campaign - punjab & sind bank · dress your best with great shopping offers, ecause what is...
TRANSCRIPT
CAMPAIGN
Campaign that brings freshness to the RuPay brand proposition, making it more
appealing for the audience to consciously choose and use it
360 Integrated Campaign
PR
Radio
Outdoor
Digital & Social Media
Cinema
Campaign Communication Message
Lounge
Insurance
Utility Bill Payments
Shopping
Dining
From celebrating SUCCESS to celebrating LIFE
There is only ONE life
There is so much to it that cannot be measured
There is a lot to do beyond the obvious
It cannot be a regular day with RuPay
There are so many things to use it for
So many places to use it at
RuPay for things that you’ve done and want to do again
RuPay for things you’ve never done before
The Campaign Idea
ONE LIFE. ONE RuPay.
Diwali Print AD (released on 18th Oct )
LAUNCH Print AD (released on 11th Dec)
LOUNGE Print AD (released on 18th Dec)
Utility Bill Payments Print AD
(released on 23rd Jan)
Insurance Print AD (released on 23rd Jan)
Dining Print AD (released on 23rd Jan)
Shopping Print AD (released on 23rd Jan)
Radio Spots
DWARKA SECTOR 12, DELHI BANJARA HILLS, HYDERABAD
HYDERABAD
Outdoors
JJ FLYOVER, MUMBAI
MUMBAI
CAMAC STREET,
AJC BOSE ROAD, KOLKATA
KOLKATA
RuPay Website – Offers page