by

Strada IQJanuary 2016

CANADIAN SALES 2015

Record Year

How else to describe it, simply remarkable

The retail auto business in Canada is smashing records

on top of records.

Did you ever think that so much “iron” could be moved?

While the continued emergence of “trucks” continues unabated.

New Transportation Model

We have been hinting for some time.

The transportation model is inexorably migrating from

ownership to mobility.

It’s a case of pay as you drive.

Why own it?

Free Flowing Money

Low rates, subsidies, incentives.

It’s the perfect money storm.

The flow of money is fast and furious.

What else can you say.

Negative Equity

The ability to deal with negative equity while

upholding the magical 36 month cycle is all important.

Although its becoming increasingly challenging to “roll over” negative equity

into a new financial package.

Leasing

As expected with the Canadian dollar losing value.

There is a corresponding increase in leasing.

This trend will continue.

Providing a compelling advantage to some

manufacturers.

Who Is Ahead

Porsche: + 30%

Lexus: + 25%

Acura: + 16%

Mercedes-Benz: + 15%

Nissan: + 13%

Subaru: + 11%

Audi: + 9%

Land Rover: + 7%

VW: + 7%

BMW: + 7%

GM: + 5%

Who Is Behind

Jaguar: - 11%

Ford: - 5%

Kia: - 3%

Hyundai: - 2%

For the year the market is up by 2.5%.

CPO

Certified Pre Owned sales have experienced

appreciable increases in 2015

Especially for the manufacturers with strong

programs.

• Jetta…………..…….27,719

• Toyota Camry……..16,805

• Ford Fusion………..15,781

• Honda Accord.........14,465

• Hyundai Sonata..…13,497

• Chrysler 200…..…..10,961

• Chevy Malibu……....9,203

• Nissan Altima……….7,293

The Jetta endures, for now. With Camry and Fusion trading paint.

• Honda Civic……..64,950

• Hyundai Elantra…47,722

• Toyota Corolla…..47,199

• Mazda 3……........34,811

Segment is feeling the truck pressure with the Civic leading and the, Elantra

beating the Corolla.

Click on Corolla to see a review/photo gallery

All Figures from Automotive News

SOME NUMBERS THREE QUARTER 2015

Compact Mid Size Sedans

• Ford F Series…..…..118,837

• Ram…………….……91,195

• GMC Sierra…..……..53,727

• Chevy Silverado……46,408

The segment continues to grow with an established order.

Click on F Series, Ram, Silverado to see a review/photo gallery

• Ford Escape……….47,726

• Toyota RAV4……….42,246

• Honda CR-V……….38,961

• Nissan Rogue……...35,841

• Hyundai Santa Fe…33,246

• Jeep Cherokee….…31,833

• Chrysler Journey…..25,646

• Chevy Equinox….....19,766

The Escape owns this segment, with the RAV4 generating increasing

competition.

SOME NUMBERS – 1THREE QUARTER 2015

CUV/SUV Pick Up

• Audi Q5……………………8,203

• Acura RDX………..…..….7,380

• Lexus RX…………………7,063

• M-B M Class………….…..6,009

• BMW X5…………………..5,381

• Acura MDX…….……....…5,814

• M-B GLK…………....……5,304

• Cadillac SRX……........…4,886

• BMW X3………....…….…4,527

• Infiniti QX60………......…3,863

• Buick Enclave……………3,361

• BMW X1……………..……2,942

• Range Rover Sport…..…2,680

• Lincoln MKX……………..2,900

• M-B C Class……..…9,992

• BMW 3 Series………9,590

• Audi A4………......…5,461

• Acura TLX.……….…5,075

• Lexus IS…….…..…..3,401

• Infiniti Q50………..…3,295

• Cadillac ATS……..…3,493

• Lincoln MKZ……..….1,130

• Cadillac CTS……….…537

The C Class leading with the TLX and IS still disrupting.

Click on TLX-Q50-CTS to see a review/photo gallery

SOME NUMBERS – 2THREE QUARTER 2015

Entry Luxury Luxury SUV/CUV

• Lamborghini…...………..122

• Maserati………….….….507

• Ferrari…………...….…..216

• Panamera…..…….…….341

• GT-R…………………..…130

• R8………….…….…..…..89

• Rolls-Royce……………..79

• Bentley………….…..….158

• Tesla Model S…………504

• Volt……………..……..1,463

• Leaf………….….….….1,233

• Lexus NX…………….6,127

• Audi Q3……….……..3,596

• M-B GLA…………….3,719

• Lincoln MKC…………2,970

• Porsche Macan……..1,639

• BMW X4……….….…1,144

The NX what can you say!

Click on NX and MKC to see a review/photo gallery

SOME NUMBERS – 3THREE QUARTER 2015

New Entrants Did You Know

OUR THOUGHTS 2015

• Remarkable year that will be challenging to repeat.

• Free flowing money, be it finance or lease continues to power sales. Its an appreciable profit opportunity for the providers of financial services.

• New models capture additional sales.

• Premium economy is stealing sales from several incumbents. With Mercedes-Benz leading the way. Not only with new but also CPO sales.

• If you have the feeling that the Koreans had their day in the sun, we agree with you.

• Trucks, be it pick ups, SUV, CUV are displacing sedans. This trend will continue, with customers seeking utility.

• Enduring migration from ownership to a mobility model.

• There is a “friction point” in showrooms which is counter productive for all the stakeholders.

Thank You