Call For Compassion Washington D.C.

Megan Goosey

Purpose Of Project

The mission is to create alternative thinking on a social issue.The campaign addresses the desensitizing perceptions and stereotypes of homelessness and encourages acts of compassion toward those individuals.

Organization seeking to adopt more compassion opportunities and unify D.C. community

NonprofitsFirst hand access to homeless Allowing community to be more involved in organization than solely donating items or money

Client

Timeline

Recognized the need for compassion within the homeless community Thought about best way to address the issue Interviews with currently or formally homeless individuals Research of the D.C. homeless population Creation of website and sub sections, social media creation, photos

Research Qualitative: Conducted interviews of previous or currently homeless, personal experience in the D.C. area

Quantitative: Gathered information from community speakers on the topic of homelessness in the D.C. area, community studies and information provided to the public in the D.C. area

Both primary and secondary research were used

Deliverables

• Partner with nonprofit• Compassion Campaign • Sign for Help • Street View

Partner With NonprofitWillingness to be a direct line from community to the homeless people and compassion they wish to share

CompassionCampaign

Walking up to a stranger on the street can be intimidating and uncomfortable luckily there are other ways to show compassion through words.

This letter writing hub allows everyone’s compassion to be expressed regardless if your experience is direct contact or support.

Sign For HelpSign for help addresses the public perceptions of the homeless community, statistics of homelessness, and the root causes of homelessness in the D.C. metropolitan area. This section addresses three areas of focus:

-Walk Quickly -Give Me The Numbers -Get A Job

Street View Street view puts one in the worn out shoes of a homeless person.What are the actions to take to end homelessness in D.C.

Testimonials given from homeless individuals

3 Areas of Focus:-I am Human -Street To Shelter -Testimonials

Drawbacks

• Did not have consistent targeted population to collect data from (primary research)

• Measuring social media engagement • Development and distribution of a

survey – Lack of opportunity

Continued Engagement

• The campaign will last as long as the community continues to engage with the letter campaign.

• The spread of social media and video launch are essential for the campaign to be successful.

Social Media Campaign

Social Media Campaign

Social Media Campaign

Questions?