can spam act: what you should know
DESCRIPTION
Can Spam Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.TRANSCRIPT
A Compliance Act for Business
CAN SPAM ACT: A Compliance Act for Business
Don't use false or misleading header information 1
Don't use deceptive subject lines (if you're using trickery to try and get your emails opened, it's probably NOT okay 2
Chances are, this is the one requirement that is slipping by. Simply a small line of text indicating that your message is an advertisement, how they were added to your list, the email address from which they subscribed, and possibly even the IP from which they subscribed (Several of our clients are doing this very well).
3
Identify the message as an ad.
Tell recipients where you are located. You must have a physical address in your messages (PO Boxes are OK).
4
Tell recipients where you are located. You must have a physical address in your messages (PO Boxes are OK).
5
Tell recipients how to opt out of future email.
Honor opt-out requests promptly. (See #4)
6
Monitor what others are doing with your brand.
7