Campaigns to CashUsing Data to Maximize ROI

Housekeeping

• We’re recording this and we will send it to you.

• Q&A at the end

2

Learn more…

Email:tsagoo@datasticians.comCall:+1 408 203 0936

Email: discover@looker.comDemo: looker.com/demo

Blocks Directory:looker.com/looker-blocks/directory

Datasticians Looker Looker Blocks

Presenters

Tarlock SagooFounder & Principal

Jake YoosSenior Alliances

Analyst

Thank You

WEBINAR OBJECTIVE

Understand your marketing campaign investments

& where they create leads, opportunities & revenue

by leveraging the Looker& Datasticians

Campaign to Cash (aka C2C) Block

Analytics & Visualizations

Predictive Analytics

WHO IS

Managed DataSolutions as a Services

SERVICES THAT TRANSFORM YOUR DATA FOR BETTER DECISION MAKING

Big Data

Data Architecture

Data & Analytics Advisory

Thought Leadership

Innovation Analytics Journey

Technology Expertise

THE ANALYTICS JOURNEYVa

lue

Time

REPORTINGWhat

happened?

ANALYTICSWhy did it happen?

MONITORINGDashboards

PREDICTIONHow can we manage this

• 21st Century markets requires this for survival.

• Only true partner who can take you through this journey.

• We have helped companies drive significant value.

• Understanding the art of what is possible with you data.

THE PROBLEM

CAMPAIGN TO CASH BUSINESS PROCESS

LEADS

CAMPAIGNS

$CASH

$$

$

OPPORTUNITIES

Spend

Revenue

Return on Investment

s(ROI)

Metrics

THE SCENARIOPROBLEM STATEMENT:

• Data & Analytics are not connected• Marketing Campaigns• Leads• Opportunities• Orders

• Takes a long time to pull this data together.

• More errors.

• Reporting is generally static.

SCENARIO:

• Need to analyze• Marketing Campaign

Spend against how many Leads and Opportunities and Orders are generated

• What are the ROI metrics?

• Where do I invest my marketing funds?

• Where did I not make any return?

TYPICAL USER:

• CEO• Chief Marketing Officer• Chief Revenue Officer• VP Sales• VP Marketing• Marketing Analysts• Sales Analysts

HOW IS IT TYPICALLY DONE TODAY

DATA EXTRACTION

STATIC REPORTING

DATA CONSOLIDATION

SQLSQL

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THECAMPAIGN TO CASH

SOLUTION

THE WORKFLOW IN THE C2C BLOCK

DATA INTEGRATION & DATA REPOSITORY

VISUALIZE(Interactive)

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Campaigns to Cash Demo

Thank you