cancer awareness resource & education … awareness resource & education guide ... • name...

C.A.R.E.CANCER AWARENESS RESOURCE & EDUCATION GUIDE

2016

IN COLLABORATION WITH:

Publishing Sunday, February 28, 2016in honor of National Cancer Prevention Month

PLUS

• Surviving & Thriving

• Caregiver Guidance

• Supporting a Friend

C.A.R.E.

CANCER AWARENESS RESOURCE & EDUCATION GUIDE

Therapeutic activities

Household essentials

Insurance & financial

options

NAVIGAT

ING

CANCER

and a personal 2015 appointment calendar!

Provided by

the Santa Fe New Mexican

with Christus St. Vincent

“ he direction of the guide was impeccable! I have already read it cover to cover and have asked my husband to also read! So much of what is here is spot on and will still help US even though we have already been in this battle for 2 1/2 years!”

Trixy Brill, Living with Cancer

“ Wow - is all I can say! I am so impressed by C.A.R.E. I already got a call by someone who had received the guide in their paper and wants to utilize our programs.”

Stephanie Michnovicz, Cancer Services of NM

“ C.A.R.E. was great - much more than I expected! I know that many, many people will beneit from it.”

Cynthia Narayan, RNCHRISTUS St. Vincent Cancer Center

“ he C.A.R.E. guide was absolutely incredible. I wish I had something like this while I was in my battle with cancer.” Sister Colleen

Cancer Survivor/Support Group Leader

Why is C.A.R.E. unique?

C.A.R.E. is the only Santa Fe publication that combines all of the local

resources available for those affected by cancer and their families

What to expect from C.A.R.E. 2016:• Cancer 101• Testimonies from those

afected• Support Group Listings• Ins & outs of navigating

through cancer• Caregiver Guidance• Tips on supporting a friend/

caregiver

• Coping with side-efects

• Nutrition details

• Spousal Relations

• Local Shopping, Financial

and Recreational Resources

• Events

• Non-proit spotlights

and MUCH MORE!

santafenewmexican.com/care

C.A.R.E. serves as an actual RESOURCE guide, that will

be referenced by many throughout the entire year!

To Advertise: 505-995-3852 or

[email protected]

C.A.R.E. Distribution: 40,000

Includes Sunday insertion in the Santa Fe New Mexican, available at

area health care centers and facilities:

��•��University�of�New�Mexico�Cancer�Center��•��Cancer�Foundation�for�New�Mexico��•��Santa�Fe�Place�mall��•��Presbyterian�Medical�Services��•��Home�Instead�Senior�Care��•��Los�Alamos�Medical�Center��•��Kingston�Residence�of�Santa�Fe��•��Casa�Esperanza��•��NM�Health�Coalition��•��NM�Cancer�Center�Foundation

PLUS��•��Given�to�every�cancer�patient�at�CHRISTUS�St.�Vincent�Cancer�Center

��•��American Cancer Society’s Relay�for�Life

��•��American�Cancer�Society’s�Making�Strides�Against�Breast�Cancer�Walk

��•��Cancer�Services�of�New�Mexico’s�Spring�&�Fall�Family�Cancer�Retreats

��•��Multiple�support�groups�in�the�area

SUNDAY, FEBRUARY 28

JOIN US! Cancer Foundation for

New Mexico, American Cancer Society, Cancer

Services of New Mexico, St. Vincent Hospital

Foundation, and the Santa Fe New

Mexican are teaming up

in service to the

Santa Fe community.

We invite you to

participate in this

comprehensive

resource guide!

Your C.A.R.E. ad will

send a strong message

to the local community

that your business is

committed to supporting

efforts dedicated to help this

prevalent cause.

The guide will include:• Cancer 101• Testimonies from those afected• Support Group Listings• Ins & outs of navigating through cancer• Caregiver Guidance• Tips on supporting a friend/caregiver • Coping with side-efects• Nutrition details• Spousal Relations• Local Shopping, Financial and

Recreational Resources• Events• Non-proit spotlightsand MUCH MORE!

To Advertise:

505-995-3852 or

[email protected]

C.A.R.E.

Size

C.A.R.E.

Rate

Double Truck: 5”w x 7.75”h (x2) $1400

Full Page: 5”w x 7.75”h $800

Half Horiz.: 5”w x 3.75”h $500

Non-Glossy, Full color Ads

SPECIFICATIONS: 6”w x 9”h, Glossy Cover, Stitch & Trim Finish

CARE DISTRIBUTION: 40,000 includes Sunday insertion in the Santa Fe New Mexican, available at area health care centers and facilities.

PLUS+ Given to every cancer patient at CHRISTUS St. Vincent

Cancer Center

+ University of New Mexico Cancer Center

+ Cancer Foundation for New Mexico

+ Santa Fe Place mall

+ Presbyterian Medical Services

+ Home Instead Senior Care

+ Los Alamos Medical Center

+ Kingston Residence of Santa Fe

+ Casa Esperanza

+ NM Health Coalition

+ NM Cancer Center Foundation

+ American Cancer Society’s Relay for Life

+ American Cancer Society’s Making Strides Against Breast

Cancer Walk

+ Cancer Services of New Mexico’s Spring & Fall Family

Cancer Retreats

+ Multiple support groups in the area

Space Res/Copy Due: FRI. FEB. 12

Glossy Due: THURS. FEB. 11


2016

PLUS

• Surviving & Thriving

• Caregiver Guidance

• Supporting a Friend

C.A.R.E.

CANCER AWARENESS RESOURCE & EDUCATION GUIDE




options

NAVIGAT

ING

CANCER


Provided by



IN COLLABORATION WITH:

Publishing Sunday, February 28, 2016

in honor of

National Cancer Prevention Month


Commit to

**BONUS ADVERTISING SPACE**

• Full page advertisement (color) in Pasatiempo (anytime in 2016)

• Half page advertisement (color) in Pasatiempo (anytime in 2016)

• Three ½ page advertisements (color) in The Santa Fe New Mexican (to be used anytime in 2016)

• 100,000 digital impressions on SantaFeNewMexican.com (anytime in 2016)• One Homepage Digital Takeover (Wallpaper and Pencil

ad positions) on SantaFeNewMexican.com • 2 strip ads (front or local page) (anytime in 2016)• Access to send an e-blast to 30,000+ Santa Fe New

Mexican subscribers list promoting any event in 2016

VALUE = $12,648


• Half page advertisement (color) in Pasatiempo (anytime in 2016)

• T wo quarter page advertisements in The Santa Fe New Mexican (anytime in 2016)

• 75,000 digital impressions on SantaFeNewMexican.com (anytime in 2016)

VALUE = $4,693

**BONUS ADVERTISING SPACE**• Half page advertisement (color) in Pasatiempo (anytime

in 2016)• Quarter page advertisement in The Santa Fe New

Mexican (anytime in 2016)• 50,000 digital impressions on SantaFeNewMexican.com

(anytime in 2016)

VALUE = $3,220

“PRESENTING” Sponsor $15,000 Level (*Exclusive Sponsor*)

PROMOTIONAL EXPOSURE:• Back cover of 2016 C.A.R.E Guide• Name on cover of 2016 C.A.R.E guide• Your logo on all advertising/product promotions (rack cards, ads, digital)• Large strip ad (11.625” x 2”) across the bottom of our special “C.A.R.E. Ribbons” section on

February 28th (publishing date of magazine)• Recognized with logo as Presenting Sponsor described in every e-blast (which goes out to all of our

Santa Fe New Mexican subscribers and advertisers)• Recognized with logo as Presenting Sponsor in all advertising and magazine promotions on the

radio• Logo and mention as Presenting Sponsor on all year round advertisements promoting pick up

locations of the magazine (at least 8 full pages)• Logo (top position) on official C.A.R.E. banner at distribution events (i.e. Relay for Life, Cancer

Retreats, etc)• 4 Full pages in C.A.R.E guide to use for content/full page ads

“PARTNERS” – $10,000 Level (2 available)

PROMOTIONAL EXPOSURE:• Inside Front Cover or Inside Back Cover in C.A.R.E Guide (irst come basis)• Your logo on all advertising/product promotions (rack cards, ads, digital)• Recognized with logo as Partners described in every e-blast (which goes out to all of our Santa Fe

New Mexican subscribers and advertisers)• Mention as Partners in all advertising and magazine promotions on the radio• Logo and mention as Partners on all year round advertisements promoting pick up locations of

the magazine (at least 8 full pages)• Logo on official C.A.R.E. banner at distribution events (i.e. Relay for Life, Cancer Retreats, etc)• 2 Full pages in C.A.R.E guide to use for content/full page ads


• Full page advertisement in Pasatiempo (anytime in 2016)

• Two ½ page advertisements in The Santa Fe New Mexican (anytime in 2016)

• 100,000 digital impressions on SantaFeNewMexican.com (anytime in 2016)• 1 strip ad (front or local page) (anytime in 2016)

VALUE = $8,082

“SUPPORTERS” – $5,000 Level (3 available)

PROMOTIONAL EXPOSURE:• Full page ad in C.A.R.E Guide• Your logo on all advertising/product promotions (rack cards, ads, digital)• Recognized with logo as Supporter on all year round advertisements promoting pick up locations

of the magazine (at least 8 full pages)• Logo on official C.A.R.E. banner at distribution events (i.e. Relay for Life, Cancer Retreats, etc)• 1 Full page in C.A.R.E guide to use for content/full page ads

“HELPING HANDS” – $2,500 Level (3 available)

PROMOTIONAL EXPOSURE:• Half page ad in C.A.R.E Guide in a section of your choice • Named as sponsor in all advertising/product promotions • Mention as Supporter on all year round advertisements promoting pick up locations of the

magazine (at least 8 full pages)• Name on official C.A.R.E. banner at distribution events (i.e. Relay for Life, Cancer Retreats, etc)

2016 C.A.R.E. CampaignAll sponsors will be recognized (name or logo) in all promotional efforts of C.A.R.E.

PRINT:• 7 Thrifty Nickel Half Page

advertisements• 12 Half Page advertisements in The Santa

Fe New Mexican• 8 Half Page advertisements in Pasatiempo• 6 Local Section Strip Santa Fe New

Mexican advertisements (6 column x 2”)• 3 Santa Fe New Mexican 3 column x 21”

advertisements • 4 Santa Fe New Mexican 3 x 11.5”

advertisements• 8 Full Page advertisements on Sundays in

the Santa Fe New Mexican (year-round)

DIGITAL:• 2 Email blasts (to 30,000+ mailing list)• Home Page Takeover (wallpaper/and

pencil ad) on SantaFeNewMexican.com• Official C.A.R.E. website with logos and

click through to sponsor website• Promotional video on C.A.R.E. website

and SFNM.com

PLUS:• Official C.A.R.E. banner present at

events year-round• 10+ spots on KSFR (101.1FM) • Post it Note on Front Page of Santa

Fe New Mexican on C.A.R.E. Guide Publish Date

Holiday

Gift GuideHolidayGift Guide

December 13, 2015

LOCAL & REGION

Remembering victims

of gun violence

On the third anniversary of the

Sandy Hook Elementary School

shooting, advocates on the Plaza

spoke out against the rising

number of deaths.Page C-1

$1.25

Pasapick

Música antigua de

albuquerque

Novus Rex, music of the Middle

Ages and Renaissance, 4:30 p.m. at

Christ Lutheran Church, 1701

Arroyo

Chamiso, $16, discounts availab

le,

842-9613.

Today

Mostly sunny.

High 38, low 20.

Page D-6

Obituaries

Kevin R. Dalton, 61, Tesuque, D

ec. 5

Fred Duran, Nov.26

Eva Marie Figueroa, Dec. 6

William F. Romero, 94, Santa Fe

John T. Sutton Sr., 82, Los Alamos, Dec. 6

Herman Tachau, Santa Fe, Dec. 6

Arthur Michael Valdez Jr., 41, Santa

Fe,

Dec. 6

Page C-2

www.pasatiempomagazine.com

Design and headlines: Kristina Dunham, [email protected] Main office: 983-3303 Late paper: 986-3010 News tips: 986-3035 BREAKING NEWS AT WWW.SANTAFENEWMEXICAN.COM

Calendar a-2 Classifieds e-7 Comics Inside Family C-9 Local & Region C-1 Lotteries a-2 Opinions B-1 Real Estate e-1 Sports D-1 Time Out C-8

Index

166th year, No. 347

Publication No. 596-440

Locally owned and independent Sunday, December 13, 2015 www

UNM MEN’S BASKETBALL

LE BOURGET, France—With the

sudden bang of a gavel Saturday nigh

t,

representatives of 195 nation

s reached a

landmark accord that will, for the first

time, commit nearly everycountry to

lowering planet-warming greenhous

e gas

emissions to help stave off themost dras-

tic effects of climate change.

The deal, whichwasmetwith an

eruption of cheers andovations from

thousands of delegates gathe

red from

around theworld, represents a historic

breakthroughon an issue that has

foiled

decades of international effo

rts to address

climate change.

Traditionally, such pacts have req

uired

developed economies, such as theUnited

States, to take action to lower greenhouse

gas emissions, but they have exempted

developing countries, such as China and

India, from such action.

The accord, whichU.N. diplomats

have beenworking toward for nine years,

changes that dynamic by requiring

action

in some form from every country,rich or

poor.“This is truly a

historicmoment,” the

U.N. secretary-general, BanKi-moon,

said in an interview. “Forthe first time,

we have a truly universal agreem

ent on

climate change, one of themost crucial

problems on earth.”

President BarackObama, who regards

tackling climate change as acentral ele-

ment of his legacy, spoke of the

deal in a

televised address from theWhiteHouse.

“This agreement sends a powerful signal

that theworld is fully committed to a low-

carbon future,” he said. “We’ve shown that

The letter beganwith an apology.

“I would like to profusely apologize for

the very long delay in responding to

you

andMr. Bryce,”Mary Smith, an assistant

attorney general with theNewMexico

AttorneyGeneral’s Office, wrote to board

members of theHumane Society of

SouthernNewMexico, an animal rights

group that works in the Las Crucesarea.

TheOct. 24, 2014, letter confirmed that

the Animal Services Center of theMesilla

Valley had broken the law by refusing to

turn over records sought by the h

umane

society through the state’s Insp

ection of

Public Records Act, or IPRA

.

For the society’s president, Fr

ank Bryce,

who had filed the complaint with the

AttorneyGeneral’s Office, the letter

was

a victory. Theonly problem: It had taken

nearly two years— 633 days, to be exact

— for the AttorneyGeneral’s Office to

reach that determination.

Bryce is hardlyalone amongNew

Mexico residents to be stonewalled by

a government agencywhen seeking

public records. Nor is he alone i

nwait-

ing exceedingly long periods

of time for

the AttorneyGeneral’s Office, which is

responsible for enforcing the

state’s public

records act, toresolve IPRA andOpen

Meetings Act complaints.

ANewMexican analysisof IPRA and

OpenMeetings Act complaintsmade to

Nations

approve

landmark

climate

accord

Accessing

records in

N.M. often

takes time,

analysis finds

Lengthy resolution process

leaves AG staff seeking

more enforcement authority

By Coral Davenport

The New York TimesBy Justin Horwath

The New Mexican

Please see CLIMaTe, Page A-4

Please see ReCORDS, Page A-7

KaraHultgreen andCarey Lohrenzwere

about tomake history. Asnaval officers a

nd

aviators in 1994, theywere part of thefirst

class of female fighter pilots in the history of

theNavy, and preparing to fly the legendary

F-14 Tomcat in combat from an aircraft carrier

deploying to the PersianGulf.

Withinmonths, however, virtuallyevery-

thingwentwrong. Hultgreen, a lieutenant

who used the call signs “Hulk” and “Revlon,”

died off the coast of SanDiego as her jet

crashedOct. 25, 1994, during training on

a final

approach to land on theUSSAbrahamLin-

coln. Lohrenz,a lieutenantw

ho used the call

sign “Vixen,” exhibited below-average perfo

r-

mance in the followingmonths as the Abra-

hamLincoln crossed the Pacific, according to

records leakedto themedia at the tim

e and a

subsequent inspector genera

l investigation.

Her commanding officereventually disq

uali-

fied her from flying in 1995while at sea.

Their struggles are a dark sp

ot in naval his-

tory. The investigation, prom

pted by a com-

plaint fromLohrenz’s family, found that female

fighter pilots received accelerated training

to send them to carrier squadrons before

theymay have been ready. They also faced

open hostility fromsomemales pilots and

a

crush ofmedia attentionthat, in Lohrenz’s

case, adverselyaffected her ability to fly, the

investigation found. In addition, female pilots

on the AbrahamLincoln alsowere ordered to

undergo numerous pregnancy tests, infuri

at-

ing some of them.

Women confront ‘deep-seated’ opposition in combat jobs

In opening positions, Pentagon

faces cultural challenges that

could complicate integration

By Dan Lamothe

The Washington Post

Please see COMBaT, Page A-8

Female soldiers at Fort Bragg, N.C., pa

rticipate in a 2011 ruck march

as part of theCultural Su

pport Assessment and Selection program,

which identified women to serve alongside elite U.S. soldiers with

U.S. Army Special Operations Command in cultural su

pport teams

in war zones. STAFF SGT. RUSSEL

L KLIKA/U.S.ARMY VIA THE WASHINGTON

POST

Deal calls for all countries to

lower emissions, report back

on progress every five years

Changes to the state’s film

production perksmean

there ismore filmmaking in

NewMexico than ever—

and that has spawnedmore venues.

Northern NewMexico is home

to bothManhattan and Longmire,

which are producedon the campus

of the Santa Fe University of Art

and Design. A cable show Graves

was shot on the Santa Fe Plaza

and in Rio Rancho. ThePeniten-

tiary of NewMexico south of

Santa Fe has been busy with film

projects, andeven the old Santa

Fe County courthouse building

snagged a segment of Longmire.

While the premier film studio

inNorthernNewMexico, Santa Fe

Studios, has played a part in produc-

tions such asThe Ridiculous 6 andA

MillionWays toDie in theWest, the

company also finds itself ona colli-

sion coursewith county taxpayers

over how to repay a property loan

that likelywill be in default as of this

week.

The clash comes as the studio is

seeking the county’s help to expand

so it canmake itself more attractive

to filmmakers and capture a bigger

share of the state’smovie productio

n

industry. But county officials

have it

made clear theywon’t discuss a p

lan

to help the studio grow until the

$2.6million loan is fully repaid.

Emails between the county andthe

studio owners show the dispute goes

back to the summer, when Santa Fe

Studios first discussed its plans for

expansion.

Built with a $10million state grant

and financedwith the help of a land

loan and other guarantees from the

county, Santa Fe Studios is ex

pected

tomiss a final loanpayment that is

dueMonday. The company has asked

for an extension, according to County

Manager KatherineMiller.

As of Friday, officials couldn

’t even

agree onwhat Santa Fe Studios still

Santa Fe Studios,

county at a stalemate

Area’s premier production facility finds itself clashing with government

over debt repayment and its plans to expand at taxpayers’ expense

By Bruce Krasnow and Dan Schwartz

The New Mexican

Please see STUDIO, Page A-7

NEWMEXICAN FILE PHOTO, CENTER, WITH IMAGES COURTESY TWENTIETH CENTURY FOX, WARNER BROS., UNIV

ERSAL PICTURES, NETFLIX

, LIONSGATE

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Donate used cars, trucks, boats,RV, motorcycles in any conditionto help support Santa Fe Habitat.Call: 1-877-277-4344 orwww.carsforhomes.org Local: 505-986-5880.

$$WANTED JUNK CAR$ & TRUCK$$Wrecked or Not Running, with orwithout title. We will haul away forFree! 505-699-4424

1966 EL CAMINO CHEVELLE. Newfrontend, KYB shocks, springs,brakes, radiator, etc. Runs strong.$5,000. OBO. 505-660-8475.

Toy Box Too Full?CAR STORAGE FACILITY

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December 31, 2015

Vol. 40 Issue 1

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Publishing Sunday, February 28, 2016

in honor of National Cancer Prevention Month


C ommit to

The New Mexican’s Weekly Magazine of Arts, Entertainment & Culture December 18, 2015

The Nutcracker

Aspen Santa Fe Balletpresents

**BONUS ADVERTISING SPACE**PROMOTIONAL EXPOSURE

Publishing Sunday, February 28, 2016 in honor of National Cancer Prevention Month


Sponsorship Benefits

“Presenting”

Sponsor

$15,000

“Partners”

$10,000

“Supporters”

$5,000

“Helping

Hands”

$2,500

Back Cover

Inside back or

inside front

cover

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Page

Half

Page

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Advertisement

in C.A.R.E Guide

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print ads/product

promotions

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Recognized in

promotional

e-blasts

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official C.A.R.E.

banner at event

Pages in C.A.R.E.

guide (content/

additional ads)

Recognized in

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promotions

Strip ad along

bottom of

C.A.R.E. Ribbon

Section

Name on

Front

Cover of

C.A.R.E.

Pasatiempo

Advertising

Santa Fe

New Mexican

Advertising

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Impressions

(santafenew

mexican.com)

E-blast to

30K+

subscribers

Other

Digital

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BONUS

ADVERTISING

VALUE

PLUS• Surviving & Thriving• Caregiver Guidance• Supporting a Friend





options

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CANCER


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