campaign folio
DESCRIPTION
A collection of advertising concepts, creative roughs and strategy plans from my work at RMIT University.TRANSCRIPT
Tetley TeaDouble-page magazine
Entice tea drinking in a coffee crazed world. How can Tetley gain new audiences when tea drinking is considered old fashioned?
reVITAlise yourself with
VITASOY
Floor Sticker
Vitasoy Original Soymilk Alannah McColl S3280819 Vitasoy Original Soymilk Alannah McColl S3280819
Vitasoy Original Soymilk Alannah McColl S3280819
Recharge your batteries.
By having Vitasoy Original Soymilk with your breakfast each
morning, you are getting all the vital nutrients you need to energise
your body in mind leaving you feeling recharged and revitalised.
visit www.vitasoy.com.au for more details
Sample of creative execution for FPC print advertisment to feature in magazines during the initial campaign launch. The idea is based around eating healthy in the morning and achieve a positive feeling from eating right with Vitasoy. The idea will feature the outline of two tetra-brik packages of Vitasoy to appear like two batteries.
This idea will follow through into the launch of the competition campaign which is all about “positive products” and revitalizing your self.
Magazine FPC
Vitasoy Original Soymilk Alannah McColl S3280819
Shelf Talker (Shelf Wobbler)
READY
SET
SOY!
Vitasoy Original Soymilk Alannah McColl S3280819
Shopalite
Shelf Talker
Floor Sticker
Vitasoy Introducing soy milk to a busy mum’s shopping; informing them of the health benefits of soy as a dairy alternative.
Toyota CamryBillboard
Combining creativity with Facebook A competition where facebook users design their ‘ultimate’ pair of jeans and use social networks to gain support and share their creativity. Three winners with the most “likes” will be granted their fantasy denim wish by the Levi’s Jean Genie.
New Balance‘Dedicated to Comfort’Single-page Magazine
My biggest talent is my curiosity.
Indigo RevolutionWindow display posterPhotograph: Emilio Morenatti
Getting people to love their jeans again Strategy for an exclusive Just Jeans organic denim brand with an ethical philosophy.
Communicating safety without wordsOf all the reasons to buy a Volvo, you’ve probably given birth to a few yourself.
VolvoHalf-page newspaper
Last Minute.com‘Do More Good Stuff’Viral Campaign and ‘Dare Island’ PR Event
Kathmandu “Live the Dream” Promotional Postcards
Advance Pet Food Weight Management Range - Product LaunchMetrolite
BEATTHE BULGEAdvance Pet Food Weight Management Range - Product LaunchPet Store Installation