Canadian Tire Corporation

Technology Through the Eyes of the Customer

Eugene RomanChief Technology Officer

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What if the 70 year old world of information technology is being disrupted by mass consumerization of technology? (already underway)

What will matter in this interactive world?

Is infotech becoming obsolete (answer is - YES)

We’ll try to answer these questions

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What is really going on in this Digital Content World?

Every thing that can become interactive content, is rapidly becoming so…

Interactive Content is being authored by millions of people and flows from a billion+ devices…

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The consumerization of IT changes

just about everything imaginable…

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Interactive Technology is a complex and evolving digital space

Interactive ConsumerMedia Telco

Consumer Electronics

IT Can traditional InfoTech experts/tools effectively deal withthis digital space?

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Connected customer innovation is:

- Tricky

- Wicked Fresh

- Predictable

- Enigmatic

- Cloudy

“Customer Innovation” in a Highly Interactive World

OnlineShopping Gizmo

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8Digital Hubs and Advanced Computing Services Platform to Support all CTC BusinessesTeams of Highly Skilled Cyberneticists and Innovators Driving New Ideas

Extensive Use of Accelerators/Catalysts/Enabler Technologies

Building Relationships with our Customers through their Entire Lifecycle

CTC

The World of Connected Consumers, Employees, Suppliers

…all industries are becoming increasingly interactive

Highly

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The Big Shift Just Ahead ….

ANY DEVICE, ANYWHERE, ANYTIME,AUTONOMIC, ACCESSIBLE, AFFORDABLE,AGILE…

Hi – I’m a phygit

@ Canadian Tire, the future is AUTO-MOBILE…

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CTO Mandate to innovate…

Canadian Tire isn’t interested in best practices the future is… “next digital practices”

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Cyberians @ Work @ Canadian Tire

The Future of IT is All About the Connected Customer

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An experiential, experimental, enteractive wall…

Entertaining/interactive = enteractive

shoemouse

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Enteractively ???????

Wikipedia does not have an article with this exact name. Please search for Enteractive in Wikipedia to check for alternative titles or spellings.Log in or create an account to start the Enteractive article, alternatively use the Article Wizard, or add a request for it.

Reactive - Active – Proactive – Superactive – Hyperactive .….. >>>>> Enteractive is all of the above <<<<< ..….

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An example of Enteractivity@Work

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Innovation or Innovaction ????

Low Success Rate

…aka seeking the chains of causation

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CT Innovation @ Work

Open Ideation SMART SolutionsFuturistics

Delivering valuable customer solutions using world class advanced design and delivery methods – enteractively advanced

Ideas, id-ahs, more ideas, breakthrough ideas

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A SMART JAM LAB @ CT – Area 51

JAM ROOM MEETS APP LAB

Enteractive Work

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The brave new enteractive world…

BOPSASOSWEMWCMDAMXUXWWWESLSAPPGAPP

Most of the new enteractive world is yet to be discovered

NewEmergentCyberCapabilities

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Store Labs – Enteractive Sandboxes

Enteractive testing is done onsite with both employees and customers to gain rapid feedback on cyber effects/usability

480 screens @ work

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Enteractivity is the future

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Thank You

(enteractively)