Cambridge-HitachiAn overview of our services for corporate social responsibility teams

Agenda

• Who we are and how we add value:– Technology– Routes to market– Reputation for quality

• Case study: Race to Learn for Williams F1

Cambridge-Hitachi – who we are

• A joint venture between Cambridge University Press and Hitachi Solutions

• Creating award-winning educational content since 2003

How we add value

• Technology• Promotion• Reputation for quality

How we add value

• Technology – we have been building innovative award-winning software for interactive whiteboards since 2003

• Promotion• Reputation for quality

What is an interactive whiteboard?

• Interactive whiteboards are the dominant technology in schools

• 95% of schools use them• Average 9 boards in every

UK primary• 25 in every secondary

(Sources: BECTA Harnessing Technology 2008; BESA ICT in State Schools 2009)

What is an interactive whiteboard?

• 72% of teachers use their board more than half the time, for…

• Displaying photos and animations

• Showing videos• On-screen interactive

activities• Leading class discussions

(Sources: BECTA Harnessing Technology 2008; BESA ICT in State Schools 2009)

Technology

• Our software platform:– Designed to produce

interactive whiteboard content quickly and cost-effectively

– In-built toolbar to allowusers to annotate the software

Technology

• Our software platform:– Designed to produce

interactive whiteboard content quickly and cost-effectively

– In-built toolbar to allowusers to annotate the software

– Can take on any ‘look and feel’

How we add value

• Reputation• Technology• Promotion – we can help you reach every

school in the UK so your CSR investment gets noticed and used

Promotion• CRM database for named

contacts in everyschool in the UK

• Annual catalogue mailed to 19,000 primary schools

• Targeted bespoke mailings• Educational conferences

and exhibitions

BETT

• Leading international educational technology show

• 30,000 teachers• Every January• BETT Awards

How we add value

• Reputation – Cambridge is a globally recognised brand in education

• Technology• Promotion

UK market recognition

• BETT Awards 2010– Race to Learn – Winner, Primary Digital Content category

• International Customer Publishing Awards 2009– Race to Learn – shortlisted for Best Specialist Communication

• BETT Awards 2009– Penpals for Handwriting Foundation 1 – shortlisted

• Education Resource Awards 2008– Penpals for Handwriting Foundation 1 – shortlisted

UK market recognition

• LGfL is the Regional Broadband Consortium serving schools across all 33 London authorities

• Procured Cambridge digital content – Mult-e-Maths New Framework Edition– i-learn: speaking & listening– Race to Learn

• Every primary school in London sees this content

A global brand

A case studyRace to Learn

Williams F1 CSR project built using the Cambridge-Hitachi platform

Race to Learn

• Race to Learn supports group work skills at Y6• Formula 1 context excites interest• Exclusive access to Williams F1 and behind-the-

scenes footage• 2010 BETT Award winner for

Primary Digital Content

Race to Learn Angola

• Williams Foundation and Fundo Lwini working together for:– ICT capacity building– Teacher training in ICT

• Race to Learn translated and localised for the Angolan market in 2010

Race to Learn Arabic

• Ridge Solutions sponsored for an Arabic translation of Race to Learn for schools in UAE

• Launched at Abu Dhabi Grand Prix, 14 November 2010

Delighting the client

“Cambridge-Hitachi has helped us deliver our education messages into primary schools through Race to Learn, a curriculum-based resource that teachers definitely value – not just because of its educational content but also because the multimedia experience is highly engaging for children”

Gordon Day, Business Development Manager, Williams F1

Contact detailsFor more information visit:

http://www.cambridge-hitachi.com/csr

Twitter: camhitachiLinkedIn group: CSR in Schools