can't we all just get along hoffman1-revised

3/26/2013

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MAYOR’S ALLIANCE FOR NYC’S ANIMALS

Building Better Relationships Between Shelters and Rescue Groups

HSUS Animal Care Expo

May 8, 2013

Competition for resources: volunteers, funding, awareness, adopters

Different levels of capability and capacity

Misunderstandings

Lack of trust

Different priorities; everyone has a different agenda

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Ability and opportunity to network

Better distribution of resources

Improved flow of information

Reduce duplication of efforts

Attracts funders who might not support animal groups

Increased clout with advertisers and/or sponsors

Deals with the government, allowing rescuers to focus on the animals

Attracts volunteers with specific expertise who may not be interested in “field work”

To solve the problem of animal homelessness in NYC by:

Enabling the pooling of resources

Overcoming the differences in priorities, and

Facilitating the collaboration of the four key groups:

NYC Government

NYC Public

Animal Care & Control of NYC

Local Shelters & Rescue Groups

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Founded in 2003 as a result of:

Election of Mayor Michael R. Bloomberg in 2001

Memo from Animal Law Committee of the NYC Bar Association in 2001

Establishment of the multi-million-dollar Maddie’s Fund in 1999

A coalition of:

150 shelters and rescue groups, including NYC AC&C

Private practice veterinarians

Other animal welfare professionals

The lead agency which:

Secured multi-year, multi-million-dollar Maddie’s Fund grant

Liaison between Maddie’s Fund and the rescue groups and shelters

Orchestrates community collaboration

Acts as a resource for rescue groups and shelters

Liaison with NYC government

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MAYOR’S ALLIANCEWho We Are Now - Collaboration among Mayor’s Office, City Agencies and Mayor’s Alliance

2005

2010

Memorandum of Understanding

Operational Protocol

MAYOR’S ALLIANCEWho We Are Now – Relationship Chart

All agree to abide by Terms of Participation, Dispute Resolution,

and Funding Allocation Procedures

Mayor’s Office

NYC Department of Health

Mayor’s Office

NYC Department of Health

Animal Care & Control

Has contract to provide animal

control services to NYC

Mayor's Alliance for NYC's Animals, Inc.

Initial Members (3-5) NYC Bar Association Animal Law Committee

Initial Board Members

Individuals affiliated with 6 animal care community organizations: Animal

Haven, Art for Animals, ASPCA, BARC, City Critters, Humane Society of New

York (not ex officio seats)

Mayor's Alliance for NYC's Animals, Inc.

Initial Members (3-5) NYC Bar Association Animal Law Committee

Initial Board Members

Individuals affiliated with 6 animal care community organizations: Animal

Haven, Art for Animals, ASPCA, BARC, City Critters, Humane Society of New

York (not ex officio seats)

Alliance Participating

Organizations -NYC animal shelters

& rescue groups

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MAYOR’S ALLIANCEWho Are We Now – Connected to NYC AC&C and Rescue Groups/Shelters

Establish infrastructure, set rules and regulations Despite differences in size, resources, and philosophies, APOs have

common goals; reduce euthanasia, increase adoptions and increase spay/neuter

Provide to rescue groups and shelters: Daily communication, i.e., alerts Major adoption events Training sessions Capacity building grants Transport program, “Wheels of Hope,” between AC&C and rescue

groups & shelters New Hope Department within AC&C North Shore Adoption Van Program Maddie’s Fund adoption subsidies PVF Boarding and Medical Fund to provide care for

AC&C animals

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Goal Powered by Maddie’s Fund with the support of the ASPCA, to

establish New York City as a no-kill community by 2015.

Mission Work with the City of New York toward the day when no New

York City dog or cat of reasonable health and temperament is killed merely because they do not have a home.

Increase adoptions

• Increase number/type of adoption venues•Offer convenient and innovative access to homeless animals

• Increase the number of spay/neutered owned cats & dogs and free-roaming cats

•Strengthen pet retention in homes via information and education

• Improve the likelihood of reuniting lost pets

Decrease homelessness

•Educate consumers on issues of homeless animals

•Expand awareness of animal shelters & rescue groups

Raise awareness

•Strengthen efficiency and effectiveness of shelter and rescue group operations

Strengthen resources

TEN-YEAR STRATEGIC PLAN:Four Core Objectives

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31,701

26,456

22,967

20,397

18,19016,706

13,620

11,60210,188

8,252

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

2003Baseline

Year

2004 2005 Year 1 2006 Year 2 2007 Year 3 2008 Year 4 2009 Year 5 2010 Year 6 2011 Year 7 2012 Year 8

Total AC & C Euthanasia

2012 AC&C Euthanasia Reduction - Euthanasia at AC&C has been reduced by 74% since 2003, resulting in 23,449 fewer deaths.

- 200,000 dogs’ and cats’ lives have been saved at AC&C since 2003.- 17.5% of total euthanasia at AC&C in 2012 were owner requested.

ACHIEVEMENTS

AC&C - Animal Care & Control of NYC

2011 AC&C Euthanasia Reduction - In 2012, 8,252 dogs and cats were euthanized at AC&C, down from 10,188 in 2011. 2,838 dogs and 5,414 cats were euthanized in 2012.

31,701

26,456

22,967

20,397

18,19016,706

13,620

11,60210,188

8,252

2,8383,5253,755

12,214

10,205

7,9316,751

5,5584,981 4,523

5,414

6,6637,847

9,097

11,72512,632

13,646

15,03616,251

19,487

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

2003Baseline

Year

2004 2005 Year 1 2006 Year 2 2007 Year 3 2008 Year 4 2009 Year 5 2010 Year 6 2011 Year 7 2012 Year 8

Dogs

Cats

Total

ACHIEVEMENTS


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2012 AC&C Intake Reduction - In 2012, AC&C intake continued to decline, falling below 30,000 for the first time.

- Intake is down by 10.5% since 2011. - The largest reduction continues to be cats, down 11.7% since 2011.- Dog intake has consistently declined at a steady pace since 2003.

46,18744,826

43,618 43,400 42,500 42,248 41,712

35,669

32,325

28,921

11,147

19,56718,634

16,83015,573

14,42013,876 13,333

12,298 12,191

17,774

28,37928,37228,08027,82726,78826,19226,620

23,371

20,134

0

10,000

20,000

30,000

40,000

50,000

2003Baseline

Year

2004 2005 Year1

2006 Year2

2007 Year3

2008 Year4

2009 Year5

2010 Year6

2011 Year7

2012 Year8

DogsCatsTotal

ACHIEVEMENTS


2012 Community Intake Reduction In 2012, Community intake (includes AC&C and rescue groups participating in the Maddie’s® Pet Rescue Project) fell below 40,000 for the first time in history. While intake remained relatively consistent in the first five years of the project, AC&C intake has consistently decreased over the past 3 years while MPP’s intake has consistently increased.

52,41551,121 50,929 51,984 51,571 51,143 50,190

44,29341,293

38,142

9,2218,9688,6248,4788,8959,0718,5847,3116,2956,228

28,921

32,325

35,669

46,18744,826

43,618 43,400 42,500 42,248 41,712

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

2003Baseline

Year

2004 2005 Year1

2006 Year2

2007 Year3

2008 Year4

2009 Year5

2010 Year6

2011 Year7

2012 Year8

MPPs Public/Street

AC&C

Total

ACHIEVEMENTS

Community – AC&C & Maddie’s® Pet Partners (MPPs)

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ACHIEVEMENTS BY OBJECTIVE

Objective #1 - Increase Adoptions Animal Care & Control of NYC Transfer Initiative Grant

Strengthen Communication: AC&C of NYC and Alliance Participating Organizations

Wheels of Hope Transport Program

Pets to the People - Mobile Adoptions

Special Adoption Events

NBC’s New York Live TV Weekly Adoption Segment

Consistent Adoption Locations

Foster Care Network

PVF Boarding and Medical Fund

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ACHIEVEMENTS Lives Saved Since 2003 - Between 2003 and 2012, over 230,000 dogs’ and cats’ were saved between AC&C and MPPs. Adoptions peaked in 2009 and began to decrease as intake at AC&C decreased.

Community – AC&C & Maddie’s® Pet Partners (MPPs)

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2012 Transfers from AC&C - Transfers from AC&C to all shelters and rescue groups (includes MPPs and other rescues) increased by over 154%, from 5,519 in 2003 to 14,050 in 2012.

- Transfers to shelters/rescue represent over 49% of intake at AC&C, compared to 44% in 2011. - Total lives saved as a percentage of total intake in 2012 increased to over 75%, compared to 33%

in 2003. - 3 of every 4 lives were saved in 2012, compared to 1 in 3 in 2003.

ACHIEVEMENTS

INCREASE ADOPTIONS:AC&C Transfer Initiative Grant

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INCREASE ADOPTIONS:Strengthen Communication: AC&C to APOsFirst Alerts - Dogs

INCREASE ADOPTIONS:Strengthen Communication: AC&C to APOsFirst Alerts - Cats

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INCREASE ADOPTIONS:Strengthen Communication: AC&C to APOsNew Hope Special Pleas - Dogs

INCREASE ADOPTIONS:Strengthen Communication: AC&C to APOsNew Hope Special Pleas - Cats

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Our most effective program for reducing and sustaining low euthanasia rates

Wheels of Hope transports thousands of animals each year out of AC&C and into no-kill shelters, rescue groups, foster/adoptive homes and vet hospitals.

INCREASE ADOPTIONS:Wheels of Hope Transport Program


Wheels of Hope is an essential link in the rescue chain in NYC Public transportation doesn’t allow for large

dog travel or multiple rescues at the same time;

Most people don’t own cars or drive;

Other options are cost-prohibitive

Wheels of Hope is the physical conduit to make transfers and subsequent adoptions logistically and financially possible for the no-kill shelters and rescue groups

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Carefully designed to maximize effectiveness, two Alliance staff transport coordinators work seven days a week to direct the multiple trips made by our vans


Helps AC&C by: Moving animals out of shelter cages more quickly;

Opening up space for additional animals;

Reducing the numbers of animals euthanized for lack of space (formerly a major driver of euthanasia in NYC);

Supplementing AC&C’s vastly reduced budget by providing free transportation alternatives

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Helps no-kill shelters and rescue groups: Reduces the chance that these pets

will become ill (reducing suffering of

animals and vet bills)

Provides the only free animal transport for

rescue animals in NYC with ability to

move dozens of animals at once

Supplements the resources of the Alliance

rescue groups and shelters, allowing them

to focus on what they do best: finding

caring, permanent homes for the animals


It works…

More than 2 million miles travelled,

saving the lives of the animals aboard

More than 16,000 animals transported

in 2012 alone

More than 55,000 animals transported

since the program began in 2005

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INCREASE ADOPTIONS:Pets to the People – Mobile Adoptions

INCREASE ADOPTIONS:Special Adoption Events

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INCREASE ADOPTIONS:NBC’s New York Live Segment

Weekly adoption segment –“New York Live’s Pet Project”

Each week promotes a different shelter or rescue group and its adoptable dogs

INCREASE ADOPTIONS:Consistent Adoption Locations

Leverage Petco and PetSmart locations

Consistent locations and times for adoption centers

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INCREASE ADOPTIONS:Foster Care NetworkF

INCREASE ADOPTIONS:PVF Boarding and Medical Fund

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ACHIEVEMENTS BY OBJECTVE

Objective #2 - Decrease Homelessness NYC Feral Cat Initiative

Spay/Neuter in NYC

Free and Low-Cost Microchipping Clinics

Lost and Found

Dog Licensing

Foster Care Network

Helping Pets and People in Crisis Program

DECREASE HOMELESSNESS:NYC Feral Cat Initiative

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The New York City Feral Cat Initiative (NYCFCI) is a program of the Mayor’s Alliance

The NYCFCI supports the efforts of organizations and individuals that work directly with stray and feral cats —collectively known as “community cats” — that perform Trap-Neuter-Return (TNR) in NYC

The program’s goal is to humanely reduce the population of community cats in NYC

Administers various spay/neuter grants for Stray Community Cats

Provides loans and rentals of traps, dividers, and cages

Transports traps and cats to and from clinics and holding/recovery space via Mayor’s Alliance Wheels of Hope vans

Provides advice, community outreach, and public education.

Provides a wealth of information and resources on its website:

NYCFeralCat.org

Offers educational workshops, including taming and bottle-feeding kittens, and neighbor relations

Provides giveaways of cat food, straw, and winter shelters to

Certified TNR Caretakers

Facilitates relationships among the NYC TNR community

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DECREASE HOMELESSNESS:Free & Low-Cost Spay/Neuter

DECREASE HOMELESSNESS:Lost and Found

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DECREASE HOMELESSNESS:Free and Low-Cost Microchipping Clinics

DECREASE HOMELESSNESS:Dog Licensing

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DECREASE HOMELESSNESS:Helping People and Pets in Crisis Program


Objective #3 - Raise Awareness Public Relations/Marketing

New York Stock Exchange Closing Bell

Mayor’s Alliance Special Events

Social Media

Newsletters

PSA / Advertising Maddie’s Fund/HSUS/Ad Council Shelter Pet Project

Mayor’s Alliance “Vacancy” Adoption Campaign

Mayor’s Alliance “We Did It” Spay/Neuter Campaign

Mayor’s Alliance Spay/Neuter & Adoption Campaigns

AC&C Billboard Advertising & “Best Friend Forever” Campaign

AC&C “Victims of Circumstance” Campaign

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RAISE AWARENESS:New York Stock Exchange Closing Bell

RAISE AWARENESS: Public Relations/MarketingSpecial Events

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RAISE AWARENESS: Public Relations/Marketing – Blessing of the Animals

RAISE AWARENESS: Public Relations/Marketing – Architects for Animals

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RAISE AWARENESS:Public Relations/Marketing – Adopt-Me Vests

RAISE AWARENESS:Public Relations/Marketing – Social Media

YouTube

Facebook

Twitter

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RAISE AWARENESS:Public Relations/Marketing - Newsletters

RAISE AWARENESS:PSAs - Maddie’s Fund/HSUS/Ad Council Shelter Pet Project

http://theshelterpetproject.org/who-we-are/our-campaign#_

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RAISE AWARENESS:PSAs – Maddie’s Fund/HSUS/Ad Council Shelter Pet Project

RAISE AWARENESS:PSAs – Maddie’s Fund/HSUS/Ad Council Shelter Pet Project - Outdoor

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RAISE AWARENESS:PSAs - Mayor’s Alliance “Vacancy” Campaign

RAISE AWARENESS:PSAs – Mayor’s Alliance “We Did It” Spay/NeuterCampaign

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RAISE AWARENESS:PSAs - Mayor’s Alliance Pet Adoption Campaign

http://www.youtube.com/manyca#p/f/9/DkL0t_A3vAQ

http://www.youtube.com/manyca#p/u/45/68OgTDg2EqA

RAISE AWARENESS:PSAs - Mayor’s Alliance Pet Adoption Campaign

http://www.youtube.com/manyca#p/u/44/9tZag2WIv1Q

http://www.youtube.com/manyca#p/u/47/GMKPS1X09qY

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RAISE AWARENESS:PSAs – Mayor’s Alliance Spay/Neuter Campaign

http://www.youtube.com/manyca#p/f/12/mDymNgsMjAIhttp://www.youtube.com/manyca#p/u/35/73cLtDv-Wwg

RAISE AWARENESS:PSAs – Mayor’s Alliance Spay/Neuter Campaign

http://www.youtube.com/manyca#p/u/36/HhW52Emz8ck

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RAISE AWARENESS:PSAs - AC&C Billboard & “Best Friend Forever”Campaigns

RAISE AWARENESS:PSAs - AC&C “Victims of Circumstances” Campaign Created by

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Objective #4 - Strengthen Resources Capacity Building Grants

Alliance Participating Organizations Strength Training Sessions

Strengthen Communication: AC&C to APOs

AC&C Transfer Initiative

Wheels of Hope Transport Program

PVF Boarding and Medical Fund

STRENGTHEN RESOURCES:Capacity Building Grant - Storefront Adoption Center

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STRENGTHEN RESOURCES:Capacity Building Grant - Create Isolation Unit

STRENGTHEN RESOURCES:APO Strength Training Sessions

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STRENGTHEN RESOURCES:APO Strength Training Sessions

Thank You!

MAYOR’S ALLIANCE FOR NYC’S ANIMALS

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