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    This research falls into

    three basic

    forms:

    content

    analysis, general effects,

    and

    overcoming prejudices.

    The content

    analysis

    is

    the

    most com

    mon

    type

    of

    study dealing

    with

    children's

    literature,

    possibly because it

    is the

    easiest to

    conduct. Two of

    the

    most significant studies

    in this

    area were

    performed

    by David Cast

    1967)

    and Alma Homze f

    1966).

    Cast, investigating

    minority

    stereotypes

    in recent

    children's books, came to the con

    clusion

    that

    although the more

    objectionable

    minority

    stereotypes have

    disappeared,

    stereo

    types (meaning an oversimplified, often

    in

    accurate view) still predominate. For ex

    ample,

    a

    book

    may deal with Negro

    children,

    but there

    may be nothing

    especially Negro

    about them or the problems they face to dis

    tinguish them

    from

    the

    average suburban

    white

    child.

    Cast

    also noted that while Negro

    and Japanese

    children are usually

    depicted

    as

    living

    within

    the

    mainstream

    of American

    life,

    Chinese,

    Mexican, and Indian children

    are depicted as set

    apart,

    either in Chinatown,

    in

    the

    sleepy adobe pueblo, or on

    the

    reser

    vation.

    1

    Homze,

    in

    a

    much more extensive sur

    vey,

    examines children's

    literature

    from

    1920-60 and notes

    many

    of

    the

    same

    factors

    as does Cast,

    particularly

    that the "middle

    class white" child dominates the

    field.

    She

    also finds evidence for

    considering

    children's

    books a

    mirror for

    changes in American

    family

    trends over the

    40-year

    period.

    The

    more recent books, she

    points

    out, stress

    re

    liance on

    self-sufficiency

    and good relations

    with the

    peer

    group in contrast

    to older

    books,

    which emphasize the

    importance of

    family

    and the need to depend

    on

    adults for guid

    ance.-

    The problem

    with

    content

    analyses of

    children's

    books is

    that they represent an

    attempt to build

    the house

    by

    working from

     

    David K . Cast. "Minority Americans in Chil

    dren's

    Literature." E 2-23:

    January 1967.

    -

    Alma Homze.

    "Interpersonal

    Relations in

    Children's Literature."

    E

    3:

    26-

    28,

    52; January 1966.

    the roof down. It is impossible to gauge,

    example,

    the significance

    of a

    large or

    sm

    percentage of Negro characters

    in rec

    books until we know what

    effect

    the prese

    or

    absence

    of Negro

    characters

    will have

    children.

    Until

    we know that, mere

    cont

    analysis can

    provide

    little

    more than

    kno

    edge of the books

    themselves

    and tren

    within them. A researcher might just as w

    study

    the number

    of fat characters,

    or

    c

    dren who

    wear

    red shirts. Yet the

    cont

    analyses

    remain the

    best

    studies

    in

    the fi

    and certainly

    the

    ones least

    open

    to questi

    Norine Odland, in

    T

    tates

    the problem

    p

    fectly

    It

    is

    also possible that, with the soph

    cated and

    refined

    statistical treatments curren

    available, work with affective responses

    content analyses has

    not been

    encouraged

    approved. It is difficult to

    assign a mathemat

    score

    to a six-year-old's response to

    the story

    Mike

    Milligan. '

    1

    The content of books

    at least,

    can

    measured

    and recorded statistically. The

    sponse

    of children to books cannot.

    Fehl L . Shirley M969)

    attempted

    to

    around

    this

    dilemma in a study of the

    gene

    effects

    of reading

    on concepts,

    attitudes, a

    behavior. Although the books to which

    subjects responded

    were not children's bo

    (e.g.. B

    he methods

    of

    the

    stu

    and its findings

    are

    worth noting.

    Shirley asked 420

    Arizona high

    sch

    students

    to "report any changes in concep

    attitudes, and

    behavior

    that they

    had

    exp

    enced as

    a

    result of

    reading." 4

    Reactions

    to

    reading ranged

    from

    "T

    Indifferent," who admitted to

    never

    hav

    been influenced

    by

    any

    sort of

    reading,

    to

    'Decision

    Maker," who was

    influenced

    make a specific change in his behav

    through

    something he had read. The exam

    given is

    that

    of a student who decided to g

    : i

    Norine Odland.

    T

    hampaign,

    Illinois:

    Edu

    tional Resources

    Information

    Center,

    1969. p. 2

    4

    Fehl L.

    Shirley.

    "Influence of Reading

    Concepts,

    Attitudes, and

    Behavior." J

    2:

    369-72, 407-13; February 1969.

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    ally

    with the pro

    blem of children

    's preju

    ces and

    re

    ading.

    They

    a

    re:

    R

    H

    Tauran's

    The Influences

    of Readin

    g

    on the

    Attitudes

    f Third

    Graders Toward

    Eskimos 1967),

    L

    Fish

    er's Influ

    ence of Read

    ing and

    Dis

    sion on

    Attitud

    es

    of

    Fifth

    Graders Toward

    ican 

    Indians

    1965),

    and

    Evalene

    P

    's

    Effect of Reading Upon

     

    A

    ttitudes

    Negro R

    ace

    19

    44).

    Of

    the

    so far as the revie

    wer

    can

    determin

    e,

    Jackson's study

     has appeared

    in a jour

    e other two are

    unpublished doctoral

    sertation

    s.

    With

    variations, the method u

    sed by

     of the three inve

    stigators wa

    s basically

    sa

    me. The subjects

    were

    d

    ivided into

    and 

    control groups and the

    ir

    des

    toward

    the

    particular

    ethnic

    group 

    questio

    n wer

    e

    recorded

    by me

    ans of a

    naire

    .

    A

    story or stories

     

    dealing

    with

    ethnic group

    wer

    e

    then  read to one or

    o

    f

    the

    groups

    an

    d their

    subsequent

    were mea

    sured with an

    other

    ques

    Significant variations

    in methodology

    as follows:

    1 Workin

    g with two matched

    groups of

    white children

    of

    junior

    high 

    age.

    ck

    son read a

    story

    favorable

     to

    Negroes

    to the

    mental

    gro

    ups. She

    did not

    read

    to the

    trol group.

    2 Tauran

    did not make use of a

     

    co

    ntrol

    roup. Fa

    vorable and

    unfavorable stories deal

    ing with

    Eskimos

    wer

    e read to two groups

    of

    third grade classes.

    3

    Fisher

    worked

    with

    three

    g

    roups of fifth

    graders

    . To the first group, six

     stories 

    favorable

    to Indians

     

    were rea

    d.  In the second

    group  these

    stories

    were

    read and discussed. The third group

    acted as

    a

    cont

    rol and stories w

    ere

    not

    read to 

    t

    hem.

    Children's

    stories

    appear

    to

    have a

    posi

    tive

    effect, at

    least

    fo

    r a

    while. Tauran,

    Schneyer rep

    orts, found t

    hat

    child

    ren's atti

    tudes toward Eskim

    os were definitel

    y shaped

    by

    the

    stories they he

    ard. Positive

     

    ini

    tial

    atti

     

    tudes

     

    were

    reinforced b

    y

    the

    positive stories.

    This

    is in line  with Fisher's

      finding

    .

    Favorable stories

    about Indians resulted

    in 

    favorable

    attitu

    des

    toward

    Indians. Discus

    sion of the

    stories seemed 

    to make

    the

    chil

    dren's

    attitudes

    ev

    en more fa

    vorable.

    J

    ackson noted the

    same positive r

    eaction

    to the

    favo

    rable s

    tories. Ho

    wever,

    unlike

    Tauran and Fisher, Jacks

    on administe

    red

    the same

    attitude

    test ag

    ain 

    two

    w

    eeks

    l

    ater.

    Whatever favorable attitudes toward 

    Negroes

    the

    children had gained

    through  the sto

    ry

    were

    lost

    o

    ver that

    period.

    Afte

    r

    two

    weeks

    there

    were

    no

    significant attit

    udinal

    d

    iffer

    ences

    between the

    experiment

    al

    an

    d

    control

    groups.

    S

    chneyer's evaluation makes note

    of

    leading questio

    ns in all three

    questionnaires

     

    which ma

    y

    have biase

    d the resp

    onses, and

    raises

    certain

    d

    oubts o

    f how effe

    ctive

    an

    instrument the

    attitude

    test

    is, pa

    rticularly

    when  used

    as

    both

    a

    pre-

    and

    post-test.

    He

    makes

    a third general poi

    nt which

    is

    esp

    e

    cially

    significan

    t for this

    and for future

    rese

    arch:

    One

    important

    element which needs f

    ur

    ther explanation i

    s

    the

    influence of

    the home,

    community, and peer

     

    group

    in reinforcing  or

    opposing

    the origina

    l attitude.  

    Th

    e three  studies

    might w

    ell

    be

     

    exam

    ined in

     

    this light,

    and also

    in light of certain

     

    investigations

    of

    the effect

    of

    mass media

    (TV

    and

    m

    ovies)

    on

      childre

    n's attitudes, 

    as

    noted

    by

    Mart

    in and L

    ois

    Hoff

    man:

    H

    immelweit

    and associates

    offer

    the gen

    eraliz

    ation

    that

    children are more likel

    y to be

    influenced by the

    media the less complete

    their

    knowled

    ge is from

      other sources.

    This

    vi

    ew

    would be consistent

    with the Peter

    son and

    Th

    urstone experience. While

    the point has 

    not been fully dem

    onstrated, it is reasonable to

     

    suppose th

    at in value

    areas where

    th

    e parents

    have strong, explicitly stated

    views, 

    and where

    the parents s

    erve as

    mo

    dels  for

    their children's

    actions, the 

    media

    would

    have little eff

    ect. The

    valu

    es an

    d

    a

    ttitudes which should  be

    most

    vulne

    rable

    to

    media

    i

    nfluence sh

    ould be those

    con

    cerning which the

    significant people

    in the

    c

    hild's life have not tak

    en a stan

    d.

    Furthermore,

    ch

    ildren

    in

    homes where the  parents

    do not

    interac

    t

    frequently

    wit

    h their childr

    en

    sho

    uld

    be

    m

    ore

    susceptible to me

    dia influence than

     

    J. W. Schne

    yer.

    Effe

    cts of Reading on

     

    Chil

    dren's Attitudes.

    T

    3:

    49:

    October

     

    1969.

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    children

     wh

    ose relati

    onship

    with t

    heir pa

    rents is

     

    m

    ore

    inte

    nse.

    With th

    ese ideas in m

    ind, it

    is   re

    grettab

    le

    that

     the

    Taura

    n

    and Fish

    er studies

     

    d

    id

    not

    make

     use

    of a

    n evalua

    tion af

    ter

    a  period 

    of

    tim

    e. One

     

    mig

    ht, how

    ever, m

    ake cer

    tain 

    hypotheses

    in

    the

    hope

    that

    they  will be

    tes

    ted in th

    e futur

    e.

    Co

    nsideri

    ng 

    T

    auran'

    s study,

    one

    migh

    t

    expe

    ct

    the effe

    ct of

      the stories

    to

      be qu

    ite

    long

    -lasting

    , sin

    ce Esk

    imos 

    are a

    group with

     

    which few

    children

      have

    an

    y

    fi

    rsthand

     

    conta

    ct,

    a

    nd

    one ab

    out 

    which

    ,

    ou

    tside

    of

    Alaska

    , there

     

    w

    ould

    no

    t

    be s

    trong

    pare

    ntal, 

    peer

    or

     

    c

    ommun

    ity know

    ledge or

    fee

    ling.

    I

    n  the same

      light,

    Jac

    kson's  s

    tudy 

    is

    extrem

    ely enco

    uraging

     in tha

    t she

    was ab

    le 

    to 

    elicit

    a

    positive

    response 

    toward Negroes

    at

    all.

    In this

    case

     

    one

     

    w

    ould

    ex

    pect p

    eer,

    par

    ental,

    an

    d  comm

    unity att

    itudes

    to

    ward

    Negr

    oes to

     

    be w

    ell-defi

    ned

    and fa

    irly rig

    id,

    effec

    tively

    dis

    couragi

    ng d

    eviatio

    n. Under

    these

     

    circum

    stance

    s, one wo

    uld

    hard

    ly expect

     

    si

    ngle st

    ory

    to have a last

    ing eff

    ect.

    Fishe

    r's

    study raises

     an in

    terestin

    g ques

    ti

    on.

    S

    ome hom

    es and com

    munitie

    s,

    espe

    ciall

    y  in

    the

     Far

    West, fo

    ster negat

    ive 

    atti

    tudes

      towa

    rd Indi

    ans, bu

    t

    conside

    ring the

    nation

    as

    a

    whole most are probably 

    indif 

    fer

    ent,

    as not 

    many people

      have

      di

    rect co

    tact w

    ith Indi

    ans

    or

    k

    now ve

    ry m

    uch  a

    bo

    th

    em. A  

    great 

    many unfa

    vorable

      attitu

    d

    toward

     

    Ind

    ians

    are

    genera

    ted by

     

    t

    elevisi

    and mov

    ies.

    Fische

    r's

    study

     seems

      to sho

    that

     in

    itial attit

    udes

    can b

    e overcom

    e

    th

    rou

    the 

    use of

    sele

    cted

    re

    adings

      a

    nd

    a  we

    planned 

    discussion program.

    A s

    in

    the ca

    of Tau

    ran's stud

    y, 

    the quest

    ion rem

    ains h

    o

    long c

    hildren

    retain

    the

    se new

     

    attitu

    des. O

    m

    ight well

    exp

    lore the 

    probl

    em of

      wheth

    or n

    ot a

    readin

    g-discu

    ssion

    progr

    am c

    overc

    ome an

    d correc

    t attitud

    es 

    derive

    d fro

    TV a

    nd movies.

    Lookin

    g

    over

    the t

    otal fie

    ld

    of

    resear

    into how

    chil

    dren's readin

    gs

    affe

    ct

    child

    re

    v

    alues,

    one

     

    c

    an conclu

    de that

    book

    s m

    a

    significant

    part

    in 

    shaping and reshapi

    an indiv

    idual's th

    inking

    ;

    yet the

     

    m

    eans

    wh

    ich the

    y do

    this and the

     t

    otal signifi

    can

    of

     

    their

    role

    are  mat

    ters

    stil

    l

    de

    termin

    lar

    gely

    b

    y the

      observ

    ers

    intui

    tion. In ma

    case

    s childr

    en's

    re

    adings

     might

    mome

    ntar

    af

    fect their

      respon

    ses, but

     how las

    ting th

    e

    effe

    cts are r

    emains

     to

     be

    det

    ermine

    d.

     

    M

    artin L

    . Hoffm

    an and

     -

    Lois Wlad

    is

    H

    m

    an. R

    ume 1

    New

     

    Yor

    k: Rus

    sell Sag

    e

    Foun

    dation,

    19

    p.

    342.

    Refere

    nces

    Davi

    d

    K

    . Cas

    t. Min

    ority Ame

    ricans

    in Ch

    il

    dre

    n's

    Li

    terature

    E

    4: 1

    2 23;

    Ja

    nuary 1967.

    A

    lma H

    omze. Inter

    personal

      Relat

    ions

    in

    C

    hildren

    's

    L

    iterature

    . E

    3:

    26-2

    8

    52:

     

    Janua

    ry

    1966

    .

    Evalene P. J

    ackson.

    Effect

    s of Readin

    g

    Upon

    Attitude

    s

    Toward  t

    he Negro

    Race. L

    4: 47-54;

    19 44 .

    J.

    W.

    Schneye

    r. Effects

     of Readin

    g on

    Chil

    dren's

    Attitude

    s

    T

    3: 4

    9;

    Oc

    tober 1969

    Fehl L.

    Shirley

    . Influe

    nce

    of Readi

    ng on

    A

    dolescen

    ts.

    W

    3:

    256-6

    0;

    N

    ovembe

    1968

    .

    F. L.

    Shirley.

      Influe

    nce 

    of Reading

     on C

    on

    cept

    s, Attitudes

    , and

     Behav

    ior. J

    12: 369-7

    2 4

    07-13;

    Fe

    bruary

    1969.

    Also

    cit

    ed, but una

    vailable

    for f

    irstha

    review:

    F.

      L. F

    isher. I

    nfluence

     of Rea

    ding  an

    d D

    cu

    ssion o

    n

    A

    ttitudes

     of

     Fifth Graders

     Toward

     

    Am

    ican Indian

    s. Un

    publishe

    d disserta

    tion, Un

    iver

    of

    California at

    Berkeley, 1965.

    R

      H.

     

    Tau

    ran.

    The Influen

    ces 

    of Reading

    the

    Att

    itudes

    of Th

    ird G

    raders Tow

    ard

    Eskim

    Unpubl

    ished diss

    ertation.

      Unive

    rsity

    of Mar

    yla

    College

      Park, 19

    67.

     E

    RIC A

    . K IM

    MEL  

    T

    2

    14

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