campaigns ohs promotion methodology

EuropeAid/1147781/C/SV/UA A. Cerdá Micó

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Methodology for Methodology for Occupational Health Occupational Health & Safety Preventive & Safety Preventive

Campaigns in Campaigns in WorkplacesWorkplaces

Methodology for Methodology for Occupational Health Occupational Health & Safety Preventive & Safety Preventive

Campaigns in Campaigns in WorkplacesWorkplaces

Support to the Development of the Accident Insurance system in

Ukraine


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OHS Campaigns Cycle Management

Getting ready

implementation

evaluation

Follow up action & dissemination

Planning


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I Preparation of the campaign

• measurable objective • targeted groups • collaboration • tools for diffusion


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• Choose measurable objectives - clear- realistic

e.g. promoting a new managerial preventive policy, increase sensibility toward a certain risk, promote concrete actions for prevention

There can be main and secondary objectives

(M: promote social partners involvement in OHS; S: improve OHS training for social partners


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• identify targeted groups- not too wide spectrum - analyze in detail their needs and priorities- so that the identifies message is recognized and accepted

• request collaboration of managerial structure of your Institution or key players (directors, head of departments, OHS Committee, etc)- adapting the message to each one (arguments: reduction of budget, decrease absenteeism, image, improve relations with labour inspection, elimination or reduction occupational risks, etc.)


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• Choose appropriate tools for diffusion = - suitable to reach the targeted groups

- involving institutions or groups who can be collaborators = increasing the impact of the campaign (e.g. other OHS institutions , employers associations, trade unions, enterprise advisers, local authorities, educational institutions, etc.)


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II Organization of the campaign

• Choose targeted audience (try to involve)

• Choose, if possible, duration of the campaign

• Choose assigned budget for implementation. (convenient to add extra 10% to cover incidentals)


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• define “tone" of the campaign:- cool & rational (high-level audience: managers, directors policy makers); - educational (already informed target ready to learn), - amusing (schools) - threatening (audience resistant to change)


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• define indicators and parameters- to follow up implementation- facilitate on going and final evaluatione.g. surveys / reports, risk evaluations implemented, accidents identified, recorded or notified, OHS structures set up, meetings held, visits paid, statistics, etc.


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• Develop tailored message clear, simple & pertinent = slogan + body- indicate what/why target specked to do- show reasons & advantages of campaign

e.g. reduce accident rates, improve Fund image, reduction of fines and sanctions, improve social partners involvement, etc.


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• collect published disseminating materials - from OHS preventive organizations (yours/ others), social partners, research institutes, internet, etc.

• elaborate materials if not available & are needed

-e.g. bulletins, posters, brochures, videotapes, diskettes, CDs, interactive materials, etc.

PS: keep in mind basic principles = clear & understandable writing according level of knowledge targeted groups- include available pictures, photographs and drawings which can facilitate the understanding.


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• identify other OHS activities going on = save resourcese.g. conferences, games, competitions of pictures or of drawings, International OHS week, exhibitions, etc.

• request collaboration of authorities & administrative departments / recruit other services for logistic & administration- secretarial support, computers, designing facilities, printing, etc. Needed when TV campaign


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• coordinate human resources and technicians assigning functions /concrete responsibilities for elaboration of materials and pre campaign activities

• fix a chronology- assign particular time schedules for each responsible / concrete activity- specify foe each stage maximum deadline


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• choose good dates for launching and implementing, - avoid dates for holidays /high labour pressure- take advantage, if possible, of events as any National or International OHS day/week

• control terms and dates for implementation from starting point to end of campaign.


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III Monitoring & follow up campaign

• Keep record and use monitoring and follow up indicators during implementation = final report

• carry out final evaluation through settled parameters- keep in mind he possibility that campaign increases, in the short term, OHS problems as they are visible now- indicators for short and long term


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IV Disseminate campaign results

• elaborate documents showing result• disseminate them (employers and

workers, OHS concerned institutions) • outline possibility to launch future

campaign• invite all to express their feelings and

ideas in this respect• Keep the issue hot (look for

opportunities to bring back attention to issue)


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Organization Contact Person Details: tellephone, e. mail. address, etc.


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Campaign Aims, audience, message

What should change Who should change What message will persuade


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Campaign planning and monitoring

Task Subtask or benchmark

responsable deadline

campaigns ohs promotion methodology

Health & Medicine