can’t fight without footwork.• video and live content. • interactive posts - voting (polls)...
TRANSCRIPT
![Page 1: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/1.jpg)
Can’t fight without footwork.
Master the Basics of Your Social Media Tools
![Page 2: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/2.jpg)
Introduction & Topics Covered
#cantfightwithoutfootwork | @hellohelm
![Page 3: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/3.jpg)
What does ‘footwork’ and ‘fighting’ have to do
with Social Media?
![Page 4: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/4.jpg)
Things you must first understand before stepping through the ropes.• Understanding your own brand and tone of voice
• You need to put in the time
• Be prepared for change
• Understand that every platform has different benefits
• You have to make your audience feel something
• BE PATIENT
![Page 5: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/5.jpg)
Let’s talk about me first……. Everybody’s heard, about the bird.
![Page 6: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/6.jpg)
Twitter• You have 280 characters to say what you need (Less with
video/images)
• The only platform where you can never do enough
• It’s the most instant source of news information
• The Twitter game is still about hashtags, find yours and use
them!
![Page 7: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/7.jpg)
Sweet Let’s Tweet• Make sure your profile is set up properly
1. Profile image
2. Banner image
3. Bio
4. Link to website or other marketing channel
• Follow your connections/contacts and interests
• Interact with your followers and potential audience (like, retweet, reply)
• Mix up your content
![Page 8: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/8.jpg)
How should I use Twitter? • Use Twitter more to communicate with individuals rather than the masses.
Yes this takes time!
• Share content that engages with your audience - ‘make them feel
something’
• Use relevant hashtags to reach out to larger audiences
• Look at what’s trending
• Use Twitter ‘Moments’ to tell the whole story
• Social media ping pong - use Twitter to drive your audience to other
platforms (Facebook, Instagram, Linkedin, Website)
![Page 9: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/9.jpg)
Any Questions Before Round 2?
![Page 10: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/10.jpg)
Facebook The Heavyweight
![Page 11: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/11.jpg)
Initial Facebook Footwork• Download and install Facebook Business Manager (If you have a products to
sell, you’re going to want this!!!)
• Fill in all your company info and description so you’re transparent about what
your business does
• Include website link
• Do you have your username sorted? (@hellohelm)
• Contact information
• Relevant brand/logo profile picture
• Use the banner location to post an emotive image
![Page 12: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/12.jpg)
Facebook Algorithm
A Facebook What???
![Page 13: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/13.jpg)
Don’t Waste Your Punches! Facebook Will Punish For Poor Technique
• Sort your strategy and goals out first! - planning will help you publish (Key
dates for both consumer and industry related topics)
• Don’t just push sales messages - it’s boring. Your customers will be turned
off!
• Have a tone of voice/showcase brand personality.
• COMMENT COMMENT COMMENT! (It’s not just about likes and shares… IT’S
ABOUT COMMENTS).
• Always use image or video with your text
• Mix up your content - make it count!
• Make them feel something - it can be informative, happy, sad, funny,
shocking - it doesn’t matter! Just make them feel.
![Page 14: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/14.jpg)
• Make sure your spelling and grammar is as good as it can be!
• Facebook advertising does work! (I will come onto this)
• Post at the right times to capture your audience (Insights)
• Unless you’re a video content sharing platform like Unilad or The Hook -
DON’T OVER POST………but….
• Do post everyday. Just think how many times you check your Facebook
news feed a day. If you’re not posting, you won't be there for your
audience.
• CUSTOMER SERVICE IS KEY (Another set of skills!) - Great customer
service will get you remembered!
Don’t Waste Your Punches! Facebook Will Punish For Poor Technique
![Page 15: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/15.jpg)
Additional Facebook Footwork • Asking questions - yes, it really is that simple.
• Video and live content.
• Interactive posts - voting (polls) & competitions.
• Sharing consumer/industry news that you will have an opinion on and so
will your audience. You’re basically providing valuable content (Added
value!!!)
• Tag your posts if you’ve teamed up with other businesses.
• Sharing what inspires you. It doesn’t just have to be about you and your
brand, your own business inspirations can play a part of this.
• Behind the scenes content.
• VIRAL CONTENT
![Page 16: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/16.jpg)
Facebook Tools • Your Business Manager will help control and build your page
through ad development/spend
• Use Facebook Insights - use this to learn about your audience
• Attach your Facebook Pixel to your website (If you have one)
• Add shop (If applicable) through Business Manager
• Check out ‘Publishing Tools’ - should be located at the top of your
business page next to insights.
• Sound Collection - using loyalty free music for your video content.
NO COPYRIGHT ISSUES.
![Page 17: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/17.jpg)
Facebook/Instagram Advertising
![Page 18: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/18.jpg)
• Increase traffic from Facebook to your website
• Give you the ability to target specific audiences with posts, adverts,
events and offers.
• Your Facebook pixel will prove one of the most valuable information
and sales tools you can ever have (With a website)
• Push out a well performing post to a larger audience
• Boost engagement to Facebook page - increase likes, comments,
shares.
Facebook Ad Manager Is a Different Fight. Here’s How It Can Help…
![Page 19: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/19.jpg)
• Retarget those customers who have already visited your website
(At various stages), engaged with your Facebook page or just
viewed a particular page or product.
• You have full control of your budgets, where your ad appears and
who it appears too.
• Do the training courses and do your research
• Start small and scale up
Facebook Ad Manager Is a Different Fight. Here’s How It Can Help (Round 2).
![Page 20: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/20.jpg)
![Page 21: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/21.jpg)
Why Use Instagram?• It gives you the platform to get the most from your creative content
• High engagement and excellent reach capabilities - WITHOUT AD SPEND
• Instagram gives you a more personal connection with your audience
• It’s an awesome tool to boost sales of products and services
• You can constantly update your audiences in a way that isn’t intrusive and is designed
for the platform (Instagram stories)
• If you’re in the consumer market, it’s a great way to follow trends
• Build connections with like-minded people. It’s always great to expand your social
network - you never know where your journey will take you.
![Page 22: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/22.jpg)
Fighting Pretty Tactics To Building Your Following
• All you need is a decent camera phone (A good camera does help, but a decent smart
phone should do the job)
• Don’t post shit! First rule. The visual quality of an image goes a long way.
• Use the right filters on your images. Look at your page as a gallery and let the tones
flow through your page.
• However, the most important rule is ……Don’t post (beep)… Tones can come as you
develop the page and your visual identity.
• Using the right hashtags with your photos and video content. You can follow hashtags
too - this is how you grow your audience (Use Webstagram to look for other hashtags
associated with another hashtag)
• Consider the timing of your post - the greatest impact comes in the first two hours
• Use Instagram Stories!
• Influencer Marketing
• Viral Marketing (Ask permission first if you’re unsure, but always give credit to original)
![Page 23: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/23.jpg)
• Engagement! Like and respond to every comment that hits your
posts - this is vital!
• Not just responding to comments on your page…….but those who
follow the same hashtags you use!
• Oh, and seeing who follows your competitors too! You can like their
posts and start following them without it being intrusive
• Congratulations ……you’re basically a stalker!
• Follow brands you find inspirational
• Unless you have a particular brand, it is best to only post 1-2 posts
MAX a day on your Instagram page (Even go a few days if you have to)
• Use Instagram Insights to see what posts are performing well and to
understand your audience demographics
Tactics To Building Your Following (Round 2)
![Page 24: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/24.jpg)
What Content Should You Post?
• I sound like a broken record but….. make someone feel something and try
to add value where you can. Incite emotion through image/video/copy
• Videos up to 60 seconds long (It could be company adverts, behind the
scenes, a showreel of products, a teaser to a longer video).
• You can make your posts shoppable (You will need additional app
support on this - as the products will need to link to Instagram)
• A variety of image and content styles - Take a look at brands like -
Apothecary 87, Social Chain, Hopes End Wine, Clocks & Colours, The
Dead Rabbit NYC
• Empowerment images - does your business empower or promote good
causes
![Page 25: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/25.jpg)
Instagram Stories #Cantfightwithoutfootwork• This is the area where you can add extra creativity & personality
• Stories last 15 seconds long.
• Post an individual video/ a series of clipped videos
• You can also upload images in stories (although stories appear portrait) -
Apps like Adobe Spark help you resize images.
• You can go live through your stories! Show some BTS or connect with
your audience in a live environment (Opportunity to inform, ask
questions/and give on the spot answers.
• There’s a variety of way you can shoot on Instagram (Normal, Focus,
Boomerang, Superzoom and rewind.
• You can now also bring your posts to life with gifs and the latest - MUSIC!
![Page 26: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/26.jpg)
![Page 27: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/27.jpg)
Why You & Your Business Should Be On LinkedIn• The most important B2B social media tool! You can guarantee most people who you want to talk
to in business are on LinkedIn.
• So that means, get yourself a profile and your business if you don’t already have one.
• Success for any business is dependent on the customer base, and potential supplier base and
LinkedIn offers a simple connection to both.
• Easiest way to get your B2B messages across to your contacts (Along with Twitter)
• LinkedIn is a great way of recruiting new talent to your business
• A great location for publishing articles and sharing written content (As long as it is informative -
ADDS VALUE)
• A great platform to ask questions!
• An even better platform for giving answers and placing yourself as a ‘thought leader’ or ‘industry
expert’
• A well optimised Linkedin page can assist with Google rankings (This involves having a full well
thought out profile page, using links to your website, blog and articles).
• Creating content through LinkedIn will add credibility
![Page 28: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/28.jpg)
Content I Should Be Posting
• Posting business updates is OK but give an extra reason as to why this
business update would be of any use to your followers - give that added value.
• Industry specific content - be the thought leaders and publish articles and
responses around the industry you’re involved in (Or even just passionate
about).
• Don’t concentrate your efforts on high quality images. If you have an
interesting video, great but with Linkedin, good informative written content is
key to nailing this platform
![Page 29: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/29.jpg)
Other Marketing efforts to add to your Arsenal of moves.• Public Relations - Sharing your stories and showcasing your PR efforts on social media help with
reach, credibility and humanising the brand.
• Blog Posts - If you have a blog page, keep this updated with great content that you can share
through your social media channels
• YouTube - Home to your larger video content. It can house your shorter content too but this is
100% your ‘go to’ hub for video content over 5mins long.
• Snapchat - If your audience is dominated by a very young market, this platform should not be
overlooked - however IG and Facebook still dominate
• Pinterest - Again a great platform where you can pin images/articles/videos of things that inspire
you or push out your own product images through groups of pins.
• Google+ - Truth be told, is this as important as any of the other platforms that dominate this
presentation, probably not. However it’s another platform to connect with a B2B audience. It’s
another good way to help share your valuable blog/article content and if used correctly, it can
actually assist your local SEO (Search Engine Optimisation)
![Page 30: Can’t fight without footwork.• Video and live content. • Interactive posts - voting (polls) & competitions. • Sharing consumer/industry news that you will have an opinion](https://reader033.vdocuments.net/reader033/viewer/2022060418/5f15be875c78861e55587379/html5/thumbnails/30.jpg)
Thank You For Your Time.
Any Questions?