EXECUTIVE SUMMARY

Name and logo

After a thorough study the entepreneur decided to name the

business Little Candy Corner because it would be a little store

located on one part of SM Manila Ground Floor that would cater the

needs of the children, and the children at heart about candies.

We came to arrive on starting and putting up a business that

all people from different walks of life would need and that they are

assure even if competition is very keen will still progress because it

is the most important need of the people. candy is one of the basic

need of every people.

Location

Ground Floor Sm Manila

Floor plan

Cost of construction

Php 45,000.00

Pre-operating Expense

The pre-operating will be half day of the first day of March,

that will serve the crowd. Starting from 9:00 am to 3:00pm will be

the pre-operating time but all the stock candies shall be serve for

10 persons only.

DESCRIPTION OF THE BUSINESS

Little Candy Corner objectives for the first three years are:

To make Little Candy Corner an icon brand.

To develop an effective, well placed e-commerce site for sales

of homeopathic and naturopathic products.

To launch a laser-focused marketing campaign in a controllable

and measurable market that will drive customer's toward the

company's website.

To create an infrastructure for the fulfillment of Web-based

sales

The primary source of revenue for the business will be the sale

of candy, chocolate, and gift baskets to the general public.

Currently, The owner is sourcing a number of wholesalers that will

provide the business with an expansive number of brands of

chocolate bars and candies. As mentioned in the executive

summary, the Candy Store also intends to have an extensive gift

basket segment to the business for people that want to send gifts

to loved ones, friends, and clients. This is an extremely important

aspect to the Company’s operations as it will allow the Candy Store

to substantially increase its inventory turnover. During holiday

seasons, The owner expects that that 30% of the Company’s candy

product sales will come from candy gift baskets. In the future, the

business may also develop an online ordering platform where

customers can place large orders for candy/gift baskets to be

delivered to homes and businesses within the target market. This,

much like the gift basket aspect of the business, would substantially

increase revenues.

PRODUCTS

Cos per serving

The serving would be per grams which is 15 pesos per gram.

MARKET STRATEGY

The most important market needs are knowledge, reliability,

pricing, timely completion and high quality. One of the key points of

our strategy is to focus on those decision making individuals that

know and understand these needs.

The aim of the firm to contact with their customers is to first

give our flyers and leaflets.

The owner intends on using a number of marketing strategies

to ensure maximum visibility for the Candy Store. Foremost, he

intends to source a highly visible retail location from which the

Company will conduct business. This location will feature highly

visible signage that will inform the public of the Company’s candy

offerings and its grand opening. The business will also maintain a

sizeable amount of print/media advertisement in local newspapers,

journals, and flyers that are distributed throughout the community.

The Candy Store will also develop ongoing relationships with event

planners and corporate gift companies that will outsource their

candy basket needs to the Company. These relationships will be an

invaluable source of referrals for the business. Finally, the Candy

Store intends to develop its own online website that will showcase

the Candy Store, its hours of operation, contact information, and

location information. In the future, e-commerce functionality may be

added to this website so that people from all over the country can

order gift baskets for local and long distance delivery. This

functionality will not be added to the Company’s website until after

retail operations have commenced.

ANALYSIS OF THE COMPETITION

In order to reach our objectives of increasing consumer

awareness and sales, our team decided to implement various

methods such as coupons, in-store samples, magazine ads.

In-store samples will be beneficial in health candy stores.

We will offer much more days in the credit term.

Further research for the development of the product.

Assures consumer of a good candy quality by maintaining a

moderate room temperature and by using refrigerator for

preserving other candys need to refrigerate.

FINANCIAL DATA

Total project cost

Office Supplies P 462

Fixed Assets 5,520

Stal l Rental (for 3 months) 15,000

Salary (P7,000 x 3 ) 15,000

Fixed Capital 4, 042

Business Registration 3, 976

44,000.00

Initial capital requirements

The initial capital requirements of the Little Candy Store is

44,000.00.

Sources of financing

The main source of financing of the proponent is his savings

and some amount from his parents.

Project income and expense / Rate of return of investment

Net Profit Margin = Net income after tax

Sales

Table 1.7 Shows the Net Profit Margin of Graham dessert!

Year 1 Year 2 Year 3 Year 4 Year 5

P287, 040

672,000

P331, 520

739,200

P373, 024

813,120

P418, 144

894,432

P478, 542

983,875

.43 .45 .46 .47 .49

Operating Profit Margin = Profit before taxes

Sales

Table1.8 Shows the Operating Profit Margin of Little Candy Corner!

Year 1 Year 2 Year 3 Year 4 Year 5

P358, 800

672,000

P414, 400

739,200

P466, 280

813,120

P522, 680

894,432

P598, 178

983,875

.53 .56 .57 .58 .60

Gross Profit Margin = Gross Profit

Sales

SUPPORTING DOCUMENTS

PERMITS AND BUSINESS REGISTRATION

Barangay clearance P 70.0

Business permit (barangay) 250.00

Business tax (local tax) 300.0

Permit fees-Mayor’s permit 300.00

PENRO 500.00

Fire safety 156.00

Sticker/Plate 150.00

Health fee 550.00

Sanitary inspection fee 500.00

BIR 600.00

DTI 500.00

Total P3, 976.0

Operational chart

Getting the Order

Paying of the price

Giving Numbers for the Order

Servng the Menu

8:00 in the morning to prepare all the stock candies

9:00 Clearning the vicinity

9:30 opening of the establishment and serving all candies

SWOT ANALYSIS

STRENGTH

New candy style

Packaging is tested and non-toxic

candy are BFAD approve

Price is lower than others

Biodegradable packaging made from 100% recycled plastic

Offer much larger gap in payment. (15 days for others for E &

P’s it will be 20 days).

WEAKNESS

Not well-known brand

Fairly new company

Packaging are simple

Not as much money to spend on advertising

Limited availability

OPPORTUNITIES

Gain a larger share of the market- Bigger companies have

more fluctuation.

Save money for a very low price with clean and safe dressed

chickens.

Increasing demands due to nutritional contents and product

popularity.

Our product will be in great demand to the health conscious

consumers due to increasing rate of heart attack and other

diseases caused by real candy products.

Economy friendly prices compare to the increasing candy

products.

Our product is the perfect serving substitute for our unstable

economy.

THREATS

Competitive market

Retailers stock premium brands, not less well-known brands

Other brands such as magnolia spend more money on

advertising, so they have a larger share of voice and share of

market

Sudden increase of commodity prices due to economic crisis.

Unavoidable price increase of our products due to VAT

implantation.

Typhoons and other weather conditions that can affect the

price of our raw materials.

SOCIAL DESIRABILITY

A.) Employment

Little Candy Corner Contribution to social and economic

development is primarily for the employment of the people

specifically to the resident of Valenzuela.

B.) Income

Its ability to generate consistent profits will ultimately

determine its worth in the market place.

C.) Taxes

With the taxes, Little Candy Corner will pay to the Municipal

Hall and BIR, it will be a part on building a progressive nation.

D.)Supply of Commodities

There is a large market for Little Candy Corner Supply is likely

promising.

E.) Demands of Materials

Demands for materials are considered adequate.