triggerstrategies.ca

87% of buyers start their sales process with an internet search

Source: Google

“It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change”.

Charles Darwin

What is an online presence?

The 10 most important things your website must have

1. A clear description of who you are2. An easy to understand and remember website address3. Easy to use navigation4. Testimonials5. Calls to action6. Fresh content7. High quality images8. Social media integration9. Be mobile friendly10.Analytics

FacebookPrimarily friends and family. You must know the person to gain access. Ideally suited for consumer focused brands.

LinkedinPrimarily business colleagues. You must know the person to gain access. Ideally suited for recruiting and sales.

TwitterPrimarily interest based. You do not need to know the person to gain access. Ideally suited for educating and building credibility.

Our 5 Rules of Social Media for business

1. Social media is a collection of communication tools. It’s what you do with those tools that matters

2. Social media is about people – not technology or your products and services

3. Develop a give first mentality – don’t sell – connect

4. If you’re going to do it, do it on a consistent basis

5. Create, find and share content that people will want to consume and spread

Content is KING!

What would happen if I Googled YOU?

Prospects

Customers

Influencers

SEO

Social Media

Content

Email

Directories/Ads

Website

Your Online Strategy

Break…..

Case study #1

Industry: Tool and Die Company Size: 45 Employees

Situation-Overview Second generation company, looking to adjust markets, wanted to build on a vision and clear goals, wanted sustainability.

Steps:1. Senior managers developed a clear picture of achievable, but stretch goals. 2. Every employee in the company developed own personal vision and goals. 3. Tested contribution daily and reported ‘wins’ every week. Everyone was part of the company’s success and growth.

What happened:Original vision was ‘3X5’, triple the business in 5 years. Achieved the vision and goals in less than 4 years, developed new markets, attracted key contributors to the team.

Case study #2

Industry: Industrial Retail Company Size: 18 Employees

Situation-Overview Family organization. Wanting to grow sales and service to better compete. Wanted to engage all employees in new market demands and idea generation. Two separate retail locations.

Steps:1. Brought entire team together for a series of off-site strategy meetings.2. Company formed two groups, one focused on sales, the other on service.3. Initiatives developed were executed by everyone at all levels.

What happened:Employees felt recognized and empowered. Great ideas were generated and people ‘owned’ the stake in the outcome. Sales and service dramatically increased. Two locations came together. The owners felt a significant reduction of stress.

Case study #3

Industry: Heavy Construction Company Size: 150 Employees

Situation-Overview Company enjoyed 30 years of success, but now competing more on price from larger competitors coming into area. Service offering was always a benefit, but larger growth with more people creating conflict between departments and losing edge they once had. Stress was high to maintain market share and keep up morale.

Steps:1. Owner, managers and team developed clear vision together.2. Employee sessions brought people together, asked opinions, contributed.3. Small, intense focus groups kept up momentum and action.

What happened:Departments came together in cooperation. Shared expectations reduced conflict and fighting for resources. Employees felt part of ownership and kept management on track with accountability structures and commitments.

Case study #4

Industry: Restaurant Supply/Service Company Size: 40 Employees

Situation-Overview Exponential growth in market. Sales and service teams competing for resources and needing to cooperate and come together. Service levels needed to remain industry leading to stay competitive.

Steps:1. Full company came together for a series of off-site meetings.2. Explained market changes, top client demands and need for service excellence. Had everyone agree on need for synergy and cooperation. 3. People divided into ‘mixed’ groups to strategize actions and commitments.

What happened:Team building happened naturally. Teams owned progress and success stories. People innovated in new ways. Best ideas came from the service teams on site.

5 Steps to create the ultimate team environment, engage your team and get everyone on the same page….

Step One: Clear expectations

Step Two: Fingerprints on the goals - everyone

Step Three: Everyone has individual plans that align to the strategic plan (90 days)

Step Four: Get good at giving recognition…at all levels

Step Five: Everyone is a business thinker with a stake in the outcome. They understand changing customer expectations and changing markets.

Step Six……BONUS Everyone has a sense of urgency to hit stretch goals

Wait…one moreHoney, are you ready for your

performance appraisal?

Thank You

triggerstrategies.ca