The partnership between Canon and AIESEC represents more then a usual collaboration, it represents the starting point of a strong and valuable relation connecting two brands representing leaders of NGO sector and corporate environment. Canon and AIESEC would work together on bilateral brand promotion and brand awareness creation and also to sustain social responsibility education and sustainable thinking in the Romanian environment. Together we will cover three essential niches enabling a sustainable development of the two organisations. 40 000 students CSR 30 000 students branding 1000 students technology

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RECtangle RECtangle project aims to empower 60 youth by promoting creativity as a tool that enables

the growth of change agents. Creating a 3 day frame, from workshops to coffee talks, through which students can shape their own brand experience, stimulate their creativity and talk with key figures and business people.

5 speeches During the first day, together we try to discover stories of leaders and key figures in advertising and marketing.

3 workshopsMost of us need a trigger to access our inspiration to find new ways of expressing ourselves. The frame created is special designed to enable creativity development, making the story behind partners’ brands known.

50 students will bring new and innovative ideas for promoting your products.

2 coffee talks sessionsStanding face to face within an informal environment with key figures from advertising and marketing, discovering if this is what you want to do in life.

Let them find out if you are their best future.

50 students 10 teams and 10 facilitators Company representatives Key figures form advertising 3

Networking gala

The event will consist of a opened networking event cocktail reuniting yought, artists, officials and journalists, facilitating new business opportunities for our partners.

Our aim is to wrise awareness upon brands development and impact in society.

250 guests including students Company representatives AIESECers and Alumni Key figures

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CSR Bridge T(h)ree

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Bucharest Whistles Fault –the third edition (Bucurestiul Fluiera Fault –a treia editie) 17th April 2010 Bucharest

The purpose of this project is to raise awareness towards Bucharest’s citizens about the environment in which we live today.

With the participation of AIESEC members, students, high-school pupils, NGOs, companies volunteers and personalities in Bucharest society, this event aims to change mentalities for the development of a sustainable behaviour in Bucharest. After the march through the streets of Bucharest we will arrive at the park where different activities will take place(contests, games, planting of trees and a Volunteers Fair).

The CSR project aims to provide an intense learning experience with impact on the comunity, through events that will develop a sustainable mindset. The project is autosustainable and values diverse sources of revenue. We connect international people with the CSR reality from our society. 10:15 – meeting in the park 11:00 – marching from Piata Unirii to Parcul Tineretului 12:00-17:00 – different activities (games, tree planting, NGO fair)

1000 young people 2 hours of informal discussions 15 NGOs 200 new planted trees job fair

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InPower InPower is a project ment to bring together zoung open-minded students and succesfull

business people in order to facilitate development on both sides.

Day 1 soft - skills Trainings for students (Entrepreneurship, Sales, Time management, Team management)

Day 2 case study Opening speech You are invited to talk and share ideas with future successful engineers Case study Debate concerning real ongoing issues encountered by companies Coffee Talks 30 clever minds open for 3 rounds of discussions with business people Awarding ceremony Best solutions from the debate receive prizes

60 students 8 hours soft+skills presentations 6 hours of study cases 3 hours of coffee talks

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Being a valuable partner of AIESEC, we will celebrate our connection through:

•Partnership launch in front of the members of AIESEC Bucharest.

• Possibility of having company logo and name on press folders and event banners.

• Possibility of workshops in our internal and external conferences.

• Presence in advertisements from our media partners.

• ½ pages in the AIESEC Bucharest’s annual.

• Text about the company and the partnership in at least one monthly newsletter of AIESEC Bucharest.

•Possibility to include promotional products of the company in the welcome packages of our conferences.

• all the sales and presentation materials that reach top companies in Bucharest;

•the monthly newsletter of AIESEC Bucharest sent to all our stakeholders;

• all the physical promotion of the events of AIESEC Bucharest (including the 3 recruitments): flyers, posters, info desks;

• the official websites of AIESEC Bucharest(internal and external conferences and events), with direct link to the official website of the company;

• the official wiki of AIESEC Bucharest and of the External Relations department on the AIESEC international platform;

• E-mail signatures of AIESEC Bucharest’s members.

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Position your company as a responsible organization towards the community and a leader in youth development.

Position your company in front of potential customers Make the story behind Canon brand known and understood, as a trustable and innovative one. Present your image, ideas and vision directly to young people through your company’s representatives. Building an employer of choice imagine among students as well as volunteers in a strongly

developed NGO sector. Build capacity to attract, observe, retain top talented students and moreover, contribute to their

development New business Promote your products

4000 Euro

Participation at BFF with companies` volunteers at the march of the event Participation at BFF with companies` volunteers at the activities in the park Stand of the companyy at the Volunteers Fair T-shirts event – Logo on BFF T-shirts (700 pcs) & other materials(300 pcs)

Two weeks social media campaign 1 speech in the firs day, as leader in your market 1 workshop 2 student cafes Speech and involvement in the networking gala

Study case chair Jury of the contest Coffee talks Company’s prize

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