campus party 2008 talk on microblogging

Microblogging vs. Social Networks: I Just Want to Talk

to My Friends

Mary [email protected]@maryhodderNapsterization.org/storiesDabble.com

Campus Party 2008

• Metaphor: The Castle and the Fields

• Metaphor: Restaurant Service

• Sharing, Conversation, Collaboration and Groups

• Business and Advertising

10 people45 connections



Illustration Source: Clay Shirky

Why do online communities change communications?

What do social communities need?

For individual *and* community/group support– ease of use– flexibility– comfortable safe place– dynamicism– organization (hundreds of contacts!)– planning– sharing– promoting individual and group– discovery

Castle and Field?

Egescov Castle, Denmark

Photo By Krobaithttp://www.flickr.com/photos/krobait/218435250/

Facebook: Overwrought like a castle?

• Friends: 100+ features• Fans: 10+• Profile: 200+• Feeds: 20+• Events: 15+• Groups: 25+ features• Outside Applications: n X n

Facebook

+ Facebook Apps

Open API platform leads to 200,000 + applications made by outside developers

Other YASNs: Xing and Linked In

FieldsTwitter: Like a Field?

Twitter: 10 features• Add a friend: follow• private / public• Post/delete 140 character message• See who follows you• Block• Direct Message• Reply to someone else• Search/Discovery/Pivot

"me first collaboration" - stowe boyd

Twitter

Microblogging: The hallway conversation at a Conference

Titter

Microblogging: semi-private conversation at the watercooler

James Buck: Arrested

Twitter: breaking news and news flash

Tweet: Marry Me.

3/24/08, Twitter

Sharing, Conversation, Collaboration and Groups

Online Sharing: easy

What’s different about sharing in community?

• Old: location first, likes second• New: likes first, location second

Lowering the cost of finding unusual associations.

Conversation and Collaboration

• Blogs, Newsgroups and Flickr• Twitter: simple and lightweight

– Hashmarks: #ehandelsprisen2008, search, discovery, pivots on @

• Facebook: groups & events• Professional tools like Linked In and

Xing to hire and associate

Collaboration is more complicated.

What happens when the group is more important that the

individual?

Offline examples

• Political parties• Governments• Companies• Sports teams• Schools and

universities

(Examples where top down authority doesn’t allow for quick collaboration)

Social Communities

• Complexity of connections: online tools and communities must support

• Many social tools out there– Facebook, Xing and Linked In– Twitter, Identi.ca, Plurk, Friendfeed

• Why does one kind of community work and another doesn’t?

Business and Advertising

The Economist

How do you support this? Advertising?

• Will recommendations fly from friends?• Will users want intrusion with personal

communications• Will advertisers want it?

– 13 cents per cpm on myspace– $75 cpm on Linked In

Contrast with Twitter’s proposal– Ask businesses to pay to use

Who Owns Your Data?

What should developers consider?• Simplicity over Complexity: keep it

simple• Lightweight over Heavy: keep it light• Conversational marketing over ads• User owned data verses site control• Most Important:

–Don’t put biz ahead of users

FieldsIn Other Words:Make a nice warm field

Gracias!