Presentation on Canon Sujan Naha

ID: 20142021

Delighting you always

The History of Canon

• Canon is a Japanese multinational corporation, founded in 1937.

• Its headquarters are located in Ota, Tokyo, Japan.• Now Canon is one of the leading technology

innovators in the digital imagining space.• Canon maintains more than 200 consolidated

subsidiaries around the world.

Canon Logo and Slogan

• It all started with just one product called 'Kwanon'.

• The name 'Kwanon' refers to Canon, the Buddhist Goddess of Mercy.

• Delighting you always

Products of Canon

CamerasDigital CinemaPrintersPhoto and Video storageScannersProjectorsVisual communication cameras

Brand equity of Canon

• Canon global group invest 7.5% of consolidate revenue in research.

• Research and development engineers have field more than 600 patents.

Brand equity of Canon

Brand Awareness of Canon

• Canon at present remain top of the mind.

• Canon achieve breadth through different categories of products.

• Canon achieve depth through quality product ,TVC ad, print media and so on.

Branding Strategy of Canon

Three branding strategies exist in the market of branding….

Monolithic approach Endorsement approachSimple approachCanon follows Monolithic approach as all

its products are launched in the brand name “Canon”.

Brand Building of Canon

• Brand building through mass media: Canon use TVC, internet, newspaper. It uses separate slogans for each of its sub

brands. Canon: Delighting you always Ixus: where style meets substance Power shot: A great shot every time

Brand building through workshop

Canon organized workshop in different metros. Like as fashion photography program. Its enhance Canon image.

Canon association with IPL

Canon took the sponsorship in IPL for the power shot range of camera, where every 4 and 6 hit was called a power shot.

Brand Ambassador of canon

Sports personality Sachin Tendulkar is the brand ambassador Canon India.