Accessible Tourism Travel for Everyone

Everywhere

Accessible Tourism

It ensures equal access by all no matter what ability

• The fastest growing sector of the tourism market today

• It will make up 25% of the tourism market world wide by 2020

Why so Big?

• 1 in 5 Australians have a disability

• Almost 15% of Australians are over 65

• Baby Boomers are retiring and 40% of them will have some form of disability

• More than 50% of people over the age of 55 has some form of disability

They have time on their hands, money to spend and

they want to go travelling!

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What’s Stopping Them?

They need to know the places they choose to

go can cater to their

needs.

Types of Disability

Some Stats

In 2003• 90% take a holiday each year making up

8.2 million overnight trips

• They spent between $8 – $12 Billion or 11% - 16% of overall tourism expenditure

• Today the estimate is over $16 Billion

• 75% stay 3 nights or longer

• Average stay is 8 nights

• Travel in groups of 4 or more

• Choose to take their holidays in the low seasons

• They plan carefully and book in advance.• On average spend 1.5 times more money

when compared to other travelers

Case Studies

Perth Convention Bureau

Undertook a ‘Beyond Compliance’ Initiative & Invested $50,000

Actively Marketed to the Accessibility Sector

Booked 18 National & International disability related conferences

10,385 Delegates

Result: Expected Revenue of $20 million Over Three Years

O’Carrollyn’s Eco Retreat

Created Accessible Cabins Developed all facilities within retreat to

be accessible

Result: We now get Probus Club, car clubs, and others that book the facilities

on a Sunday or mid week when it’s not so busy, never on school holidays, and they

all book ahead. I didn’t realise the market was that big.

Case StudyItalian Tour Operator Viaggi del Ventaglio changed the focus of their attention to the issue of accessibility. Some of the initiatives included: Identified accessible hotels

Extended their offer to include other accessible products

Provided Staff Training

Created a special edition catalogue

Created a website to provide extra information

Result = Increased turnover from 700,000 Euros to 4.2 million Euros in two years.

Byron Green Keys

Sustainable Business ProgramBusiness Accessibility

Initial Onsite & Online Assessment

Access Enhancement Report & Onsite Discussion

Action Plan Created

Follow Up Telephone Consultations & Site Visits

Access to Online Training

Listing on CanGoEverywhere.com Accessible Tourism Website & Green Keys Website

CanGo Widget for Your Own Website

Ongoing PR & Media Coverage

Byron Green Keys

Only 10 Places AvailableYou Must Be

Based in The Byron Shire

Tourism Based Business

Willing to Maximise Your Accessibility

Willing to Accept More Customers

Package is Valued at $1,995

Your Investment = $220Contact: Melissa James

P: 0418 430 396 E: mj@CanGoEverywhere.com