can we measure creativity, design and innovation? the case of méxico
DESCRIPTION
Can we measure Creativity, Design and Innovation? The case of México.TRANSCRIPT
¿Can we really measure the impact of creativity and design on innovation? Case Study: México.
Marco Ferruzca, Jorge Rodríguez and Christof Göebel (UAM-Azc)
BACKGROUND
Living in a creative knowledge era
Creativity & Design
have gained importance in the last years
Time
Interest
PepsiCo Creates Chief Design Officer Role 3M Guru Porcini Will 'Build Design Culture' Spanning Everything From Packaging to Digital Experiences
Creative Cities
Toward more competitive economies
CreaHve CiHes Network (UNESCO)
hNp://www.ciHesinsHtute.org/
Measuring Creativity, Design and Innovation in the Cities
GCI Global Creativity Index
3T Driven Innovation
“The rise of the creative class” (Florida 2002). We live in a “Creative Age”. Florida’s thesis is centered on: Technology, Talent and Tolerance. He is interested in studying the concentration of “creative individuals” in different regions. The “creative class” has strong influence in making a region prosper economically.
Factor Variable
TECHNOLOGY
Global R&D investment Global researchers Global innovation The technology index
TALENT Human Capital Creative Class The talent index
TOLERANCE
Tolerance toward ethnic and racial minorities Tolerance toward gays and lesbians The tolerance index
THE GLOBAL CREATIVITY INDEX
ECONOMIC AND SOCIAL PROGRESS MEASURES
Economic output/GDP per capita Global competitiveness index Global entrepreneurship index Income inequality Human development index Happiness/life satisfaction
Inno Metrics: DCI A Design, Creativity & Innovation Scoreboard
Creative climate matters!!!
From
a ra
ther
diff
eren
t per
spec
tive
Hol
land
ers
& V
an C
ruys
en
(200
9) h
ave
prop
osed
an
ad h
oc s
core
boar
d ap
proa
ch.
Indicators
A. CREATIVE CLIMATE A1 CREATIVE EDUCATION A1.1 Number of art schools per million population
A1.2 Quality of educational system
A1.3 Public expending on education
A1.4 Share of tertiary education enrollment by fields of education related to culture
A1.5 Extent of Staff Training
A2 SELF EXPRESSION A2.1 Language skills A2.2 Share of population involved in artistic activities
A2.3 Self-expression values A3 OPENNESS & TOLERANCE
A3.1 Share of foreign tertiary students A3.2 Share of foreigners in employment of population aged 25 to 64
A3.3 Share of cultural employment in total employment for employees with a completed tertiary education
A3.4 Degree of urbanisation of population aged 25 to 64 (share of population living in densely-populated areas)
A3.5 Openess to other countries, share of population very interested in arts and culture in own or other countries.
A3.6 Brain Drain
Indicators
B. CREATIVITY & DESIGN
B1 CREATIVE SECTOR
B1.1 Share of creative occupation of population aged 25 to 64
B1.2. Share of knowledge workers in S&T
B1.3 Value added share of creative industries
B2 CREATIVITY IN R&D)
B2.1 National pattent applications per million population
B2.2 Scientific publications per million population
B2.3 Trademark applications by residents per million population
B2.4 Capacity for innovation
B3 DESIGN ACTIVITIES
B3.1 Importance of design staff for innovation
B3.2 Number of designers per million population
B3.3 Community design applications per million population
B3.4 Production process sophistication B3.5 Uniqueness of product design
B4 COMPETiTiVENESS iN DESiGN
B4.1 Exports design related services as a percentage of services exports
B4.2 Exports design as a percentage of merchandise exports
B4.3 Value chain breadth
B4.4 Extent of branding
CCI Creative City Index
Feel the city!!!
“The
Cre
ativ
e C
ity In
dex
asse
sses
the
crea
tive
puls
e of
pl
aces
by
expl
orin
g th
eir u
rban
dyn
amic
s, p
roce
sses
and
pr
ojec
ts. I
t diff
ers
from
mos
t ind
exes
by
look
ing
at th
e ci
ty
as a
n in
tegr
ated
who
le fr
om a
n in
side
r and
out
side
r pe
rspe
ctiv
e th
roug
h a
serie
s te
n br
oad
cros
scut
ting
dom
ains
” (La
ndry
and
Hya
ms
2012
).
Indicator Brief description Political & public framework Measures the role of political and public
infrastructure, including human resources, to incentive creativity in a place.
Distinctiveness, diversity, vitality & expression This indicator measures if the cultural offering in a place is wide and it welcomes debate and critical thinking. Outsiders coexist in harmony with local habitants.
Openness, trust, accessibility & participation This indicator measures the way society, institutions and organizations operate to create an enabling environment composed by people from a diversity of backgrounds.
Entrepreneurship, exploration & innovation Measures the entrepreneurship culture in a place. Also, it looks for information regarding the development of R&D and innovation.
Strategic leadership, agility & vision Measures aspects linked to build a strong sense of vision for a place, where thinking is strategic and future proofing.
Talent development & the learning landscape This indicator is linked to the quality of learning and knowledge produced in a creative place.
Communication, connectivity, networking & media
Even when learning and knowledge production is important in a place, likewise technology is crucial for its development.
The place & place-making Measures urban characteristics of a place. Liveability & well-being It is about the quality of life in a place. Professionalism & effectiveness It is about doing things with professionalism
and quality.
International Design Scoreboard
Moultrie and his team have developed an internaHonal design scoreboard for measuring the design capability of design in countries.
Indicator Comments Total public investment in design promotion and support
Authors considered investment only by the government and recognized national institutes.
Total number of design graduates It includes: graphic/communication design, interior design, industrial/product design, digital/web/media design, fashion design.
Total number of WIPO design registrations WIPO was the only source considered because it represents an international route for design registration.
Total number of WIPO trademarks registrations
WIPO was the only source considered because it represents an international route for trademark registration.
Total number of design firms It includes: graphic/communication design, interior design, industrial/product design, digital/web/media design, fashion design.
Total turnover of the design services sector Total employment in design services Employment should include all employees, not
just those engaged in design
México In the Global Creativity Index
Technology index
62 82
Global R&D investment 49 /82
Global researchers
49 /82
Global innovaHon 74 / 177
México In the Global Creativity Index
Talent index
65 82
Human Capital 58 over 82
CreaHve Class 58 over 82
México In the Global Creativity Index
Tolerance index
36 82
Tolerance toward ethnic and racial
minoriHes
52 over 82
Tolerance toward gays and lesbians
23 over 82
México In the Global Creativity Index
61 82
107 142
Quality of EducaHonal System
4.07 7
Extent of Staff Training
Share of tertiary education enrollment by fields: HAE = 14.6% Health = 9.7% SS, B & L = 38.7% Services 3.3% Engineering, manufacturing and construction = 19.3%
México
In the Design, Creativity and I n n o v a t i o n S c o r e b o a r d
I N N O M e t r i c s
.73% Share of foreign terHary students
(7689)
.78% NaHonal InsHtute
of StaHsHc (INEGI)
8.38 Number of resident patent filings per million populaHon
73 ArHcles per million
populaHon
608 trademark
applicaHons per million populaHon
76 142
Capacity of InnovaHon
46 142
ProducHon process sophisHcaHon
Uniqueness of product design
?
CO
NC
LUSI
ON
S
Yes, we can measure creaHvity, design and innovaHon with exisHng frameworks but the picture is not complete…you have to live the city. ExisHng frameworks does not capture the whole creaHve spirit of a city. A lot of things to do but without loosing our origins.
There are not enough approaches to measure the impact of creaHvity and design linked to the innovaHon capacity of a city.
CO
NC
LUSI
ON
S
Informal economy
Community driven projects: Santa Barbara Neighborhood
Design & Crafs MulHdisciplinary Program
Factories of Arts & Handcrafs Network
NaHonal Center of InnovaHon and Craf Development: -‐ You can buy handcrafs -‐ Kids learn craf techniques &
legacy -‐ Laboratory for developing new
techniques -‐ Supported by public
administraHon