Campaign Orientation

Two Political Pathways...Two Political Pathways...…… Politician or PolicyPolitician or PolicyTwo Political Pathways...Two Political Pathways...…… Politician or PolicyPolitician or Policy

Campaign StrategyCampaign Strategy to elect officials that

understand the importance of a healthy business

environment and minimal regulations governing

the real estate business.

Legislative StrategyLegislative Strategy to influence business public

policy and regulations surrounding the real estate

profession.

Campaign StrategyCampaign Strategy to elect officials that

understand the importance of a healthy business

environment and minimal regulations governing

the real estate business.

Legislative StrategyLegislative Strategy to influence business public

policy and regulations surrounding the real estate

profession.

Candidate Planning & OrganizationCandidate Planning & Organization Reality Cornerstones to Look For…Reality Cornerstones to Look For…

Candidate Planning & OrganizationCandidate Planning & Organization Reality Cornerstones to Look For…Reality Cornerstones to Look For…

Campaign Plan: Activities, Timing, Organization

Budget and Fundraising Plan: Where is the

money coming from and how is it being spent

Organization: By committee or by function…

typically function.

Candidate RecruitmentCandidate Recruitment Start now looking for candidate prospects Where to Look

– REALTOR® groups, allied groups & businesses groups– Look to civic and church groups– City councils or county commissions

Look for experience in many facets of life Look at the person’s situation

– family, job, money, time commitment– political or philosophical views– desire, energy

Assign person(s) to approach prospect Discuss possible support with them

– financial– volunteer

Gauge interest and REALTOR® support

Candidate Interviews Candidate Interviews && Endorsements Endorsements Invite all candidates in writing

– Date, time, place– Format– Length of interview

Neutral location for interview Assign different questions to different

REALTORS® Query about …

background, education, experience, personal interests real estate and business issues community issues hot topic statewide issues

Leveraging EndorsementsLeveraging Endorsements Cover letter (press release)

– List or person– Why you support them– Invitation for all to support

Notify area weekly (ies) Notify local daily (ies) Notify local radio &/or TV…news

directors Send list (email/snail) to all REALTORS® Post on website & in office

Candidate ForumsCandidate Forums

Candidate Breakfast, Night or Luncheon– Debate format– Candidate remarks only– Remarks and Q&A

Include other groups Table for materials

VolunteersVolunteers “ “God’s gift to candidates”God’s gift to candidates”

Work at events Write a letter to the editor Make phone calls Canvass door to door Put up signs

VolunteersVolunteers““God’s gift to candidates”God’s gift to candidates”VolunteersVolunteers““God’s gift to candidates”God’s gift to candidates”

Volunteer Mngt-TrainingVolunteer Mngt-Training – experienced volunteer coordinators are a “gem” to a candidate.– Coordinate phone banks– Identify events– Coordinate letter-to editor writing– Plan or coordinate door-to-door– Maintain a database & print lists– Put up signs

Volunteer “Things”Volunteer “Things” Offer telephone Banks - REALTOR® offices

have phones!– volunteer recruitment– voter I.D.– event turnout– GOTV

Copying machines Computers and printers Yard sign assembly area Area in office for issue materials Sign location planning & management

Endorsements…Endorsements…Help Line Up SupportersHelp Line Up Supporters Endorsements…Endorsements…Help Line Up SupportersHelp Line Up Supporters

REALTORS® have contacts

throughout the community.

Candidates want to meet them and

gain their support.

– Arrange introductions

– Provide a call list

ContributionsContributionsThe Mother’s Milk of PoliticsThe Mother’s Milk of Politics

ContributionsContributionsThe Mother’s Milk of PoliticsThe Mother’s Milk of Politics

Make no mistake, money is the Make no mistake, money is the holy grail for any campaign.holy grail for any campaign.

Write a check! Hold a cocktail or coffee party Office challenges Progressive dinners/bar-b-q Percentage pledges Sponsor an event Donate to RPAC Yard sale & contribute proceeds

Voter ContactVoter Contact The Oh, So Ever Precious List!The Oh, So Ever Precious List!

Voter ContactVoter Contact The Oh, So Ever Precious List!The Oh, So Ever Precious List!

Realtors Organizations REALTORS® Clients Business Associates Circulate a sign-up sheet in the

office Offer a reference group list

A Few Media IdeasA Few Media IdeasA Few Media IdeasA Few Media Ideas

Letters To EditorLetters To Editor

Guest OpinionsGuest Opinions

Paid advertising – REALTOR® adPaid advertising – REALTOR® ad

– Weeklies are very good

– Dailies (depends on candidate & area)

– Publish endorsements & state support