CHER GOES BURLESQUE OVER HOLLYWOOD HAIRSPRAY

ENJOY HOTEL WINDSOR TEA AT HOME

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sustainability has taken root as a major driver of change and innovation in the packaging sector, according to Packaging Digest magazine.

Results of the 2010 Sustainability in Packaging survey show that nearly two-thirds of respondents believe sustainable design has become an important factor

in packaging decisions.Ardagh Group, with its

acquisition of the Impress group, will continue to promote the role of cans in supporting a sustainable future. Working on energy and material efficiencies is the key in this process, as well as the ability to cater for consumers’ needs through continuous innovation.

Cans are unique in being infinitely recyclable, so there are many who see metal packaging as the packaging of the future.

Recycling a steel can reduces its energy footprint by 80 per cent and recycling an aluminium aerosol can reduces its footprint by nearly 95 per cent.

The fourth annual Sustainability in Packaging study, which was conducted in October by Packaging Digest and the Sustainable Packaging Coalition in the US, drew 630 responses from the gamut of packagers, material and machinery suppliers, consumer packaged goods companies (CPGs) and retailers.

Over a period of just four years, the surveys reveal the evolution of sustainability in packaging from a point where packagers were asking, “What is sustainability?” to “How do we effectively measure our success?”

One of the primary changes has been in the growing

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awareness of the issues involved with sustainability in packaging. Today, 98 per cent of the 2010 survey respondents say they are familiar with sustainability issues, versus only 53 per cent in the first survey performed in 2007.

The latest study also reveals that nearly two-thirds of the respondents feel that their companies are placing increased importance on sustainability in their choice of packaging, with 61 per cent saying their customers also are placing more importance on sustainability improvements.

While recognising the growing influence of sustainability in their companies’ packaging strategies, 81 per cent of survey participants said too many companies

are “greenwashing” their packaging by making false or unproven claims on environmental benefits.

Three-quarters of those surveyed say industry needs a set of defined sustainability metrics that can be used globally, and 60 per cent say vendor scorecards or ratings are needed to compare packaging suppliers’ sustainability practices.

Those respondents whose companies have sustainable packaging policies have risen slowly from 32 per cent in 2007 to 45 per cent this year. The most popular policy guidelines include: energy consumption (62 per cent), recycled content specifications (54 per cent), design guidelines (49 per cent), and bans or limits on specific materials usage (43 per cent).

More than 80 per cent of respondents say it is the “customer” – whether that is a retailer, CPG or consumer – who is driving them to implement practices that produce packaging that is more environmentally friendly.

Although “greenness” is still ranked behind cost, durability and appearance, two-thirds of survey participants agree that a failure to improve their sustainability practices

would represent a risk to a company’s reputation.

As one respondent wrote: “Sustainability is like a quality program: You don’t absolutely need it to run a business, but you’d better if you plan to be around in a year or two.”

These issues are likely to be among the hot topics of discussion at the forthcoming Sustainability in Packaging 2011 conference being held in Orlando, Florida, on 22-24 February.

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coNt.QLD FLOODs hIt rOcKLea PLaNtardagh Group is working to help clean up the mess caused by the devastating Queensland floods, which affected the company’s rocklea plant – one of the hardest-hit suburbs of Brisbane.

the plant was closed as the floods approached last tuesday and, although it sustained no direct water damage, production can only recommence once power in the area is restored. an outside storage facility was unfortunately not so fortunate and did receive water inundation.

thankfully we are delighted to report minimal flood damage among our employees. Most are already back at work helping to clean up the site and prepare for its restart.

ardagh continues to monitor and assess the stock situation and will continue to communicate any possible supply implications for our customers if they occur.

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melbourne’s historic Hotel Windsor has been serving its renowned afternoon teas for 127 years and is something of an institution in the city.

Now it is possible to enjoy three of the hotel’s superb teas at home as the Hotel Windsor has launched sales of its most popular blends.

All three blends are supplied in attractive metal tins that complement the premium nature of the tea and the elegant hotel.

The Hotel Windsor opened its doors in December 1883 and therefore predates many of the grand hotels of the Victorian era, including The Savoy in London (1889), The Waldorf Astoria in New York (1894) and the Hotel Ritz in Paris (1898). In 2005, it was voted by travel agents as Australasia’s Leading Hotel in the World Travel Awards.

The Hotel Windsor Blend ($39.00 for a 250g tin), which is served exclusively at the Hotel and is in part responsible for the famed afternoon teas, is the hotel’s signature blend,

sourced from the finest estates in Sri Lanka.

The Windsor’s English Breakfast ($34.00), which is always a favourite with tea drinkers, is an aromatic and lively blend of Ceylon, highlands Broken Orange Pekoe and malty Assam, with the combination delivering a classical morning tea blend.

The third tea, a Darjeeling ($39.00), is often considered the champagne of teas; light, golden and beautifully perfumed. The Windsor’s Darjeeling has just arrived in the country and is the first flush from one of Darjeeling’s finest estates, resulting in unrivalled freshness and flavour.

David Perry, the CEO

of the Hotel Windsor, told CAN News that sales have been strong, particularly in the lead-up to Christmas, and the most popular blend to date has been the classic Hotel Windsor Blend.

The collection of loose leaf teas is packaged in elegant Hotel Windsor-branded tins and available exclusively from the hotel or via the hotel’s online gift shop at www.thehotelwindsor.com.au.

eNJOY hOteL WINDsOr tea at hOMeHomegroWN

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An aerosol hairspray that has been a styling mainstay in Hollywood for a quarter of a century has now stepped into the spotlight in the new movie Burlesque, the highly-anticipated musical starring cher and christina Aguilera.

The Procter & Gamble Company (P&G) signed up with Sony Pictures to make its Sebastian Professional Re-Shaper the “official hairspray” of Burlesque on the 25th anniversary of its birth in Hollywood.

To coincide with the promotion, the company launched a limited-edition gift set in the US, a national sweepstakes, in-salon promotions, print advertisements,

retail displays and a sponsorship of the A-list Hollywood premiere.

The limited-edition, Burlesque-inspired gift set sold through salons for $30. It included the film’s signature product, Re-Shaper hairspray,

a shampoo and an online code to activate a free ticket to see Burlesque. One lucky buyer even won a trip for two to the movie’s premiere in Hollywood.

In the film, Re-Shaper shines on-stage alongside some of Hollywood’s brightest stars, but Burlesque hair department head Martin Samuel said it was also used on-set to shape the fearless styles that transformed the actors into their characters, truly defining what hair artistry is.

“To capture the essence of Burlesque, we created looks that were highly textured and voluminous for a sexy, dramatic effect,” he said. “The styles I created for the actresses had to withstand lots of

movement, shine under bright lights and restyle quickly for scene changes, so I needed a hairspray that provides strong hold, but is also reworkable for easy brushing and re-styling.”

P&G Salon Professional

North America CEO Reuben Carranza said the brand has been supporting and enabling creativity on movie sets, red carpet events and editorial shoots since it was created in Hollywood 25 years ago.

cher GOes BurLesQue OVer hOLLYWOOD haIrsPraY

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Food canners in France have been applauding the convenience benefits of the optilift easy-open end that was launched in July by Impress, which is now part of Ardagh group.

Both General Mills and William Saurin have been using the new end, which is designed to provide more finger access under the pull tab.

OptiLift has won a number of prizes since its introduction, including a silver in the Cans of the Year Awards 2010.

Vincent Guillaume, logistics and purchasing manager of General Mills, which uses the end on its canned Green Giant vegetable range,

said: “These awards are very gratifying and we see OptiLift as a great innovation for consumer convenience.”

Stéphane Pierrard, R&D and quality director of William Saurin, added: “It required several months of partnership with the R&D facilities at Crosmières to monitor the technical performance of the new end and to achieve the

process of qualification on our production lines.

“William Saurin fully plays its role as the market leader in the French canned ready-meals market, being the first company to offer an efficient solution to meet current consumer needs.”

General Mills uses 65mm and 83mm diameter OptiLift ends while William Saurin has selected 73mm and

99mm diameter ends for its range of ready meals.

The patented OptiLift end has a flexible panel which is convex before it is seamed onto the can after filling and becomes concave after sterilisation, increasing finger access. The design also enables a 10 per cent gauge reduction compared with similar ends.Source: The Canmaker

sc JOhNsON tO GIVe KIWI sOMe POLIshIconic brand Kiwi, which was founded in australia in 1906 and stayed here for 99 years, is to be sold by sara Lee corporation to sc Johnson for about $330 million.

Privately-owned us-based sc Johnson, the owner of home cleaning brands such as Glade, Pledge and Mr Muscle, has made a binding offer for sara Lee’s global shoe care business that also includes the Kiwi Kleen, Meltonian, Bama and tana brands.

the business will be the latest of several sold by sara Lee in the past six months as it concentrates more on food and drinks products. Its body care business was sold to unilever for $1.6 billion and its air-care business to Procter & Gamble for $430 million.

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cONVeNIeNce OF Latest easY-OPeN eNDs aPPLauDeD

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