IMC Tools Used By

Prepared By: RONAK FALDU PRIYANK JAVIA

Company Overview Canon, originally founded in Tokyo, Japan in 1937 by Takeshi Mitarai is now a

world leader in imaging technologies.

Canon India Pvt. Ltd. incorporated in 1997.

Canon is a well know Japanese multinational company that specializes in the

manufacture of optical and imaging products such as digital cameras, DSLR

cameras, camcorders, computer printers, scanners, multi media projectors and

more.

It is currently the global leader among digital camera brands and is miles ahead

of its competitors in terms of the market reach, variety and technology offered.

Canon India is certified for ISO 9001, ISO 14001 and OHSAS 18001.

In 2006, the company was certified for its "Strong commitment to excel" at the

CII-EXIM Business Excellence Award.

Name of Company CANON Inc.

Headquarters Tokyo, Japan

Establishment Year 10 August, 1937

Founder Takeshi Mitarai

Chairman Fujio Mitarai

Canon INDIA 1997

Products Optical and Imaging ProductsDigital cameras, DSLR cameras, camcorders, computer printers, scanners, projectors and more.

Website www.canon.comwww.canon.co.in

Market All Over World

Competitors Nikon, Sony, HP, BenQ

Company Profile

Company Headquarter in Tokyo (JAPAN)

Products of Company

Brand Ambassador

IMC Tools of Canon

Canon used five IMC tools:

1) Advertisement2) Sales Promotion3) Publicity/Public Relations4) Direct Advertisement5) Internet Marketing

Advertisement

TV Commercial Advertisement

Advertisement

• In Bollywood Movies Celebrity Used Canon Cameras

Banner And Poster Advertisement

News Papers And Magazines

Advertisement

Sales Promotion

Publicity/Public Relation

Direct Marketing

CANON Photography Workshop

Internet Marketing