can one device do it all?
DESCRIPTION
A review of handheld devices - where they've been and where they are headingTRANSCRIPT
Can One Device Do It All? How Many Phones, Cameras, Tablets and Computers Do I Really Need?
Angela HeyTechviser
Technology Columnist The Mountain View Voice
Device Designers◦ What do I include, what can I leave out?◦ Will my product be cannibalized by a new one?
Application Designers◦ What resources can I use in my apps?◦ Which platform should I choose?
Users◦ What should I buy?◦ How long will it last?◦ Will the price come down?
Why Ask The Question?
Pioneering Technology
Classic Devices
HP 35 - 1972
35 Years Later HP 35sSource: HP
Source: John Wolff’s Web Museum
Grid Laptop Computer - 1982
Source: http://www.old-computers.com/museum/computer.asp?c=900
Apple Newton - 1993
Source: http://www.mac-history.de/allgemein/2008-05-25/power-macintosh-6100-und-newton-message-pad-110
EO Tablet - 1993
EO PersonalCommunicator 440, 1993Source: Computer History Museum,Gift of Rob Carr
Sony Magic Link - 1994
Source: Digibarn Computer MuseumGift of Ed Satterthwaite
Apple Camera - 1994
Apple QuickTake 100- 1994Source: Cnet
Nokia Smartphone - 1996
Nokia 9000 Communicator – 1996Sources: The Register, 2nd August 2007http://www.theregister.co.uk/2007/08/02/nokia_new_coke/Photohttp://www.freelance-writers.org/?p=222
Franklin Rex Rolodex - 1997
“…as a device to carry data, the Rex was second to none... and it spared me many pounds of luggage on many occasions...”Source - http://disruptormonkey.typepad.com/monkey/dead_technology/
Philips Velo 1 - 1998
Source: PDAdb.net
HP Jornada 540 - 2000
Source: HP
iPod 3rd Generation Shuffle - 2009
Source: Ars Technica
EyeFi – Camera WiFi Card 2005
EyeFi Cards in 2010Source: EyeFi
TodayWhat devices do people use
Who Browses and Uses Apps?
Source: Comscore Oct 2010http://www.comscoredatamine.com/2010/10/japan-mobile-users-most-likely-to-access-browser-and-apps/
Categories Of Apps
Source: Nielsen, State of Mobile Apps, Sept 2010
Categories of Apps used in the Past 30 Days by Smartphone and Feature Phone Users
Most Popular Apps
Source: Nielsen, State of Mobile Apps, Sept 2010
Most Popular Apps used in the Past 30 Days on Different Platforms
Other Devices With Apps
2009
2010
2011
2012
2013
2014
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1000000
OtherWindowsiOS/AppleRIM/BlackberryAndroidSymbian
Mob
ile D
evic
e O
S
Sh
ipp
ed
To U
sers
‘0
00
s
Gartner Forecasts Sept 2010
Note: 2012 and 2013 numbers are interpolated.Source: Gartner and Betanews Sept 2010
One DeviceWhat Can You Do?
What’s In The Queen’s Handbag
The Dream
September 17, 2009Ms. Jen says:I am a one device kind of girl. I carry a small purse and I want one phone with a great camera, an internet connection, and if it must ring then so be it…Source: Nokia Conversations
Why One Device
Save
Energy
Less
Weight
EngineeringChallenge
Simplify Support
Source: Nokia
Karaoke Machine in Your Pocket
Source: Sonic Mule, Inc. Apple App Store
Big Screens In Your Pocket
Airport Remote MonitorSource: Sojern on Apple App Store
Postcards To Mail
Source: Apple App Store and Bill Atkinson Photography
The Wallet"Mobile phones give you 5 billon points of presence in the market--the opportunity is huge," John Dick, SVP and CIO Western UnionOct 2010Source: CTIA Enterprise and Applications 2010
Almost An ATM In Your Pocket
Bank of America – Mobile BankingSource: BofA on Apple App Store
The Plastic Card
Source: Apple App Store, Starbucks
Point-of-Sale Payment
Metal Detector
Source:Android Marketplace
Maps and Location
Source: Google
Source: Vouchar in Android Market
Health Monitoring
Source: Modula In Android Market
Source: Highway North Interactive In Android Market
One Is Not EnoughWhat Can You Do?
How Many Phones Do You Carry?
Source: Nokia 9/16/2009 - http://conversations.nokia.com/2009/09/16/how-many-phones-do-you-carry/
September 17, 2009 10:26 amSaami Matloob says:…its a hassle to carry three or two phones at a time leave alone four as mentioned in the poll. I use three phones.
Constraints
Multipl
e Tasks
Battery
Life
Company Policies
Premium Pricing
NewInventio
ns
Power
Source: http://www.hardwaresphere.com/2010/03/17/solar-vest-a-wearable-solar-charger/
Pet Tweets
$29.99 from Mattel
Window Phone
Source: http://www.66mobile.com/devices/futuristic-cellphone-concepts.html
Victorinox Presentation Master 2010Source: Steffen Müller/Victorinox
Victorinox Swiss ChampSource: Victorinox
ConclusionsWhen Can One Device Do It All?
Business Exec◦ Multiple devices - home/work, netbook/tablet
Soccer Mom◦ Simple, light device
Teenager◦ Messaging, entertaining device
Photographer◦ Wants real camera
Hiker or Biker◦ Needs power, light device
It Depends On Lifestyle
How Many Devices Do You Need?
We could share a phone?
Can I have my
own?