can carrotmobs change the world?
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Presentation by Julia Karl at the Inspiring Change Gathering in Cape Town, South Africa on 18 November 2011. www.climatesmartcapetown.co.za/events/inspiringchangeTRANSCRIPT
Can Carrotmobs Change the World?
Consumer Activism
In a Carrotmob campaign, businesses compete at how socially responsible they can be and then a network of consumers spends money to support the winner.
How it all started…
San Francisco
22%
Opposite of a boycott
Buycott
Success
Win-Win-WinActivism
Singapore
Minneapolis
Frankfurt Sidney
Mexico City
Portland
Antwerp
Manchester
Berlin
Vancouver
First Carrotmob on the African Continent!
TONIGHT
Competition
100%
Commitments
YOU
MARIA’S
Join the mob, have fun and enjoy Maria’s food, drinks and music while the money that you spend on the night goes towards making Maria’s an even more environmentally and socially responsible business.
Commits to implementing a host of environmental and social actions, while at the same time benefiting from increased revenue, recognition and enhanced reputation.
Mobilising people
The future of Carrotmobs…
Can Carrotmobs Change the World?
“The Carrotmob philosophy has extended across America – and the world”
“A global movement that is built on the ‘carrot-or-the-stick’ concept”
“Carrotmobs Are Cooler than Boycotts”