candace klein - presentation venture capital conference and workshop
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TRANSCRIPT
Candace Klein,
Founder & CEO of Bad Girl Ventures and SoMoLend
Secrets of The 5-Minute Pitch
Personal Story• Three most important things that make you better fit to run this company than anyone else
• Vulnerability• Personality• An excercise
Key Topics • The Products or Services• The Market• Sales Strategy• Management Team• IP /Patents/Barriers for Future Competitors
• Ownership and Control• Summary Financial Info• Capital Needs
Where to Start…
•An overview of the company
– Uniqueness of product or service
– The problem it solves!
– Competitors (current & future) their products and strategies
– Unfair competitive advantage
Market & Strategy
• The Market– The target market and target customer
– The size and growth rate of the market
• Sales Strategy– The channels to be used to go to market
– Sales strategies
Leaders & IP
• Management Team– Senior managers, and their relevant skills/experience
– Any open positions, and the key skills needed
– Advisors (but only the good ones)
• Intellectual Property-- significant patents or other key intellectual property
Owners & Projections
• Ownership and Control– Board of Directors– Capitalization table
• Summary Financial Information– Five year projections– Exit scenarios
$$$• Capital Needs
– Funds already invested by management and outsiders (who are they)
– Current capital needs– Projected use of funds– Future financing plans (“Capital Access Plan”)
– Pre-money valuation of the Company and terms of the current offering
Closing
• Conclusion/Summary
– Summarize the main points
– Call to action
– Thank you
Pitfalls• No exit plan• “no competition”• Jargon/acronyms• Too many words per slide/no graphics• Not telling how you’ll make money• Unrealistic projections• “If I just capture 1% of the market…”• Reading slides• Mistakes/misspellings (not mispellings)
Were you listening???
What do investors look for in your presentation?
Canaan Pitchbook
Candace Klein, J.D.
Founder & CEOSoMoLend
Questions?
Candace Klein20-22 West 12th Street
Cincinnati, Ohio 45202
859.803.9499