CAMPAIGN 101

YOUR ROLE AS A UNITED WAY CAMPAIGN MANAGER

YOUR MISSION

Plan and execute a fun, informative and successful United Way campaign

10 STEPS FOR SUCCESS

USE YOUR TOOLS

www.unitedwaypbc.org

Posters

Videos

Sample Letters

Brochures

INVOLVE YOUR CEO

1.Ask your CEO to provide and email or letter of support to all staff

2.Talk to your CEO about attending the campaign kickoff

3.Ask your CEO to make the first pledge

RECRUIT A TEAM

SOLICIT LEADERSHIP DONORS

Leadership giving for our United Way begins at the $1,000 dollar level.

Your United Way staff person can help you put together a special solicitation or event for people at that level or prospects.

Don’t forget Fast Track!

EDUCATE & COMMUNICATEEDUCATE COMMUNICATE

Volunteer Projects Email & Voicemail Messages

Agency Tours Company Intranet, Facebook,

Speakers Bureau Newsletters and Bulletin Boards

Identify a coworker to share their story Payroll stuffers/endorsement letters

HOLD GROUP MEETINGS

INCLUDE EVERYONE

USE INCENTIVES & SPECIAL EVENTS

Competitions

RafflesEntitles bearer to one

day off with pay

MONITOR YOUR CAMPAIGN AND REPORT RESULTS

SAY THANK YOU

DON’T FORGET TO HAVE FUN

THANK YOU FOR BEING PART OF THE CHANGE!