Making Way For Mobile

Make Way for

Mobile

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Welcome

What we will cover

Creative

TechnologyStrategy

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Session Goals

1. Get you and your content ready

for mobile publishing

2. Review best practices and insights

3. Give you tools to help plan, develop

and understand mobile

4. Take a look at some of the trends

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Our Approach

Help you:

• Make change

• Understand the need

• Create strategy

• Show you how to implement without

a huge investment

• Bridge the struggle gaps

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Offers

1. Tools are available as PDFs

if you find them helpful

2. Free 30 minute phone consult

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Who Are You?

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Does this sound familiar?

• My print magazine comes first

• Social Media is a pain in the #ass!

• Strategy?

• Just another thing to do

• I do it because I have too, but not

sure why

• I’m already on FaceBook!

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Everything we are going to

talk about today

can be done with everything

you have at your disposal

now.

Tools. Time. Plan.

Today we’re pulling apart

Strategy

Buyer’s Purchase Decision

Process

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Tool#1 - Strategy Roadmap

Using a Strategy Roadmap allows your

business to clearly define goals,

objectives and initiatives. This helps to

breakdown complex initiatives into bite

sized pieces that are easier on budget

and help staff understand direction.

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Road Map

Content Flow

Social As Traffic

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Canada Goes Mobile

Mobile Is Now More Engaging

Than Desktop

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Trends

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Trends

How Canadians Use

Their Devices

Creative

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Content Trends

Content Trends

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TOOL #2 Print to Mobile Brand

Test1. Brand Consistency

2. Responsive

3. Content Consistency

4. Seamless Adaptation

5. Channel Appropriate

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Fast Company

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Inc. Magazine

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Chatelaine

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Toronto Life

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Outside

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Ski Canada

Ski Canada (website)

Ski Canada (Instagram)

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Forbes

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Forbes

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Forbes By The Numbers

• Forbes - 7 million subscribers

worldwide

• 1.2 million iPad readers (24%)

• 659,000 IG followers (10%)

• 2.87 million likes (41%)

• 9.5 million followers in Twitter (135%)

• Target perhaps is % of

subscription base

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Editorial Chart

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Tool#3 - Content Calendar

• Redesigned chart to now be

a content chart (calendar)

• Address Social Media at planning

stage

• Helps to uncover opportunities that

allow seamless integration

Content Chart

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Tool #4 - Spec Sheet

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Product (print to social)

Product (print to social)

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Feature (print to social)

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Feature (print to social)

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Feature

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Feature (print to social)

Technology

Mobile Formats

Mobile Formats

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Tool#5 - Mobile Readiness

• Tools: GT Metrix

• Tools: Page Speed

How users and the internet (bots,

search engines) looks at your site /

digital assets

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Trends

• Reading: Accelerated Mobile Pages- Technology

- Format

- Adoption

• Video: Facebook 360

• SEO- Keywords

- Backlinking

- Referral

- Optimization

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Accelerated Mobile Pages -

GoogleDelivers a cleaner, faster, higher

performing web page that improves the

mobile experience for users; Loads 4x

faster, Uses less data. AMP in action

consists of three different parts:

AMP HTML / AMP JS / Google AMP

Cache

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Forbes

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Facebook 360

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8 things list

1. Choose your channels

2. Find Your Voice

3. Be channel appropriate

4. Image consistency

5. Channel neutral

6. Keep it short

7. Be consistent

8. SEO Ready

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Conclusion

• Think content first

• Know where your audience is

• Speak in channel appropriate ways

• Plan to plan

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Social

K9 strategy+design

K9_SD

K9_SD

K9 strategy+design Inc.

k9-sd.com

THANK

YOU