can we make everyone think like a designer?
TRANSCRIPT
CAN WE MAKE EVERYONE THINK LIKE A DESIGNER?
Kaba SuEC/Media Design lead
97%REACH
Top apps in each own category on platforms
iOS
Android
DesignTech
Business
When design start to have a seat…
Build
Evaluate
strategy
Inspiration
Ideation
Design
We form UCD process
We ask the team to think about values every time
We change the way we see, sit and eat
We go out and get inspired by real life
We prototype and experiment ideas to start the learning process.
We iterate ideas with the core team
We learn from users and create with users
We start to prove we can deliver great products
and be recognized by international design award
CAN WE MAKE EVERYONE THINK LIKE A DESIGNER?
NO!
DesignTech
Business
When design starts to have a seat…
Design
TechBusiness
everyone still has different priority and that’s the bloody truth
and everyone think they are the advocator for users
Design DesignTechBusiness
Don’t think you are here to lead
Design TechBusiness
you are actually here to push
TREAT EVERY STAKEHOLDER AS YOUR USERS
You have to design the change. Keep your empathy for users, stakeholders and bosses
image credit: children for health
When you start to think as part of them, you start to become a product designer
image credit: Mellisa Perri
ProductTech
Business
Every decision you make, you start to think about the balance of people’s priority
and the balance of scope, time and resource
Quality
Scope
ResourceTime
Learning by iterating
incremental development
DT points out the future
But there’s no shortcut
You still have to work backwards from the vision and pivot when you need to.
TREAT EVERY STAKEHOLDER AS YOUR USERS
and love them, love your product