Canada

About CANADA

• Second largest country in the world.

• Two main languages: English, French.

• International country

Development• The government built the

Canadian Tourism Commission (CTC) in 1995 to promote Canada:

• Sustain a vibrant and profitable Canadian tourism industry

• Market Canada as a desirable

tourist destination

• Provide information about Canadian tourism to the private sector and to the governments of Canada, the provinces and territories.

Strategic Goal

• Market Canada as a four season destination.

• Conduct research.

• Foster the development of market-ready products that meet consumers’ needs.

Festivals & Events

Canadian Tulip Festival

Niagara Icewine Festival

January 15-24, 2010

May 7-24, 2010

Upcoming Event2010 Vancouver Olympic Games

Attraction

Main MarketAustraliaChinaFranceGermanyJapanMexicoSouth KoreaUKU.S.

A Mission Statement

• Deliver world-class culture and leisure experience

• Preserving and sharing Canada’s clean, safe and natural environments.

• The industry will be guided by the values of respect, integrity and empathy.

A Mission Statement• Advertise and market

Canada in 12 countries around the world;

• Conduct industry research and studies;

• Promote product and industry development.

Reference

http:// www.tourism.gov.on.ca

http://www.officialtourism.ca/

http://explore.canada.travel/ca_en/ctc/ke/homepage5d21.html

http://explore.canada.travel/ca_en/ctc/ke/things_to_do1f29.html

http://explore.canada.travel/ca_en/ctc/ke/aboutf082.html