504.6 573.1 626.3 674.5 726.3 790.0

Beaumont 10.0% 100.4 144.4 161.0 193.9 181.0 185.9 194.4 235.7 196.1 224.7 213.1

Blythe 10.0% 888.7 897.5 1,025.6 817.6 794.1 700.1 899.4 1,147.0 981.5 949.0 1,175.1

Calimesa 10.0% 18.2 18.1 35.6 32.4 28.5 26.5 29.4 35.7 34.0 41.2 43.8

Canyon Lake 10.0% 27.9 35.8 27.9 25.9 27.3 34.5 35.3 36.1 41.3 50.7 61.1

Cathedral City 12.0% 1,426.3 1,575.3 1,632.0 1,150.4 1,023.2 999.4 1,135.8 1,113.6 1,340.0 1,447.1 1,771.0

Corona 10.0% 1,366.0 1,387.3 1,508.6 1,175.1 1,096.9 1,184.2 1,306.5 1,598.8 1,655.8 1,787.1 2,038.8

Desert Hot Springs 12.0% 904.8 966.0 1,012.8 983.4 892.4 1,088.4 1,148.6 1,235.4 1,313.9 1,351.8 1,504.8

Hemet 10.0% 848.6 991.6 947.4 659.8 620.9 602.8 557.2 626.0 643.4 726.6 853.7

Indian Wells 11.3% 5,352.9 5,940.7 5,874.1 4,804.5 4,294.1 4,805.1 5,690.0 6,341.8 6,406.2 6,735.0 6,995.9

Indio 10.0% 1,331.1 1,818.4 2,070.2 1,941.6 1,845.3 1,944.6 2,546.7 2,820.4 3,077.9 3,906.8 4,520.1

La Quinta 11.0% 5,543.4 5,567.2 5,498.9 4,480.5 4,175.2 4,725.1 5,550.0 5,988.7 6,285.6 6,613.5 7,442.2

Lake Elsinore 10.0% 157.1 171.9 222.9 237.3 272.2 275.1 313.3 275.0 462.2 451.5 487.4

Moreno Valley 8.0% 520.1 586.4 593.0 497.9 535.8 692.6 747.1 831.9 991.4 1,197.1 1,416.3

Norco 11.0% 87.3 82.1 84.8 145.0 173.3 190.2 223.7 257.3 295.6 427.3 519.5

Palm Desert 9.0% 8,687.3 9,410.0 9,487.1 7,979.9 8,331.4 8,614.3 9,195.5 10,481.8 9,810.3 10,723.4 11,194.9

Palm Springs 13.5% 14,737.2 14,494.0 14,484.3 12,828.7 13,448.1 15,797.3 18,105.9 19,619.6 22,297.5 25,487.2 26,996.4

Perris 10.0% 113.3 77.4 47.3 74.3 64.2 59.6 121.0 71.9 65.7 136.7 158.5

Rancho Mirage 10.0% 5,835.2 5,176.8 5,157.3 4,634.4 3,892.3 4,302.0 4,925.3 5,168.2 5,682.0 7,414.7 7,304.2

Riverside 13.0% 3,574.2 3,553.9 3,686.5 2,907.0 2,488.3 2,732.2 2,995.3 3,703.4 4,189.4 5,279.7 6,093.4

San Jacinto 8.0% 28.9 27.9 28.3 20.0 19.5 18.1 18.0 20.2 26.5 34.1 37.4

Temecula 8.0% 2,085.1 2,284.2 2,417.7 2,088.8 1,962.0 2,168.7 2,400.0 2,504.6 2,716.9 3,008.1 3,184.2




Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

SACRAMENTO COUNTY

Unincorporated 12.0% 6,962.3 7,176.2 6,963.8 5,311.0 4,467.3 3,952.6 3,383.0 3,878.2 4,258.3 4,563.0 5,148.0

Citrus Heights 12.0% 25.4 17.1 17.2 19.5 17.0 16.8 17.2 18.5 19.5 15.7 20.6

Folsom 8.0% 1,457.5 1,408.4 1,358.6 1,156.1 1,109.4 1,152.7 1,235.2 1,366.3 1,461.9 1,564.9 1,844.9

Galt 10.0% 126.3 147.7 165.7 155.9 135.2 131.2 139.1 142.8 213.9 215.4 260.9

Rancho Cordova 12.0% 2,581.4 2,528.2 2,518.8 2,183.5 1,821.6 2,514.9 2,625.8 2,636.9 4,123.9 4,684.2 4,971.4

Sacramento 12.0% 18,503.0 20,710.0 21,047.0 19,022.0 17,079.0 18,522.0 18,894.0 19,867.0 21,444.4 23,810.4 26,002.7

SAN BENITO COUNTY

Unincorporated 8.0% 86.1 79.6 85.7 73.1 82.0 80.1 85.5 91.6 93.1 83.1 102.9

Hollister 8.0% 97.2 135.3 118.2 113.6 119.2 104.5 123.3 128.2 151.6 178.5 170.9

San Juan Bautista 12.0% 84.2 86.8 71.4 57.6 37.4 31.9 38.4 61.9 52.7 70.9 111.1

SAN BERNARDINO COUNTY

Unincorporated 7.0% 1,181.9 1,359.8 1,340.7 1,436.2 1,340.0 1,286.2 1,501.0 1,519.1 1,696.7 2,071.3 2,449.3

Adelanto 10.0% 14.9 19.3 26.1 5.2 28.5 26.6 24.4 24.3 15.7 18.5 25.4

Apple Valley 7.0% 13.3 17.0 11.7 8.7 7.4 6.1 6.7 7.2 7.7 6.9 5.9

Barstow 12.5% 2,234.6 2,281.5 2,455.0 2,484.2 2,392.6 2,542.0 2,626.4 2,649.7 2,748.8 2,892.2 2,857.5

Big Bear Lake 8.0% 2,370.3 2,481.8 2,571.3 2,468.4 2,935.5 3,067.7 3,176.9 3,497.0 2,561.6 2,964.5 3,436.7

Chino 8.0% 321.0 315.6 328.2 254.1 192.0 220.3 228.3 281.8 267.9 295.6 335.7

Colton 0.0% 570.5 416.8 493.6 397.4 292.7 369.6 345.8 500.6 566.8 575.0

Fontana 8.0% 405.2 427.7 459.6 395.8 467.0 573.7 558.1 587.5 704.1 793.3 884.4

Hesperia 10.0% 573.2 695.1 731.6 608.0 807.4 843.1 965.5 836.7 1,040.3 1,163.4 1,148.2

Highland 7.0% 48.3 49.4 41.7 123.2 167.2 178.7 204.3 228.5 249.7 264.6 274.4

Loma Linda 10.0% 57.7 68.0 68.9 69.9 58.9 57.3 52.9 40.8 32.2 49.4 271.4

Montclair 10.0% 35.1 24.5 29.8 33.5 30.9 33.0 30.7 28.6 29.8 30.5 25.1

Needles 10.0% 657.9 610.6 511.2 469.7 438.2 454.1 499.3 522.2 589.2 591.5 642.5

Ontario 11.8% 11,068.7 11,013.0 11,025.4 9,367.5 8,398.1 8,790.2 9,149.0 9,731.1 10,614.2 12,057.7 13,091.0

Rancho Cucamonga 10.0% 629.0 1,745.1 1,762.3 1,694.5 1,586.7 1,827.4 1,927.8 2,056.6 2,554.6 2,729.3 3,055.0

Redlands 10.0% 641.7 920.6 836.7 761.5 752.3 765.6 819.9 920.7 948.2 1,064.2 1,101.7

Rialto 9.0% 208.1 198.6 151.6 143.9 92.7 96.7 127.9 148.9 152.7 194.7 169.5

San Bernardino 10.0% 2,907.8 3,033.0 3,262.1 2,517.1 2,222.1 2,507.3 2,217.3 2,689.2 0.0 3,395.8 4,337.6

Twentynine Palms 9.0% 596.2 737.6 770.2 857.5 901.9 979.5 1,036.1 892.6 816.0 878.2 943.7

Upland 10.0% 192.2 183.4 150.0 106.2 93.7 98.6 97.2 110.0 116.6 151.2 159.9




Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

SAN BERNARDINO COUNTY

Victorville 7.0% 895.3 950.4 964.1 784.3 764.9 722.6 705.0 816.9 881.3 1,063.8 1,074.3

Yucaipa 0.0% 22.3 21.0 19.4 18.6 15.3 13.7 12.4 15.9 17.7 22.9

Yucca Valley 0.0% 130.0 133.6 164.1 172.6 144.5 164.6 188.4 147.2 134.1 253.6

SAN DIEGO COUNTY

Unincorporated 8.0% 3,180.4 3,387.2 3,473.8 2,828.0 2,423.4 2,448.8 2,579.4 2,647.0 3,403.8 4,166.4 4,128.3

Carlsbad 10.0% 11,512.6 12,929.0 14,277.4 12,752.4 11,490.5 11,568.6 12,872.4 14,702.4 17,284.0 19,711.7 20,922.2

Chula Vista 10.0% 2,336.2 2,551.6 2,697.3 2,302.4 2,036.4 2,058.9 2,295.7 2,471.3 2,696.3 3,136.8 3,827.2

Coronado 10.0% 8,714.1 9,066.5 11,175.7 8,492.4 7,623.5 8,320.1 8,902.9 10,366.3 12,442.9 13,763.7 13,818.8

Del Mar 12.5% 1,564.6 1,682.3 1,319.1 1,418.3 1,505.5 1,704.7 1,805.5 1,939.7 2,101.6 2,444.3 2,617.5

El Cajon 10.0% 1,092.0 1,119.8 1,127.8 925.9 824.7 900.3 1,046.2 1,057.2 1,140.2 1,323.7 1,378.5

Encinitas 10.0% 1,095.0 1,089.1 1,182.8 1,099.8 1,179.8 1,280.1 1,411.6 1,489.7 1,568.1 1,823.8 2,009.3

Escondido 10.0% 1,157.8 1,267.1 1,322.7 1,120.2 954.5 1,025.1 1,203.2 1,228.0 1,322.0 1,435.4 1,605.8

Imperial Beach 10.0% 265.4 236.1 209.0 148.5 163.7 224.2 230.9 193.5 386.4 640.0 667.8

La Mesa 10.0% 872.3 902.6 939.0 817.4 807.5 917.1 910.4 957.2 1,038.4 1,148.3 1,208.9

Lemon Grove 6.0% 31.1 31.5 35.7 32.6 30.1 31.5 35.6 36.8 39.4 44.5 53.2

National City 10.0% 618.4 821.2 748.2 630.0 708.8 758.7 887.8 896.2 1,082.3 1,383.8 1,611.8

Oceanside 10.0% 2,717.7 2,742.2 3,389.7 3,889.2 3,184.6 3,325.8 3,817.2 4,239.2 4,707.5 5,323.4 6,381.9

Poway 10.0% 190.1 202.8 206.3 247.8 367.4 433.9 462.5 483.6 523.1 573.5 615.5

San Diego 10.5% 136,803.0 154,810.0 159,348.0 140,657.0 123,332.0 140,752.0 148,184.0 158,105.0 170,330.4 186,158.6 202,658.6

San Marcos 10.0% 327.6 363.9 383.0 330.4 298.5 610.5 713.5 736.0 794.8 829.7 873.9

Santee 10.0% 118.7 128.8 126.5 115.3 100.3 106.4 114.6 206.9 385.8 431.5 483.4

Solana Beach 13.0% 919.6 1,058.1 1,165.4 1,015.0 929.8 978.8 1,118.6 1,186.2 1,220.1 1,467.4 1,605.7

Vista 10.0% 404.5 400.7 436.6 355.9 329.8 546.1 595.5 981.9 1,118.6 1,263.0 1,274.5

SAN FRANCISCO COUNTY

San Francisco 14.0% 173,923.0 194,290.0 219,089.0 214,460.0 186,849.0 209,962.0 239,567.0 238,782.0 310,052.0 399,362.6 392,686.0

SAN JOAQUIN COUNTY

Unincorporated 8.0% 387.4 410.2 441.8 372.8 289.8 279.7 322.7 319.8 337.8 387.3 444.7

Escalon 10.0% 2.2 1.4 2.2 1.4 2.6 1.7 2.4 2.6 2.3 3.5 4.0

Lathrop 9.0% 158.6 220.1 257.7 267.4 205.2 231.1 232.2 466.3 468.7 449.9 518.2

Lodi 6.0% 368.2 380.3 395.9 405.5 382.4 425.9 486.2 545.4 593.8 666.4 783.5

Manteca 9.0% 476.9 445.9 454.3 421.1 344.1 482.8 507.7 634.4 133.2 794.1 912.7




Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

SAN JOAQUIN COUNTY

Ripon 10.0% 7.9 85.7 87.7 85.6 71.5 83.8 99.5 97.5 100.6 112.6 130.4

Stockton 8.0% 2,171.4 2,180.0 2,286.6 1,962.1 1,748.5 1,799.0 1,933.0 2,006.0 2,080.0 2,378.0 2,711.0

Tracy 10.0% 709.2 795.2 814.9 721.6 642.8 675.8 746.0 786.8 974.3 1,117.4 1,384.5

SAN LUIS OBISPO COUNTY

Unincorporated 9.0% 5,339.0 6,125.9 6,539.5 6,137.3 5,582.4 6,342.0 6,449.8 7,710.9 8,063.2 8,811.1 9,334.5

Arroyo Grande 0.0% 435.0 449.5 437.2 389.1 348.0 390.5 630.4 746.3 840.6 922.2 0.0

Atascadero 10.0% 479.5 478.6 407.6 418.6 409.2 525.5 638.1 704.0 779.4 900.1 1,242.3

El Paso De Robles 12.0% 1,614.3 2,025.9 2,519.1 2,692.9 2,735.0 2,998.5 3,229.9 3,350.0 4,174.0 4,246.2 4,278.9

Grover Beach 10.0% 220.4 238.5 232.9 230.8 220.4 220.3 260.8 273.4 248.7 314.3 363.4

Morro Bay 10.0% 1,805.6 1,967.1 1,955.9 1,908.2 2,208.1 2,287.0 2,783.7 2,802.7 2,542.4 2,916.2 3,143.0

Pismo Beach 10.0% 5,295.5 5,912.4 6,175.0 5,906.8 5,779.6 6,269.6 6,931.2 7,279.5 7,988.2 8,679.8 9,199.9

San Luis Obispo 10.0% 4,539.2 4,786.0 5,054.7 4,679.5 4,501.8 4,844.2 5,222.0 5,572.4 8,063.2 8,811.1 9,334.5

SAN MATEO COUNTY

Unincorporated 10.0% 771.6 907.4 749.6 936.8 873.1 978.8 1,104.6 1,242.3 1,393.6 1,552.2 1,490.0

Belmont 10.0% 1,011.5 1,089.0 1,199.8 1,025.0 891.5 1,114.8 1,359.4 1,571.9 1,722.8 1,937.3 2,338.9

Brisbane 12.0% 913.6 999.0 1,096.7 941.7 969.4 1,306.1 1,560.0 1,668.3 2,037.8 2,444.2 2,650.0

Burlingame 12.0% 9,273.4 10,355.4 11,264.6 10,155.0 10,341.6 13,404.1 16,183.2 18,244.3 31,357.1 23,698.4 26,092.2

Daly City 10.0% 397.7 457.4 531.7 496.3 460.8 532.7 635.2 690.5 787.2 946.0 1,028.4

Foster City 9.5% 1,080.9 1,237.8 1,415.4 1,263.1 1,175.5 1,341.2 1,730.0 2,015.9 2,109.2 2,581.2 2,820.9

Half Moon Bay 12.0% 3,134.0 3,383.0 3,743.0 3,543.1 3,394.6 3,732.4 4,230.9 4,524.6 4,950.1 5,430.5 5,924.6

Menlo Park 12.0% 1,237.7 1,375.9 1,474.1 1,351.6 2,074.5 2,454.0 2,939.5 3,468.3 4,158.8 4,720.2 6,268.2

Millbrae 12.0% 2,417.6 2,929.4 3,269.5 2,807.4 2,865.0 3,686.4 3,928.1 4,808.6 6,137.0 7,467.0 8,210.0

Pacifica 12.0% 926.4 795.5 922.4 843.2 708.7 776.2 1,118.0 1,276.6 1,485.2 1,667.3 1,712.6

Redwood City 12.0% 2,649.6 2,976.7 3,323.6 2,761.4 2,657.5 2,994.3 3,924.4 4,526.4 5,262.3 6,032.4 6,459.3

San Bruno 12.0% 1,139.7 1,275.3 1,478.0 1,339.9 1,344.4 1,763.7 2,183.9 2,412.4 2,790.4 3,065.5 3,316.7

San Carlos 10.0% 626.0 767.0 825.1 750.2 682.8 815.2 943.5 1,120.9 1,270.1 1,396.7 1,578.7

San Mateo 12.0% 3,222.2 3,431.4 4,118.3 3,470.0 3,529.0 4,530.5 5,634.8 6,390.7 5,727.6 8,007.5 8,887.3

So. San Francisco 10.0% 5,469.7 5,959.0 6,783.5 6,478.4 5,820.7 7,191.9 8,619.2 9,659.3 11,174.0 12,947.5 13,430.1




Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

SANTA BARBARA COUNTY

Unincorporated 10.0% 5,631.0 6,591.3 7,174.2 6,431.0 5,950.0 6,977.0 7,570.1 6,992.6 7,550.7 8,601.5 8,962.6

Buellton 10.0% 1,142.2 1,273.9 1,290.7 1,223.8 1,164.4 1,193.2 1,239.6 1,344.9 1,610.5 1,830.3 1,783.4

Carpinteria 10.0% 1,243.9 1,452.7 1,415.0 1,326.9 1,262.4 1,306.0 1,421.8 1,631.4 1,924.0 2,379.8 2,379.8

Lompoc 10.0% 1,227.6 1,371.1 1,517.7 1,482.9 1,371.0 1,443.7 1,270.4 1,320.5 1,508.9 1,678.0 1,706.1

Santa Barbara 12.0% 14,438.8 15,408.9 15,522.7 14,469.1 13,757.0 14,951.0 16,394.1 17,611.1 20,184.2 22,523.0 22,371.8

Santa Maria 10.0% 2,220.9 2,373.9 2,522.6 2,201.5 2,116.3 2,363.5 2,441.0 2,532.0 2,844.5 3,224.4 3,395.3

Solvang 12.0% 2,198.1 2,406.0 2,419.6 2,239.3 2,372.3 2,507.9 2,683.6 2,985.5 3,435.3 3,833.6 4,265.9

SANTA CLARA COUNTY

Unincorporated 8.0% 412.9 424.1 449.0 406.8 289.4 321.7 370.7 419.8 432.5 674.2 523.6

Campbell 12.0% 1,132.5 1,463.1 1,619.1 1,287.2 1,297.6 2,031.6 2,578.3 2,876.0 3,417.4 4,091.9 4,439.7

Cupertino 12.0% 2,054.9 2,511.2 2,711.6 2,140.3 2,142.1 2,536.5 3,112.9 3,768.5 4,590.2 5,582.1 4,552.4

Gilroy 9.0% 817.3 908.2 972.7 870.2 889.1 889.1 998.7 1,092.5 1,234.8 1,501.8 1,676.7

Los Altos 11.0% 1,260.3 1,469.9 1,525.1 1,289.7 1,345.9 1,517.6 1,782.0 1,946.5 2,168.6 2,450.5 2,608.4

Los Gatos 10.0% 1,028.7 1,108.3 1,245.1 966.6 923.8 833.3 1,174.5 1,295.9 1,512.8 1,896.7 1,943.2

Milpitas 10.0% 5,669.2 6,427.3 7,195.8 5,549.9 5,297.3 6,124.2 7,067.4 7,933.2 9,336.3 10,827.2 11,763.6

Morgan Hill 10.0% 1,029.8 1,110.7 1,195.0 1,020.5 904.2 937.6 1,119.5 1,411.2 1,714.5 2,062.3 2,275.9

Mountain View 10.0% 3,176.7 3,936.4 4,299.0 3,154.9 3,267.0 3,914.0 4,397.5 4,668.3 5,645.2 6,559.1 6,590.6

Palo Alto 14.0% 6,393.0 6,709.0 7,976.0 7,111.0 6,858.0 8,082.0 9,664.0 10,793.7 12,555.0 16,699.0 22,377.3

San Jose 10.0% 19,213.7 21,400.0 23,900.0 19,261.3 17,250.0 18,102.2 22,451.0 25,258.5 29,362.0 36,997.8 41,114.2

Santa Clara 9.5% 9,601.3 10,542.3 11,268.8 9,138.1 8,301.9 9,910.0 11,755.4 13,673.1 15,042.4 17,869.2 20,040.3

Saratoga 10.0% 163.2 195.3 211.5 151.4 144.2 184.4 205.4 228.2 257.3 309.6 319.1

Sunnyvale 10.5% 5,633.2 6,479.8 7,350.3 5,686.2 5,578.2 6,589.4 7,777.6 9,016.1 10,856.8 14,132.3 16,261.7

SANTA CRUZ COUNTY

Unincorporated 11.0% 3,732.1 4,257.9 4,621.9 3,887.3 3,511.3 4,101.1 4,604.8 4,515.0 5,514.0 6,462.3 6,941.5

Capitola 10.0% 543.4 604.0 643.5 605.4 591.9 601.7 912.9 1,074.5 1,236.6 1,275.7 1,451.5

Santa Cruz 0.0% 3,385.1 3,750.5 3,685.2 3,723.8 3,860.8 4,227.7 4,739.4 5,558.7 7,059.0 8,228.4

Scotts Valley 10.0% 689.4 693.8 723.3 520.2 543.9 569.7 712.6 780.6 926.2 1,059.0 1,011.4

Watsonville 10.0% 606.5 638.7 829.6 625.9 616.8 707.1 829.7 872.9 780.8 889.1 990.4




Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

SHASTA COUNTY

Unincorporated 10.0% 672.4 705.3 704.6 595.0 650.6 692.1 738.6 774.3 815.1 856.6 872.0

Anderson 10.0% 208.5 183.0 206.3 297.6 357.3 354.9 349.3 430.4 435.5 491.8 518.7

Redding 10.0% 3,747.6 3,966.3 3,957.0 3,625.1 3,497.6 3,615.7 3,837.8 4,100.0 4,126.4 4,357.7 4,611.6

Shasta Lake 10.0% 8.8 16.3 13.3 9.1 7.8 8.3 5.3 4.9 7.2 7.7 8.0

SIERRA COUNTY

Unincorporated 10.0% 248.6 289.6 307.7 300.2 285.3 289.3 323.6 343.1 348.7 338.5 325.3

SISKIYOU COUNTY

Unincorporated 8.0% 444.7 536.4 499.0 461.0 453.5 438.5 470.5 517.3 514.8 522.6 574.6

Dorris 0.0% 5.5 6.5 6.7 5.8 6.0 5.8 6.2 5.4

Dunsmuir 10.0% 79.9 92.1 119.2 111.0 108.9 106.3 98.6 106.5 112.2 111.6 117.4

Etna 6.0% 8.8 8.2 9.5 7.7 5.9 6.3 6.4 6.5 7.4 8.7 10.8

Mt. Shasta 10.0% 485.8 540.4 551.9 504.5 503.1 504.2 510.7 575.8 545.8 620.2 716.0

Weed 10.0% 370.8 323.9 312.4 305.8 299.7 297.9 311.4 361.1 344.5

Yreka 10.0% 592.4 608.8 592.7 626.4 575.6 567.7 626.3 643.4 712.1 811.3 741.6

SOLANO COUNTY

Benecia 9.0% 196.2 253.2 248.4 233.6 228.2 228.9 297.1 259.6 386.0 425.4 483.1

Dixon 9.0% 166.0 194.3 205.8 200.3 156.5 170.3 172.6 221.1 300.1 349.8 493.8

Fairfield 10.0% 1,459.8 1,551.1 1,806.0 1,326.6 1,446.5 1,635.2 1,717.7 1,848.5 2,045.5 2,338.4 2,666.6

Rio Vista 10.0% 28.2 19.3 24.1 11.2 8.4 27.1 48.5 19.7 14.4 27.1 23.1

Vacaville 8.0% 1,173.9 1,313.0 1,249.0 1,159.0 1,159.5 1,191.1 1,232.0 1,332.4 1,204.5 1,403.2 1,705.2

Vallejo 11.0% 1,405.4 1,619.0 1,497.2 1,328.7 1,019.2 1,087.5 1,157.6 1,233.5 1,481.3 1,852.3 2,379.2

SONOMA COUNTY

Unincorporated 9.0% 6,206.5 7,164.7 7,987.6 7,456.8 7,138.0 7,929.6 8,756.9 9,705.0 11,045.8 12,763.0 13,894.2

Cloverdale 10.0% 105.6 139.0 164.3 164.9 142.7 145.0 144.3 161.3 191.1 219.7 217.0

Healdsburg 12.0% 1,164.1 1,637.3 1,860.1 1,669.1 1,595.4 1,928.0 2,209.1 2,460.6 2,636.5 2,889.0 3,058.3

Petaluma 10.0% 1,395.6 1,446.0 1,340.3 1,143.5 1,165.6 1,341.7 1,484.8 1,680.8 1,923.2 2,065.4 2,494.6

Rohnert Park 12.0% 1,601.6 1,771.5 1,899.4 1,722.0 1,574.9 1,747.7 1,940.5 2,202.9 2,687.2 2,980.6 3,256.0

Santa Rosa 9.0% 3,554.6 3,876.9 4,055.0 3,459.6 2,862.8 3,183.6 3,654.0 4,284.5 4,360.7 4,889.7 5,467.4

Sebastopol 10.0% 249.5 406.9 328.8 293.4 238.7 270.0 361.1 395.5 359.9 482.2 483.7

Sonoma 10.0% 2,310.9 2,443.0 2,615.5 2,220.3 2,084.5 2,113.4 2,358.7 2,644.6 3,568.7 3,564.2 3,650.9

Windsor 12.0% 541.3 688.1 745.8 917.6 1,068.0 1,191.5 1,286.5 1,425.8 1,634.0 1,735.4 1,883.8




Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

STANISLAUS COUNTY

Unincorporated 8.0% 589.4 668.0 854.9 835.8 680.8 661.2 755.9 762.8 834.0 904.4 1,290.6

Ceres 10.0% 91.2 87.3 78.6 72.9 61.0 59.4 60.9 69.6 75.8 84.4 101.5

Modesto 9.0% 2,181.5 2,264.7 2,038.3 1,853.7 1,460.6 1,639.8 1,769.1 1,884.2 1,879.8 2,098.0 2,523.1

Oakdale 7.0% 231.2 249.3 248.8 217.4 162.8 202.8 233.4 220.9 229.4 261.5 298.1

Turlock 9.0% 499.1 526.0 532.2 541.6 638.6 699.6 799.1 901.7 978.6 1,099.7 1,226.5

SUTTER COUNTY

Unincorporated 10.0% 58.3 39.7 30.8 29.2 17.8 19.4 18.5 14.6

Yuba City 0.0% 584.8 664.9 744.1 648.2 530.6 652.0 670.7 673.5 696.1 816.4

TEHAMA COUNTY

Unincorporated 8.0% 29.4 29.5 28.0 28.7 30.9 31.9 28.1 33.0 33.9 43.0 68.0

Corning 10.0% 224.2 310.5 433.0 278.0 358.7 266.0 260.7 294.1 299.9 344.5 354.0

Red Bluff 10.0% 561.9 596.9 619.6 562.0 457.7 596.6 594.3 711.3 720.1 835.5 928.4

TRINITY COUNTY

Unincorporated 5.0% 206.6 190.5 193.5 180.5 164.6 191.0 203.4 221.0 219.1 214.1 193.8

TULARE COUNTY

Unincorporated 0.0% 1,068.6 1,125.3 1,215.6 1,185.4 1,137.5 1,199.7 1,279.8 1,365.7 1,401.9 1,749.4

Dinuba 10.0% 74.5 75.7 69.9 96.6 91.3 144.8 133.9 171.7 184.2 226.8 248.6

Exeter 8.0% 31.0 30.8 34.7 32.1 29.6 33.1 36.7 55.2 70.8 84.2 86.5

Lindsay 8.0% 75.8 52.2 55.9 39.3 32.3 0.0 40.7 29.4 43.9 56.9 49.6

Porterville 8.0% 273.6 268.7 319.4 310.8 276.3 301.0 309.6 335.3 371.0 446.8 491.4

Tulare 10.0% 742.3 807.6 838.7 885.6 721.5 844.3 820.0 1,042.4 1,028.8 1,187.9 1,182.0

Visalia 10.0% 1,718.5 1,905.8 2,044.0 1,935.9 1,827.4 1,920.0 2,008.4 2,155.2 2,301.3 2,621.5 2,483.6

TUOLUMNE COUNTY

Unincorporated 10.0% 1,375.8 1,374.4 1,515.7 1,417.8 1,491.0 1,823.1 2,208.8 2,416.9 2,250.8 2,645.4 3,325.4

Sonora 10.0% 214.8 227.7 232.1 193.1 230.3 280.4 331.5 375.2 307.1 297.4 392.5




Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

VENTURA COUNTY

Unincorporated 8.0% 235.0 230.5 255.7 235.1 190.6 229.9 251.2 317.2 409.8 496.0 608.0

Camarillo 9.0% 1,666.9 1,743.4 1,707.4 1,530.1 1,432.2 1,581.7 1,702.4 1,849.8 2,033.9 2,269.9 2,545.3

Fillmore 10.0% 66.3 80.2 68.9 69.4 58.9 75.6 89.4 113.8 121.4 106.0 119.9

Ojai 10.0% 2,079.6 2,220.0 2,517.3 2,007.6 1,640.3 1,848.3 2,179.8 2,433.9 2,798.2 2,960.5 3,126.9

Oxnard 10.0% 3,309.7 3,550.9 3,618.6 3,328.8 3,060.6 3,293.8 3,402.4 3,826.5 4,228.5 4,654.4 5,375.1

Port Hueneme 10.0% 262.0 313.6 347.7 324.0 328.8 295.4 326.1 300.5 393.3 455.1 507.8

San Buenaventura 10.0% 3,612.9 3,944.0 4,078.2 3,707.6 3,468.3 3,436.0 4,044.7 4,449.6 4,779.5 5,332.9 5,809.8

Santa Paula 10.0% 117.9 88.4 103.1 92.0 82.4 73.5 82.9 96.5 102.9 110.8 110.4

Simi Valley 10.0% 1,552.6 1,546.0 1,487.4 1,281.7 1,133.9 1,218.1 1,289.4 1,344.3 1,410.9 1,604.5 1,877.0

Thousand Oaks 10.0% 2,541.1 2,830.9 2,859.8 2,493.8 2,281.6 2,702.9 2,977.7 3,162.3 3,537.6 3,916.4 4,671.4

YOLO COUNTY

Unincorporated 8.0% 83.7 91.0 87.7 102.4 104.8 286.1 279.2 292.8 356.8 487.7

Davis 10.0% 940.9 1,056.7 1,121.0 1,031.0 912.5 958.4 1,039.4 1,128.9 1,251.8 1,320.2 1,459.5

West Sacramento 12.0% 918.4 872.3 885.7 863.4 827.1 932.7 900.7 1,018.7 1,128.8 1,289.9 1,421.0

Woodland 11.5% 865.8 915.4 999.7 855.7 778.0 921.9 916.0 1,009.7 1,592.7

YUBA COUNTY

Unincorporated 10.0% 214.0 290.8 306.3 283.6 222.5 244.0 316.0 260.6 285.1 358.0

Marysville 10.0% 71.1 60.9 70.8 67.1 66.3 75.4 82.8 80.7 93.9 101.3 119.9

Amounts in $000


Fiscal Year

Reported rates are for last fiscal year.


APPENDICES

APPENDIX A 2016 TRAVEL IMPACT ESTIMATES

APPENDIX B KEY TERMS AND DEFINITIONS

APPENDIX C REGIONAL TRAVEL IMPACT MODEL

APPENDIX D TRAVEL INDUSTRY ACCOUNTS

APPENDIX E CALIFORNIA EARNINGS AND EMPLOYMENT BY

INDUSTRY SECTOR

APPENDIX F INDUSTRY GROUPS


This page intentionally blank.


APPENDIX A

2016 TRAVEL IMPACT ESTIMATES

This appendix provides a brief overview of the methodology, terminology and

limitations of the travel impact and visitor volume estimates.

DIRECT IMPACTS

The estimates of the direct impacts associated with traveler spending in California

were produced using the Regional Travel Impact Model (RTIM) developed by Dean

Runyan Associates. The input data used to detail the economic impacts of the

California travel industry were gathered from various local, state and federal

sources.

Travel impacts consist of estimates of travel spending and the employment,

earnings, and state and local taxes generated by this spending. These estimates are

also broken out by type of traveler accommodation and by the type of business in

which the expenditures occur.

PRELIMINARY ESTIMATES

Preliminary estimates for 2016 were prepared at the state, regional and county level.

These estimates take advantage of the most current available data. However,

because full-year data was not available in all cases, these estimates are subject to

subsequent revision as additional information relating to travel and its economic

impact in 2016 becomes available.

TRANSPORTATION IMPACTS

The treatment of ground transportation expenditures depends upon the level of

geography (county, region or state). County and regional level estimates of

destination spending include only a portion of ground transportation expenditures

because some county and regional transportation expenditures are for travel to other

California destinations. These expenditures are allocated to “other travel.” State

level estimates include all in-state expenditures for ground transportation.

SECONDARY (INDIRECT AND INDUCED) IMPACTS

Direct impacts are reported for all counties within California. Secondary

employment and earnings impacts over and above direct impacts are reported at the

state level only for the year 2016. These indirect and induced impacts are

generated from the direct impacts produced by the RTIM, discussed above, and an

input-output model of the California economy prepared by the IMPLAN Group, Inc.

Indirect impacts represent the purchases of goods and services from other firms by

businesses that directly receive expenditures from travelers. Hotels, for example,

purchase maintenance services from independent contractors. Induced impacts

represent the purchase of goods and services by employees whose earnings are in


Spending GDP

Inputs/Goods Resold

Operating Surplus

Indirect Taxes

Labor Income

part derived from travel expenditures. The sum of the direct, indirect and induced

impacts equals the total impact of all spending by visitors in the state. The

“multiplier” refers to the ratio of the total impacts to the direct impacts for

employment or earnings.

GROSS DOMESTIC PRODUCT

An estimate of the Gross Domestic Product (GDP) of the California travel

industry based on the RTIM direct travel impacts is also provided in this report.

The GDP of an industry is equal to gross output (sales or receipts) minus

intermediate inputs (the goods and services purchased from other industries).

GDP is always less than output or sales because GDP measures only the

“value added” of an industry and does not include the cost of the inputs that

are also necessary to produce a good or service. GDP is a useful concept

because it permits comparisons of the economic contributions of different

industries.

The relationship between spending and gross domestic product is illustrated in

the figure below. Examples of inputs are the food or accounting services that

restaurants purchase from suppliers. “Goods resold” are the commodities that

retail establishments purchase from manufacturers or wholesale trade

businesses and resell with a markup. These inputs or goods are not counted as

the GDP of the restaurant or retail industry because their value was created in

other industries (agriculture, accounting, manufacturing).

Relationship Between Spending and Gross Domestic Product

It is for this reason that “travel spending” – as measured from surveys of visitors

– is not the best measure of the travel industry’s real economic contribution.

This is because some visitor spending is actually counted as the GDP of other

industries (e.g., agriculture, accounting, manufacturing). Furthermore, these

other industries may or may not be located within the geographic area of

interest. If the farm were located within the region of interest, then the GDP of


the local farm would be included as an indirect or secondary effect. If not

(e.g., a manufacturing firm in another state or country), then that portion of

GDP is not counted.

The preceding graph also shows the three main components of GDP. For most

industries, labor income (essentially equivalent to earnings in this report) is the

primary component of GDP. This is true of the travel industry. A second

component is the tax payments that businesses make to government, such as

sales, excise and property taxes. In the case of excise taxes, businesses are

essentially a collection agency for the government. The final component,

operating surplus, represents the income and payments (e.g., dividends,

interest) to other stakeholders of the firm.

The concept of GDP also illustrates that with small geographic units of analysis

(e.g., counties), earnings, employment, and tax revenues are the best measures

of the economic value of the travel industry to the local economy. Small area

measures of GDP are less reliable and much of the operating surplus may leak

out of the local economy anyway. Indirect effects are also generally less in

smaller economies.

INTERPRETATION OF IMPACT ESTIMATES

Users of this report should be aware of several issues regarding the interpretation of

the impact estimates contained herein:

The estimates contained in this report are based on the most current data

available and supersede all previous estimates of travel impacts.

The estimates in this report are expressed in current dollars unless otherwise

noted.

The employment estimates in this report are estimates of the total number of

full and part-time jobs directly generated by travel spending, rather than the

number of individuals employed. Both payroll and self-employment are

included in these estimates. Caution should therefore be used in comparing

these estimates with other employment data series.

In general, estimates of small geographic areas (e.g., rural counties) are less

reliable than estimates for regions or metropolitan counties. Trend analysis

and comparisons of counties with relatively low levels of travel related

economic activity should therefore be interpreted cautiously.

The estimates of travel impacts published in this report will necessarily differ

somewhat from estimates generated from different models, methodologies

and data sources. Nonetheless, it should be emphasized that all credible

estimates of direct travel impacts at the state level, including those of Dean

Runyan Associates, are of similar magnitude.


APPENDIX B

KEY TERMS AND DEFINITIONS

Commodity: A classification of a product or service, such as lodging or food service.

An establishment or industry may produce more than one commodity.

Direct Impacts: Employment, earnings and tax receipts directly generated by travel

spending, as distinguished from secondary and total impacts.

Earnings: Earnings include wage and salary disbursements, other earned income or

benefits, and proprietor income. Only the earnings attributable to travel expenditures

are included.

Employment: Industry employment (jobs) associated with travel-generated earnings. Includes both full-time and part-time positions, and salaried or self-employed

individuals. Employment is reported as an average for a time period, typically annual.

(Unless otherwise noted, the employment estimates refer to establishment or industry

employment at place of work, not the employment status or residence of the

individual.)

Federal Taxes: Federal taxes include the motor fuel excise tax, airline ticket taxes,

and personal income and payroll taxes.

Industry: A classification of business or government establishments based on their

primary technological process. (See NAICS Appendix table.)

Local Taxes: Lodging and sales taxes imposed by cities, counties and other regional

tax jurisdictions in California. These taxes are levied on sales to visitors and the

spending of employees attributable to travel industry earnings. Passenger Facility

Charges attributable to visitors (a fee imposed on airline tickets) are included in

counties with airports. Property tax payments attributable to travel industry

businesses and employees are also included.

Other spending: Other spending includes spending by residents on ground and air

transportation for travel to other destinations, spending on travel arrangement

services, and convention/ trade shows.

Private Home: Unpaid overnight accommodations of friends and relatives.

Receipts: Travel expenditures less the sales and excise taxes paid by the consumer.

State Taxes: Sales, motor fuel, and business and personal income taxes imposed by

the state of California. These taxes are levied on sales to visitors and the spending of

employees attributable to travel industry earnings.

Total Impacts: The sum of Direct and Secondary impacts.

Travel spending: The sum of visitor and other spending related to travel.

Visitor spending: All spending on goods & services by visitors at the destination.

Also referred to as destination spending.


APPENDIX C

REGIONAL TRAVEL IMPACT MODEL

Visitor Volume

(Travel Party Days by

Type of

Accommodation)

Visitor Spending

(Type of

Accommodation and

Type of Commodity)

Point of Sale Taxes

(Sales and Excise Taxes

associated with Visitor

Spending)

Business Receipts

(not reported)

Earnings

(By Industry)

Employment

(By Industry)

Personal Taxes

(Income, payroll,

excise and property

taxes)

Business Taxes

(Taxes on business

income and property)

Room Demand,

Visitor Surveys,

Population,

Inventory/Use

of Campsites &

Second Homes,

Visitor air arrivals

PRIMARY DATA SOURCES

ECONOMIC IMPACTS OF TRAVEL

Accommodation

Sales,

Visitor Surveys,

Airfares

Ratio of

Earnings to

Receipts for

relevant Industry

Average

Annual

Earnings per

job for

relevant industry

Note: Most estimates of taxes are based on implicit tax rates applied to visitor spending, business receipts, and employee earnings. Lodging tax receipts reflect actual tax collections.

Note: Receipts equals Spending less POS Taxes


APPENDIX D

TRAVEL INDUSTRY ACCOUNTS: A COMPARISON OF THE

REGIONAL TRAVEL IMPACT MODEL AND

TRAVEL & TOURISM SATELLITE ACCOUNTS

An economic account is a method for displaying inter-related information about a

set of economic activities. A travel industry account is a method to report different

types of related information about the purchase of goods and services by visitors.

The Bureau of Economic Analysis (BEA), which now provides annual and quarterly

estimates of travel and tourism at the national level, describes a Travel and Tourism

Satellite Account (TTSA) as “present(ing) a rearrangement of information from the

National Income and Product Accounts, from the industry accounts, and from other

sources so that travel and tourism activities can be analyzed more completely than

is possible in the structure of the traditional national economic accounts.”1

Similarly, the RTIM has been developed by Dean Runyan Associates to estimate

travel spending, earnings, employment, and tax receipts at the state, county, and

regional levels. These initial findings can, in turn, be used as input data for deriving

estimates of other economic measures, such as value-added and indirect effects.

This appendix provides an overview of the Regional Travel Impact Model (RTIM)

and travel and tourism satellite accounts (TTSAs). Although there is no single or

absolute form of a TTSA, the one developed by the Bureau of Economic Analysis

(BEA) will be the basis of the analysis here. The definitions, framework, and

estimating methods used for the U.S. BEA TTSA follow, as closely as is practicable,

the guidelines for similar travel satellite accounts that were developed by the World

Tourism Organization (WTO) and the Organization for Economic Co-operation and

Development (OECD).

The primary focus is on the direct impacts of visitor spending. Visitors are defined

as persons that stay overnight away from home, or travel more than fifty miles one-

way on a non-routine trip. Only the expenditures related to specific trips are

counted as visitor spending. Other travel related expenditures such as the

consumption of durable goods (e.g., recreational vehicles or sporting equipment) or

the purchase of vacation homes are not considered.

While such a definition of the travel industry (i.e., the trip related expenditures of

visitors) is conservative, it is also in keeping with the notion of the travel industry as

being an export-oriented industry for specific local communities. That is, visitors

are important to regions because they inject money into the local economy. This

focus on the export-oriented nature of the travel industry for local communities

becomes blurred if the industry is defined so as to include non-trip related

expenditures.

1 Peter D. Kuhbach, Mark A. Planting, and Erich H. Strassner, “U.S. Travel and Tourism Satellite

Accounts for 1998-2003,” Survey of Current Business 84 (September 2004): 43-59.


PRIMARY CONCEPTS, CATEGORIES & DATA REQUIREMENTS

There are three primary types of information that are measured and/or estimated in a

travel industry account. The first is a measure of the travel industry in terms of both

the characteristics of the business firms that sell travel goods and services and the

characteristics of consumers that purchase travel industry goods and services. The

second is a measure of the demand segments that consume travel industry goods

and services. For example, the distinction between business and leisure travel is a

measure of demand segments. The third is a measure of the components of

economic output associated with the travel industry. The employee earnings

generated by visitor spending is one such component. Travel-generated tax receipts

are another. These three categories of information represent different aspects of the

accounting ledger – they represent different ways of viewing or analyzing the travel

industry.

The bulk of this paper will discuss these three types of information in terms of their

conceptual foundations, the data requirements, and some of the more salient issues

that users of this information should be aware of. There will also be some

discussion of indirect and induced effects in that these effects can be reasonably

estimated from the direct travel industry accounts. These secondary (versus direct)

effects describe the relationship of the travel industry to other sectors of the larger

economy.

The intent of this discussion will be to provide a general overview of the process of

constructing travel industry accounts and the underlying similarity between the

RTIM and a TTSA. More technical issues are generally placed in footnotes.

TRAVEL INDUSTRY

Defining the travel industry is probably the most critical and data intensive effort

involved in developing a travel industry account. It is an exercise in matching

supply (sellers of goods and services) with demand (the travelers that purchase those

particular goods and services). It is complicated by the fact that no single industrial

classification scheme provides a valid measure of the travel industry.2 There are

only three significant industrial classifications (Accommodations [NAICS 721],

Scheduled Passenger Air Transportation [NAICS 481111] and Travel Arrangement and

Reservation Services [NAICS 5615]) that primarily sell travel industry goods and

services.3 Firms in other industries (retail, recreation, transportation) provide goods

and services to both travelers and other types of consumers.

Because of this, most satellite accounts, as well as the RTIM, incorporate at least

some information about the expenditures of visitors in order to define the supply of

2 The North American Industrial Classification System (NAICS) is the current standard in the United

States. 3 Even these industries are not purely travel. For example, the accommodations industry provides

services to local residents (food service and meeting rooms). Passenger airlines also ship cargo on

the same planes that carry passengers. Fortunately, it is usually possible to make adjustments for

these non-travel components through the use of additional data.


visitor industry firms. For example, if there is an estimate of visitor-days and an

estimate of how much the average visitor spends on food services per day, then an

estimate of visitor spending on food services can be calculated. In most cases, this

will be only a fraction of all food service sales in that residents are a larger market

for most restaurants.4

The industry sectors that are usually matched to visitor spending in this way are:

accommodations (NAICS 721), food service (722), arts, entertainment and

recreation (71), and retail trade (44-45). A portion of transportation business is also

part of the travel industry for obvious reasons.

In the case of the transportation sector, the definition and measurement of the travel

industry component is more complicated because most transportation spending by

visitors involves travel to and from the destination, rather than travel at or within the

destination market. This is not an issue if the geographic scope of the travel industry

market includes the origin and destination of travel. National travel industry

accounts thus include all domestic passenger air transportation in the travel

industry. The issue is more complicated at the state or regional level, however.

Suppose, for example, that the focus of a travel industry account is the state of

California. How should the purchase of a round trip airline ticket by a Chicago

resident traveling to Phoenix be treated in that only some of the economic impact of

this spending will occur in California? A reasonable approach would be to allocate

only a portion of this spending (and related payroll, taxes, etc.) to California and

ignore the remainder for the purpose of creating a travel industry account for

California. However, if this procedure were followed for every state, the sum of the

state accounts would be less than the national travel account. The state accounts

would be additive if outbound air travel from each state were included. However,

this is methodologically inconsistent with the construction of a national account,

which does not include outbound travel as a component of domestic tourism

demand. The approach used in the RTIM is to make a distinction between the

visitor industry, that includes only visitor demand, and the travel industry, which

includes visitor demand and that portion of outbound travel that can be attributed to

the resident economy. For example, the passenger air transportation employment in

California can be divided between three groups of travelers: inbound, outbound,

and pass-through. Only that employment attributable to inbound travel is part of

the California visitor industry. Employment attributable to outbound and pass-

through travelers is included with the larger travel industry.5

4 The proportion can vary enormously among regions and localities, however. In many popular

visitor destinations, the primary market for food service will be visitors. It should also be noted that

even with reliable visitor survey data, there is still the issue of how to translate spending on food

service commodities to the supply of food service by industry. As indicated in the footnote above,

food service is also supplied by the accommodation industry. 5 The same issue arises with travel agencies and reservation services (NAICS 5615). Most of these

services are probably related to outbound travel and are treated as such in the RTIM.


Accommodation & Food Services 38.1%

Traveler accommodations 21.5%

Food services and drinking places 16.6%

Transportation 23.3%

Air transportation 15.4%

Rail transportation 0.4%

Water transportation 1.2%

Interurban bus transportation 0.3%

Interurban charter bus transportation 0.2%

Urban transit systems & other tran. 1.7%

Taxi service 1.0%

Automotive equipment rental & leasing 2.0%

Automotive repair services 0.8%

Parking lots and garages 0.2%

Toll highways 0.1%

Recreation 11.2%

Scenic and sightseeing transportation 0.4%

Motion pictures and performing arts 1.1%

Spectator sports 2.3%

Participant sports 2.4%

Gambling 3.0%

All other recreation and entertainment 2.0%

Retail & Nondurable Goods Production 16.2%

Petroleum refineries 0.6%

Industries producing nondurable PCE

commodities, excluding petroleum refineries 4.4%

Wholesale trade & tran. services 4.2%

Gasoline service stations 1.3%

Retail trade services, excluding

gasoline service stations 5.8%

Travel Arrangement 7.3%

All other industries 2.2%

Total Tourism Compensation 100.0%

Bureau of Economic Analysis Tourism Industries

Distribution of Travel-Generated Compensation

in United States, 2007

Source: Adapted from Eric S. Griffith and Steven L. Zemanek, “U.S. Travel and

Tourism Satellite Accounts for 2005-2008,” Survey of Current Business (June

2009): 37, table 6.

The following two tables display the specific industries that are included in the

travel industry for the BEA’s national TTSA and the RTIM. Although not identical,

the industries are equivalent with only a few exceptions.6

6 The major exception is that the BEA includes the production of consumer non-durables that are

sold through retail outlets. This is not a major component and would be even less so at the level of

the state.


RTIM Travel Impact Industries Matched to NAICS

Travel Impact Industry NAICS Industry (code)

Accommodation & Food Services

Accommodation (721)

Food Services and Drinking Places (722)

Arts, Entertainment & Recreation

Performing Arts, Spectator Sports (711)

Museums (712)

Amusement, Gambling (713)

Scenic and Sightseeing Transportation (487)

Retail

Food & Beverage Stores (445)

Gasoline Stations (447)

Clothing and Clothing Accessories Stores (448)

Sporting Goods, Hobby, Book, and Music Stores (451)

General Merchandise Stores (452)

Miscellaneous Store Retailers (453)

Ground Transportation

Interurban and rural bus transportation (4852)

Taxi and Limousine Service (4853)

Charter Bus Industry (4855)

Passenger Car Rental (532111)

Parking Lots and Garages (812930)

Air Transportation

Scheduled Air Passenger Transportation (481111)

Support Activities for Air Transportation (4881)

Administrative/Support Services

Travel Arrangement and Reservation Services (5615)

Convention and Trade Show Organizers (56192)

Source: Dean Runyan Associates


DEMAND SEGMENTS

The distinction between inbound and outbound travel has already been discussed in

the previous section and in terms of the concepts of the visitor industry and the

travel industry. Three other types of demand segments that are related exclusively

to the visitor industry will be discussed here. The first two demand categories are

reported by the BEA in their national TTSA. They are: leisure versus business

travel, and resident versus non-resident travel. The third demand category is

typically reported in the RTIM: type of traveler accommodation. These three

demand categories will be discussed in turn.

The distinction between leisure versus business travel is useful for several reasons.

Economists like to distinguish between personal consumption expenditures on the

one hand and business expenditures on the other. Indeed, this distinction is central

for the National Income and Product Accounts (NIPAs). Those in the travel industry

are more likely to be interested in this distinction because leisure travelers represent

a more “marketable” segment because their travel choices are less determined by

economic and business factors. Futhermore, business and leisure travelers tend to

have different spending profiles. The availability of this information in either a state

or regional TTSA or RTIM is essentially dependent on the availability of survey data

(as it is at the national level). It should be noted, however, that such estimates are

considerably less reliable for smaller geographic areas because of the limitations of

survey data. Even at the state level, year-to-year changes in the composition of this

demand segment should be interpreted in conjunction with other data.

The distinction between resident versus non-resident travel is fundamental to a

national TTSA because it mirrors the distinction between the domestic economy and

international transactions. Non-resident travel in the United States is considered an

export in the official international transaction accounts.7 The distinction is

obviously also important because it is based on different political, legal, and

currency regimes – factors that in themselves influence travel behavior. At the level

of the state or region, the distinction between resident and nonresident travel is less

important, although it is often reported.8 There are at least two reasons why this

distinction is less useful at state and regional levels.

First, there is considerably less of an economic rationale for distinguishing resident

and non-resident travel at the level of the state, or any other political jurisdiction

within the United States, than there is at the national level. States do not maintain

interstate trade balance sheets that chart the flow of goods and services across state

boundaries. From an economic point of view, the administration of the tax system

is the primary, if only, reason for this distinction. In the case of travel and tourism,

7 Conversely, the spending of U.S. visitors in other countries is treated as an import in the

international transaction accounts. 8 The issues discussed with regard to the reliability of survey data for leisure versus business travel

also applies to this category


the evaluation of the tax impacts of resident versus nonresident travel might also be

important.9

Second, travel is behaviorally defined by length of distance from home (usually at

least 50 miles one-way), trip purpose (non-routine), and/or the use of an overnight

accommodation away from home. Rarely is domestic travel defined by virtue of

crossing a geographic boundary.10 The operators of tourist attractions in local

communities are generally less interested in the origin of visitors than in the revenue

that they generate for their businesses. In terms of the economic impacts at the

local level, the distinction between in-state residents, out-of-state residents and

international visitors may not be relevant other than for the purpose of marketing.

However, other geographic characteristics of the visitor (e.g., distance traveled, the

specific area of origin) are generally more useful measures of the visitor market than

whether the visitor is a resident or nonresident.

Finally, the distinction among different types of traveler accommodations is

generally reported in the RTIM. Typically, these categories are:

Visitors who stay in hotels, motels, B&Bs., and similar lodging facilities

Visitors who stay at campsites

Visitors who stay in the private homes of friends or relatives

Visitors who stay in vacation or second homes

Visitors who do not stay in overnight accommodations on their trip away

from home (day visitors).

These distinctions can be useful because estimates of economic impacts are often

used for different purposes. The total of all accommodation types, of course, is an

estimate of the total magnitude of the visitor industry. Visitors who stay in

commercial lodging such as hotels and motels are most likely to have the greatest

economic impact on a person-day basis. These visitors are also more likely to be

influenced by marketing efforts. In urban areas, a large proportion will represent

business travel. In other words, the type of accommodation category can be used in

conjunction with other types of data to analyze the market characteristics of visitors.

9 Nonresident visitors who pay taxes in their destination state represent an unambiguous gain for the

state. This effect is less clear for resident travelers within the state. 10 In essence, state level travel impact estimates really represent an aggregation of smaller geographic

units, such as counties or regions. Populous states with large landmasses (e.g., California or Texas)

will have a higher proportion of resident travel than small states (e.g., Rhode Island or Delaware).


Output (Spending) Value-Added

Inputs/Goods Resold

Operating Surplus

Indirect Taxes

Labor Income

COMPONENTS OF INDUSTRY OUTPUT

Because both the RTIM and the TTSA are empirically linked to NAICS industry

accounts, it is possible to provide estimates of different components of economic

output. The major economic components most often estimated are:11

Travel spending (Gross Output)

Value-added (Gross Product)

Earnings (labor income)

Indirect business taxes (sales, excise, property taxes & fees).

The relationship of these components is shown below. As indicated, the value-

added of a particular industry (the bar on the right) is equal to gross output (travel

spending) minus the intermediate inputs used by travel industry businesses to

produce the good or service. Restaurants, for example, prepare and serve the food

products that are purchased from suppliers. Airlines purchase or lease airplanes

from other firms. These intermediate inputs are not counted as part of the value-

added of the travel industry. They are counted as value-added in other industries

(e.g., agriculture, aerospace manufacturing).

Components of Industry Output

The distinction between gross output and value-added is probably even more

important at the state or regional level. This is because the intermediate inputs that

are purchased from other industries are even more likely to be purchased from

businesses located in different regions or states. For example, the economic impact

11 There are some small differences between the BEA TTSA and the RTIM in what these components

include. The BEA allocates proprietor income to Operating Surplus, the RTIM allocates it to Labor

Income. The RTIM does not have an estimate of property taxes in indirect taxes. Overall, property

taxes on businesses are a relatively small proportion of indirect taxes.


of air passenger travel in the state of Hawaii should not include the purchase of

airplanes manufactured in other parts of the world. Travel industry value-added is a

more meaningful measure of the true economic impact of visitor spending in

Hawaii because a portion of the economic impact of visitor spending in the state

will actually occur elsewhere.12

Value-added can also be viewed in terms of the distribution or payout of industry

receipts, exclusive of those paid to other firms for intermediate inputs. Some of the

receipts are distributed to labor as wages, benefits, and proprietor income. Some

receipts are paid to government as indirect taxes. These taxes are called “indirect”

because most of them are actually paid by consumers in the form of sales or excise

taxes.13 The remainder leaves gross operating surplus. Out of gross operating

surplus various payments are made in the form of dividends, interest, and other

payments, or retained by the firm. The sum of these three broad categories of

payments is equal to travel industry value-added. To summarize:

Value-added = Spending less intermediate goods & services, or

Value-added = Labor Income plus indirect business taxes plus gross

operating surplus.

The RTIM is similar to the TTSA in that it also provides estimates of these

components of economic output. Travel spending, earnings, and tax impacts are

generally provided at the state or regional level. Value-added is generally reported

at the state-level only (sometimes referred to as Travel Industry Gross State Product).

At the level of the state, travel industry value-added or GSP is an important measure

– more economically meaningful than travel spending.14 For smaller geographic

areas, however, the rationale for reporting value-added is less clear. First, there are

real data limitations and data costs in deriving these estimates. Second, the most

important components of value added for the travel industry are earnings and tax

receipts. Because the travel industry is relatively labor intensive and because a

large proportion of travel industry goods and services are subject to excise and sales

taxes, these two components of value-added (labor income and indirect taxes) are

relatively high for the travel industry. The local effects of gross operating surplus are

generally less important and certainly much more difficult to assess than are

earnings and tax impacts. The relevance of earnings and tax receipts is also in

keeping the export-oriented emphasis of the travel industry: earnings and tax

receipts are more likely to stay in the local economy than is operating surplus.

12 It should also be noted the value of the intermediate inputs used by travel industry firms will not

necessarily disappear if the travel industry stops buying them. Aerospace firms will shift their

production to other users (e.g., military). Agriculture will seek new markets for their products. 13 Other taxes included here are property taxes, business franchise taxes, and other fees. Income

taxes are not included, because they are paid out of operating surplus. 14 It is also possible to compare different industries with respect to their value-added. It is more

difficult and less useful to compare industries on the basis of sales.


INDIRECT, INDUCED AND SECONDARY EFFECTS

To this point, the discussion of travel industry accounts has referred only to the

direct output components. That is, the ripple effects of the re-spending of

travel industry receipts throughout the larger economy have not been

analyzed. The structure of both the TTSA and the RTIM permit such analysis.

Indirect effects refer to the intermediate inputs used to produce the final

product or service, providing that those inputs are themselves produced

within the designated geographic area.

Induced effects refer to the purchase of goods and services by

employees that are attributable to direct and indirect impacts. These

induced impacts are derived from economic data that describe the

purchasing patterns of households. For example, employees of all the

designated export-oriented industries will spend their income on food,

household durables, health care, and so on.

The sum of indirect and induced impacts is sometimes referred to as the

secondary effect. These secondary impacts may be as great or greater

than the direct impact alone.

The ratio of the total effects (direct plus either indirect, induced, or

secondary) to the direct effects is the multiplier.

The BEA reports the indirect components of economic output. This is

equivalent to domestic travel spending less the goods and services imported

from abroad to meet domestic demand. For travel, these imports would

include souvenirs manufactured in China and petroleum extracted in Saudi

Arabia. The indirect output multiplier for 2002 was 1.76. The ratio of

domestic travel spending to travel industry value-added was 1.88. The

difference reflects the intermediate inputs for travel imported from abroad.

At the state level, these indirect output multipliers are typically lower because

relatively more of the intermediate inputs are purchased from outside of the

state. At the county or metropolitan level, the multipliers are generally even

lower for the same reason. Furthermore, the estimates are usually less reliable

because of the data limitations of the regional input-output model used to

estimate the indirect effects.

The BEA does not report induced effects – the effect of household spending of

the direct and indirect labor income. Typically, these induced effects will be

larger than the indirect effects at the state or regional level, in part because

they are based on both the direct and indirect components.15 As with indirect

effects, the induced effects will also tend to be lower for smaller economic

areas and the reliability of the estimates will be less.

15 The induced effects can be estimated with the Implan model maintained by the Minnesota Implan

Group.


Secondary effects should be interpreted cautiously. These effects describe the

relationship of economic transactions at a point in time. These relationships

will not necessarily remain constant with a change in direct economic output.

This is because all economic resources have alternative uses. Because of this,

it is often difficult to determine the effect of an increase or decrease in visitor

spending on the larger economic system over time.

THE REGIONAL TRAVEL IMPACT MODEL AND TRAVEL & TOURISM SATELLITE

ACCOUNTS COMPARED

This appendix has provided an overview of Dean Runyan Associates RTIM and

the Bureau of Economic Analysis’ domestic TTSA. These travel industry

accounts are similar in terms of how they define the travel industry and the

measures of the industry that are reported. The differences stem largely from

their different levels of analysis – the BEA provides estimates at the national

level only, while the RTIM’s are typically constructed on a state or regional

level. Because of this geographic focus, the RTIM provides a distinction

between the visitor industry and the travel industry. The RTIM also provides

measures of all of the components of economic output and secondary effects at

the state or large region level. At smaller units of analysis, however, the

emphasis is on earnings and tax receipts generated by travel spending as these

are the most reliable and meaningful measures of the economic impact of

travel at the local level.


APPENDIX E

Earnings Percent Employment Percent

Industry Sector ($Billion) of Total (Thousand) of Total

Primarily Export-Oriented 172.1 11.3% 1,954 8.6%

Agriculture, Forestry, Fishing and related 26.8 1.8% 490 2.2%

Mining 5.6 0.4% 62 0.3%

Manufacturing 139.7 9.2% 1,402 6.2%

**Travel 41.3 2.7% 1,059 4.7%

Primarily Non Export-Oriented 695.4 45.7% 11,050 48.8%

Construction 77.4 5.1% 1,068 4.7%

Utilities 10.5 0.7% 60 0.3%

Wholesale trade 68.6 4.5% 850 3.8%

Retail trade 86.2 5.7% 2,085 9.2%

Real estate and rental and leasing 49.9 3.3% 1,147 5.1%

Management of companies and enterprises 34.1 2.2% 252 1.1%

Administrative and waste services 54.9 3.6% 1,503 6.6%

Other services, except public administration 55.4 3.6% 1,400 6.2%

Government and government enterprises 258.4 17.0% 2,685 11.9%

Mixed 654.3 43.0% 9,622 42.5%

Transportation and warehousing 43.3 2.8% 753 3.3%

Information 96.8 6.4% 585 2.6%

Finance and insurance 79.1 5.2% 988 4.4%

Professional and technical services 191.6 12.6% 1,952 8.6%

Educational services 23.1 1.5% 528 2.3%

Health care and social assistance 142.1 9.3% 2,502 11.1%

Leisure and Hospitality 78.4 5.1% 2,314 10.2%

California Total** 1,521.8 100.0% 22,626 100.0%

California Earnings and Employment by Industry Sector, 2015

**Travel is not included in the sub and grand totals because it is also represented in other sectors (primarily leisure and

hospitality, transporation, and retail trade).


APPENDIX F

Accommodation & Food Services

Food services and drinking places

Hotels and motels, including casino hotels

Other accommodations

Arts, Entertainment & Recreation

Amusement parks, arcades, and gambling industries

Bowling centers

Fitness and recreational sports centers

Independent artists, writers, and performers

Museums, historical sites, zoos, and parks

Other amusement and recreation industries

Performing arts companies

Promoters of performing arts and sports and agents for public figures

Spectator sports companies

Construction

Construction of new nonresidential commercial and health care structures

Construction of new nonresidential manufacturing structures

Construction of new residential permanent site single- and multi-family structures

Construction of other new nonresidential structures

Construction of other new residential structures

Maintenance and repair construction of nonresidential structures

Maintenance and repair construction of residential structures

Education and Health Services

Child day care services

Community food, housing, and other relief services, including rehabilitation services

Home health care services

Individual and family services

Medical and diagnostic labs and outpatient and other ambulatory care services

Nursing and residential care facilities

Offices of physicians, dentists, and other health practitioners

Other private educational services

Private elementary and secondary schools

Private hospitals

Private junior colleges, colleges, universities, and professional schools


Commercial and industrial machinery and equipment rental and leasing

Funds, trusts, and other financial vehicles

General and consumer goods rental except video tapes and discs

Imputed rental activity for owner-occupied dwellings

Insurance agencies, brokerages, and related activities

Insurance carriers

Lessors of nonfinancial intangible assets

Monetary authorities and depository credit intermediation activities

Nondepository credit intermediation and related activities

Real estate establishments

Securities, commodity contracts, investments, and related activities

Video tape and disc rental

Industry Groups


Information

Book publishers

Cable and other subscription programming

Data processing, hosting, ISP, web search portals and related services

Directory, mailing list, and other publishers

Internet publishing and broadcasting

Motion picture and video industries

Newspaper publishers

Other information services

Periodical publishers

Radio and television broadcasting

Software publishers

Sound recording industries

Telecommunications

Manufacturing & Utilities

(280 industries)

Natural Resources and Mining

All other crop farming

Animal production, except cattle and poultry and eggs

Cattle ranching and farming

Commercial Fishing

Commercial hunting and trapping

Commercial logging

Cotton farming

Dairy cattle and milk production

Drilling oil and gas wells

Extraction of oil and natural gas

Forestry, forest products, and timber tract production

Fruit farming

Grain farming

Greenhouse, nursery, and floriculture production

Mining and quarrying other nonmetallic minerals

Mining and quarrying sand, gravel, clay, and ceramic and refractory minerals

Mining and quarrying stone

Mining coal

Mining copper, nickel, lead, and zinc

Mining gold, silver, and other metal ore

Mining iron ore

Oilseed farming

Poultry and egg production

Sugarcane and sugar beet farming

Support activities for agriculture and forestry

Support activities for oil and gas operations

Support activities for other mining

Tobacco farming

Tree nut farming

Vegetable and melon farming


Other Services

Automotive repair and maintenance, except car washes

Car washes

Civic, social, professional, and similar organizations

Commercial and industrial machinery and equipment repair and maintenance

Death care services

Dry-cleaning and laundry services

Electronic and precision equipment repair and maintenance

Grantmaking, giving, and social advocacy organizations

Other personal services

Personal and household goods repair and maintenance

Personal care services

Private household operations

Religious organizations

Professional and Business Services

Accounting, tax preparation, bookkeeping, and payroll services

Advertising and related services

All other miscellaneous professional, scientific, and technical services

Architectural, engineering, and related services

Business support services

Computer systems design services

Custom computer programming services

Employment services

Environmental and other technical consulting services

Facilities support services

Investigation and security services

Legal services

Management of companies and enterprises

Management, scientific, and technical consulting services

Office administrative services

Other computer related services, including facilities management

Other support services

Photographic services

Scientific research and development services

Services to buildings and dwellings

Specialized design services

Travel arrangement and reservation services

Veterinary services

Waste management and remediation services


Federal electric utilities

Other Federal Government enterprises

Other state and local government enterprises

State and local government electric utilities

State and local government passenger transit

US Postal Service


Trade

Retail Nonstores - Direct and electronic sales

Retail Stores - Building material and garden supply

Retail Stores - Clothing and clothing accessories

Retail Stores - Electronics and appliances

Retail Stores - Food and beverage

Retail Stores - Furniture and home furnishings

Retail Stores - Gasoline stations

Retail Stores - General merchandise

Retail Stores - Health and personal care

Retail Stores - Miscellaneous

Retail Stores - Motor vehicle and parts

Retail Stores - Sporting goods, hobby, book and music

Wholesale trade businesses

Transport

Automotive equipment rental and leasing

Couriers and messengers

Scenic and sightseeing transportation and support activities for transportation

Transit and ground passenger transportation

Transport by air

Transport by pipeline

Transport by rail

Transport by truck

Transport by water

Warehousing and storage

california travel impacts by county, 1992-2016pdeanrunyan.com/doc_library/caimp.pdfa joint marketing...

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