Canada and a Roaring Canada and a Roaring EconomyEconomy

Canadian HistoryCanadian History

OverviewOverview

The Roaring Twenties saw boom The Roaring Twenties saw boom times in Canada. _________________; times in Canada. _________________; earnings for individuals and earnings for individuals and companies were high. companies were high.

Greater disposable income meant a Greater disposable income meant a consumer society was being born.consumer society was being born.

Labourers were also thrust to the Labourers were also thrust to the forefront of social change because of forefront of social change because of terrible working conditions.terrible working conditions.

Whimper before the BoomWhimper before the Boom

During the war Canada's resource During the war Canada's resource industries and manufacturing industries and manufacturing industries operated at full capacity, industries operated at full capacity, even contributing to the war effort.even contributing to the war effort.

The 1920s started with a short The 1920s started with a short economic ‘whimper’. Industries that economic ‘whimper’. Industries that ______________________________________________________________________________________________________________________________________________________________________________________.__________________________________.

Boom in Old and New Boom in Old and New IndustryIndustry

By 1923-24 the economic slump that By 1923-24 the economic slump that followed the First World War was over.followed the First World War was over.

World economies had improved and World economies had improved and countries ______________________.countries ______________________.

Demand for Canadian wheat reached Demand for Canadian wheat reached record levels in the 1920s.record levels in the 1920s.

Domestic and foreign industrial demand Domestic and foreign industrial demand for for ____________________________________________________________________________________________________.______________.

Agriculture and Mining Agriculture and Mining ProductionProduction

Growth in IndustryGrowth in Industry

The Canadian pulp and The Canadian pulp and paper industry expanded paper industry expanded rapidly during the 1920s.rapidly during the 1920s.

Demand was huge in the Demand was huge in the American market.American market.

During the 1920s Canada During the 1920s Canada exported more pulpwood exported more pulpwood and newsprint than the and newsprint than the rest of the world combined.rest of the world combined.

AutomobilesAutomobiles Automobile production Automobile production

grew grew _______________________________________________________________ industry in _____________ industry in Canada.Canada.

Production of new Production of new household products also household products also increased.increased. Radios, record players as Radios, record players as

well as other labour saving well as other labour saving electrical appliances.electrical appliances.

TariffsTariffs Tariff: Tariff:

___________________________________________________________________________________________________._____________.

The federal government introduced tariffs The federal government introduced tariffs to protect Canada’s manufacturing and to protect Canada’s manufacturing and industrial base.industrial base.

Example: US made farm machinery was Example: US made farm machinery was taxed so that it was more expensive than taxed so that it was more expensive than Canadian-made farm machinery.Canadian-made farm machinery.

What did this do for Canadian companies?What did this do for Canadian companies?

Drastic ChangeDrastic Change

Economic prosperity and new Economic prosperity and new technological developments brought technological developments brought about enormous change.about enormous change.

Many people moved into the cities to Many people moved into the cities to work in factories or in service work in factories or in service industries like ___________, __________, industries like ___________, __________, __________________, and ___________.__________________, and ___________.

Changes….Changes….

Wages were rising for many people Wages were rising for many people and for the first time people could and for the first time people could buy stuff on an instalment plan.buy stuff on an instalment plan.

Beginning of a debt society.Beginning of a debt society. Workers had more income......what Workers had more income......what

does this mean?does this mean?

Canada becomes a Consumer Canada becomes a Consumer SocietySociety

Along with the 1920s came with a Along with the 1920s came with a number of consumer products that many number of consumer products that many Canadian families ‘had’ to have.Canadian families ‘had’ to have.

Mass Media was introduced in the 1920s, Mass Media was introduced in the 1920s, in fact, by 1929 there were ____________ in fact, by 1929 there were ____________ in Canada, up from fewer then in Canada, up from fewer then __________________ (beginning of boom)__________________ (beginning of boom)

Mass media = Mass Advertising Mass media = Mass Advertising

Don’t Worry - ShopDon’t Worry - Shop

Mass advertising along with job Mass advertising along with job security and higher incomes meant security and higher incomes meant that they could spend money on that they could spend money on things other then the basic things other then the basic necessities.necessities.

There was more ‘disposable’ income.There was more ‘disposable’ income.

AdvertisingAdvertising

Advertisers made luxury Advertisers made luxury items seem like items seem like necessities to hundreds necessities to hundreds of thousands of of thousands of Canadians.Canadians.

There was an There was an astounding range of astounding range of household goods made household goods made available by places like available by places like EATONS.EATONS.

AdvertisingAdvertising

EATONS catalogue EATONS catalogue was a central was a central feature in every feature in every Canadian Canadian household.household.

MiraclesMiracles

_________________, _________________, hand operated hand operated washing machines, washing machines, ___________, electric ___________, electric toaster, electric toaster, electric stoves, ____________ stoves, ____________ and ____________.and ____________.

Why did people want Why did people want to buy things like this?to buy things like this?

The Biggest Consumer ItemThe Biggest Consumer Item

The top consumer item was the _________.The top consumer item was the _________. In 1923, a person could pay $445.00 a In 1923, a person could pay $445.00 a

month for a Ford. Two years later a person month for a Ford. Two years later a person could buy one for $424.00 a month. For could buy one for $424.00 a month. For slightly less you could get a number of slightly less you could get a number of options: a spare tire, speedometer, and options: a spare tire, speedometer, and lights.lights.

Buying it was made easier by the Buying it was made easier by the introduction of mass production plants.introduction of mass production plants.

AutomobilesAutomobiles By 1928 there were many other By 1928 there were many other

automobile plants in Canada automobile plants in Canada and the United States.and the United States.

Canadians could shop around, Canadians could shop around, they could buy a ___________or they could buy a ___________or _________._________.

By 1929 a large percent of By 1929 a large percent of Canadians owned cars, in fact Canadians owned cars, in fact over over ______________________________________________________________

What did the automobile do for What did the automobile do for Canadians?Canadians?

Before the 1920s Before the 1920s only the rich could only the rich could travel Canada.travel Canada.

After the early After the early twenties the average twenties the average Canadian could.Canadian could.

Canadians went on Canadians went on Sunday family Sunday family drives.drives.

The Radio and the FamilyThe Radio and the Family

Radio was a way for Radio was a way for families to spend time families to spend time with on another.with on another.

The entire family would The entire family would huddle around a radio set huddle around a radio set and listen to their and listen to their favourite weekly shows of favourite weekly shows of _____, ________, _________, _____, ________, _________, ________, ______ and ________, ______ and preaching.preaching.

ConclusionConclusion

The economic boom made life easier The economic boom made life easier for many Canadians and in some for many Canadians and in some ways it brought families together.ways it brought families together.