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CARLY RAE JEPSON CALL ME MAYBE

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the most infectioussong of summer

When Carly Rae Jepson released her

now infamous song, Call Me Maybe

in September of 2011, she had no idea

that it would become a global

sensation.

After hearing the song on CanadianRadio in December of 2011, Justin

Bieber tweeted about it, and Call Me

Maybe gained international exposure.

Bieber along with Ashley Tisdale, Selena Gomez and a few other friends made a lip dub video of

the song in February of 2012. Within three months the video racked in over 39 million views.

In the months following, numerous parodies, covers, and additional lip dubs popped up all over

Youtube. As of today, (August 23, 2012) there are over 366,000 video results for the search Call

Me Maybe.

With so much buzz, it was only a matter of time before a brand caught on to the wave.

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213,711,400+ 8,000,000+

9,800,000+ 9

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202909

101460

50735

0

The Single is

released in

September,

2011

253633

152164

9.11 1.12 3.12 6.12 8.12

Justin Bieber

Tweets about

Call Me

Maybe

12.30.11

Justin Bieber + Friends

Cover Call Me Maybe

in a Home Video

2.18.12

The Official Video

for Call Me Maybe

is Uploaded to

Youtube on

March 1, 2012

Katy Perry + Friends

Cover

4.12

Harvard

Baseball

5.12

Obama Dub

6.12

Star Wars Dub

6.12 Chatroulette

Prank

8.12

Abercrombie Guys

Cover

6.12

TWITTERMENTIONS

TIME

Cookie Monster

Share Me Maybe

6.12

CALL ME MAYBE TRAJECTORY

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202909

101460

50735

0

253633

152164

9.11 1.12 3.12 6.12 8.12

Abercrombie Guys

Cover

6.12

TWITTERMENTIONS

TIME

CALL ME MAYBE TRAJECTORY

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8.12

202909

101460

50735

0

253633

152164

9.11 1.12 3.12 6.12 8.12

Abercrombie Guys

Cover

6.12

TWITTERMENTIONS

TIME

CALL ME MAYBE TRAJECTORY

At sparks & honey, we synchronize brands with culture.

Using our proprietary Wave Branding platform, sparks & honey tracks and

identifies cultural bursts and trends in real time, scores their energy level, projects

their lifespan and analyzes their cultural resonance.

If you are a marketer who doesnt want to wait as long as Abercrombie & Fitch did

to take advantage of a cultural movement, contact us at

info@sparksandhoney.com.

mailto:info@sparksandhoney.commailto:info@sparksandhoney.commailto:info@sparksandhoney.commailto:info@sparksandhoney.com

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APPENDIXNotable Call Me Maybe VideosBy View Count

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The Original: Carly Rae JepsenMarch 1, 2012

http://www.youtube.com/watch?v=fWNaR-rxAichttp://www.youtube.com/watch?v=fWNaR-rxAichttp://www.youtube.com/watch?v=fWNaR-rxAic

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CRJ Feat. Justin Bieber, Selena, Ashley Tisdale & MoreFebruary 18, 2012

http://www.youtube.com/watch?v=AsBsBU3vn6Mhttp://www.youtube.com/watch?v=AsBsBU3vn6Mhttp://www.youtube.com/watch?v=AsBsBU3vn6Mhttp://www.youtube.com/watch?v=AsBsBU3vn6M

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Barack Obama DubJune 4, 2012

http://www.youtube.com/watch?v=hX1YVzdnpEchttp://www.youtube.com/watch?v=hX1YVzdnpEchttp://www.youtube.com/watch?v=hX1YVzdnpEchttp://www.youtube.com/watch?v=hX1YVzdnpEc

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Chatroulette Version - Call Me MaybeAugust 10, 2012

http://www.youtube.com/watch?v=YCiY1y3uJ3ohttp://www.youtube.com/watch?v=YCiY1y3uJ3ohttp://www.youtube.com/watch?v=YCiY1y3uJ3ohttp://www.youtube.com/watch?v=YCiY1y3uJ3o

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Harvard Baseball - Call Me MaybeMay 6, 2012

http://www.youtube.com/watch?v=eEWVwgDnuzEhttp://www.youtube.com/watch?v=eEWVwgDnuzEhttp://www.youtube.com/watch?v=eEWVwgDnuzEhttp://www.youtube.com/watch?v=eEWVwgDnuzE

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The Hottest Abercrombie & Fitch Guys - Call Me MaybeJune 13, 2012

http://www.youtube.com/watch?v=z5NRWM3FgqAhttp://www.youtube.com/watch?v=z5NRWM3FgqAhttp://www.youtube.com/watch?v=z5NRWM3FgqAhttp://www.youtube.com/watch?v=z5NRWM3FgqA

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Katy Perry And Friends - Call Me MaybeApril 16, 2012

http://www.youtube.com/watch?v=luR4BnfM9vwhttp://www.youtube.com/watch?v=luR4BnfM9vwhttp://www.youtube.com/watch?v=luR4BnfM9vwhttp://www.youtube.com/watch?v=luR4BnfM9vw

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Sesame Street - Share It MaybeJuly 10, 2012

http://www.youtube.com/watch?v=-qTIGg3I5y8http://www.youtube.com/watch?v=-qTIGg3I5y8http://www.youtube.com/watch?v=-qTIGg3I5y8http://www.youtube.com/watch?v=-qTIGg3I5y8

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Jimmy Fallon, CRJ & The Roots (w Classroom Instruments)June 8, 2012

http://www.youtube.com/watch?v=lEsPhTbJhuohttp://www.youtube.com/watch?v=lEsPhTbJhuohttp://www.youtube.com/watch?v=lEsPhTbJhuohttp://www.youtube.com/watch?v=lEsPhTbJhuo

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2012 USA Olympic Swimming Team - Call Me MaybeJuly 26, 2012

http://www.youtube.com/watch?v=YPIA7mpm1wUhttp://www.youtube.com/watch?v=YPIA7mpm1wUhttp://www.youtube.com/watch?v=YPIA7mpm1wUhttp://www.youtube.com/watch?v=YPIA7mpm1wU

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Star Wars - Call Me MaybeJuly 13, 2012

http://www.youtube.com/watch?v=dBM7i84BThEhttp://www.youtube.com/watch?v=dBM7i84BThEhttp://www.youtube.com/watch?v=dBM7i84BThEhttp://www.youtube.com/watch?v=dBM7i84BThE