Callum Corrigan Unit 30 Electro Energy Tablets and drink Unique selling points (USP) Variety of flavours Revitalising energy drink Different ingredients for different energy e.g. on for gaming, one for sports and another for long distance drivers Handy pocket tablets, good tasting and effective Advertising strategy Adverts on gaming related YouTube videos to sell the games drink and tablets to the right people. Billboards with the long distance targeting on the motor way near service station I could try and make some sort of agreement with a sports league so that I could put my advertisements on before the game at half time and before the second half in exchange I would include that leagues logo on my sports can and tablets Demographics If I were to do a wide range advertisement campaign it would hopefully have success because the spending sector food and non alcoholic beverages is one of the highest throughout all demographics. I could also make specific advertisements for each drink as I mentioned on the last slide. The specific demographics for this would be working class with manual labour jobs, someone who has a gaming influenced culture (from any class) or anyone who plays frequent sports or watches frequent sport ( from any class) Product cycle chart Electro Energy drinks and tablets are currently in pre production stages I will need to spend money advertising Electro Energy in order to let people know it exists this will maximise success However when I do enter the market I will be entering an already mature market, as there are other products in this market. Marketing mix Product: 3 types of drink/tablet- gaming, sports and stay awake. They will all be of a high quality- each has different ingredients for there needs. Each will have a different design to suit its variety. The features of these drinks is that they give energy. The brand name is Electro Energy. The packaging is a can with an indent in the side of a lightening bolt. Each drink can be bought in three different sizes small (Redbull can), medium (monster can), large (bottle of redrooster). Price: small can-1 medium can-1.99 large bottle- 3.50 packet of tablets 1 tub of tablets 2.99. Discounts- Promotional buy one get one free on small cans and 4 packs of tablets for 3. allowances- free taster booths in major town centres. Payment period- negotiate with the store, Im to be paid a percentage upfront, then a margin of the profits after (this would be until we became an established name). Promotion: sales promotion- I will put the drinks and tablets on end racks of supermarkets. Advertising- I will have posters for the games drink and tablets up in gaming shops, the stay awake adverts on motorway billboards near rest stops and posters up of the sports drink in leisure centres and sport shops. I would try and push public relations by sponsoring a few YouTube's to endorse my gaming drink. I would also send flyers to doors. Place: My product will be distributed in super markets and corner shops, you will also be able to order drinks online (but only if order if over a certain price). I will be selling my products in all large towns, and cities with a lot of people. My products will be delivered by trucks to various locations around the UK. Both companies have an epic ad Red Bull also do amusing adverts Relentless only seems to do epic ads Both use celebrity endorsement: relentless- Professor Green. Red Bull- variety of BMX champions, Motocross freestylers, stunt men and other extreme sports champions. Both organisations have slogans: Red Bull- Red Bull gives you wings. Relentless- no half measures Red Bull have a very large marketing budget as in 2011 they earned a profit of 4.2 billion. Relentless have a potential marketing budget of 4 billion as they are a branch of the Coca-Cola company Competition- Red Bull & Relentless Both companies use adverts made up of different clips e.g. from a motocross freestyler superman jump to a stunt plane taking off. each advert incorporates there logo or product into the advert e.g. professor green drinking the can at the start of the add. My Advertisement The advertisement I will make is going to be tailored to the sports drink and therefore its demographic. The advert will depict a young footballer on a field stood with a ball by his feet. he will drink some of the can. The player will then perform a rainbow flick and volley the ball into the goals. The advert will then fade out on a close up image of the ball and a can in the back of the net. Advert dissection The advert connects to the demographic in the following ways: The footballer is young as are the target market The sport is football so this will appeal to the demographic because football is the most popular sport