cambodia's cards and payments industry: emerging opportunities, trends, size, drivers,...
TRANSCRIPT
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Category : Banking & Finance
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Introduction to Report
Launch Date: December 5, 2014
Number of Pages: 73
Geography Coverage: Cambodia
Available Format: PDF
Price For Single User License: USD 3,995
Price For Site User License: USD 7,990
Price For Global User License: USD 11,985
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Days)
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About the Report
The Cambodian cards and payments industry,
including debit and credit cards, registered
positive growth during the review period,
recording a compound annual growth rate (CAGR)
of 26.31%, and increasing from 464,047 cards in
circulation in 2009 to 1.2 million by the end of
2013.
In terms of transaction value, payment cards
valued KHR3.7 trillion (US$915.2 million) in 2013,
after registering a review-period CAGR of 30.89%.
Favorable economic conditions, improved banking
infrastructure, new products offered by banks, and
growth in card payments at point of sale (POS)
terminals all led to growth in card payments.
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The report provides top-level market analysis
Current and forecast values for each category of
Cambodia's cards and payments industry,
including debit cards, credit cards and prepaid
cards
Comprehensive analysis of the industry’s market
attractiveness and future growth areas
Analysis of various market drivers and
regulations governing Cambodia's cards and
payments industry
Detailed analysis of marketing strategies adopted
to sell debit, credit and prepaid cards used by
banks and other institutions in the market
The competitive landscape of Cambodia's cards
and payments industry
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Scope:
This report provides a comprehensive analysis of
Cambodia's cards and payments industry.
It provides current values for Cambodia's cards
and payments industry for 2013, and forecast
figures for 2018.
It details the different economic, infrastructural
and business drivers affecting Cambodia's cards
and payments industry.
It outlines the current regulatory framework in the
industry.
It details the marketing strategies used by
various banks and other institutions.
It profiles the major banks in Cambodia's cards
and payments industry.
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Reasons to Buy:
Make strategic business decisions using top-
level historic and forecast market data related to
Cambodia's cards and payments industry and
each market within it.
Understand the key market trends and growth
opportunities in Cambodia's cards and payments
industry.
Assess the competitive dynamics in Cambodia's
cards and payments industry.
Gain insights in to the marketing strategies used
to sell various card types in Cambodia.
Gain insights into key regulations governing
Cambodia's cards and payments industry.
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Key Highlights:
The average transaction value (ATV) in Cambodia
was US$65.6, ranking 15th in Asia-Pacific in 2013.
China recorded the highest ATV, with US$302.4,
while New Zealand ranked lowest in Asia-Pacific
with an ATV of US$46.3.
Cambodia had the lowest card penetration in
Asia-Pacific, with 0.1, and ranked 12th in Asia-
Pacific in terms of frequency of use of payment
cards, with 11.8 transactions per card.
In terms of transaction value, debit cards were
the favored payment card in Cambodia in 2013,
accounting for 96.9% of card payments, while
credit cards accounted for 3.1%.
Banks are also taking initiatives to develop credit
cards, and are conducting consumer awareness
campaigns in association with Visa.
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Key Highlights: Continues..
Banks are aiming to ensure that consumers are
ready to use credit cards by educating them on
how to manage personal finances, and benefit
from credit cards without getting into debt.
In November 2013, Acleda Bank has launched its
first Acleda Visa credit card, while Cambodian
Bank has launched both Visa and Master Platinum
cards.
As card transactions increase, so does card
fraud, and banks are issuing cards with EMV
technology to increase transaction security.
CUBC Bank, for instance, implemented EMV
security standards by installing ATMs that accept
EMV-based transactions for all Visa-branded
cards.
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Report Coverage:
1. Key Facts and Top Events
2. Executive Summary
3. Payment Instruments
4. Market Attractiveness and Future Prospects of Cards
and Payments
5. Analysis of Cards and Payments Industry Drivers
6. Emerging Consumer Attitudes and Trends
7. Debit Cards
8. Credit Cards
9. Card Fraud Statistics
10.Prepaid Cards
11.Appendix
For more details regarding Report coverage see the last slide
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Company Coverage:
1. Acleda Bank Plc
2. ANZ Royal Bank Cambodia
3. Canadia Bank Plc
4. Cambodian Public Bank
5. Cathay United Bank
6. Union Commercial Bank
7. MasterCard
8. Visa
For more details regarding Report coverage see the last slide
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