cannes lions 2013 awarded campaigns vol. 2

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Cannes Lions 2013 Awarded Campaigns Vol. 2 (Film Craft/Outdoor)

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Page 1: Cannes Lions 2013 Awarded Campaigns Vol. 2

Film Craft / Outdoor

2 / 4

Page 2: Cannes Lions 2013 Awarded Campaigns Vol. 2

FILM CRAFT

Page 3: Cannes Lions 2013 Awarded Campaigns Vol. 2

GRAND PRIX

Page 4: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Channel 4Agency: 4 Creative, London

Industry: Media & PublishingMedia: TV & CinemaMarket: United Kingdom

Creative Director: Tom TagholmDirector: 4creative, Tom Tagholm

Meet the superhumans Watch the video

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Page 5: Cannes Lions 2013 Awarded Campaigns Vol. 2

GOLD

Page 6: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: SmartAgency: BBDO, Dusseldorf

Industry: Automotive & ServicesMedia: TV & CinemaMarket: Germany

Creative Director: Jan Harbeck, TonHollander, David Mously, JensRingena, Wolfgang SchneiderCopywriter: Momme Clausen, Lukas LiskeArt Director: Ton Hollander, JanLorenz, Daniel SchweinzerDirector: Daniel Warwick

Offroad Watch the video

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Page 7: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: LeicaAgency: Saatchi & Saatchi, Sao Paulo

Industry: Electronics & Audio-VisualMedia: TV & CinemaMarket: Brazil

Creative Director: FábioFernandes, Eduardo LimaCopywriter: Thiago CarvalhoArt Director: Joao Linneu, Bruno OppidoDirector: Sentimental Filme, Vellas

Soul Watch the video

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Page 9: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: CyberMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Dumb Ways to Die Watch the video

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Page 10: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Southern ComfortAgency: Wieden+Kennedy, New York

Industry: Alcoholic drinksMedia: TV & CinemaMarket: United States

Executive Creative Director: IanReichenthal, Scott VitroneCreative Director: Ian Reichenthal, ScottVitroneCopywriter: Nick KaplanArt Director: Jeff DryerDirector: Tim Godsall

"Whatever's Comfortable" Beach Watch the video

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Page 12: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Old SpiceAgency: Wieden+Kennedy

Industry: Beauty & HealthMedia: TV & CinemaMarket: United States

Chief Creative Officer: Dan WiedenExecutive Creative Director: SusanHoffman, Joe StaplesCreative Director: Craig Allen, Jason BagleyCopywriter: Andy LaugenourArt Director: Max StinsonDirector: Tom Kuntz

Terry Chest Drum Watch the video

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Page 13: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Credit SuisseAgency: Havas, London

Industry: Culture, Recreation & SportMedia: CyberMarket: United KingdomLanguage: English

Executive Creative Director: Mick MahoneyCreative Director: Gerry MoiraCopywriter: Gerry MoiraArt Director: Dave BurnDirector: Tell No One

Metamorphosis: 2012 Watch the video

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Page 14: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Come4.orgAgency: Being, Boulogne-Billancourt

Industry: Internet sites & ServicesMedia: TV & CinemaMarket: France

Chief Creative Officer: Alasdhair MacGregorHastieExecutive Creative Director: Thierry BuriezCopywriter: Riccardo FregosoArt Director: Julien ChiapoliniDirector: Jeppe Ronde

THE LOVER Watch the video

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Page 15: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Action contre la faimAgency: TBWA, Boulogne-Billancourt

Industry: Public interest & Non-profitMedia: TV & CinemaPublished: Oct., 2012Market: France

Executive Creative Director: EricHolden, Rémi NoëlCopywriter: Glen TroadecArt Director: Nicolas DutartreDirector: Luis Nieto

Justice for Muttur Watch the video

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Page 16: Cannes Lions 2013 Awarded Campaigns Vol. 2

SLIVER

Page 17: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: LeicaAgency: Saatchi & Saatchi, Sao Paulo

Industry: Electronics & Audio-VisualMedia: TV & CinemaMarket: Brazil

Creative Director: FábioFernandes, Eduardo LimaCopywriter: Thiago CarvalhoArt Director: Joao Linneu, Bruno OppidoDirector: Sentimental Filme, Vellas

Soul Watch the video

Click for full credits Click for all Cannes Lions winners

Page 18: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: CyberMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Dumb Ways to Die Watch the video

Click for full credits Click for all Cannes Lions winners

Page 19: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Channel 4Agency: 4 Creative, London

Industry: Media & PublishingMedia: TV & CinemaMarket: United Kingdom

Creative Director: Tom TagholmDirector: 4creative, Tom Tagholm

Meet the superhumans Watch the video

Click for full credits Click for all Cannes Lions winners

Page 20: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: LurpakAgency: Wieden+Kennedy, London

Industry: FoodMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: TonyDavidson, Kim PapworthCreative Director: Dan Norris, RayShaughnessyCopywriter: Dan Norris, Ray ShaughnessyArt Director: Dan Norris, Ray ShaughnessyDirector: Scott Lyon

WEAVE YOUR MAGIC Watch the video

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Page 21: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Southern ComfortAgency: Wieden+Kennedy, New York

Industry: Alcoholic drinksMedia: TV & CinemaMarket: United States

Executive Creative Director: IanReichenthal, Scott VitroneCreative Director: Ian Reichenthal, ScottVitroneCopywriter: Nick KaplanArt Director: Jeff DryerDirector: Tim Godsall

"Whatever's Comfortable" Beach Watch the video

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Page 23: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: EvianAgency: BETC, Paris

Industry: Non-alcoholic drinksMedia: TV & CinemaMarket: France

Executive Creative Director: Rémi BabinetCopywriter: Valérie ChidlovskyArt Director: Agnès CavardDirector: We Are From La

BABY AND ME Watch the video

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Page 24: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Carabao Fitness CenterAgency: TBWA, Dusseldorf

Industry: Beauty & HealthMedia: TV & CinemaMarket: Germany

Executive Creative Director: JoergHerzog, Tim JacobsCopywriter: Sigrun AbelArt Director: Sandra Birkemeyer, TobiasSteffensDirector: Michael Chidsey

BEAT YOUR POUNDS Watch the video

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Page 25: Cannes Lions 2013 Awarded Campaigns Vol. 2

BRONZE

Page 27: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: LeicaAgency: Saatchi & Saatchi, Sao Paulo

Industry: Electronics & Audio-VisualMedia: TV & CinemaMarket: Brazil

Creative Director: FábioFernandes, Eduardo LimaCopywriter: Thiago CarvalhoArt Director: Joao Linneu, Bruno OppidoDirector: Sentimental Filme, Vellas

Soul Watch the video

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Page 28: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: CyberMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Dumb Ways to Die Watch the video

Click for full credits Click for all Cannes Lions winners

Page 29: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: HeinekenAgency: Wieden+Kennedy, Amsterdam

Industry: Alcoholic drinksMedia: TV & CinemaMarket: Netherlands

Executive Creative Director: MarkBernath, Eric QuennoyCopywriter: Dan MaxwellArt Director: Thijs Biersteker, Adrien BindiDirector: Matthijs van Heijningen

The Express Watch the video

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Page 30: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: LogitechAgency: PrettyBird

Industry: Electronics & Audio-VisualMedia: TV & CinemaMarket: United States

Chief Creative Officer: Mauro Alencar, GeoffEdwardsExecutive Creative Director: MauroAlencar, Geoff EdwardsCopywriter: Justin KrammArt Director: John O'HeaDirector: Paul Hunter

Truce Watch the video

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Page 31: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Channel 4Agency: 4 Creative, London

Industry: Media & PublishingMedia: TV & CinemaMarket: United Kingdom

Creative Director: Tom TagholmDirector: 4creative, Tom Tagholm

Meet the superhumans Watch the video

Click for full credits Click for all Cannes Lions winners

Page 32: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: CamelotAgency: BBDO, London

Industry: Culture, Recreation & SportMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: Paul BrazierCreative Director: Dave Buchanan, MikeHannettCopywriter: Alex GrieveArt Director: Adrian RossiDirector: Mikkel E G Nielsen

Dreams Watch the video

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Page 33: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Han KjøbenhavnAgency: DDB, Copenhagen

Industry: Apparel, Clothing & FootwearMedia: TV & CinemaMarket: Denmark

Copywriter: Casper Balslev, JannikDavidsenArt Director: Casper Balslev, JannikDavidsenDirector: Casper Balslev

AW Collection 2012 Watch the video

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Page 34: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: OPIAgency: DAN, Paris

Industry: Beauty & HealthMedia: CyberPublished: Sep., 2012Market: FranceLanguage: English

Executive Creative Director: EricHolden, Rémi Noël, Philippe SimonetCreative Director: Franck Botbol, HuguesCholez, Nathalie HuniCopywriter: Fabien DuvalDirector: Hans Emanuel

Instinct of Color Watch the video

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Page 35: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: The Sun NewspaperAgency: Grey, London

Industry: Media & PublishingMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: Nils LeonardCreative Director: Dave MonkCopywriter: Dave MonkArt Director: Dave MonkDirector: Keith Schofield

The Sun - Get Involved Watch the video

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Page 37: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Apes A Project of the ConservationTrustAgency: Ogilvy, Chicago

Industry: Public interest & Non-profitMedia: TV & CinemaMarket: United States

Chief Creative Officer: Joe SciarrottaCreative Director: Mitch Gordon, ChrisTurnerDirector: Paul Dektor

Endangered Watch the video

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Page 38: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: VodafoneAgency: Grey, London

Industry: Professional & Public servicesMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: Nils LeonardCreative Director: Jonathan MarlowCopywriter: Leo RaymanArt Director: Jonathan MarlowDirector: Frédéric Planchon

Kiss Watch the video

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Page 40: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: DecathlonAgency: Fred & Farid, Paris

Industry: Culture, Recreation & SportMedia: TV & CinemaMarket: France

Creative Director: Fred & FaridCopywriter: Pierre Jouffray, RayhaanKhodabuxArt Director: Pierre Jouffray, RayhaanKhodabuxDirector: Christopher Hewitt

Back to Water Watch the video

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Page 41: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Come4.orgAgency: Being, Boulogne-Billancourt

Industry: Internet sites & ServicesMedia: TV & CinemaMarket: France

Chief Creative Officer: Alasdhair MacGregorHastieExecutive Creative Director: Thierry BuriezCopywriter: Riccardo FregosoArt Director: Julien ChiapoliniDirector: Jeppe Ronde

THE LOVER Watch the video

Click for full credits Click for all Cannes Lions winners

Page 42: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: CarltonAgency: BBDO, Melbourne

Industry: Alcoholic drinksMedia: TV & CinemaMarket: Australia

Creative Director: Ant Keogh, JamesMcGrathCopywriter: Richard WilliamsArt Director: Anthony PhillipsDirector: Steve Ayson

Beer Chase Watch the video

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Page 43: Cannes Lions 2013 Awarded Campaigns Vol. 2

OUTDOOR

Page 44: Cannes Lions 2013 Awarded Campaigns Vol. 2

GRAND PRIX

Page 48: Cannes Lions 2013 Awarded Campaigns Vol. 2

GOLD

Page 50: Cannes Lions 2013 Awarded Campaigns Vol. 2

6x49 West Lotto

Brand: Westdeutsche LotterieAgency: BBDO, Dusseldorf

Industry: Toys & GamesMedia: OutdoorMarket: Germany

Chief Creative Officer: Wolfgang SchneiderExecutive Creative Director: SebastianHardieck, Christian MommertzCreative Director: Achim Metzdorf, ChristianMommertzCopywriter: Isabel Campagna-Schwab, PeterEngelbrecht, Gustavo VieiraArt Director: Philipp Alings, Kai-ChristianBade, Karolina Bukowiecka, JulianDany, Gustavo VieiraPhotography: 7 Additional Stock-Photographers, Lars David Neil

Champagne

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Page 51: Cannes Lions 2013 Awarded Campaigns Vol. 2

My career is the most important thing are mychildren.For all life's twists and turns: Flexible financialplans.

Brand: Swiss LifeAgency: Leo Burnett, Zurich

Industry: Financial & Legal servicesMedia: PrintMarket: Switzerland

Executive Creative Director: Peter BrönnimannCreative Director: Peter BroennimannCopywriter: Thomas Schöb, Simon SmitArt Director: Daniele Barbiero, Reto Clement

Most important thing

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Page 52: Cannes Lions 2013 Awarded Campaigns Vol. 2

SUN SEA SND SEXFind whatever floats your boat.Expedia.co.uk

Brand: ExpediaAgency: Ogilvy, London

Industry: Transport & TourismMedia: PrintPublished: Dec., 2012Market: United Kingdom

Chief Creative Officer: Gerry HumanExecutive Creative Director: Gerry HumanCreative Director: Mark Harrison, Gerry HumanCopywriter: Jon Morgan, Mike WatsonArt Director: Jon Morgan, Mike Watson

SUN SEA SND SEX

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Page 53: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: VodafoneAgency: JWT, Cairo

Industry: Professional & Public servicesMedia: OutdoorMarket: Egypt

Chief Creative Officer: Ramsey NajaCreative Director: Youssef Gadallah, SamehGeorgeCopywriter: Baher RaoufArt Director: Rami El Kerdani

VODAFONE FAKKA Watch the video

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Page 54: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: PrintMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Dumb Ways To Die

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Page 55: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Hemoba FoundationAgency: Leo Burnett, Sao Paulo

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Marcelo ReisCreative Director: GuilhermeJahara, Rodrigo Jatene, Marcelo ReisCopywriter: Joáo Caetano Brasil, ErickMendonçaArt Director: Rodolfo Fernandes, GuilhermeJahara, Alexandre PaganoPhotography: Vetor Zero, BrasileiraFilmes, Gabriel TeixeiraDirector: Bia Flecha, Fernando Sanches

My blood is red and black Watch the video

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Page 56: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: BancolombiaAgency: DDB, Bogota

Industry: Financial & Legal servicesMedia: OutdoorMarket: Colombia

Chief Creative Officer: Rodrigo BolivarExecutive Creative Director: Rodrigo DávilaCreative Director: Juan Arcila, Marco MuñozCopywriter: Juan David Arboleda, AndrésEstradaArt Director: Adrián Arroyave, DanielCalle, Mauricio Cortés, Juan Espitia, OscarMartínez

Crash

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Page 58: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: PedigreeAgency: BBDO, Sao Paulo

Industry: House, Garden & PetsMedia: OutdoorMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Ana Carolina ReisArt Director: Marco MonteiroPhotography: Elene Usdin

A dog makes your life happier. Adopt.

Dog, 3

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Page 60: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: BerlitzAgency: Hakuhodo, Jakarta

Industry: EducationMedia: OutdoorMarket: Indonesia

Chief Creative Officer: Hoh Woon SiewExecutive Creative Director: ChokyanCreative Director: Lucy NovitaCopywriter: Lucy Novita, Edi Nurcahyo, IrvinePrisiliaArt Director: Chokyan, Rahmadiputera, HohWoon SiewPhotography: Clarissa Peddy

INDIJAP

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Page 62: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: PedigreeAgency: BBDO, Sao Paulo

Industry: House, Garden & PetsMedia: OutdoorMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Ana Carolina ReisArt Director: Marco MonteiroPhotography: Elene Usdin

A dog makes your life happier. Adopt.

Dog, 1

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Page 63: Cannes Lions 2013 Awarded Campaigns Vol. 2

I look forward to the baby is not mine.For all life's twists and turns: Flexible financialplans.

Brand: Swiss LifeAgency: Leo Burnett, Zurich

Industry: Financial & Legal servicesMedia: PrintMarket: Switzerland

Executive Creative Director: Peter BrönnimannCreative Director: Peter BroennimannCopywriter: Thomas Schöb, Simon SmitArt Director: Daniele Barbiero, Reto Clement

The baby

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Page 64: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: The Times of IndiaAgency: TapRoot, Mumbai

Industry: Media & PublishingMedia: OutdoorMarket: India

Chief Creative Officer: AgnelloDias, Santosh PadhiExecutive Creative Director: AgnelloDias, Santosh PadhiCreative Director: Agnello Dias, SantoshPadhiCopywriter: Pallavi Chakravarti, PallaviChakravati, Santosh PadhiArt Director: Anant Nanavare, SantoshPadhiPhotography: Amol Jadhav, LoknathPanigrahi

FARMERS' SUICIDES 2

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Page 65: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Sport Club do RecifeAgency: Ogilvy, Sao Paulo

Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCopywriter: Paco CondeArt Director: Joáo Coutinho

IMMORTAL FANS Watch the video

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Page 66: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: PedigreeAgency: BBDO, Sao Paulo

Industry: House, Garden & PetsMedia: OutdoorMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Ana Carolina ReisArt Director: Marco MonteiroPhotography: Elene Usdin

A dog makes your life happier. Adopt.

Dog, 2

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Page 68: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: SchickAgency: JWT, Manila

Industry: Beauty & HealthMedia: OutdoorMarket: Philippines

Executive Creative Director: Dave FerrerCreative Director: Joe Dy, Tay Guan Hin, MarkIbaviosaCopywriter: Y2 Villanueva, Joe DyArt Director: Joei Calixto, Danni Lim, ElvinVillar, Javey Villones

Salvador

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Page 69: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: EcofillAgency: Ogilvy, Bogota

Industry: Office equipmentMedia: OutdoorMarket: Colombia

Chief Creative Officer: John Raul ForeroExecutive Creative Director: Juan PabloAlvarez, Mauricio Guerrero, Juan JosePosadaCreative Director: Andres Astorquiza, JulianGutierrezCopywriter: Mario Betancur, Fabián GómezArt Director: Andres Astorquiza, ArmandoNiño, Mauricio SanchezPhotography: Ugo Passalacqua

Black runs out, story changes.

Black / Widow

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Page 70: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: SchickAgency: JWT, Manila

Industry: Beauty & HealthMedia: OutdoorMarket: Philippines

Executive Creative Director: Dave FerrerCreative Director: Joe Dy, Tay Guan Hin, MarkIbaviosaCopywriter: Y2 Villanueva, Joe DyArt Director: Joei Calixto, Danni Lim, ElvinVillar, Javey Villones

Chaplin

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Page 71: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: OutdoorMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Kidney

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Page 72: Cannes Lions 2013 Awarded Campaigns Vol. 2

We've got everything we need a loan.For all life's twists and turns: Flexible financialplans.

Brand: Swiss LifeAgency: Leo Burnett, Zurich

Industry: Financial & Legal servicesMedia: PrintMarket: Switzerland

Executive Creative Director: Peter BrönnimannCreative Director: Peter BroennimannCopywriter: Thomas Schöb, Simon SmitArt Director: Daniele Barbiero, Reto Clement

We need

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Page 74: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: BerlitzAgency: Hakuhodo, Jakarta

Industry: EducationMedia: OutdoorMarket: Indonesia

Chief Creative Officer: Hoh Woon SiewExecutive Creative Director: ChokyanCreative Director: Lucy NovitaCopywriter: Lucy Novita, Edi Nurcahyo, IrvinePrisiliaArt Director: Rahmadiputera, Chokyan, HohWoon SiewPhotography: Clarissa Peddy

ARABMERICAN

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Page 75: Cannes Lions 2013 Awarded Campaigns Vol. 2

FAC TOR TENCome back bronzed and beautiful.Expedia.co.uk

Brand: ExpediaAgency: Ogilvy, London

Industry: Transport & TourismMedia: PrintPublished: Dec., 2012Market: United Kingdom

Chief Creative Officer: Gerry HumanExecutive Creative Director: Gerry HumanCreative Director: Mark Harrison, Gerry HumanCopywriter: Jon Morgan, Mike WatsonArt Director: Jon Morgan, Mike Watson

FAC TOR TEN

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Page 76: Cannes Lions 2013 Awarded Campaigns Vol. 2

MUM DAD IOUPlan your gap year with the world's largestonline travel agency.Expedia.co.uk

Brand: ExpediaAgency: Ogilvy, London

Industry: Transport & TourismMedia: PrintPublished: Dec., 2012Market: United Kingdom

Chief Creative Officer: Gerry HumanExecutive Creative Director: Gerry HumanCreative Director: Mark Harrison, Gerry HumanCopywriter: Jon Morgan, Mike WatsonArt Director: Jon Morgan, Mike Watson

MUM DAD IOU

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Page 77: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: EcofillAgency: Ogilvy, Bogota

Industry: Office equipmentMedia: OutdoorMarket: Colombia

Chief Creative Officer: John Raul ForeroExecutive Creative Director: Juan PabloAlvarez, Mauricio Guerrero, Juan JosePosadaCreative Director: Andres Astorquiza, JulianGutierrezCopywriter: Mario Betancur, Fabián GómezArt Director: Andres Astorquiza, ArmandoNiño, Mauricio SanchezPhotography: Ugo Passalacqua

Black runs out, story changes.

Magenta / Doping

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Page 78: Cannes Lions 2013 Awarded Campaigns Vol. 2

6x49 West Lotto

Brand: Westdeutsche LotterieAgency: BBDO, Dusseldorf

Industry: Toys & GamesMedia: OutdoorMarket: Germany

Chief Creative Officer: Wolfgang SchneiderExecutive Creative Director: SebastianHardieck, Christian MommertzCreative Director: Achim Metzdorf, ChristianMommertzCopywriter: Isabel Campagna-Schwab, PeterEngelbrecht, Gustavo VieiraArt Director: Philipp Alings, Kai-ChristianBade, Karolina Bukowiecka, JulianDany, Gustavo VieiraPhotography: 7 Additional Stock-Photographers, Lars David Neil

Golf

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Page 79: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: The Times of IndiaAgency: TapRoot, Mumbai

Industry: Media & PublishingMedia: OutdoorMarket: India

Chief Creative Officer: Agnello Dias, SantoshPadhiExecutive Creative Director: AgnelloDias, Santosh PadhiCreative Director: Agnello Dias, Santosh PadhiCopywriter: Pallavi Chakravarti, PallaviChakravati, Santosh PadhiArt Director: Anant Nanavare, Santosh PadhiPhotography: Amol Jadhav, Loknath Panigrahi

FARMERS' SUICIDES 1

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Page 81: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: SchickAgency: JWT, Manila

Industry: Beauty & HealthMedia: OutdoorMarket: Philippines

Executive Creative Director: Dave FerrerCreative Director: Joe Dy, Tay Guan Hin, MarkIbaviosaCopywriter: Y2 Villanueva, Joe DyArt Director: Joei Calixto, Danni Lim, ElvinVillar, Javey Villones

T

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Page 82: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: OutdoorMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Snake

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Page 84: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: BancolombiaAgency: DDB, Bogota

Industry: Financial & Legal servicesMedia: OutdoorMarket: Colombia

Chief Creative Officer: Rodrigo BolivarExecutive Creative Director: Rodrigo DávilaCreative Director: Juan Arcila, Marco MuñozCopywriter: Juan David Arboleda, AndrésEstradaArt Director: Adrián Arroyave, DanielCalle, Mauricio Cortés, Juan Espitia, OscarMartínez

Twister

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Page 85: Cannes Lions 2013 Awarded Campaigns Vol. 2

WSH EWE WRE EREStop wishing. Start searching.Expedia.co.uk

Brand: ExpediaAgency: Ogilvy, London

Industry: Transport & TourismMedia: PrintPublished: Dec., 2012Market: United Kingdom

Chief Creative Officer: Gerry HumanExecutive Creative Director: Gerry HumanCreative Director: Mark Harrison, Gerry HumanCopywriter: Jon Morgan, Mike WatsonArt Director: Jon Morgan, Mike Watson

WSH EWE WRE ERE

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Page 87: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: The Times of IndiaAgency: TapRoot, Mumbai

Industry: Media & PublishingMedia: OutdoorMarket: India

Chief Creative Officer: AgnelloDias, Santosh PadhiExecutive Creative Director: AgnelloDias, Santosh PadhiCreative Director: Agnello Dias, SantoshPadhiCopywriter: Pallavi Chakravarti, PallaviChakravati, Santosh PadhiArt Director: Anant Nanavare, SantoshPadhiPhotography: Amol Jadhav, LoknathPanigrahi

FARMERS' SUICIDES 1

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Page 88: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: SchickAgency: JWT, Manila

Industry: Beauty & HealthMedia: OutdoorMarket: Philippines

Executive Creative Director: Dave FerrerCreative Director: Joe Dy, Tay Guan Hin, MarkIbaviosaCopywriter: Y2 Villanueva, Joe DyArt Director: Joei Calixto, Danni Lim, ElvinVillar, Javey Villones

V

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Page 89: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: TNTAgency: Duval Guillaume, Antwerp

Industry: Media & PublishingMedia: PrintMarket: Belgium

Chief Creative Officer: Erik VervroegenExecutive Creative Director: AndyBird, Katrien Bottez, Geoffrey HantsonCreative Director: Erik VervroegenCopywriter: Dries Dewilde, Gary TurnerArt Director: Bastien Grisolet, KoenraadLefever, Jamie MarshallPhotography: Nadav Kander

We know drama.

Wedding

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Page 90: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: ToyotaAgency: Saatchi & Saatchi, Los Angeles

Industry: Automotive & ServicesMedia: OutdoorMarket: United States

Executive Creative Director: ChrisAdams, Margaret KeeneCreative Director: Erich FunkeCopywriter: Graham McCann, AdamWolinskyArt Director: Avery Oldfield, Verner Soler

TUNDRA ENDEAVOUR PULL Watch the video

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Page 92: Cannes Lions 2013 Awarded Campaigns Vol. 2

LAT ERSDon't hang about the January sale starts soon.Expedia.co.uk

Brand: ExpediaAgency: Ogilvy, London

Industry: Transport & TourismMedia: PrintPublished: Dec., 2012Market: United Kingdom

Chief Creative Officer: Gerry HumanExecutive Creative Director: Gerry HumanCreative Director: Mark Harrison, Gerry HumanCopywriter: Jon Morgan, Mike WatsonArt Director: Jon Morgan, Mike Watson

LAT ERS

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Page 93: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: EcofillAgency: Ogilvy, Bogota

Industry: Office equipmentMedia: OutdoorMarket: Colombia

Chief Creative Officer: John Raul ForeroExecutive Creative Director: Juan PabloAlvarez, Mauricio Guerrero, Juan JosePosadaCreative Director: Andres Astorquiza, JulianGutierrezCopywriter: Mario Betancur, Fabián GómezArt Director: Andres Astorquiza, ArmandoNiño, Mauricio SanchezPhotography: Ugo Passalacqua

Cyan runs out, story changes.

Cyan / Pregnancy

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Page 94: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: OutdoorMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Hair

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Page 96: Cannes Lions 2013 Awarded Campaigns Vol. 2

GRY SKYWave goodbye to bad weather.Expedia.co.uk

Brand: ExpediaAgency: Ogilvy, London

Industry: Transport & TourismMedia: PrintPublished: Dec., 2012Market: United Kingdom

Chief Creative Officer: Gerry HumanExecutive Creative Director: Gerry HumanCreative Director: Mark Harrison, Gerry HumanCopywriter: Jon Morgan, Mike WatsonArt Director: Jon Morgan, Mike Watson

GRY SKY

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Page 97: Cannes Lions 2013 Awarded Campaigns Vol. 2

ARM LEGTwo things our flight & hotel deals won't costyou.Expedia.co.uk

Brand: ExpediaAgency: Ogilvy, London

Industry: Transport & TourismMedia: PrintPublished: Dec., 2012Market: United Kingdom

Chief Creative Officer: Gerry HumanExecutive Creative Director: Gerry HumanCreative Director: Mark Harrison, Gerry HumanCopywriter: Jon Morgan, Mike WatsonArt Director: Jon Morgan, Mike Watson

ARM LEG

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Page 98: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: The Times of IndiaAgency: TapRoot, Mumbai

Industry: Media & PublishingMedia: OutdoorMarket: India

Chief Creative Officer: Agnello Dias, SantoshPadhiExecutive Creative Director: AgnelloDias, Santosh PadhiCreative Director: Agnello Dias, Santosh PadhiCopywriter: Pallavi Chakravarti, PallaviChakravati, Santosh PadhiArt Director: Anant Nanavare, Santosh PadhiPhotography: Amol Jadhav, Loknath Panigrahi

FARMERS' SUICIDES 3

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Page 99: Cannes Lions 2013 Awarded Campaigns Vol. 2

6x49 West Lotto

Brand: Westdeutsche LotterieAgency: BBDO, Dusseldorf

Industry: Toys & GamesMedia: OutdoorMarket: Germany

Chief Creative Officer: Wolfgang SchneiderExecutive Creative Director: SebastianHardieck, Christian MommertzCreative Director: Achim Metzdorf, ChristianMommertzCopywriter: Isabel Campagna-Schwab, PeterEngelbrecht, Gustavo VieiraArt Director: Philipp Alings, Kai-ChristianBade, Karolina Bukowiecka, JulianDany, Gustavo VieiraPhotography: 7 Additional Stock-Photographers, Lars David Neil

Plastic Surgery

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Page 100: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: PrintMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Dumb Ways To Die

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Page 102: Cannes Lions 2013 Awarded Campaigns Vol. 2

YOO WATPrice GuaranteeFind your flight+hotel deal cheaper online.We'll refund the difference.Expedia.co.uk

Brand: ExpediaAgency: Ogilvy, London

Industry: Transport & TourismMedia: PrintPublished: Dec., 2012Market: United Kingdom

Chief Creative Officer: Gerry HumanExecutive Creative Director: Gerry HumanCreative Director: Mark Harrison, Gerry HumanCopywriter: Jon Morgan, Mike WatsonArt Director: Jon Morgan, Mike Watson

YOO WAT

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Page 103: Cannes Lions 2013 Awarded Campaigns Vol. 2

I love to be single is looking for partner.For all life's twists and turns: Flexible financialplans.

Brand: Swiss LifeAgency: Leo Burnett, Zurich

Industry: Financial & Legal servicesMedia: PrintMarket: Switzerland

Executive Creative Director: Peter BrönnimannCreative Director: Peter BroennimannCopywriter: Thomas Schöb, Simon SmitArt Director: Daniele Barbiero, Reto Clement

Single

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Page 105: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: PrintMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Dumb Ways To Die

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Page 106: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: The Times of IndiaAgency: TapRoot, Mumbai

Industry: Media & PublishingMedia: OutdoorMarket: India

Chief Creative Officer: Agnello Dias, SantoshPadhiExecutive Creative Director: AgnelloDias, Santosh PadhiCreative Director: Agnello Dias, Santosh PadhiCopywriter: Pallavi Chakravarti, PallaviChakravati, Santosh PadhiArt Director: Anant Nanavare, Santosh PadhiPhotography: Amol Jadhav, Loknath Panigrahi

FARMERS' SUICIDES 2

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Page 107: Cannes Lions 2013 Awarded Campaigns Vol. 2

6x49 West Lotto

Brand: Westdeutsche LotterieAgency: BBDO, Dusseldorf

Industry: Toys & GamesMedia: OutdoorMarket: Germany

Chief Creative Officer: Wolfgang SchneiderExecutive Creative Director: SebastianHardieck, Christian MommertzCreative Director: Achim Metzdorf, ChristianMommertzCopywriter: Isabel Campagna-Schwab, PeterEngelbrecht, Gustavo VieiraArt Director: Philipp Alings, Kai-ChristianBade, Karolina Bukowiecka, JulianDany, Gustavo VieiraPhotography: 7 Additional Stock-Photographers, Lars David Neil

Horse

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Page 108: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: PrintMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Dumb Ways To Die

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Page 110: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: PrintMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Dumb Ways To Die

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Page 111: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: The Times of IndiaAgency: TapRoot, Mumbai

Industry: Media & PublishingMedia: OutdoorMarket: India

Chief Creative Officer: AgnelloDias, Santosh PadhiExecutive Creative Director: AgnelloDias, Santosh PadhiCreative Director: Agnello Dias, SantoshPadhiCopywriter: Pallavi Chakravarti, PallaviChakravati, Santosh PadhiArt Director: Anant Nanavare, SantoshPadhiPhotography: Amol Jadhav, LoknathPanigrahi

FARMERS' SUICIDES 3

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Page 112: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: LA VOZAgency: Ogilvy, Buenos Aires

Industry: Public interest & Non-profitMedia: OutdoorMarket: Argentina

Chief Creative Officer: MaximilianoMaddalena, Javier MentastiExecutive Creative Director: MaximilianoMaddalena, Javier MentastiCreative Director: MaximilianoMaddalena, Javier MentastiCopywriter: Tomás Duhalde, RodrigoGrecco, Damián MartinezArt Director: Tomas Lavagno, Nicolás Smith

LIFE SIGNS Watch the video

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Page 113: Cannes Lions 2013 Awarded Campaigns Vol. 2

6x49 West Lotto

Brand: Westdeutsche LotterieAgency: BBDO, Dusseldorf

Industry: Toys & GamesMedia: OutdoorMarket: Germany

Chief Creative Officer: Wolfgang SchneiderExecutive Creative Director: SebastianHardieck, Christian MommertzCreative Director: Achim Metzdorf, ChristianMommertzCopywriter: Isabel Campagna-Schwab, PeterEngelbrecht, Gustavo VieiraArt Director: Philipp Alings, Kai-ChristianBade, Karolina Bukowiecka, JulianDany, Gustavo VieiraPhotography: 7 Additional Stock-Photographers, Lars David Neil

Yacht

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Page 118: Cannes Lions 2013 Awarded Campaigns Vol. 2

I'll love you till the end came unexpectedly.For all life's twists and turns: Flexible financialplans.

Brand: Swiss LifeAgency: Leo Burnett, Zurich

Industry: Financial & Legal servicesMedia: PrintMarket: Switzerland

Executive Creative Director: Peter BrönnimannCreative Director: Peter BroennimannCopywriter: Thomas Schöb, Simon SmitArt Director: Daniele Barbiero, Reto Clement

The end

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Page 119: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: EcofillAgency: Ogilvy, Bogota

Industry: Office equipmentMedia: OutdoorMarket: Colombia

Chief Creative Officer: John Raul ForeroExecutive Creative Director: Juan PabloAlvarez, Mauricio Guerrero, Juan JosePosadaCreative Director: Andres Astorquiza, JulianGutierrezCopywriter: Mario Betancur, Fabián GómezArt Director: Andres Astorquiza, ArmandoNiño, Mauricio SanchezPhotography: Ugo Passalacqua

Black runs out, story changes.

Yellow / Beer

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Page 120: Cannes Lions 2013 Awarded Campaigns Vol. 2

I'll get married once is never enough.For all life's twists and turns: Flexible financialplans.

Brand: Swiss LifeAgency: Leo Burnett, Zurich

Industry: Financial & Legal servicesMedia: PrintMarket: Switzerland

Executive Creative Director: Peter BrönnimannCreative Director: Peter BroennimannCopywriter: Thomas Schöb, Simon SmitArt Director: Daniele Barbiero, Reto Clement

Once

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Page 121: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: BerlitzAgency: Hakuhodo, Jakarta

Industry: EducationMedia: OutdoorMarket: Indonesia

Chief Creative Officer: Hoh Woon SiewExecutive Creative Director: ChokyanCreative Director: Lucy NovitaCopywriter: Lucy Novita, Edi Nurcahyo, IrvinePrisiliaArt Director: Chokyan, Rahmadiputera, HohWoon SiewPhotography: Clarissa Peddy

AFROCHINA

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Page 122: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: BancolombiaAgency: DDB, Bogota

Industry: Financial & Legal servicesMedia: OutdoorMarket: Colombia

Chief Creative Officer: Rodrigo BolivarExecutive Creative Director: Rodrigo DávilaCreative Director: Juan Arcila, Marco MuñozCopywriter: Juan David Arboleda, AndrésEstradaArt Director: Adrián Arroyave, DanielCalle, Mauricio Cortés, Juan Espitia, OscarMartínez

Thief

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Page 123: Cannes Lions 2013 Awarded Campaigns Vol. 2

SLIVER

Page 125: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: McDonald'sAgency: DDB, Vienna

Industry: Catering industryMedia: PrintMarket: Austria

Chief Creative Officer: Eric SchöfflerExecutive Creative Director: WernerCeland, Lukas GrossebnerCreative Director: Werner Celand, LukasGrossebnerCopywriter: Lukas Grossebner, DanielaStenzenbergerArt Director: Ulrike Kössler, Dietmar KreilPhotography: Martin Stöbich

In the morning not everything is as easy asbreakfast at McDonald's

Tie

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Page 126: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: ExitoAgency: BBDO, Bogota

Industry: Non-alcoholic drinksMedia: PrintMarket: Colombia

Chief Creative Officer: Hugo Corredor, JuanGomez, Andrés Maranta, Giovanni MartinezCopywriter: Juan Gomez, Freddy OspinaArt Director: Andrés Maranta, Edwin PinedaPhotography: Natalia Pérez

Now in a new bottle with 7 layers to protectthe flavor of the water in your fridge.

Green Onion

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Page 128: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: LGAgency: Y&R, Sao Paulo

Industry: Electronics & Audio-VisualMedia: OutdoorMarket: Brazil

Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarottiCopywriter: Marcelo Conde, Fábio TedeschiArt Director: Leandro Camara, Eiji Kozaka

LG Cinema 3D Smart TV.With 2D to 3D converter.

Titanic

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Page 129: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: TerraAgency: DDB, Mexico City

Industry: Electronics & Audio-VisualMedia: OutdoorMarket: Mexico

Chief Creative Officer: WalterAregger, Hernan IbarraCreative Director: DavidCastellanos, Mariela RuedaCopywriter: Eduardo Espinoza, AlejandroLópezArt Director: Alejandro López, SergioRamírezPhotography: Ricardo Salamanca

Finding while searching. Terra SearchEngine.

Ra

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Page 130: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: VolkswagenAgency: Ogilvy, Cape Town

Industry: Automotive & ServicesMedia: PrintMarket: South Africa

Executive Creative Director: Chris GotzCreative Director: Chris Gotz, JamieMietz, Sanjiv Mistry, PrabashanGopalakrishnan PatherCopywriter: Sanjiv MistryArt Director: Jamie Mietz, PrabashanGopalakrishnan Pather

Just because it fits doesn't mean it'll work.Choose Volkswagen Genuine Parts.

Contact Lens

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Page 133: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: LGAgency: Y&R, Sao Paulo

Industry: Electronics & Audio-VisualMedia: OutdoorMarket: Brazil

Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarottiCopywriter: Marcelo Conde, Fábio TedeschiArt Director: Leandro Camara, Eiji Kozaka

LG Cinema 3D Smart TV.With 2D to 3D converter.

King Kong

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Page 135: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: VolkswagenAgency: Grabarz & Partner, Hamburg

Industry: Automotive & ServicesMedia: PrintPublished: Mar., 2013Market: Germany

Chief Creative Officer: Ralf HeuelCreative Director: Tobias Heinze, ChristophStricker, Timm WeberCopywriter: Fabian KönigerArt Director: Matthias PreußPhotography: Tom Grammerstorf

Surprising, what can fit into the dead angle.Volkswagen Side Assist.

Dead Angle Truck, 3

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Page 138: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Crisis ReliefAgency: Publicis, Singapore

Industry: Public interest & Non-profitMedia: OutdoorMarket: Singapore

Chief Creative Officer: Erik VervroegenExecutive Creative Director: AjayThrivikramanCreative Director: Kris NgCopywriter: Dunstan LeeArt Director: Xiu Lu Chua, Zi Wei Tan, TanZi WeiPhotography: Getty Images, ShootingGallery, Sebastian Siah

Liking isn't helping.Be a volunteer. Change a life.crisisrelief.org

Flood

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Page 142: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: VolkswagenAgency: Grabarz & Partner, Hamburg

Industry: Automotive & ServicesMedia: PrintPublished: Mar., 2013Market: Germany

Chief Creative Officer: Ralf HeuelCreative Director: Tobias Heinze, ChristophStricker, Timm WeberCopywriter: Fabian KönigerArt Director: Matthias PreußPhotography: Tom Grammerstorf

Surprising, what can fit into the dead angle.Volkswagen Side Assist.

Dead Angle Truck, 1

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Page 143: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: BerlitzAgency: Hakuhodo, Jakarta

Industry: EducationMedia: OutdoorMarket: Indonesia

Chief Creative Officer: Hoh Woon SiewExecutive Creative Director: ChokyanCreative Director: Lucy NovitaCopywriter: Lucy Novita, Edi Nurcahyo, IrvinePrisiliaArt Director: Chokyan, Rahmadiputera, HohWoon SiewPhotography: Clarissa Peddy

INDIJAP

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Page 145: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: PepsiAgency: BBDO, Dusseldorf

Industry: Non-alcoholic drinksMedia: PrintPublished: Mar., 2013Market: Germany

Creative Director: SebastianHardieck, Christian Mommertz, WolfgangSchneiderCopywriter: Christian Mommertz, MarkusWernerArt Director: Christian Mommertz, MarkusWerner

Iconic Refreshment, 1

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Page 146: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Colombian Ministry of DefenceAgency: Lowe, Bogota

Industry: Professional & Public servicesMedia: OutdoorMarket: Colombia

Creative Director: Jaime Duque, GustavoMarioni, Jose Miguel SokoloffCopywriter: Daniel Baloco, SilviaForero, Mario Lagos, Sergio Leon, PabloZuloagaArt Director: Daniel Delgado, JuanRomero, Duvan Villegas

OPERATION BETHLEHEM Watch the video

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Page 147: Cannes Lions 2013 Awarded Campaigns Vol. 2

I look forward to the baby is not mine.For all life's twists and turns: Flexible financialplans.

Brand: Swiss LifeAgency: Leo Burnett, Zurich

Industry: Financial & Legal servicesMedia: PrintMarket: Switzerland

Executive Creative Director: Peter BrönnimannCreative Director: Peter BroennimannCopywriter: Thomas Schöb, Simon SmitArt Director: Daniele Barbiero, Reto Clement

The baby

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Page 151: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Pizza HutAgency: Ogilvy, Kuala Lumpur

Industry: Catering industryMedia: OutdoorMarket: Malaysia

Chief Creative Officer: Gavin SimpsonCreative Director: Tan Chee KeongCr, Gavin SimpsonCopywriter: Adam Chan, Gavin SimpsonArt Director: Tan Chee Keong, Yee WaiKhuenPhotography: Surachai Puthikulangkura

WHIRLWIND

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Page 153: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: ExitoAgency: BBDO, Bogota

Industry: Non-alcoholic drinksMedia: PrintMarket: Colombia

Chief Creative Officer: Hugo Corredor, JuanGomez, Andrés Maranta, Giovanni MartinezCopywriter: Juan Gomez, Freddy OspinaArt Director: Andrés Maranta, Edwin PinedaPhotography: Natalia Pérez

Now in a new bottle with 7 layers to protectthe flavor of the water in your fridge.

Salmon

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Page 154: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Coca-ColaAgency: Leo Burnett, Sydney

Industry: Non-alcoholic drinksMedia: OutdoorMarket: Australia

Chief Creative Officer: Andy Dilallo, MarkTutsselCreative Director: Vince Lagana, GrantMcAloonCopywriter: Andy Dilallo, Iggy RodriguezArt Director: Justin Carew, Andy DilaloPhotography: Simon Lister

Small World, 4

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Page 155: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: URA.RUAgency: Voskhod, Yekaterinburg

Industry: Internet sites & ServicesMedia: Promotion & EventMarket: Russia

Creative Director: Andrey GubaydullinCopywriter: Egor Gavrilin, EvgenyPrimachenkoArt Director: Vladislav Derevyannykh, DmitryMaslakov

Make the politicians work Watch the video

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Page 158: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: BerlitzAgency: Hakuhodo, Jakarta

Industry: EducationMedia: OutdoorMarket: Indonesia

Chief Creative Officer: Hoh Woon SiewExecutive Creative Director: ChokyanCreative Director: Lucy NovitaCopywriter: Lucy Novita, Edi Nurcahyo, IrvinePrisiliaArt Director: Chokyan, Rahmadiputera, HohWoon SiewPhotography: Clarissa Peddy

ARABMERICAN

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Page 159: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Coca-ColaAgency: Leo Burnett, Sydney

Industry: Non-alcoholic drinksMedia: OutdoorMarket: Australia

Chief Creative Officer: Andy Dilallo, MarkTutsselCreative Director: Vince Lagana, GrantMcAloonCopywriter: Andy Dilallo, Iggy RodriguezArt Director: Justin Carew, Andy DilaloPhotography: Simon Lister

Small World, 1

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Page 160: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Coca-ColaAgency: Leo Burnett, Sydney

Industry: Non-alcoholic drinksMedia: OutdoorMarket: Australia

Chief Creative Officer: Andy Dilallo, MarkTutsselCreative Director: Vince Lagana, GrantMcAloonCopywriter: Andy Dilallo, Iggy RodriguezArt Director: Justin Carew, Andy DilaloPhotography: Simon Lister

Small World, 3

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Page 161: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: VolkswagenAgency: Ogilvy, Cape Town

Industry: Automotive & ServicesMedia: PrintMarket: South Africa

Executive Creative Director: Chris GotzCreative Director: Chris Gotz, JamieMietz, Sanjiv Mistry, PrabashanGopalakrishnan PatherCopywriter: Sanjiv MistryArt Director: Jamie Mietz, PrabashanGopalakrishnan Pather

Just because it fits doesn't mean it'll work.Choose Volkswagen Genuine Parts.

Frisbee

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Page 162: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: ZMG (Newspaper MarketingAssociation)Agency: Ogilvy, Frankfurt am Main

Industry: Media & PublishingMedia: OutdoorMarket: Germany

Chief Creative Officer: Stephan VogelExecutive Creative Director: MatthiasStorathCreative Director: Nico Ammann, HelmutMeyer, Lothar MuellerCopywriter: Lothar MuellerArt Director: Nico AmmannPhotography: Stock Material

The NewspapersWhere ads get more attention.

Beer

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Page 164: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: McDonald'sAgency: DDB, Vienna

Industry: Catering industryMedia: OutdoorMarket: Austria

Chief Creative Officer: Eric SchöfflerExecutive Creative Director: WernerCeland, Lukas GrossebnerCreative Director: Werner Celand, LukasGrossebnerCopywriter: Lukas Grossebner, DanielaStenzenbergerArt Director: Ulrike Kössler, Dietmar KreilPhotography: Martin Stöbich

SHOELACES

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Page 166: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: SamsungAgency: Cheil, Seoul

Industry: Financial & Legal servicesMedia: Ambient & InteractiveMarket: South Korea

Executive Creative Director: ThomasHongtack KimCreative Director: Joohoon LeeCopywriter: Yongkyu Choi, YukyungJoo, Byoung-hee Kang, DongwookKim, Youngjun Kim, Jieun ParkArt Director: Jiyeon Choi, JaeyeonKim, Minjoo Kim, ChaehoonLee, Hyungkyun Oh, Jinwoo RyuPhotography: Planet WDirector: Jaechul Lee, Yunsung So

Bridge of Life Watch the video

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Page 168: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: VolkswagenAgency: Ogilvy, Cape Town

Industry: Automotive & ServicesMedia: PrintMarket: South Africa

Executive Creative Director: Chris GotzCreative Director: Chris Gotz, JamieMietz, Sanjiv Mistry, PrabashanGopalakrishnan PatherCopywriter: Sanjiv MistryArt Director: Jamie Mietz, PrabashanGopalakrishnan Pather

Just because it fits doesn't mean it'll work.Choose Volkswagen Genuine Parts.

Ball

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Page 170: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Innocence in DangerAgency: Serviceplan, Munich

Industry: Public interest & Non-profitMedia: Direct MarketMarket: Germany

Chief Creative Officer: Alexander SchillExecutive Creative Director: MaikKaehler, Christoph NannCreative Director: Marc VosshallCopywriter: Angeliki KarnoupakiArt Director: Iliés Terki Hassaine, RobinLorentschat

THE DAILY ABUSE Watch the video

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Page 172: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: WhiskasAgency: BBDO, London

Industry: House, Garden & PetsMedia: PrintPublished: Mar., 2013Market: United Kingdom

Executive Creative Director: Paul BrazierCreative Director: Paul BrazierCopywriter: Sonny Adorjan, MiloCampbell, Andy Clough, DicconDriver, Richard McGrann, Alan WilsonArt Director: Sonny Adorjan, MiloCampbell, Andy Clough, DicconDriver, Richard McGrann, Alan WilsonPhotography: George Logan

Feeding your cat's instincts

Big Cat-Small Cat, Zebra

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Page 174: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Coca-ColaAgency: Leo Burnett, Sydney

Industry: Non-alcoholic drinksMedia: OutdoorMarket: Australia

Chief Creative Officer: Andy Dilallo, MarkTutsselCreative Director: Vince Lagana, GrantMcAloonCopywriter: Andy Dilallo, Iggy RodriguezArt Director: Justin Carew, Andy DilaloPhotography: Simon Lister

Small World, 2

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Page 175: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: GladAgency: DDB, Miami

Industry: House, Garden & PetsMedia: Promotion & EventMarket: United States

Chief Creative Officer: Luis Miguel MessianuExecutive Creative Director: DiegoYurkievichCreative Director: Hernan Cerdeiro, DavidAlvarez Rizo, Juan Cruz VassalloCopywriter: Enrique Beltra, David SantanaRobaina, Juan Cruz VassalloArt Director: David Alvarez RizoDirector: Jorge Colon

THE GLAD TENT Watch the video

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Page 176: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: WhiskasAgency: BBDO, London

Industry: House, Garden & PetsMedia: PrintPublished: Mar., 2013Market: United Kingdom

Executive Creative Director: Paul BrazierCreative Director: Paul BrazierCopywriter: Sonny Adorjan, MiloCampbell, Andy Clough, DicconDriver, Richard McGrann, Alan WilsonArt Director: Sonny Adorjan, MiloCampbell, Andy Clough, DicconDriver, Richard McGrann, Alan WilsonPhotography: George Logan

Feeding your cat's instincts

Big Cat-Small Cat, Elephant

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Page 178: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Pizza HutAgency: Ogilvy, Kuala Lumpur

Industry: Catering industryMedia: OutdoorMarket: Malaysia

Chief Creative Officer: Gavin SimpsonCreative Director: Tan Chee KeongCr, Gavin SimpsonCopywriter: Adam Chan, Gavin SimpsonArt Director: Tan Chee Keong, Yee WaiKhuenPhotography: Surachai Puthikulangkura

WAVE

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Page 179: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: ZMG (Newspaper MarketingAssociation)Agency: Ogilvy, Frankfurt am Main

Industry: Media & PublishingMedia: OutdoorMarket: Germany

Chief Creative Officer: Stephan VogelExecutive Creative Director: MatthiasStorathCreative Director: Nico Ammann, HelmutMeyer, Lothar MuellerCopywriter: Lothar MuellerArt Director: Nico AmmannPhotography: Stock Material

The NewspapersWhere ads get more attention.

Burger

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Page 180: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: WhiskasAgency: BBDO, London

Industry: House, Garden & PetsMedia: PrintPublished: Mar., 2013Market: United Kingdom

Executive Creative Director: Paul BrazierCreative Director: Paul BrazierCopywriter: Sonny Adorjan, MiloCampbell, Andy Clough, DicconDriver, Richard McGrann, Alan WilsonArt Director: Sonny Adorjan, MiloCampbell, Andy Clough, DicconDriver, Richard McGrann, Alan WilsonPhotography: George Logan

Feeding your cat's instincts

Big Cat-Small Cat, Antelope

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Page 182: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: ExitoAgency: BBDO, Bogota

Industry: Non-alcoholic drinksMedia: PrintMarket: Colombia

Chief Creative Officer: Hugo Corredor, JuanGomez, Andrés Maranta, Giovanni MartinezCopywriter: Juan Gomez, Freddy OspinaArt Director: Andrés Maranta, Edwin PinedaPhotography: Natalia Pérez

Now in a new bottle with 7 layers to protectthe flavor of the water in your fridge.

Meat

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Page 183: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: LGAgency: Y&R, Sao Paulo

Industry: Electronics & Audio-VisualMedia: OutdoorMarket: Brazil

Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarottiCopywriter: Marcelo Conde, Fábio TedeschiArt Director: Leandro Camara, Eiji Kozaka

LG Cinema 3D Smart TV.With 2D to 3D converter.

Psycho

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Page 184: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Crisis ReliefAgency: Publicis, Singapore

Industry: Public interest & Non-profitMedia: OutdoorMarket: Singapore

Chief Creative Officer: Erik VervroegenExecutive Creative Director: AjayThrivikramanCreative Director: Kris NgCopywriter: Dunstan LeeArt Director: Xiu Lu Chua, Zi Wei Tan, TanZi WeiPhotography: Getty Images, ShootingGallery, Sebastian Siah

Liking isn't helping.Be a volunteer. Change a life.crisisrelief.org

War

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Page 186: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Transport Accident Commission (TAC)Agency: Grey, Melbourne

Industry: Public interest & Non-profitMedia: Ambient & InteractiveMarket: Australia

Executive Creative Director: Michael KnoxCreative Director: Nigel DawsonCopywriter: Michael KnoxArt Director: Peter BeckerPhotography: Eve Wilson

A PLACE TO REMEMBER (THE LONG TABLE) Watch the video

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Page 188: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: ZMG (Newspaper MarketingAssociation)Agency: Ogilvy, Frankfurt am Main

Industry: Media & PublishingMedia: OutdoorMarket: Germany

Chief Creative Officer: Stephan VogelExecutive Creative Director: MatthiasStorathCreative Director: Nico Ammann, HelmutMeyer, Lothar MuellerCopywriter: Lothar MuellerArt Director: Nico AmmannPhotography: Stock Material

The NewspapersWhere ads get more attention.

Toothpaste

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Page 193: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Pizza HutAgency: Ogilvy, Kuala Lumpur

Industry: Catering industryMedia: OutdoorMarket: Malaysia

Chief Creative Officer: Gavin SimpsonCreative Director: Tan Chee KeongCr, Gavin SimpsonCopywriter: Adam Chan, Gavin SimpsonArt Director: Tan Chee Keong, Yee WaiKhuenPhotography: Surachai Puthikulangkura

SNOWBALL

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Page 198: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: McDonald'sAgency: DDB, Vienna

Industry: Catering industryMedia: PrintMarket: Austria

Chief Creative Officer: Eric SchöfflerExecutive Creative Director: WernerCeland, Lukas GrossebnerCreative Director: Werner Celand, LukasGrossebnerCopywriter: Lukas Grossebner, DanielaStenzenbergerArt Director: Ulrike Kössler, Dietmar KreilPhotography: Martin Stöbich

In the morning not everything is as easy asbreakfast at McDonald's

Sweater

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Page 200: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: QM FinancialAgency: Lowe, Jakarta

Industry: Financial & Legal servicesMedia: OutdoorMarket: Indonesia

Chief Creative Officer: Din SumediExecutive Creative Director: Ferly NovriadiCreative Director: Bondan EkoArt Director: Tania HuinyPhotography: Herret Frasthio

FUTURE RECEIPT Watch the video

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Page 201: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: VolkswagenAgency: Grabarz & Partner, Hamburg

Industry: Automotive & ServicesMedia: PrintPublished: Mar., 2013Market: Germany

Chief Creative Officer: Ralf HeuelCreative Director: Tobias Heinze, ChristophStricker, Timm WeberCopywriter: Fabian KönigerArt Director: Matthias PreußPhotography: Tom Grammerstorf

Surprising, what can fit into the dead angle.Volkswagen Side Assist.

Dead Angle Truck, 2

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Page 202: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: EngenAgency: DraftFCB, Cape Town

Industry: Automotive & ServicesMedia: Ambient & InteractiveMarket: South Africa

Chief Creative Officer: Brett MorrisExecutive Creative Director: Mike BarnwellCreative Director: Shani Ahmed, PaulCarstensCopywriter: Aaron HarrisArt Director: Aaron Harris, SharleenHollick, Anna Marjoribanks

Engen Fire Blanket Calender Watch the video

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Page 205: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: TerraAgency: DDB, Mexico City

Industry: Electronics & Audio-VisualMedia: OutdoorMarket: Mexico

Chief Creative Officer: WalterAregger, Hernan IbarraCreative Director: DavidCastellanos, Mariela RuedaCopywriter: Eduardo Espinoza, AlejandroLópezArt Director: Alejandro López, SergioRamírezPhotography: Ricardo Salamanca

Finding while searching. Terra SearchEngine.

Ba

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Page 209: Cannes Lions 2013 Awarded Campaigns Vol. 2

I'll love you till the end came unexpectedly.For all life's twists and turns: Flexible financialplans.

Brand: Swiss LifeAgency: Leo Burnett, Zurich

Industry: Financial & Legal servicesMedia: PrintMarket: Switzerland

Executive Creative Director: Peter BrönnimannCreative Director: Peter BroennimannCopywriter: Thomas Schöb, Simon SmitArt Director: Daniele Barbiero, Reto Clement

The end

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Page 210: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Crisis ReliefAgency: Publicis, Singapore

Industry: Public interest & Non-profitMedia: OutdoorMarket: Singapore

Chief Creative Officer: Erik VervroegenExecutive Creative Director: AjayThrivikramanCreative Director: Kris NgCopywriter: Dunstan LeeArt Director: Xiu Lu Chua, Zi Wei Tan, TanZi WeiPhotography: Shooting Gallery, GettyImages, Sebastian Siah

Liking isn't helping.Be a volunteer. Change a life.crisisrelief.org

Earthquake

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Page 211: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Coca-ColaAgency: Leo Burnett, Sydney

Industry: Non-alcoholic drinksMedia: CyberMarket: Australia

Chief Creative Officer: Andy Dilallo, MarkTutsselCreative Director: Vince Lagana, DaveLoew, Grant McAloon, Jon WyvilleCopywriter: Rodriguez, Justin Carew, AndyDilalloArt Director: Justin Carew, Andy Dilallo, IggyRodriguezDirector: Patrick Fileti

SMALL WORLD MACHINES Watch the video

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Page 212: Cannes Lions 2013 Awarded Campaigns Vol. 2

I'll get married once is never enough.For all life's twists and turns: Flexible financialplans.

Brand: Swiss LifeAgency: Leo Burnett, Zurich

Industry: Financial & Legal servicesMedia: PrintMarket: Switzerland

Executive Creative Director: Peter BrönnimannCreative Director: Peter BroennimannCopywriter: Thomas Schöb, Simon SmitArt Director: Daniele Barbiero, Reto Clement

Once

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Page 213: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: ZMG (Newspaper MarketingAssociation)Agency: Ogilvy, Frankfurt am Main

Industry: Media & PublishingMedia: OutdoorMarket: Germany

Chief Creative Officer: Stephan VogelExecutive Creative Director: MatthiasStorathCreative Director: Nico Ammann, HelmutMeyer, Lothar MuellerCopywriter: Lothar MuellerArt Director: Nico AmmannPhotography: Stock Material

The NewspapersWhere ads get more attention.

Cleaner

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Page 214: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: BerlitzAgency: Hakuhodo, Jakarta

Industry: EducationMedia: OutdoorMarket: Indonesia

Chief Creative Officer: Hoh Woon SiewExecutive Creative Director: ChokyanCreative Director: Lucy NovitaCopywriter: Lucy Novita, Edi Nurcahyo, IrvinePrisiliaArt Director: Rahmadiputera, Chokyan, HohWoon SiewPhotography: Clarissa Peddy

AFROCHINA

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Page 215: Cannes Lions 2013 Awarded Campaigns Vol. 2

BRONZE

Page 216: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Macy*sAgency: JWT, New York

Industry: Retail & DistributionMedia: OutdoorMarket: United States

Chief Creative Officer: Jeff Benjamin, RyanKutscher, Matt MacDonaldCreative Director: Ryan Kutscher, ShayneMillingtonCopywriter: Ben Chiang, JustineCotter, Raihana HalimArt Director: Ben Chiang, JustineCotter, Raihana Halim

MACY'S YES VIRGINIA THE MUSICAL Watch the video

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Page 219: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: BandSportsAgency: Ogilvy, Sao Paulo

Industry: Media & PublishingMedia: OutdoorMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: RobertoFernandezCreative Director: Rafael DonatoCopywriter: Bruno Souto, Hugo VeigaArt Director: Joáo Coutinho, Eduardo DossPhotography: Paulo Mancini

GRADUATION

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Page 222: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: CPCR - The Center For The ProtectionOf Children's Rights FoundationAgency: Leo Burnett, Bangkok

Industry: Public interest & Non-profitMedia: PrintMarket: Thailand

Chief Creative Officer: Sompat TrisadikunExecutive Creative Director: KeeratieChaimoungkaloCreative Director: Sanpathit TavijaroenCopywriter: Chanwit NimcharoenArt Director: Sanpathit Tavijaroen, WantayaThitipaisal, Sompat TrisadikunPhotography: Chubcheevit Studio, ChubNokkaew

A Boy

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Page 227: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: TefalAgency: BBDO, Bangkok

Industry: House, Garden & PetsMedia: PrintMarket: ThailandLanguage: English

Chief Creative Officer: SuthisakSucharittanontaExecutive Creative Director: VasanWangpaitoonCreative Director: James DennisMakanas, Suthisak Sucharittanonta, VasanWangpaitoonCopywriter: Tony Y. Hong, NirunSommalardpan, Suthisak SucharittanontaArt Director: Nirun Sommalardpan, SuthisakSucharittanontaPhotography: Visionary

Beet Root

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Page 228: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: CafiaspirinAgency: BBDO, Sao Paulo

Industry: PharmaceuticalMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Luiz Sanches, Renato SimõesCopywriter: Ana Carolina dos ReisArt Director: Marco Monteiro

CRAZY

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Page 235: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: SunlightAgency: Lowe, Bangkok

Industry: House, Garden & PetsMedia: PrintMarket: Thailand

Chief Creative Officer: Dominic Stallard, EricYeoCreative Director: Basil Mina, RicardoTurciosCopywriter: Gabriele Espaldon, EJGalang, Sarah KoArt Director: Katrina EncantoPhotography: Surachai Puthikulangkura

Separate them.

Lamb

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Page 239: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Mercedes-BenzAgency: Ogilvy, Bogota

Industry: Automotive & ServicesMedia: PrintPublished: Dec., 2012Market: ColombiaLanguage: English

Chief Creative Officer: John Raul ForeroExecutive Creative Director: Juan PabloAlvarezCreative Director: Andres Astorquiza, JulianGutierrezCopywriter: Juan Cardenas, Julian GutierrezArt Director: Andres Astorquiza, JuanitaDelvasto, Esteban Márquez, Juan Pachón

Dog

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Page 242: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Gol Linhas AereasAgency: BBDO, Sao Paulo

Industry: Transport & TourismMedia: OutdoorMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Pernil, Otavio SchiavonArt Director: Andre Gola, Marcus Kawamura

WHEEL

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Page 244: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: PepsiAgency: BBDO, Dusseldorf

Industry: Non-alcoholic drinksMedia: PrintPublished: Mar., 2013Market: Germany

Creative Director: SebastianHardieck, Christian Mommertz, WolfgangSchneiderCopywriter: Christian Mommertz, MarkusWernerArt Director: Christian Mommertz, MarkusWerner

Iconic Refreshment, 2

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Page 247: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: VolkswagenAgency: DDB, Buenos Aires

Industry: Automotive & ServicesMedia: Ambient & InteractiveMarket: Argentina

Chief Creative Officer: Pablo Batlle, HernánJáureguiExecutive Creative Director: LisandroGrandal, Fernando TchechenistkyCreative Director: LisandroGrandal, Fernando TchechenistkyCopywriter: Francisco Gigy TraynorArt Director: Agustin Ballerio

VOLKSWAGEN SUITE

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Page 248: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: LGAgency: Y&R, Sao Paulo

Industry: Electronics & Audio-VisualMedia: OutdoorMarket: Brazil

Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: RuiBranquinho, Alezandre VielaCopywriter: Marina ErthalArt Director: Cleber Cardoso, Leon ValentePhotography: Lucio Cunha

MICHAEL

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Page 249: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: PictionaryAgency: Ogilvy, Kuala Lumpur

Industry: Toys & GamesMedia: PrintMarket: Malaysia

Executive Creative Director: Gavin SimpsonCreative Director: Tan Chee Keong, GavinSimpsonCopywriter: Donevan Chew, Tan CheeKeongArt Director: Tan Chee Keong, Yee WaiKhuen, Gavin Simpson

RAM

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Page 252: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Minicuotas RibeiroAgency: Almacen Olivos

Industry: Retail & DistributionMedia: CyberMarket: Argentina

Executive Creative Director: DiegoDuprat, Walter OnoratoCopywriter: Lorenzo D'Angelo, Gonzalo JuriArt Director: Marta Abad, Pilar RuizDirector: Gabriel Espisúa

TAXI Watch the video

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Page 255: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: HeinekenAgency: Publicis, Milan

Industry: Alcoholic drinksMedia: Promotion & EventPublished: Sep., 2012Market: ItalyLanguage: English

Executive Creative Director: BrunoBertelli, Cristiana BoccassiniCopywriter: Paolo BartalucciArt Director: Alessandro CanditoDirector: CRIC

The Real Master Of Intuition Watch the video

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Page 256: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: DoveAgency: Ogilvy, Sao Paulo

Industry: Beauty & HealthMedia: OutdoorMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCopywriter: Hugo VeigaArt Director: Diego Machado

LANI

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Page 258: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: PepsiAgency: BBDO, Dusseldorf

Industry: Non-alcoholic drinksMedia: PrintPublished: Mar., 2013Market: Germany

Creative Director: SebastianHardieck, Christian Mommertz, WolfgangSchneiderCopywriter: Christian Mommertz, MarkusWernerArt Director: Christian Mommertz, MarkusWerner

Iconic Refreshment, 1

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Page 262: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: LGAgency: Y&R, Sao Paulo

Industry: Electronics & Audio-VisualMedia: OutdoorMarket: Brazil

Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: RuiBranquinho, Alezandre VielaCopywriter: Marina ErthalArt Director: Cleber Cardoso, Leon ValentePhotography: Lucio Cunha

AMY

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Page 263: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: BandSportsAgency: Ogilvy, Sao Paulo

Industry: Media & PublishingMedia: OutdoorMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: RobertoFernandezCreative Director: Rafael DonatoCopywriter: Bruno Souto, Hugo VeigaArt Director: Joáo Coutinho, Eduardo DossPhotography: Paulo Mancini

BAPTISM

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Page 264: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: TefalAgency: BBDO, Bangkok

Industry: House, Garden & PetsMedia: PrintMarket: ThailandLanguage: English

Chief Creative Officer: SuthisakSucharittanontaExecutive Creative Director: VasanWangpaitoonCreative Director: James DennisMakanas, Suthisak Sucharittanonta, VasanWangpaitoonCopywriter: Tony Y. Hong, NirunSommalardpan, Suthisak SucharittanontaArt Director: Nirun Sommalardpan, SuthisakSucharittanontaPhotography: Visionary

Pineapple

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Page 267: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: HasbroAgency: Grey, Mexico City

Industry: Toys & GamesMedia: OutdoorMarket: Mexico

Chief Creative Officer: Jose Aguilar, AndrésMartínezExecutive Creative Director: Miguel AngelPonce De León, Joao Raya, Manuel VeraCreative Director: Jimena de la VegaCalderón, Sergio DomínguezCopywriter: Joao Raya, Manuel VeraArt Director: Sergio Domínguez, EduardoGarciaPhotography: Enrique Covarubias

JENGA SPARTAN

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Page 268: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: ScribeAgency: Viva La Doblevida, Mexicali

Industry: Office equipmentMedia: OutdoorMarket: Mexico

Chief Creative Officer: ManuelCamacho, Juan Pablo ManazzaExecutive Creative Director: ManuelCamacho, Juan Pablo ManazzaCreative Director: ManuelCamacho, Roberto Flores, Juan PabloManazzaCopywriter: Eduardo GarciaArt Director: Javier Fajardo, RobertoFlores, Iván Mayorquín

#SCRIBEBILLBOARD Watch the video

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Page 271: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: La RedouteAgency: BBDO, Boulogne-Billancourt

Industry: Retail & DistributionMedia: OutdoorMarket: France

Executive Creative Director: Matthieu ElkaïmCreative Director: Olivier Lefebvre, BenjaminMarchalCopywriter: Vincent CusenierArt Director: Lucie VallottonDirector: Brice De La Corte

LIVE WEATHER BILLBOARD Watch the video

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Page 272: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: DomestosAgency: Lowe, London

Industry: House, Garden & PetsMedia: Ambient & InteractiveMarket: United Kingdom

Executive Creative Director: RichardDenney, Dave HendersonCreative Director: Basil MinaCopywriter: Basil MinaArt Director: Christopher Bowsher

SEE THROUGH LOO Watch the video

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Page 274: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Penguin BooksAgency: Y&R, Beijing

Industry: Culture, Recreation & SportMedia: OutdoorPublished: Mar., 2013Market: China

Executive Creative Director: Nils AnderssonCreative Director: Donghai Liu, Ronnie WuCopywriter: Nils Andersson, GaoHan, Donghai LiuArt Director: Nils Andersson, OddingWang, Ronnie WuPhotography: Hui Jing, Zhong Shi

Cooking

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Page 275: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: DoveAgency: Ogilvy, Sao Paulo

Industry: Beauty & HealthMedia: OutdoorMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCopywriter: Hugo VeigaArt Director: Diego Machado

MELINDA

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Page 277: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: OléAgency: Y&R, Buenos Aires

Industry: Media & PublishingMedia: PrintMarket: Argentina

Executive Creative Director: MartínGoldberg, Martín Mercado, DaríoRial, Diego TuyaCopywriter: Benjamin TornquistArt Director: Ivan ZimmermannPhotography: Eugenio Mazzinghi

Birth

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Page 280: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: PictionaryAgency: Ogilvy, Kuala Lumpur

Industry: Toys & GamesMedia: PrintMarket: Malaysia

Executive Creative Director: Gavin SimpsonCreative Director: Tan Chee Keong, GavinSimpsonCopywriter: Donevan Chew, Tan CheeKeongArt Director: Tan Chee Keong, Yee WaiKhuen, Gavin Simpson

Quick draw wins pictionary

Nascar

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Page 282: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: LGAgency: Y&R, Sao Paulo

Industry: Electronics & Audio-VisualMedia: OutdoorMarket: Brazil

Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: RuiBranquinho, Alezandre VielaCopywriter: Marina ErthalArt Director: Cleber Cardoso, Leon ValentePhotography: Lucio Cunha

KISS

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Page 284: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: PhilipsAgency: Ogilvy, Gurgaon

Industry: Electronics & Audio-VisualMedia: PrintMarket: India

Chief Creative Officer: Piyush PandeyExecutive Creative Director: Ajay GahlautCreative Director: Vikash Chemjong, BasabTito MajumdarCopywriter: Vikash Chemjong, Ajay GahlautArt Director: Basab Tito MajumdarPhotography: Pankaj Arora

Alley

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Page 285: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: BUND (Friends of the Earth Germany)Agency: BBDO, Berlin

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Germany

Chief Creative Officer: Wolfgang SchneiderCreative Director: Jan HarbeckCopywriter: Lukas LiskeArt Director: Daniel Schweinzer

Tree Concert Watch the video

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Page 286: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Mercedes-BenzAgency: Ogilvy, Bogota

Industry: Automotive & ServicesMedia: PrintPublished: Dec., 2012Market: ColombiaLanguage: English

Chief Creative Officer: John Raul ForeroExecutive Creative Director: Juan PabloAlvarezCreative Director: Andres Astorquiza, JulianGutierrezCopywriter: Juan Cardenas, Julian GutierrezArt Director: Andres Astorquiza, JuanitaDelvasto, Esteban Márquez, Juan Pachón

Fat

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Page 287: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: PepsiAgency: BBDO, Dusseldorf

Industry: Non-alcoholic drinksMedia: PrintPublished: Mar., 2013Market: Germany

Creative Director: SebastianHardieck, Christian Mommertz, WolfgangSchneiderCopywriter: Christian Mommertz, MarkusWernerArt Director: Christian Mommertz, MarkusWerner

Iconic Refreshment, 3

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Page 289: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: HuggiesAgency: Ogilvy, Buenos Aires

Industry: House, Garden & PetsMedia: Ambient & InteractiveMarket: Argentina

Executive Creative Director: MaximilianoMaddalena, Javier MentastiCreative Director: Juampi Carrizo, Pato ElfiCopywriter: Hora SormaniArt Director: Bruno FranchinoDirector: Pablo Fischerman, Javier Nir

DAD'S PREGNANT TOO Watch the video

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Page 292: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: BandSportsAgency: Ogilvy, Sao Paulo

Industry: Media & PublishingMedia: OutdoorMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: RobertoFernandezCreative Director: Rafael DonatoCopywriter: Bruno Souto, Hugo VeigaArt Director: Joáo Coutinho, Eduardo DossPhotography: Paulo Mancini

97TH BIRTHDAY

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Page 293: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: DoveAgency: Ogilvy, Sao Paulo

Industry: Beauty & HealthMedia: OutdoorMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCopywriter: Hugo VeigaArt Director: Diego Machado

FLORENCE

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Page 295: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: PhilipsAgency: Ogilvy, Gurgaon

Industry: Electronics & Audio-VisualMedia: PrintMarket: India

Chief Creative Officer: Piyush PandeyExecutive Creative Director: Ajay GahlautCreative Director: Vikash Chemjong, BasabTito MajumdarCopywriter: Vikash Chemjong, Ajay GahlautArt Director: Basab Tito MajumdarPhotography: Pankaj Arora

Forest

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Page 298: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Ray-BanAgency: Marcel, Paris

Industry: Personal accessoriesMedia: OutdoorPublished: Mar., 2012Market: France

Chief Creative Officer: Erik VervroegenCreative Director: Dimitri Guerassimov, EricJannonCopywriter: Martin RocaboyArt Director: Anaïs Boileau, BastienGrisolet, Souen Le VanPhotography: Mark Seliger

BOTOX

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Page 301: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: TNTAgency: Duval Guillaume, Antwerp

Industry: Professional & Public servicesMedia: Ambient & InteractiveMarket: Belgium

Executive Creative Director: KatrienBottez, Geoffrey HantsonCopywriter: Dieter de RidderArt Director: Ad van Ongeval

DRAMA HITS THE NETHERLANDS Watch the video

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Page 302: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: World Wildlife Fund (WWF)Agency: Marcel, Paris

Industry: Public interest & Non-profitMedia: PrintMarket: Gabon

Chief Creative Officer: Erik VervroegenExecutive Creative Director: ErikVervroegenCreative Director: Fabio Mazia, VéroniqueSels, Marcelo Vergara, Erik VervroegenCopywriter: Maria ViscoArt Director: Bastien Grisolet, MarjorieVardo, Maria ViscoPhotography: Ruth Levy, Mark Seliger

Wonder World Fur.A new species of fur.

Dolyphan

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Page 304: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: ConverseAgency: La Comunidad, Miami

Industry: Apparel, Clothing & FootwearMedia: Ambient & InteractiveMarket: United States

Chief Creative Officer: Joaquin Mollá, JoséMolláCreative Director: Leo Prat, Ricky ViorCopywriter: Leo Prat, Ricky ViorArt Director: Segio Skarek

CONVERSE HIGHWAYS Watch the video

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Page 305: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: UNICEFAgency: Y&R, Beijing

Industry: Public interest & Non-profitMedia: OutdoorPublished: Mar., 2013Market: China

Executive Creative Director: Nils AnderssonCreative Director: Chen Lei, DonghaiLiu, Ronnie WuCopywriter: Nils Andersson, GaoHan, Donghai LiuArt Director: Nils Andersson, JianjunGeng, Chen Mo, Ronnie Wu

breast is best.

Ingredients, 2

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Page 306: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: ConverseAgency: Anomaly, New York

Industry: Apparel, Clothing & FootwearMedia: OutdoorMarket: United States

Chief Creative Officer: Mike ByrneExecutive Creative Director: SheenaBrady, Ian ToombsCreative Director: Mike ByrneCopywriter: Nick TerzisArt Director: Roy TorresPhotography: Dan Monick, MagdalenaWosinska

Aftermath

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Page 307: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: DoveAgency: Ogilvy, Sao Paulo

Industry: Beauty & HealthMedia: OutdoorMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCopywriter: Hugo VeigaArt Director: Diego Machado

JENISE

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Page 312: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: DoveAgency: Ogilvy, Sao Paulo

Industry: Beauty & HealthMedia: OutdoorMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCopywriter: Hugo VeigaArt Director: Diego Machado

KELA

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Page 313: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Parkinson's UKAgency: The Assembly Network, London

Industry: Public interest & Non-profitMedia: OutdoorMarket: United Kingdom

Executive Creative Director: Steve DunnCreative Director: Steve DunnCopywriter: Sean DoyleArt Director: Alexandra TaylorPhotography: Alexandra Taylor

PARKINSON'S EVERYDAY Watch the video

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Page 316: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Fundación AnarAgency: Grey, Madrid

Industry: Public interest & Non-profitMedia: OutdoorMarket: Spain

Chief Creative Officer: Antonio MonteroExecutive Creative Director: Javier GarcíaMontserrat, Enric Nel·loCreative Director: Matias Lopez, FernandoRiveros, María SalomónCopywriter: Nuño Martín, Álvaro MontesArt Director: Jesús Martínez Aniceto, NachoCapelo, Javier Garcia MaestroPhotography: Getty Images

ONLY FOR CHILDREN Watch the video

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Page 319: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Penguin BooksAgency: Y&R, Beijing

Industry: Culture, Recreation & SportMedia: OutdoorPublished: Mar., 2013Market: China

Executive Creative Director: Nils AnderssonCreative Director: Donghai Liu, Ronnie WuCopywriter: Nils Andersson, GaoHan, Donghai LiuArt Director: Nils Andersson, OddingWang, Ronnie WuPhotography: Hui Jing, Zhong Shi

Knitting

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Page 322: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: OléAgency: Y&R, Buenos Aires

Industry: Media & PublishingMedia: PrintMarket: Argentina

Executive Creative Director: MartínGoldberg, Martín Mercado, DaríoRial, Diego TuyaCopywriter: Benjamin TornquistArt Director: Ivan ZimmermannPhotography: Eugenio Mazzinghi

Travel

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Page 326: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: CPCR - The Center For The ProtectionOf Children's Rights FoundationAgency: Leo Burnett, Bangkok

Industry: Public interest & Non-profitMedia: PrintMarket: Thailand

Chief Creative Officer: Sompat TrisadikunExecutive Creative Director: KeeratieChaimoungkaloCreative Director: Sanpathit TavijaroenCopywriter: Chanwit NimcharoenArt Director: Sanpathit Tavijaroen, WantayaThitipaisal, Sompat TrisadikunPhotography: Chubcheevit Studio, ChubNokkaew

A Girl 2

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Page 328: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: CafiaspirinAgency: BBDO, Sao Paulo

Industry: PharmaceuticalMedia: PrintMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Luiz Sanches, Renato SimõesCopywriter: Ana Carolina dos ReisArt Director: Marco Monteiro

AGENT

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Page 330: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: ConverseAgency: Anomaly, New York

Industry: Apparel, Clothing & FootwearMedia: OutdoorMarket: United States

Chief Creative Officer: Mike ByrneExecutive Creative Director: SheenaBrady, Ian ToombsCreative Director: Mike ByrneCopywriter: Nick TerzisArt Director: Roy TorresPhotography: Dan Monick, MagdalenaWosinska

Boxer

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Page 331: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: CafiaspirinAgency: BBDO, Sao Paulo

Industry: PharmaceuticalMedia: PrintMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Luiz Sanches, Renato SimõesCopywriter: Ana Carolina dos ReisArt Director: Marco Monteiro

NURSE

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Page 332: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: HasbroAgency: Grey, Mexico City

Industry: Toys & GamesMedia: OutdoorMarket: Mexico

Chief Creative Officer: Jose Aguilar, AndrésMartínezExecutive Creative Director: Miguel AngelPonce De León, Joao Raya, Manuel VeraCreative Director: Jimena de la VegaCalderón, Sergio DomínguezCopywriter: Joao Raya, Manuel VeraArt Director: Sergio Domínguez, EduardoGarciaPhotography: Enrique Covarubias

JENGA STAMPEDE

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Page 333: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: PhilipsAgency: Ogilvy, Gurgaon

Industry: Electronics & Audio-VisualMedia: PrintMarket: India

Chief Creative Officer: Piyush PandeyExecutive Creative Director: Ajay GahlautCreative Director: Vikash Chemjong, BasabTito MajumdarCopywriter: Vikash Chemjong, Ajay GahlautArt Director: Basab Tito MajumdarPhotography: Pankaj Arora

GORGE

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Page 334: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: NiveaAgency: DraftFCB, Sao Paulo

Industry: Beauty & HealthMedia: Direct MarketMarket: Brazil

Executive Creative Director: MaxGeraldo, Joanna MonteiroCopywriter: Felipe CirinoArt Director: Paulo Junger, Felipe Petroni

NIVEA - SOLAR CHARGER Watch the video

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Page 335: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Mercedes-BenzAgency: Ogilvy, Bogota

Industry: Automotive & ServicesMedia: PrintPublished: Dec., 2012Market: ColombiaLanguage: English

Chief Creative Officer: John Raul ForeroExecutive Creative Director: Juan PabloAlvarezCreative Director: Andres Astorquiza, JulianGutierrezCopywriter: Juan Cardenas, Julian GutierrezArt Director: Andres Astorquiza, JuanitaDelvasto, Esteban Márquez, Juan Pachón

GIRL

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Page 339: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: PictionaryAgency: Ogilvy, Kuala Lumpur

Industry: Toys & GamesMedia: PrintMarket: Malaysia

Executive Creative Director: Gavin SimpsonCreative Director: Tan Chee Keong, GavinSimpsonCopywriter: Donevan Chew, Tan CheeKeongArt Director: Tan Chee Keong, Yee WaiKhuen, Gavin Simpson

Quick draw wins pictionary

Samurai

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Page 343: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: World Wildlife Fund (WWF)Agency: Marcel, Paris

Industry: Public interest & Non-profitMedia: PrintMarket: Gabon

Chief Creative Officer: Erik VervroegenExecutive Creative Director: ErikVervroegenCreative Director: Fabio Mazia, VéroniqueSels, Marcelo Vergara, Erik VervroegenCopywriter: Maria ViscoArt Director: Bastien Grisolet, MarjorieVardo, Maria ViscoPhotography: Ruth Levy, Mark Seliger

Wonder World Fur.A new species of fur.

Buffaloon

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Page 344: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: ConverseAgency: Anomaly, New York

Industry: Apparel, Clothing & FootwearMedia: OutdoorMarket: United States

Chief Creative Officer: Mike ByrneExecutive Creative Director: SheenaBrady, Ian ToombsCreative Director: Mike ByrneCopywriter: Nick TerzisArt Director: Roy TorresPhotography: Dan Monick, MagdalenaWosinska

Bathtub

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Page 345: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: SunlightAgency: Lowe, Bangkok

Industry: House, Garden & PetsMedia: PrintMarket: Thailand

Chief Creative Officer: Dominic Stallard, EricYeoCreative Director: Basil Mina, RicardoTurciosCopywriter: Gabriele Espaldon, EJGalang, Sarah KoArt Director: Katrina EncantoPhotography: Surachai Puthikulangkura

Separate them.

Pig

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Page 348: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: TefalAgency: BBDO, Bangkok

Industry: House, Garden & PetsMedia: PrintMarket: ThailandLanguage: English

Chief Creative Officer: SuthisakSucharittanontaExecutive Creative Director: VasanWangpaitoonCreative Director: James DennisMakanas, Suthisak Sucharittanonta, VasanWangpaitoonCopywriter: Tony Y. Hong, NirunSommalardpan, Suthisak SucharittanontaArt Director: Nirun Sommalardpan, SuthisakSucharittanontaPhotography: Visionary

Carrot

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Page 354: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Gol TelevisiónAgency: Y&R, Madrid

Industry: Media & PublishingMedia: OutdoorMarket: Spain

Chief Creative Officer: Martin OstigliaCreative Director: Adrián RiosCopywriter: Juan Cenóz, Cova DíazArt Director: Emi Bertola, Lucy Vivas

FATHER´S DAY Watch the video

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Page 355: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: Rhaetische BahnAgency: Jung von Matt, Zurich

Industry: Transport & TourismMedia: CyberMarket: Switzerland

Executive Creative Director: AlexanderJaggyCreative Director: Livio Dainese, FernandoPérezCopywriter: Samuel Christ, Alain EicherArt Director: Boris Lisdat, BrunoManser, Julian SchauDirector: Jyri Pasanen

WEB HIKING Watch the video

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Page 357: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: World Wildlife Fund (WWF)Agency: Marcel, Paris

Industry: Public interest & Non-profitMedia: PrintMarket: Gabon

Chief Creative Officer: Erik VervroegenExecutive Creative Director: ErikVervroegenCreative Director: Fabio Mazia, VéroniqueSels, Marcelo Vergara, Erik VervroegenCopywriter: Maria ViscoArt Director: Bastien Grisolet, MarjorieVardo, Maria ViscoPhotography: Ruth Levy, Mark Seliger

Wonder World Fur.A new species of fur.

Bamboseal

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Page 358: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: UNICEFAgency: Y&R, Beijing

Industry: Public interest & Non-profitMedia: OutdoorPublished: Mar., 2013Market: China

Executive Creative Director: Nils AnderssonCreative Director: Chen Lei, DonghaiLiu, Ronnie WuCopywriter: Nils Andersson, GaoHan, Donghai LiuArt Director: Nils Andersson, JianjunGeng, Chen Mo, Ronnie Wu

breast is best.

Ingredients, 1

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Page 361: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: NissanAgency: TBWA, Tokyo

Industry: Automotive & ServicesMedia: Promotion & EventMarket: Japan

Chief Creative Officer: Miki MatsuiExecutive Creative Director: KazutoFukushimaCreative Director: Takayuki NizawaCopywriter: Naoto Ichikawa, KentaIkoma, Kenya TakaoArt Director: Shawn SchraderDirector: Yasuyuki Fukatsu

VOICE DRIVER Watch the video

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Page 362: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: MiniAgency: Publicis, Mexico City

Industry: Automotive & ServicesMedia: Ambient & InteractiveMarket: Mexico

Chief Creative Officer: Erik VervroegenExecutive Creative Director: HéctorFernándezCreative Director: Jessica ApellanizDirector: Julio Carlos Ramos

MISPLACED AIRBAG Watch the video

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Page 364: Cannes Lions 2013 Awarded Campaigns Vol. 2

Brand: OléAgency: Y&R, Buenos Aires

Industry: Media & PublishingMedia: PrintMarket: Argentina

Executive Creative Director: MartínGoldberg, Martín Mercado, DaríoRial, Diego TuyaCopywriter: Benjamin TornquistArt Director: Ivan ZimmermannPhotography: Eugenio Mazzinghi

Fish

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Page 365: Cannes Lions 2013 Awarded Campaigns Vol. 2
Page 366: Cannes Lions 2013 Awarded Campaigns Vol. 2