Can FinallyChange the Face of

Unified Communications?

In 2006, Google disrupted Microsoft Office with the release of Docs, Sheets, and Pages.

Overview

Microsoft dominates the medium-to-large sized enterprise market segment -

61% of companies have existing or planned Office365 deployments.

Google productivity suite?

Only 26%

How Google Apps for Work has Emerged through Small Partnerships

In addition to the Google Apps that many people know—Gmail, Docs, Hangouts, etc.—partnerships have helped

Google fill out its enterprise productivity suite with the following:

Google Voice emerged out of the 2009

acquisition of start-up GrandCentral.

Dialpad is funded through Google’s venture arm- further deployments of workplace

phone solutions.

Google Sites and Springboard are the result of a 2006 acquisition of JotSpot. Today, the two offerings allow

companies to create internal corporate networks and use Google search to find

information across all productivity apps.

What the Google-RingCentral Partnership Means for Unified Communications

The recent partnership with RingCentral could potentially be the missing piece that the tech giant has been searching for: the goal of RingCentral Google Edition with Google Apps

for Work is to offer a robust enterprise communications solution

This enterprise communications solution is specifically

targeted at overtaking Microsoft Office 365 and Skype for Business.

RingCentral will allow Google productivity suite to have access to WebRTC integration, enabling users to

initiate voice calls seamlessly within Google Apps for Work.

By seamlessly connecting Gmail, Chrome, Android, Hangouts and more (along with unlimited Drive storage) the RingCentral partnership could be exactly what Google needs to seriously compete with Microsoft in the enterprise.

Google can use this partnership to differentiate by

providing seamless transitions to cloud-based communications. Google and RingCentral makes a convenient shift possible, which will become increasingly necessary for enterprises keeping up with digital transformation trends.

Regardless of the Productivity Suite, Customer Experience Is Everything

However, the technology that Microsoft and Google offer is largely the same. To truly differentiate themselves, both companies will have to battle each other for improved customer experiences.

The key to delivering a high quality unified

communications experience is a proper approach to security, service management and analytics.

If you want to learn more about the Network Edge Orchestration approach to communications support, download our free white paper, Network Edge Orchestration—Supporting VoIP Deployments.

To see a deeper breakdown of the Google and RingCentral partnership

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