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UNIVERSITY OF CALIFORNIA SAN FRANCISCO BOX 0248 SAN FRANCISCO, CA 94143 EXTERIOR – FRONT EXTERIOR – BACK INTERIOR – UNFOLDED BCH INSERT – FRONT BCH INSERT – BACK CAMPAIGN: EXTERNAL ANNOUNCEMENT, VIP

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Page 1: CAMPAIGN: EXTERNAL ANNOUNCEMENT, VIP Campaign brand... · campaign: external announcement. ucsf: the campaign is for all of us. celebrate your place in our unrivaled community with

UNIVERSITY OF CALIFORNIA SAN FRANCISCO BOX 0248 SAN FRANCISCO, CA 94143

7” x 7” Revised Square Greeting Card with BCH insert - Printed 4/4 color

- Mails in square envelope

- UCSF green foil on interior

- Includes a BCH insert inside card

EXTERIOR – FRONT

EXTERIOR – BACK INTERIOR – UNFOLDED

BCH INSERT – FRONT BCH INSERT – BACK

PAGE 5 / UCSF / VIP ANNOUNCEMENT

CAMPAIGN: EXTERNAL ANNOUNCEMENT, VIP

Page 2: CAMPAIGN: EXTERNAL ANNOUNCEMENT, VIP Campaign brand... · campaign: external announcement. ucsf: the campaign is for all of us. celebrate your place in our unrivaled community with

UNIVERSITY OF CALIFORNIA SAN FRANCISCO BOX 0248 SAN FRANCISCO, CA 94143

8.5” x 11” Traditional Letter - Printed 4/4 color

- Mails in a letter envelope

- Includes a BCH insert

FRONT

BACK

INTERIOR – HALF-FOLDED INTERIOR – UNFOLDED

PAGE 3 / UCSF / VIP ANNOUNCEMENT

INSERT

MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDA-CIOUS/VISIONARIES/INNOVATORS/REVOLUTIONARIES/CHAMPI-ONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/IN-SPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/REVOLUTIONARIES/VI-SIONARIES/MAVERICKS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/REVOLU-TIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/REVOLU-TIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/REVOLU-TIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/REVOLU-TIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/REV-OLUTIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PI-

THE VISIONARIES. THE MAVERICKS. UCSF – AND YOU

UCSF proudly announces its breakthrough campaign to take on the world’s most complex health challenges and prevent diseases before they start.

Together we will make the Bay Area and our world healthier for all.

You are a vital part of this amazing UCSF community. Your support spurs us to be unconventional, creative, global in ambition, and deeply committed to health equity.

JOIN US AS WEDecode life to improve health;Translate discovery to revolutionize care; and Partner to make the best in prevention and treatment available equally to rich and poor alike around the globe.

Learn more about the issues we are tackling and the many ways you are already part of this audacious work at campaign.ucsf.edu

TOP 5

$24M

NO. 1Hospital in California and Top 5 nationally

MEDICAL SCHOOLin both research and

primary care

Impact of our 30,000+ annual fund donors

last year

*U.S. News & World Report: Best Hospitals suvey 2017-18 and Best Graduate Schools survey 2018.

Front Photography by (left) Stephan Babuljak (right) Alexander Ehrenberg

Phot

ogra

phy

by (l

eft)

Zuza

na K

rejc

iova

, PhD

(rig

ht) S

teph

an B

abul

jak

MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDA-CIOUS/VISIONARIES/INNOVATORS/REVOLUTIONARIES/CHAMPI-ONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/IN-SPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/REVOLUTIONARIES/VI-SIONARIES/MAVERICKS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/REVOLU-TIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/REVOLU-TIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/REVOLU-TIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/REVOLU-TIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/REV-OLUTIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PI-

THE VISIONARIES. THE MAVERICKS. UCSF – AND YOU

UCSF proudly announces its breakthrough campaign to take on the world’s most complex health challenges and prevent diseases before they start.

Together we will make the Bay Area and our world healthier for all.

You are a vital part of this amazing UCSF community. Your support spurs us to be unconventional, creative, global in ambition, and deeply committed to health equity.

JOIN US AS WEDecode life to improve health;Translate discovery to revolutionize care; and Partner to make the best in prevention and treatment available equally to rich and poor alike around the globe.

TOP 5

$24M

NO. 1Hospital in California and Top 5 nationally

MEDICAL SCHOOLin both research and

primary care

Impact of our 30,000+ annual fund donors

last year

Phot

ogra

phy

by (l

eft)

Zuza

na K

rejc

iova

, PhD

(rig

ht) S

teph

an B

abul

jak

MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDA-CIOUS/VISIONARIES/INNOVATORS/REVOLUTIONARIES/CHAMPI-ONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/IN-SPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/ CIOUS/THE/VISIONARIES/INNOVATORS/REVOLUTIONARIES/VI-SIONARIES/MAVERICKS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/REVOLU IONARIES/CHAMPIONS/THE/RESOLUTE/UNORTHODOX/CRUSRS/ MAVERICKS/DETERMINED/INSPIRED/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/REVOLU TIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDS/ TRAILBLAZERS/AUDACIOUS/VISIONARIES/YOU/INNOVATORS/REVOLUTIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/RU-SADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MAS-TERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVA-TORS/REVOLUTIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/IN-NOVATORS/REVOLUTIONARIES/CHAMPIONS/RESOLUTE/UN-ORTHODOX/CRUSADERS/DETERMINED/INSPIRED/

THE MAVERICKS/THE PI-ONEERS MASTERMINDS THE TRAILBLAZERS/THE AUDACIOUS VISIONAR-IES/INNOVATO RS THE REVOLUTIONARIES/THE CHAMPIONS THE RESO-LUTE THE UNORTHODOX THE CRUSADERSTHE DE-TERMINED THE INSPIRED THE MAVERICKS THE PI-

THE FUTURE OF CHILDREN’S HEALTH

Breakthroughs. Insights. Cures. You are part of

our trailblazing effort to combine passion and

compassion to move medicine forward for all

kids. Join us as we partner to make sure these

advances benefit everyone, regardless of race,

gender, or social status.

HEALTH

Y CH

ILDREN

. HEALTH

Y

CO

MM

UN

ITIES. HEALTH

Y WO

RLD.

Learn how you can take a bold step

to advance pediatric care

at campaign.ucsf.edu/childrens

or call (415) 476-4647.

Front Photography by (left) Noah Berger (right) Torsten Wittmann, PhD

MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDA-CIOUS/VISIONARIES/INNOVATORS/REVOLUTIONARIES/CHAMPI-ONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/IN-SPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/ CIOUS/THE/VISIONARIES/INNOVATORS/REVOLUTIONARIES/VI-SIONARIES/MAVERICKS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/REVOLU IONARIES/CHAMPIONS/THE/RESOLUTE/UNORTHODOX/CRUSRS/ MAVERICKS/DETERMINED/INSPIRED/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/REVOLU TIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDS/ TRAILBLAZERS/AUDACIOUS/VISIONARIES/YOU/INNOVATORS/REVOLUTIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/RU-SADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MAS-TERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVA-TORS/REVOLUTIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/IN-NOVATORS/REVOLUTIONARIES/CHAMPIONS/RESOLUTE/UN-ORTHODOX/CRUSADERS/DETERMINED/INSPIRED/

THE MAVERICKS/THE PI-ONEERS MASTERMINDS THE TRAILBLAZERS/THE AUDACIOUS VISIONAR-IES/INNOVATO RS THE REVOLUTIONARIES/THE CHAMPIONS THE RESO-LUTE THE UNORTHODOX THE CRUSADERSTHE DE-TERMINED THE INSPIRED THE MAVERICKS THE PIO-NEERS THE MASTERMINDS THE TRAILBLAZERS THE AU-

MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDA-CIOUS/VISIONARIES/INNOVATORS/REVOLUTIONARIES/CHAMPI-ONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/IN-SPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/ CIOUS/THE/VISIONARIES/INNOVATORS/REVOLUTIONARIES/VI-SIONARIES/MAVERICKS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/REVOLU IONARIES/CHAMPIONS/THE/RESOLUTE/UNORTHODOX/CRUSRS/ MAVERICKS/DETERMINED/INSPIRED/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/REVOLU TIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDS/ TRAILBLAZERS/AUDACIOUS/VISIONARIES/YOU/INNOVATORS/REVOLUTIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/RU-SADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MAS-TERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVA-TORS/REVOLUTIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/IN-NOVATORS/REVOLUTIONARIES/CHAMPIONS/RESOLUTE/UN-ORTHODOX/CRUSADERS/DETERMINED/INSPIRED/

THE MAVERICKS/THE PI-ONEERS MASTERMINDS THE TRAILBLAZERS/THE AUDACIOUS VISIONAR-IES/INNOVATO RS THE REVOLUTIONARIES/THE CHAMPIONS THE RESO-LUTE THE UNORTHODOX THE CRUSADERSTHE DE-TERMINED THE INSPIRED THE MAVERICKS THE PIO-NEERS THE MASTERMINDS THE TRAILBLAZERS THE AU-

CAMPAIGN: EXTERNAL ANNOUNCEMENT

Page 3: CAMPAIGN: EXTERNAL ANNOUNCEMENT, VIP Campaign brand... · campaign: external announcement. ucsf: the campaign is for all of us. celebrate your place in our unrivaled community with

UCSF: THE CAMPAIGN IS FOR ALL OF US. CELEBRATE YOUR PLACE IN OUR UNRIVALED COMMUNITY WITH YOUR OWN PREMIUM CAMPAIGN T-SHIRT.CAMPAIGN.UCSF.EDU/SHIRT

THEINSPIRED

THEADVOCATES

THECOMPASSIONATE

THEVISIONARIES

#UCSFtheCampaign

Show your UCSF pride by adding these easy-to-peel stickers to your phone or laptop.

CAMPAIGN: INTERNAL ANNOUNCEMENT

Page 4: CAMPAIGN: EXTERNAL ANNOUNCEMENT, VIP Campaign brand... · campaign: external announcement. ucsf: the campaign is for all of us. celebrate your place in our unrivaled community with

CAMPAIGN: PHOTOGRAPHY

Page 5: CAMPAIGN: EXTERNAL ANNOUNCEMENT, VIP Campaign brand... · campaign: external announcement. ucsf: the campaign is for all of us. celebrate your place in our unrivaled community with

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MAGAZINEWinter 2018

CAMPAIGN: UCSF MAGAZINE

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UCSF: The Campaign is taking on the world’s most complex health challenges, powered by an exceptional community of mavericks, innovators, and advocates. Together we will make the Bay Area and our world healthier for all. Join us as we decode life to improve health, leverage discovery to revolutionize care, and partner to achieve health equity.

Learn more in the pages that follow and at CAMPAIGN.UCSF.EDU.

ENGINEERED CELLS CAN MIMIC THE IMMUNE SYSTEM – HEALING ORGANS AND KILLING DISEASED CELLS PREVIOUSLY THOUGHT OUT OF REACH.

UCSF scientist Wendell Lim, PhD, programs cells to fight disease and is ushering in a new era of therapeutics. Right now, he and other UCSF researchers are programming immune cells to recognize, hunt, and kill diseased cells in cancers that were deemed universally lethal just five years ago. They’re offering not just short

extensions of life, but in some cases cures. Yet the promise of cell engineering extends far beyond cancer. Engineered cells could someday halt dementia or repair damaged spinal tissue.

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For Christine Sheridan, a doctoral candidate in biomedical sci-ences (right), working in the lab of acclaimed virus hunter Joseph DeRisi, PhD (left), is an opportu-nity to pursue unorthodox ideas.

DeRisi invented the Virochip, a virus detector not much bigger than a stick of gum. He used it to identify the SARS virus, then later adapted it to combat malaria. Malaria kills hundreds of thousands of children under age 5 every year, 95 percent of them in Africa. Those figures mean Sheridan’s own work, on blocking placental malaria, is potentially transformative. DeRisi’s work has also inspired Jayant Rajan,

MD, PhD (rear), who studies tuberculosis.

Sheridan’s research is supported by the Discovery Fellows Program, UC’s largest PhD endowment, which funds nearly 700 PhD students in the basic sciences.

A $30-million gift from Sir Michael Moritz and Harriet Heyman launched the Discovery Fellows program in 2013.

Joseph DeRisi is the Gordon M. Tomkins Professor.

Who Are Impeding the World’s Deadliest Diseases

“JOE IS WILLING TO TRY ANYTHING ... AND CAN COME UP WITH WHAT SEEM LIKE CRAZY, OUT-THERE IDEAS THAT TURN OUT TO BE RIGHT.”

– Christine Sheridan

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VERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACES/INNOVATORS/REVOLUTIONARIES/CHAMPIONS/RESOLUTE/UNODERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINAUDACIOUS/VISIONARIES/INNOVATORS/REVOLUTIONARIES/CHAMUNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/RMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/RHAMPIONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINEDCKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIORS/REVOLUTIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/CRINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLA/VISIONARIES/INNOVATORS/REVOLUTIONARIES/CHAMPIONS/RESOOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MLBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/REVOLUTIONA/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/ERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNTIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/CRUSADERS/DED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACINNOVATORS/REVOLUTIONARIES/CHAMPIONS/RESOLUTE/UNORTRS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDUDACIOUS/VISIONARIES/INNOVATORS/REVOLUTIONARIES/CHAMPNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/REVHAMPIONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/KS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONS/REVOLUTIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/CRUNED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZESIONARIES/INNOVATORS/REVOLUTIONARIES/CHAMPIONS/RESOLU/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/REVOLUTIONARIESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACES/INNOVATORS/REVOLUTIONARIES/CHAMPIONS/RESOLUTE/UNODERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINAUDACIOUS/VISIONARIES/INNOVATORS/REVOLUTIONARIES/CHAMUNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/RMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/RHAMPIONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINEDCKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIORS/REVOLUTIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/CRINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLA/VISIONARIES/INNOVATORS/REVOLUTIONARIES/CHAMPIONS/RESOOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MLBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/REVOLUTIONA/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/ERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNTIONARIES/CHAMPIONS/RESOLUTE/UNORTHODOX/CRUSADERS/DED/MAVERICKS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACINNOVATORS/REVOLUTIONARIES/CHAMPIONS/RESOLUTE/UNORTRS/DETERMINED/INSPIRED/MAVERICKS/PIONEERS/MASTERMINDUDACIOUS/VISIONARIES/INNOVATORS/REVOLUTIONARIES/CHAMPNORTHODOX/CRUSADERS/DETERMINED/INSPIRED/MAVERICKS/PMINDS/TRAILBLAZERS/AUDACIOUS/VISIONARIES/INNOVATORS/REVHAMPIONS/RESOLUTE/UNORTHODOX/CRUSADERS/DETERMINED/KS/PIONEERS/MASTERMINDS/TRAILBLAZERS/AUDACIOUS/VISION

THE INDOMITABLE Mary Massella’s journey to UCSF started in poverty. She left Guatemala, determined to get an education, and earned an MS in nursing at UCSF in 2017, thanks to a fellowship. Massella (left) is now not only thriving but also giving back to those facing similar challenges. Her facultymentor, Maureen McGrath, RN, MS ’95 (right), encouraged her to pursue the School of Nursing’s pioneering diabetes

minor program, which McGrath directs. Massella gained the tools she needed to care for the many families in her community impacted by the disease.

Who Are Stemming Diabetes in Vulnerable

Communities

"MY OWN JOURNEY HAS BEEN NOTHING SHORT OF A MIRACLE, AND IT’S AN HONOR TO GIVE BACK." – Mary Massella

41Winter 2018 | UCSF MAGAZINE

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For 40 years, Stephen Hauser, MD, fought scientific convention to pursue an idea that has revolutionized our understanding of multiple sclerosis (MS) and laid the foundation for a remarkable new drug that halts the disease in its tracks. This is the kind of breakthrough science that you support with your gift. Thank you for being one of the visionaries who make this work possible.

YOUR VISION / HIS DETERMINATION

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Learn more about our scientists, clinicians, and educators – and how you are essential to their audacious work – at campaign.ucsf.edu.

After proving that B cells (cover) play an active role in MS, Stephen Hauser, MD, helped create the first MS drug to target them.

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CAMPAIGN: GIFT RECEIPT FLYER

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