campus farmers market an innovative partnership approach to building consensus and gaining approval...
TRANSCRIPT
CAMPUS FARMERS MARKETAN INNOVATIVE PARTNERSHIP APPROACH TO BUILDING CONSENSUS AND GAINING APPROVAL
Michael J. Gulich, AIA, LEEDDirector of University [email protected]
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PURDUE UNIVERSITYWEST LAFAYETTE CAMPUS
Approximately 40,000 students and over 15,000 faculty and staff 381 buildings on campus in West Lafayette, IN Land grant college founded in 1869
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HISTORY OF FARMERS MARKETBACKGROUND
Started as a wellness initiative for Physical Facilities Original location for market was in a parking lot behind the Dauch
Alumni Center
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HISTORY OF FARMERS MARKETWEST LAFAYETTE CAMPUS
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HISTORY OF FARMERS MARKETWEST LAFAYETTE CAMPUS
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HISTORY OF FARMERS MARKETWEST LAFAYETTE CAMPUS
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2012 FARMERS MARKETGOALS
Increase foot traffic Increase vendor participation Increase customer base Increase success of the market
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2012 FARMERS MARKETSTRATEGIES TO ACHIEVE GOALS
Relocate market to a central location Make the market a destination Provide access to green space and benches
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2012 FARMERS MARKETDATE, HOURS, & LOCATION
Date: Thursdays from May thru October Hours: 11:00 AM to 3:00 PM Location: Centennial Mall
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HISTORY OF FARMERS MARKETWEST LAFAYETTE CAMPUS
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2012 FARMERS MARKETBENEFITS OF CENTENNIAL MALL LOCATION
High foot traffic area Central to the academic core Near Stewart Center for summer conferences Near short-term parking spaces
20 minute parking for Farmer’s Market Hardscape for vehicular parking Near green spaces and bench seating
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GREATER LAFAYETTE COMMERCEORGANIZATIONAL STRUCTURE
In 2006, a number of autonomous, local community-based, economic development organizations came together to form Greater Lafayette Commerce (GLC). GLC is built on five council pillars:
Economic Development Council Downtown Development Council Capital Resource Council Chamber of Commerce Council Workforce Development Council
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MARKET MANAGEMENTCONTRACT BETWEEN PURDUE AND GLC
GLC manages the market for Purdue and provides the following: Screens and contracts directly with vendors Hires Market Master Handles community advertising
VENDOR CONTRACT
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HTTP://WWW.LAFAYETTEFARMERSMARKET.COM/BECOMEAVENDOR.HTML
SPACE MANAGEMENT & ACADEMIC SCHEDULING
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PEDESTRIAN SAFETY IS #1 PRIORITY!!!
Time for Set-up Critical class change from 10:15 to 10:30 Have vehicles in location between 9:30 and 10:15
Time for Tear Down Critical class change from 2:20 to 2:30, 2:45 to 3:00, and 3:20 to 3:30 Have vehicles off Centennial Mall between 3:30 and 4:15
Conflicts for Centennial Mall August 23, 2012 – Art Print Sale
SPACE MANAGEMENT & ACADEMIC SCHEDULING
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STUDENT UNION
PURDUE MEMORIAL UNION
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STUDENT UNION
PARKING
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STUDENT UNION
GROUNDS DEPARTMENT
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STUDENT UNION
FOOD STORES
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POURING RIGHTS CONTRACT
PUBLIC HEALTH INSPECTOR
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PUBLIC HEALTH INSPECTOR
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PUBLIC HEALTH INSPECTOR
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CAMPUS SAFETY AND SECURITY
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PURDUE STUDENT FARM
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BIKE TENT INITIATIVE
PURDUE CYCLING CLUB
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BIKE TENT INITIATIVE
PURDUE CYCLING CLUB
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BIKE TENT INITIATIVE
PURDUE CYCLING CLUB
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BIKE TENT INITIATIVE
Stats for 4 WeeksDescription #People Served 221
Bikes Repaired 199
Maps Handed Out 86
Flats 5
Adjust Derailleurs 58
Adjust Brakes 55
True Wheel 26
Lube 32
Other 55
Referral 15
ENTERTAINMENT
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TOWN SQUARE
ENTERTAINMENT
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TOWN SQUARE
COMMUNITY SPACE
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COMMUNITY SPACE
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COMMUNITY SPACE
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COMMUNITY SPACE
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TOWN SQUARE
COMMUNITY SPACE
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TOWN SQUARE
PURDUE FARMERS MARKETGOALS AND REPORTING
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Purdue Sustainability Strategic Plan Short Term Goal Expand the on-campus Farmers Market and publicize its presence
and food selection.
AASHE STARS Public Engagement Tier Two Credit 12 Criteria: Institution hosts a farmers’ market for the community 0.25 points Applicability: This credit applies to all institutions located in areas that
are not otherwise served by an existing farmers market.
