cannes digest 2014 by kirowski isobar

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How was Cannes Lions this year? All the important learning by Hungarian advertising experts of kirowski Isobar.

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Page 1: Cannes digest 2014 by kirowski Isobar
Page 2: Cannes digest 2014 by kirowski Isobar

NEW / OLD

Page 3: Cannes digest 2014 by kirowski Isobar

tEach NEW tEchNOLOgy OLD tricks

Page 4: Cannes digest 2014 by kirowski Isobar

pEOpLE stiLL gO tO sEE JamEs BOND mOviEs

Page 5: Cannes digest 2014 by kirowski Isobar

NO cOLLaBOratiON

Page 6: Cannes digest 2014 by kirowski Isobar

thErE’s NO Easy Way

Page 7: Cannes digest 2014 by kirowski Isobar

Fuck FOrmaL BriEFs

Page 8: Cannes digest 2014 by kirowski Isobar

say NO

Page 9: Cannes digest 2014 by kirowski Isobar

WE arE as BLiND as WE WaNt tO BE

Page 10: Cannes digest 2014 by kirowski Isobar

sharEyOurDiLEmma

Page 11: Cannes digest 2014 by kirowski Isobar

aNyONE sayiNg thE sky is thE Limit hasN’t BEEN tO spacE

Page 12: Cannes digest 2014 by kirowski Isobar

FuturE aD agENciEs

Page 13: Cannes digest 2014 by kirowski Isobar

hyBriD ExpErts, uNitED vENturEs,DEsigNiNg BEttEr LiFEs,thE NEW crEativEs

Page 14: Cannes digest 2014 by kirowski Isobar

Big spacEship + FOrsmaN & BODENFOrs50/50 crEativE / NON-crEativE;WhOEvEr’s DOiNg it, has thE rEspONsiBiLity

Page 15: Cannes digest 2014 by kirowski Isobar

iNNOvatiON

Page 16: Cannes digest 2014 by kirowski Isobar

NOthiNg iNtErEstiNg starts WithOutDOuBts

Page 17: Cannes digest 2014 by kirowski Isobar

smaLL iDEascaN havEgrEat EFFEcts

Page 18: Cannes digest 2014 by kirowski Isobar

FiNDiNg a BEautiFuLLysimpLE sOLutiONtO aN ugLy prOBLEm

Page 19: Cannes digest 2014 by kirowski Isobar

smaLL Data

Page 20: Cannes digest 2014 by kirowski Isobar

smaLL iNput FrOm thE usErOFFEriNg grEat OutcOmE

Page 21: Cannes digest 2014 by kirowski Isobar

smaLL Data is NOt aBOut What yOu caN tELL aBOut thE WOrLDBut aBOut What cOuLD BEiNtErEstiNg FOr thE iNDiviDuaL

Page 22: Cannes digest 2014 by kirowski Isobar

FaiLurEs

Page 23: Cannes digest 2014 by kirowski Isobar

shit happENs mOrE OFtENthaN succEss, sO it OFFErsmOrE LEarNiNgs

Page 24: Cannes digest 2014 by kirowski Isobar

stOrytELLiNg

Page 25: Cannes digest 2014 by kirowski Isobar

ppt vs taLEs

Page 26: Cannes digest 2014 by kirowski Isobar

WhEN WE’rE iN stOry mODE WE Just igNOrE ratiONaLity sO BEttEr NOt BOthEr yOur auDiENcE With Facts

Page 27: Cannes digest 2014 by kirowski Isobar

thaNks!